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Brand Image, Price, Product Quality And Their Relationship With Uniqlo Product Purchase Decision Tasak, Ferdianty Rosalynda Rante; Dai, Bernard Limanto; Muchtar, Muchtar
Jurnal Economic Resource Vol. 7 No. 2 (2024): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

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Abstract

Study​ This aiming For analyze influence quality product , image brand , and price to decision purchase consumers , with studies case of Uniqlo brand customers . Research This use approach quantitative with collect data through questionnaire involving 102 respondents . Data analysis was carried out use device soft SmartPLS 4, which is based on Partial Least Squares Structural Equation Modeling (PLS-SEM). The analysis process involving measurement models For connect indicator with the constructs being measured , as well as the structural model For test connection between construct . Research results show that image brand and price own influence positive significant to decision purchase , while quality product No show significant influence . This is indicates that consumer more prioritize image brand and price in determine decision purchase they , compared quality product . Research This give implications important for Uniqlo party to Keep going increase image brand and maintain a competitive pricing strategy . Limitations study This covers focus on three variable main and approach quantitative which is not dig more in perception subjective consumers . Therefore that , it is recommended For do study advanced with add variable others , such as loyalty brands and promotions , as well as use approach mixture For produce more insight​ comprehensive
Pengaruh Live Streaming Tiktok terhadap Keputusan Pembelian Konsumen di Kota Makassar Sentosa, Devina Kusuma; Florisa, Imelsa; Liling, Marsela Jein; Amalia, Putri Sheila; Ridwan, Dita Syandriani; Muchtar, Muchtar
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1799

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh live streaming terhadap keputusan pembelian konsumen. Penelitian ini juga ingin melihat perbedaan persepsi berdasarkan jenis kelamin laki-laki dan perempuan. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan regresi linear sederhana. Sampel dalam penelitian ini adalah konsumen yang pernah melihat live streaming di Tiktok, dengan jumlah responden sebanyak 100 orang. Berdasarkan hasil analisis data, diperoleh nilai koefisien regresi sebesar 0,837 dengan nilai signifikansi 0,000, yang menunjukkan bahwa variabel live streaming berpengaruh positif dan signifikan terhadap keputusan pembelian. Nilai koefisien beta sebesar 0,829 mengindikasikan bahwa live streaming merupakan prediktor yang kuat dalam memengaruhi keputusan pembelian konsumen. Selain itu. Dengan demikian, dapat disimpulkan bahwa live streaming menjadi salah satu strategi pemasaran digital yang efektif dalam mendorong konsumen untuk melakukan pembelian
The Influence of Product Innovation, Green Products, And Promotion on Buying Intention for Electric Cars Gosari, Steven Frendrik; Pranoto, Yeremia Geraldi; Kamasi, Jason Raphael; Muchtar, Muchtar
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1875

Abstract

This research aims to analyze the influence of product innovation, green products, and promotion on consumer purchase decisions, with a particular emphasis on the case of electric cars. This research employs a quantitative approach, collecting data through questionnaires that involve 102 respondents. Data analysis was carried out using SmartPLS 4 software, which is based on Partial Least Squares Structural Equation Modeling (PLS-SEM). The analysis process involves a measurement model to connect indicators with the measured constructs, as well as a structural model to test relationships between constructs. The research results show that green products and promotions have a significant positive influence on purchase decisions. Product innovation does not show a significant influence. This has implications for marketing strategies, particularly in increasing the attractiveness of green products and promotions to encourage the purchase of electric cars. This research also focuses on three main variables and a quantitative approach that delves deeper into consumers' subjective perceptions. Therefore, it is recommended that further research be conducted by incorporating additional variables, such as brand loyalty and price, and employing a mixed-methods approach for more comprehensive insights.
Pengaruh Pengaruh Brand Image, Lokasi, Dan Strategi Marketing Terhadap Keputusan Mahasiswa Dalam Memilih Universitas Ciputra Makassar Liongady, Shane Juan; Alfarezel, Muh. Aiman; Lordianto, Rogerd Philip; Rumkorem, Jhosua Jordan; Laij, Theo Given; Muchtar, Muchtar
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1882

Abstract

Penelitian ini menganalisis pengaruh Brand Image, Lokasi, dan Strategi Marketing terhadap keputusan mahasiswa memilih Universitas Ciputra Makassar. Metode yang digunakan adalah kuantitatif dengan kuesioner skala Likert 5, disebarkan kepada 103 responden, dan dianalisis menggunakan PLS-SEM melalui SmartPLS 4. Hasil menunjukkan Brand Image dan Strategi Marketing berpengaruh positif serta signifikan terhadap keputusan memilih, sedangkan Lokasi tidak signifikan. Temuan ini menekankan pentingnya citra merek dan strategi pemasaran efektif dibandingkan faktor lokasi. Penelitian memberikan implikasi praktis bagi strategi promosi perguruan tinggi serta kontribusi teoretis dalam literatur pemasaran pendidikan digital.
Pengaruh Harga dan Kualitas Layanan terhadap Keputusan Pembelian Ulang Grab Bike di STIE Ciputra Makassar yang dimediasi Kepuasan Konsumen Wunarso, Aron Hadinata; NG, Axel; Dharmawan, Dhammika; Chandra, Sheryl Oktaviana Putri; Leonarto, Yehezkiel; Muchtar, Muchtar
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1904

Abstract

Penelitian ini menganalisis pengaruh harga dan kualitas layanan terhadap kepuasan serta keputusan pembelian ulang layanan Grab Bike di STIE Ciputra Makassar. Penelitian menggunakan pendekatan kuantitatif dengan 115 responden dan data dikumpulkan melalui kuesioner dan dianalisis menggunakan PLS-SEM. Hasil menunjukkan bahwa harga berpengaruh signifikan terhadap kepuasan dan keputusan pembelian ulang, sedangkan kualitas layanan hanya berpengaruh pada kepuasan. Kepuasan konsumen tidak memediasi hubungan antara harga dan keputusan pembelian ulang maupun antara kualitas layanan dan keputusan pembelian ulang. Temuan ini memberikan wawasan baru mengenai faktor-faktor yang memengaruhi keputusan pembelian ulang dalam layanan transportasi online di Indonesia.
The Impact Of The Location Of Cpi Makassar On Consumer Purchase Decisions At Starbucks Sunset Quay (CPI) Toheba, Dion; Liang, Nadia Della; Firjathi, Dwi Nur; Pratama, Ari; Tejawinata, Kathleen; Muchtar, Muchtar
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of the CPI Makassar area location on consumer purchase decisions at Starbucks Sunset Quay CPI. The approach used in this research is quantitative, with data collected through questionnaires involving a number of respondents who are customers of Starbucks Sunset Quay CPI. Data analysis was conducted using the Statistical Package for the Social Sciences (SPSS) software. The analysis process includes a measurement model to link indicators with the measured constructs and a structural model to test the relationships between constructs. The results of the study show that the location of the CPI Makassar area has a positive and significant influence on consumer purchase decisions. These findings indicate that the location factor plays an important role in consumers’ decisions to visit and make purchases at Starbucks Sunset Quay CPI. This research provides implications for Starbucks to continue leveraging the advantage of its location as a marketing strategy and to enhance customer comfort and experience. The limitation of this study lies in its focus on a single main variable and a quantitative approach that does not explore other potential factors influencing consumer purchase decisions. Therefore, future research is recommended to include additional variables such as service quality
Co-Authors Abdullah Ramdhani Agus Halim, Agus Agus Raikhani, Agus Akbar, Gugun Geusan Akmala Hadita Alam, Syamsul Alam Alfarezel, Muh. Aiman Amalia, Ayu Rizki Amalia, Putri Sheila Anggoro, Agung Doni Apriandana, Vicky Aqsa, Muhammad Ari Pratama Basir, Mustika Kusuma Bin Hasyim, Sartibi Chandra, Sheryl Oktaviana Putri Chelsea Halim, Kimberly Dahri, Muh. Ilhamuddin Dai, Bernard Limanto Dewanti, Tabita Titah Dharmawan, Dhammika Dian Wijayanto Dody Hermana Enung Enung, Enung Ery Radya Juarti, Ery Radya Fadli, Dicky Muhamad Faikotul Himmah, Elok Fathoni, Muhammad Sulchan Firjathi, Dwi Nur Firman, Afrizal Florisa, Imelsa Geusan Akbar, Gugun Gosari, Steven Frendrik Gusti Yandi, Ricky Haeruddin Hafid Hasbi Shiddiq Fauzan Heriyandi, Heriyandi Hudyah Astuti Sudirman Ikeu Kania Ira Puspitasari Irwan Suluk Padang, Irwan Suluk Jirajaya, Brian Jesse Kamasi, Jason Raphael Karnisah, Iin khusnul khotimah Kusuma, Yusmiati Laij, Theo Given Leonarto, Yehezkiel Liang, Nadia Della Liling, Marsela Jein Liongady, Shane Juan Listanti, Maya Lordianto, Rogerd Philip M. Imron Rosyadi, M. Imron Michael, Andre Monalisa Monalisa Montolalu, Stefan Josua Muflih, Moch. Imam Muh Arif, Muh Muhlasin, Muhlasin NG, Axel Nurdin, Muhamad Irfan Nurliawati, Nita Nursiah Nursiah, Nursiah Pranoto, Yeremia Geraldi Pupung Pundenswari, Pupung Purwanto Purwanto Putri Mahanani, Putri Raesalat, Riksa Rahayu, Heni SP RAHAYU, HENI SP Ramadan, Fitra Ratri, Mutia Agustin Nur Rendy Rendy Riawan Gunadi Ridwan, Dita Syandriani Risna Rismiana Sari, Risna Rismiana Romadhoni, Buyung Rumkorem, Jhosua Jordan Saidah Saidah Sarjito - Sentosa, Devina Kusuma Seriwati Ginting, Seriwati Sharon, St Salmah Sholiha, No’is Maro’atus Sumilat, Ian Thomas Suparno, Agus Suwitra, I Ketut Syafruddin Syafruddin Syahrinullah, Syahrinullah Syulhasbiullah, Muh T. Nazarullah, T. Nazarullah Tasak, Ferdianty Rosalynda Rante Tasrif, Tryan Minarta Nagara Tejawinata, Kathleen Tijang, Nicolas Toheba, Dion Trisnawijaya, Muhammad Sa’ad Tristan Lie, Miko Ulumudin, Aceng Valeron Chandra, Enrico Wahid, Aji Abdul Wahyu Sulistiadi Wahyuni, Andi Nirma Wibowo, Muhammad Nuri Widyantoro, Frenki Tres Wijianto Wijianto Wufron Wufron Wunarso, Aron Hadinata Yosal, Richard Efrem Yoyo Soelaeman Yullianty Noorlaelasari, Yullianty Zakiyyah, Amirah