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All Journal Jurnal Manajemen dan Agribisnis Journal of Economic, Bussines and Accounting (COSTING) International Journal of Supply Chain Management Management Studies and Entrepreneurship Journal (MSEJ) PINISI Discretion Review Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Darma Agung BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Education, Social Studies, And Management (IJESSM) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JURNAL PENDIDIKAN INDONESIA: Teori, Penelitian, dan Inovasi Indonesian Community Journal Jurnal Penelitian Pendidikan Indonesia
Muhammad Asir
Business Administration Study Program, Politeknik LP3I Makassar, Indonesia
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Peran Konten Interaktif dalam Membangun Keterlibatan Konsumen dan Memperkuat Kesetiaan Merek: Tinjauan pada Platform Media Sosial dan Situs Web Perusahaan Klemens Mere; Dewi Puspitasari; Muhammad Asir; Betty Rahayu; M. Imron Mas'ud
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.9361

Abstract

Interactive content has become one of the primary strategies in building consumer engagement and strengthening brand loyalty in the current digital environment. This article aims to investigate the role of interactive content in this context with a focus on social media platforms and corporate websites. The literature review method is employed to analyze various studies and perspectives related to this topic. Findings indicate that interactive content has a significant positive impact on consumer engagement and brand loyalty. Through active interaction between brands and consumers, stronger relationships can be built, thereby enhancing consumer loyalty to the brand. The importance of presenting engaging, relevant, and easily accessible content is also highlighted in this literature. Amidst the rapid development of technology and consumer behavior dynamics, a profound understanding of the role of interactive content becomes increasingly important for marketing practitioners. Thus, this article provides valuable insights for practitioners and researchers in designing effective content strategies to strengthen brand-consumer relationships in the digital era. Keywords: Interactive Content, Consumer Engagement, Brand Loyalty
Implementation of Employee Motivation in the Gowa Regency Office's General Area Asir, Muhammad; Rachman, Siswati
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2672

Abstract

Motivation is the process of encouraging someone to work harder in order to accomplish a goal. Motivation is critical in an institution if it is to enhance labor production. The aim of this study is to investigate how to motivate staff in the general area of the Gowa Regency Office'S General Area. The author employs a descriptive qualitative approach, in which she explains the findings of observations and direct interviews with those who supply inspiration to employees and employees who get motivation from leaders/superiors. This study was conducted from June to August 2021. The study's findings indicated that the General Section of the Gowa Regent's Office motivated employees through effective communication, involving employees in delivering ideas/opinions, providing remuneration commensurate with responsibility, presents/incentives, security, and work safety. The motivation to view employees' conduct and needs in terms of their degree or rank.
Cost Benefit Analysis of Key Actors in The Cocoa Beans Marketing Asir, Muhammad; Asir, Annisa Ishmat
Jurnal Manajemen & Agribisnis Vol. 20 No. 1 (2023): JMA Vol. 20 No. 1, March 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.1.102

Abstract

Efficient marketing can increase the profits of all the stakeholders involved. Profit increased at the farmer level will encourage the ability and motivation to manage the farm. This study aims to identify the benefits obtained by farmers, collectors, wholesalers, and purchasing units of exporters in the marketing of cocoa beans. This research was conducted through the survey using by Hayami Method. The results showed that: Profit received by farmers amount Rp314/kg was lower than those received by collectors amount Rp1,022/kg, wholesalers at Rp736/kg, and unit purchases at Rp2,826/kg. This was due to the cost of labor incurred by farmers, and the amount of Rp2,100/kg was higher than by collector's amount of Rp230/kg, the wholesaler's Rp12.5/kg, and the purchase unit Rp8.25/kg. Another factor was the price of production input costly (such as fertilizer dan pesticides), which was not followed by the increase in output price (cocoa beans) determined by marketers. The low productivity and quality of cocoa beans produced by farmers also affected low profit. The government must be able to control the purchase price of marketing actors, improve the knowledge and skills of farmers in the management of cocoa farms by establishing business groups/cooperatives, increase the role of farmer groups, and also to improve the internet infrastructure that supports the digital marketing of cocoa commodities. Keywords: main stakeholders, cocoa beans, profit, marketing, Hayami method
MANAJEMEN DAN METODE PELATIHAN PADA IRWANI PANE INSTITUTE Asir, Muhammad; Rahmi, Rahmi
Jurnal Pendidikan Indonesia : Teori, Penelitian, dan Inovasi Vol 1, No 2 (2021): Jurnal Pendidikan Indonesia: Teori, Penelitian dan Inovasi
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (60.71 KB) | DOI: 10.59818/jpi.v1i2.20

Abstract

This research aims to determine 1) management and training methods, 2) the obstacles, and 3) solutions in overcoming obstacles to implementing management and training methods at the Irwani Pane Institute. The type of research used is descriptive qualitative, namely the author describes the results of observations and interviews with the institute in the staff unit. This research was conducted from June to July 2020. The results of this research show that the management applied is planning; place, schedule, media, methods, and materials/presenters. Methods are lectures or lectures, demonstrations, exercises/practice, work instruction exercises, case studies, games, role playing, online learning. Barriers experienced in management and training methods include inappropriate time placement and lack of staff. The effort to overcome this obstacle is to create a chat group consisting of staff who work at the Irwani Pane Institute so that the schedule can be used well and as optimally as possible.ABSTRAKPenelitian ini bertujuan untuk mengetahui 1) manajemen dan metode pelatihan, 2) hambatan-hambatannya, dan 3) solusi dalam mengatasi hambatan penerapan manajemen dan metode pelatihan pada Irwani Pane Institut. Jenis penelitian yang digunakan adalah deskriptif kualitatif, yaitu penulis menggambarkan hasil observasi dan wawancara dengan pihak institut di unit staf. Penelitian ini dilakukan pada bulan Juni sampai Juli 2020. Hasil penelitian ini menunjukkkan bahwa manajemen yang diterapkan adalah perencanaan; tempat, jadwal, media, metode, dan materi/pemateri. Metode adalah kuliah atau ceramah, peragaan, latihan/praktek, latihan instruksi kerja, studi kasus, permainan (playing games), bermain peran (role play), pembelajaran daring (online learning). Hambatan yang dialami dalam manajemen dan metode pelatihan antara lain penempatan waktu yang tidak on time dan kurangnya staf. Adapun upaya untuk mengatasi hambatan tersebut adalah membuat group chat yang terdiri dari staf yang bekerja di Irwani Pane Institute agar jadwal dapat digunakan dengan baik dan semaksimal mungkin.
PEMBERDAYAAN GENERASI MUDA MELALUI PELATIHAN KEWIRAUSAHAAN DAN PENGEMBANGAN INOVASI BISNIS Asir, Muhammad; Rahayu, Betty Rahayu; Mahmudin, Tono; Irdawati, Irdawati; Arvita, Rizki
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 (2023): Volume 4 Nomor 6 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i6.22315

Abstract

Dalam era di mana perubahan teknologi berlangsung dengan cepat, pemberdayaan generasi muda melalui pelatihan kewirausahaan bukan hanya sekadar persiapan untuk memasuki dunia bisnis, tetapi juga sebagai langkah proaktif untuk menciptakan peluang baru. Tujuan dari Pengabdian kepada Masyarakat ini adalah untuk memperdayakan generasi muda melalui pelatihan kewirausahaan dan pengembangan inovasi bisnis. Metode yang digunakan dalam artikel ini adalah metode kualitatif dengan studi literature atau Library Research. Tujuannya adalah untuk menganalisis perbandingan teori-teori yang ada dengan teori-teori sebelumnya pada literature hasil penelitian. Literature yang digunakan adalah literature dari hasil Pengabdian kepada Masyarakat atau review yang tersaji dalam artikel ilmiah berupatasi nasional dan internasional yang bersesuaian dengan topik yang akan dikaji. Berdasarkan hasil literature review pada hasil dan pembhasan pada artikel ini dapat disimpulkan bahwa dengan melakukan pemberdayaan generasi muda Melalui pelatihan ini kemampuan dan pengetahuan mereka akan kewirausahaan dapat bertambah dan menjadi pedoman bagi pengembangan diri kedepan.
OPTIMALISASI PEMANFAATAN TEKNOLOGI FINANSIAL UNTUK MENINGKATKAN INKLUSI KEUANGAN DI PEDESAAN Asir , Muhammad; Wahab, Abdul; Firdaus, Ahmad; Suprapto, Suprapto; Azizi, Muhammad
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 (2023): Volume 4 Nomor 6 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pedesaan seringkali menghadapi tantangan dalam akses terhadap layanan keuangan tradisional. Keterbatasan jaringan perbankan dan lembaga keuangan, bersama dengan kurangnya infrastruktur, membuat masyarakat pedesaan sulit untuk mengakses layanan keuangan yang diperlukan. Tujuan dilakukan Pengabdian kepada Masyarakat ini adalah mengoftimalisasi pemanfaatan teknologi financial untuk meningkatkan inklusi keuangan di pedasaan. Metode yang digunakan dalam artikel ini adalah metode kualitatif dengan studi literature atau Library Research. Tujuannya adalah untuk menganalisis perbandingan teori-teori yang ada dengan teori-teori sebelumnya pada literature hasil penelitian. Literature yang digunakan adalah literature dari hasil Pengabdian kepada Masyarakat atau review yang tersaji dalam artikel ilmiah berupatasi nasional dan internasional yang bersesuaian dengan topik yang akan dikaji. Berdasarkan hasil literature review pada hasil dan pembahasan maka dapat disimpulkan bahwa layanan keuangan berbasis teknologi finansial memiliki pengaruh positif terhadap inklusi keuangan di pedesaan.
Eksplorasi Strategi Pemasaran Media Sosial yang Sukses dalam Meningkatkan Interaksi Merek dengan Konsumen di Era Digital Rahman, Wahyudin; Herdiyanti, Herdiyanti; Azizah, Juwita; Asir, Muhammad; Wijayanto, Gatot
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.3925

Abstract

Dalam lanskap digital kontemporer, hubungan simbiosis antara merek dan konsumen mengalami transformasi mendalam, terutama didorong oleh pengaruh meresap dari platform media sosial yang merajalela. Penelitian ini secara sistematis menjelajahi medan dinamis dari strategi pemasaran media sosial, bertujuan untuk menjelaskan mekanisme rumit yang efektif memperkuat interaksi merek dan konsumen. Dengan menerapkan analisis yang cermat terhadap metodologi yang berhasil, penelitian berupaya memahami strategi-strategi krusial yang tidak hanya meningkatkan keterlibatan merek tetapi juga membina hubungan yang langgeng dengan konsumen di era digital yang kompleks. Melalui pemeriksaan teliti terhadap studi literatur yang relevan dan penerapan metodologi tinjauan literatur yang mapan, penelitian ini memberikan kontribusi ilmiah yang substansial dengan memajukan pemahaman yang lebih mendalam tentang dimensi-dimensi beragam yang melekat dalam pemasaran media sosial. Akibatnya, penelitian ini memberikan penerangan ilmiah tentang praktik-praktik yang beresonansi dengan sensibilitas konsumen yang cermat pada zaman digital ini. Dengan demikian, studi ini tidak hanya menghasilkan wawasan baru tetapi juga menyediakan panduan ilmiah bagi perusahaan yang ingin memperkuat hubungan konsumennya di tengah dinamika terus berkembang dari pemasaran digital
STUDI EFEKTIVITAS STRATEGI PEMASARAN HIJAU DALAM MENARIK KONSUMEN PADA PRODUK RAMAH LINGKUNGAN Mulyadi, Tirta; Nurhayati, Siti; Lestari, Utami Puji; Asir, Muhammad; Launtu, Ansir
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.12921

Abstract

This study aims to explore the effectiveness of green marketing strategies in attracting consumers to eco-friendly products. Amid growing environmental awareness, consumers are increasingly choosing products with minimal environmental impact. Green marketing strategies involve incorporating eco-friendly elements into products and marketing processes designed to enhance the sustainability values and corporate social responsibility. This article utilizes a literature review method to analyze various green marketing strategies, such as using recycled materials, eco-friendly packaging, and communication emphasizing ecological benefits. Based on the literature review findings, green marketing has proven effective in increasing consumer interest and fostering brand loyalty. However, challenges in implementation, such as consumer perceptions of the honesty and credibility of green claims, still exist. This study provides insights on how companies can optimize green marketing strategies to expand their consumer base while maintaining their commitment to environmental sustainability
Penguatan Kemampuan Manajemen Keuangan pada Petani Lokal untuk Meningkatkan Akses dan Efisiensi Sumber Daya Alfiana, Alfiana; Azizi, Muhammad; Mere, Klemens; Asir, Muhammad; Hasbi, Hariandy
I-Com: Indonesian Community Journal Vol 5 No 1 (2025): I-Com: Indonesian Community Journal (Maret 2025)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/icom.v5i1.6670

Abstract

Pengelolaan keuangan yang baik sangat penting bagi petani lokal untuk memastikan efisiensi penggunaan sumber daya yang terbatas serta meningkatkan akses ke berbagai bentuk dukungan finansial guna menunjang produktivitas mereka. Penelitian ini bertujuan untuk mengeksplorasi pentingnya penguatan kemampuan manajemen keuangan pada petani lokal dalam meningkatkan efisiensi sumber daya dan akses terhadap pembiayaan, sekaligus mengintegrasikan pendekatan pengabdian kepada masyarakat sebagai solusi praktis. Metode pelaksanaan pada kegiatan pengabdian kepada masyarakat ini adalah identifikasi kebutuhan dan analisis situasi, penyusunan dan penyampaian materi pelatihan, implementasi dan pendampingan, evaluasi dan monitoring. Hasil penelitian menunjukkan bahwa edukasi keuangan, pengelolaan utang yang bijak, serta pemanfaatan teknologi untuk mengakses pembiayaan dapat meningkatkan ketahanan ekonomi petani dan meminimalisir risiko keuangan. Dengan adanya intervensi berbasis pengabdian kepada masyarakat, penguatan kemampuan manajemen keuangan diharapkan dapat mempercepat keberlanjutan usaha pertanian serta meningkatkan kesejahteraan petani secara berkelanjutan.
Experiential Marketing Analysis on Customer Satisfaction Arifin, Moh. Samsul; Faradiba, Besse; Violin, Vivid; Herawati, Heny; Asir, Muhammad
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.795

Abstract

Competition in the business world cannot be separated from the development of the environment faced. The business environment that has a major influence on marketing success is the development and advancement of technology, as well as changes in people's lifestyles. Marketing has an important role in society because marketing involves various aspects of life, including the economic and social fields, because marketing activities involve the problem of the flow of products from producers to consumers, and marketing creates important jobs for the community. The aim of this research is to understand the importance of experiential marketing analysis on customer satisfaction for companies and consumers. This research is assisted by a literature study research. The data obtained is compiled, analyzed, and summarized to obtain conclusions regarding the literature study. Data collection uses secondary data such as archived data in the form of books or journals. The results of the study show that experiential marketing analysis of customer satisfaction shows that strong customer experiences, especially those involving emotions and interactions, can increase customer satisfaction. Experiential marketing creates added value through experiences that differentiate products or services, so that customers feel more satisfied.
Co-Authors Abdul Wahab Abdul Wahab Abdul Wahab Agus Suyatno Ahmad Firdaus, Ahmad Alfiana Alfiana Andri Haryono Andy Ismail Annisa Ishmat Asir Annisa Ishmat Asir Arifin, Moh. Samsul Arvita, Rizki Asir, Annisa Ishmat Aslichah, Aslichah Azizi, Muhammad Bahtiar Efendi Betty Rahayu Cakranegara, Pandu Adi Chevy Herli Sumerli Dedi Hadian Dewi Puspita Sari Dewi Puspitasari Ferly Agustina Sairmaly Frans Sudirjo Gatot Wijayanto Hafidz Hanafiah Hasbi, Hariandy Heny Herawati Herdiyanti Herdiyanti Herdiyanti, Herdiyanti I Ketut Suada I Wayan Arthana Irdawati Irdawati Juwita Azizah kelemens Mere Klemens Mere LAUNTU, ANSIR Ludia Panggalo Luh Komang Candra Dewi M. Dakhri Sanusi M. Imron Mas’ud M. Yusuf Alfian Rendra Anggoro KR M.M, Besse Faradiba Mahmudin, Tono Mahyuddin Mahyuddin Mihel Tuatfaru Muh. Abduh Anwar Muhammad Yusuf Mulyadi Muthalib, Dzulfikri Azis Muzakir Nenden Hendayani Norvadewi Nur Fadny Yuliani Nur Fadny Yuliani Nurul Fitrah Yani Palilingan, Richard Andreas Panetir Bungkes Poppy Hidayat Prayana, I Kadek Wira Dharma Putra, Halim Dwi Rachman, Siswati Rahayu, Betty Rahayu Rahim Darma Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Ramlah Ramlah Reni Fatmasari Syafruddin Renny Lubis Rian Ardianto Ruki Ambar Arum Silvia Ekasari Siswati Rachman Siswati Rachman Siti Nurhayati Suprapto Suprapto Sy. Nurul Syobah Syarifuddin Arief Taime, Habel Tamaulina Br Sembiring Teguh Setiawan Wibowo Tirta Mulyadi Uli Wildan Nuryanto Violin, Vivid Wahyudin Rahman Wijaya, Elyzabeth Wiwi Rumaolat Yogi Nurfauzi Yuliana Yuliana