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All Journal Katalogis Natural Science: Journal of Science and Technology Agroland : Jurnal Ilmu-Ilmu Pertanian MEDIA LITBANG SULTENG KOVALEN: Jurnal Riset Kimia SMATIKA Jurnal Penelitian Pendidikan IPA (JPPIPA) LLT Journal: A Journal on Language and Language Teaching Jurnal Sains dan Informatika Jurnal Teknologi Agro-Industri Jurnal Nasional Komputasi dan Teknologi Informasi Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming INFOMATEK: Jurnal Informatika, Manajemen dan Teknologi Building of Informatics, Technology and Science Jurnal Ilmiah Manusia dan Kesehatan Indonesia Berdaya Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Pengabdian Kepada Masyarakat (JPKM) Tabikpun Journal of Economics Research and Social Sciences Pedagogy : Jurnal Pendidikan Matematika JURNAL SIPISSANGNGI: Jurnal Pengabdian Kepada Masyarakat Sewagati Majalah Cendekia Mengabdi Journal of Innovative and Creativity al Kimiya : Jurnal Ilmu Kimia dan Terapan El-Madaniyah: Jurnal Pengabdian Masyarakat
Nurhaeni Nurhaeni
Tadulako University
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Journal : SMATIKA

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Metode Simple Additive Weighting Untuk Pemilihan Sosial Media Pada Pemasaran Digital UMKM Kuliner Kota Banjarmasin Rusidah, Rusidah; Nurhaeni, Nurhaeni; Hidayat, Ahmad; Mambang, Mambang
SMATIKA JURNAL : STIKI Informatika Jurnal Vol 15 No 01 (2025): SMATIKA Jurnal : STIKI Informatika Jurnal
Publisher : LPPM STIKI MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/smatika.v15i01.1461

Abstract

Digital marketing has become very important because the world of marketing has changed through advances in information technology. Interactive and integrated marketing that allows market intermediaries, potential consumers and producers to interact with each other. Instagram, WhatsApp, Twitter, Facebook, Telegram, TikTok, YouTube, and Shopee are social media that are often used in digital marketing. In this research, the data used is Banjarmasin City Culinary UMKM data obtained through a questionnaire totaling 174 respondent data which was distributed to the Banjarmasin City Culinary UMKM group. Data obtained from decision support system calculations using the Simple Additive Weighting method shows that many social media that are popular in society may not be suitable for use as digital media for culinary marketing. The results of the Simple Additive Weighting research show that it can be used to help culinary MSMEs in Banjarmasin City in making decisions about the use of social media through social media ranking results. This decision is reviewed based on several criteria such as length of business, length of use of social media, income and age. The length of business is because the longer the business lasts, the more people will know it. The length of use of social media is because the longer people use social media, the more they understand how to use the features and benefits of the features on social media. The greater the income in the business, the faster the business will develop. If you are at a more ideal age for running a business, your business will develop quickly because you have creative ideas and broad insight into business. The results of the Simple Additive Weighting method research show that WhatsApp has an accuracy value of 0.92, while Telegram has an accuracy value of 0.715. The concrete impact of the results of this research is that social media can help increase sales and the Simple Additive Weighting method can be used as a decision maker in selecting social media as a marketing medium so that Culinary MSMEs do not make the wrong choice in using social media.
Co-Authors Abd. Rahman Razak Abd. Rasyid Syamsuri Abdul Rahman Razak Adini, Muhammad Hifdzi Ahmad Hidayat Ahmad Ridhay Aji, Rizal Ibrahim Alfajri, M. Rizik Ali Djamhuri Amara, Rutni Amiluddin, Muh. Rafiq Amirullah -, Amirullah Analisa Analisa, Analisa Andi Nursyafinah Andi Saifah Andika Andika Anisa Anisa aras, faulyna arliana, selvy armon, ariani arniati, arniati Asri Wulandari Azhar, Amelia Jagaddhita azizah, wafik Bambang Sardi Basri Basri Bayu Nugraha Budiman, Haldi Cipta, Subhan Panji Daniel Happy Putra Deddy Firman Dewi Indriany Dian Priharja Putri Dinar, Deden Dwi Juli Puspitasari Dwi Putri Rusman, Ayu Eka Dwiyanti Tombilayuk Erwin Abdul Rahim Fadliyah, Malikhatul Fitriani Fitriani Fitriyani, Eka Rika Habibah, Winda Akhla Haqoiroh, Haqoiroh Hariningsih, Yetti hasyim, hasyim Hendri Yusuf Hermawan, Hildan Bagus Ila Israwaty Indrawan, Yossy Wahyu Indriani Indriani Inka Lestari, Mega Irfandi Irfandi, Irfandi Irpan Irpan Jaya Hardi Jumaroh, Jumaroh Jumrianah, Jumrianah Junayah, Yayah Ketrin Rinayanti Manullang Khoerunnida, Lutfiah Kumba Digdowiseiso, Kumba Laksono Trisnantoro Lestari, Yayuk Puji Linawati Linawati Lindayati Djamil, Lindayati Luviriani, Eva Makhrajani Majid Mambang Mappiratu Mappiratu Mappiratu Mappiratu Marlina Agustin, Sri Maulana, Asad Maulana, Maghfur Melda, Melda Miswan Moh. Mirzan Mohammad Sidiq Mudinillah, Adam Muhammad Arif Muhammad Danial Muhammad Zulfadhilah Mukarrama, Mukarrama Musafira Musafira Musafira Musafira Naparin, Husni Nasution, Annio Indah Lestari Neni Sri Wahyuni Nasir Ni Ketut Sumarni Nisa, Aurellia Ainun Novita Rosdiana, Novi Novrina Rasinta Ranonto Nur Afni I. Hanapi, Nur Afni I. Nur Alam Nur Alam Nur Iman Nurakhirawati Nurakhirawati Nurfajri Istiqomah, Syafira Nurhayati, Elis Nurul Bima Khasanah Ofelman Talunoe Oktavia, Samita Pasjan Satrimafitrah Prasetya, M Riko Anshori Prasetya, M. Riko Anshori Prastya, Septyan Eka Putri Hardiyanti Putri Kumalasari, Febriana Putri, Amelia Rahmatul Amin, Dewita Rahmawati, Novi Siti Ramadhan, Alman Shafly Rezeki, Yuliarti Ridwanulloh, Muhammad Syabani Ripani, Ahmad Risdianti, Risdianti Risma Risma, Risma Rudy Ansari, Rudy Rusidah, Rusidah Sabarwati, Sitti Hadijah safry, sarah Sembiring, Rinawati Shohwatul Islam, Syauqiyah Siti Hasanah Siti Helmyati Siti Rahmawati, Novi Solly Aryza Sopa, Juana Sri Adeningsih Subandi Subandi sukriadi sukriadi SYAIFUL BAHRI Syamsiar, Syamsiar Syerli, Syerli Tabang, Syamsurijal Tri Rahayu Tiaradewi Tri Rahayu Tiaradewi, Tri Rahayu Tiaradewi triyanda, ayu Tuti Alawiyah Ummi Rahayu, Ummi Usman Usman waslia, waslia welso, welso Widiawati, Erika Widyanti, Eka Willem, Ilham Yuliawati, Lia Yuniar Yuniar Yuwindry, Iwan