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Motivations of Semantic Change In Contemporary Indonesian Slang Armedi, Arief; Uli Purba, Hermayani Friska; Nasution, Nia Mutia; Amanda, Sabrina; Limbong, Theofany Erlim; Meisuri, Meisuri
Komprehensif Vol 4 No 1 (2026)
Publisher : CV Edu Tech Jaya

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Abstract

This study investigates semantic shifts in twenty Indonesian slang expressions used by Generation Z on X. Using Andreas Blank’s motivational theory, qualitative analysis reveals that cognitive association (28%) and expressivity (24%) are the primary drivers of meaning change. The findings demonstrate that slang development is a systematic response to communicative needs, providing a foundation for understanding linguistic evolution and social behavior in digital environments.
An Analysis of Illocutionary Speech Acts In Instagram Comments on @Skintificid Posts Marpaung, Bella Yanti; Zulham, Fadya Sahira; Fitri, Khairunnisa; Buulolo, Niaarota; Marpaung, Rachel Mutiara Lolita; Meisuri, Meisuri
Komprehensif Vol 4 No 1 (2026)
Publisher : CV Edu Tech Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the various types of illocutionary speech acts present in comments on the Instagram account @skintificid, focusing on identifying which type is most frequently employed by users in reaction to promotional content. A qualitative descriptive method is utilized, aided by basic quantitative analysis to determine the occurrence and percentage of each illocutionary act. Data were gathered from five posts made on Instagram on March 10, 12, 14, 16, and 17, 2026, including 50 selected comments. The analysis follows Searle’s (1979) framework for categorizing illocutionary acts, which includes assertives, directives, commissives, expressives, and declaratives. The results indicate that all five categories of illocutionary acts are present, with assertive acts being the most prevalent at 44%, followed by commissives at 26% and expressives at 24%. In contrast, directives account for 4% and declaratives for 2%, appearing less often. These results imply that users on Instagram primarily engage in evaluative, emotional, and intention-driven communication when interacting with promotional content. Additionally, the illocutionary acts signify the interactions between customers and brands, with assertives serving as electronic word-of-mouth (e-WOM), expressives demonstrating emotional involvement, and commissives reflecting an intention to purchase. Overall, this research highlights the significant impact that comment sections on Instagram have in shaping brand image and influencing prospective consumers within the realm of digital marketing.
Co-Authors Abdul Halik Adam Syahdani Agnes, Ezra Agus Hidayat Agus Pahrudin Al-Haddad, Hassan Allikha Ade Kesuma Amanda, Sabrina Amaniarsih, Dwi Suci Amrin Saragih ANISAFITRI, SRI AYU Anjani, Zahra Anni Holila Pulungan Ariatna Armedi, Arief asrul, nurmahyuni Aulia, Delvi Ayudira, Ayudira Ayunda, Riska Bambang Irfani Bangun, Eka Uliyanti Putri Br Batubara, Muhammad Hasyimsyah Br Nainggolan, Mirawati Buulolo, Niaarota Christine, Honey CITRA ANGGIA PUTRI Damaiyanti, Susi Deden Makbuloh Dirgayasa Tangkas, I Wayan Elasa, Dea Tia Fitri, Khairunnisa Grace Yolanda Panjaitan Gustiany Siregar, Alfina HARAHAP, ISMAIL Hartati Hartati Hartati, Rita Hasibuan, Sri Wahyuni Helvira, Jenny Hijryah Lativa Sihombing Hudayani, Ardhya I Wayan Dirgayasa Tangkas Indra Bakti Istiqomah Nur Rahmawati Jenica, Martha Judijanto, Loso Junaidah Junaidah Kesuma, Allikha Ade Laila Azizah Lubis Limbong, Theofany Erlim M. Ridho Kholid M. Ridho Kholid Mahardika, Nikita Putri Mahriza, Rita Maisaroh, Ajeng Dilla Makbulloh, Deden Mardikawati, Budi Marpaung, Bella Yanti Marpaung, Rachel Mutiara Lolita Mayang Sari Meutia, Cut Intan Mohamad Firdaus, Mohamad Molina, Merry Luz Muhammad Abdul Haris, Muhammad Abdul Mulki, Nur Mulyani, Tika Mutiara Qolby, Assyifa Nainggolan, Anggi Octorina Nasution, Nia Mutia Nurbaiti, Syarifah Oki Dermawan Pasaribu, Septian Markus Poncowati, Srikandi Dwi Pratiwi, Yulia Citra Purba, Geltri Sutra Purwiro Harjati Rita Hartati Rita Mahriza Rohmatillah Samosir, Widya Nola Sembiring, Posta Siagian, Firstananda Jenni Yulieta Silaban, Angelica Laurina Simanjuntak, Friska Simaremare, Friska Siregar, Yuliza Andriyani Siringo-ringo, Alfrin Juniarto Sisila Fitriany Damanik, Sisila Fitriany Siti Aisyah Ginting Siti Patimah Situmorang, Ryan Muhtadi Agha Sri Latifah Sri Wahyuni Sri Wahyuni Subandi Subandi Suci suryawati, Sri Suyitno Suyitno Syafrayani, Putri Rizki Syahfitri, Rani Syarofa, Najwa Uli Purba, Hermayani Friska Wantoya, Qiara Widya Andayani WINDA SETIASARI, WINDA Zulham, Fadya Sahira