Article Per Year (5 Year)
p-Index From 2020 - 2025
5.907
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Agribisnis Journal of Economic, Bussines and Accounting (COSTING) International Journal of Supply Chain Management Dinasti International Journal of Education Management and Social Science Management Studies and Entrepreneurship Journal (MSEJ) PINISI Discretion Review Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Darma Agung BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Jurnal Kewarganegaraan Jurnal Agrisistem: Seri Sosek dan Penyuluhan International Journal of Education, Social Studies, And Management (IJESSM) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JURNAL PENDIDIKAN INDONESIA: Teori, Penelitian, dan Inovasi Indonesian Community Journal Jurnal Pengabdian Masyarakat Bhinneka Journal of Innovative and Creativity Jurnal Penelitian Pendidikan Indonesia
Muhammad Asir
Business Administration Study Program, Politeknik LP3I Makassar, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Transportation Other

Published : 43 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 43 Documents
Search

 1   2   3   4   5 
Analisis Peran Pelatihan Kerja, Lingkungan Kerja dan Kompensasi Terhadap Kinerja Karyawan di Perusahaan Migas Nasional Abdurohim; Muhammad Asir; Filus Raraga; Abdul Rasyid; Balthasar Malindar
Jurnal Kewarganegaraan Vol 6 No 4 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i4.4431

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh kompensasi, pelatihan kerja dan lingkungan kerja terhadap kinerja karyawan. Penelitian ini menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini yaitu sebanyak 58 karyawan. Berdasarkan Teknik sampel jenuh, maka sampel penelitian ini berjumlah 58 Selanjutnya, data diolah dengan menggunakan bantuan program SPSS 24 dengan menguji uji statistik deskriptif, uji asumsi klasik yang terdiri dari pengujian normalitas, multikolinieritas, dan heteroskedastisitas, uji linier berganda yang meliputi dari pengujian t dan koefisien determinasi. Hasil penelitian menyebutkan jika variabel kompensasi, pelatihan kerja dan lingkungan kerja masing-masing berpengaruh positif terhadap kinerja karyawan. Kata Kunci: Kompensasi, Pelatihan Kerja, Kinerja Karyawan, Lingkungan Kerja.
Penguatan Kemampuan Manajemen Keuangan pada Petani Lokal untuk Meningkatkan Akses dan Efisiensi Sumber Daya Alfiana, Alfiana; Azizi, Muhammad; Mere, Klemens; Asir, Muhammad; Hasbi, Hariandy
I-Com: Indonesian Community Journal Vol 5 No 1 (2025): I-Com: Indonesian Community Journal (Maret 2025)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/icom.v5i1.6670

Abstract

Pengelolaan keuangan yang baik sangat penting bagi petani lokal untuk memastikan efisiensi penggunaan sumber daya yang terbatas serta meningkatkan akses ke berbagai bentuk dukungan finansial guna menunjang produktivitas mereka. Penelitian ini bertujuan untuk mengeksplorasi pentingnya penguatan kemampuan manajemen keuangan pada petani lokal dalam meningkatkan efisiensi sumber daya dan akses terhadap pembiayaan, sekaligus mengintegrasikan pendekatan pengabdian kepada masyarakat sebagai solusi praktis. Metode pelaksanaan pada kegiatan pengabdian kepada masyarakat ini adalah identifikasi kebutuhan dan analisis situasi, penyusunan dan penyampaian materi pelatihan, implementasi dan pendampingan, evaluasi dan monitoring. Hasil penelitian menunjukkan bahwa edukasi keuangan, pengelolaan utang yang bijak, serta pemanfaatan teknologi untuk mengakses pembiayaan dapat meningkatkan ketahanan ekonomi petani dan meminimalisir risiko keuangan. Dengan adanya intervensi berbasis pengabdian kepada masyarakat, penguatan kemampuan manajemen keuangan diharapkan dapat mempercepat keberlanjutan usaha pertanian serta meningkatkan kesejahteraan petani secara berkelanjutan.
OMNICHANNEL MARKETING STRATEGIES: BRIDGING THE GAP BETWEEN ONLINE AND OFFLINE CONSUMER EXPERIENCES Wahyudin Rahman; Ansir Launtu; Muammar Revnu Ohara; Muhammad Asir; Klemens Mere
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 2 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i2.14550

Abstract

Omnichannel marketing has emerged as a critical strategy for businesses aiming to provide seamless consumer experiences across online and offline platforms. This article explores the effectiveness of omnichannel strategies in bridging the gap between digital and physical consumer interactions through a literature review of studies published since 2020. Key components such as integrated technology, personalized customer engagement, and consistent brand messaging are analyzed for their role in enhancing customer satisfaction and loyalty. The findings reveal that successful omnichannel strategies require a deep understanding of consumer behavior, robust data analytics, and alignment between online and offline operations. Practical recommendations are provided to help businesses implement effective omnichannel frameworks, emphasizing the importance of technological integration and customer-centric approaches. This study contributes to the growing body of literature by synthesizing contemporary research and offering actionable insights for improving consumer experiences in a multi-channel environment.
Consumer Behavior in the Age of AI: The Role of Personalized Marketing and Data Analytics in Shaping Purchase Decisions Pagala, Izharuddin; Asir, Muhammad; Mere, Klemens; Puji Lestari, Utami; Siddiqa, Heidi
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.2947

Abstract

In the contemporary digital era, artificial intelligence (AI) has revolutionized the landscape of consumer behavior by enabling personalized marketing and advanced data analytics. This article reviews existing literature to explore the role of AI in shaping purchase decisions. The emergence of AI technologies allows marketers to leverage vast amounts of consumer data to create personalized experiences, enhancing customer engagement and satisfaction. Through personalized marketing strategies, companies can deliver tailored content, product recommendations, and targeted advertisements that align with individual consumer preferences. The integration of data analytics provides deeper insights into consumer behavior, enabling businesses to anticipate trends and make informed decisions. This literature review examines various case studies and empirical research to highlight the effectiveness of AI-driven marketing strategies in influencing consumer purchase decisions. The findings indicate that personalized marketing, underpinned by sophisticated data analytics, not only enhances consumer trust and loyalty but also drives higher conversion rates. This study underscores the importance of embracing AI technologies for businesses aiming to stay competitive in an increasingly digital marketplace.  
Experiential Marketing Analysis on Customer Satisfaction Arifin, Moh. Samsul; Faradiba, Besse; Violin, Vivid; Herawati, Heny; Asir, Muhammad
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.795

Abstract

Competition in the business world cannot be separated from the development of the environment faced. The business environment that has a major influence on marketing success is the development and advancement of technology, as well as changes in people's lifestyles. Marketing has an important role in society because marketing involves various aspects of life, including the economic and social fields, because marketing activities involve the problem of the flow of products from producers to consumers, and marketing creates important jobs for the community. The aim of this research is to understand the importance of experiential marketing analysis on customer satisfaction for companies and consumers. This research is assisted by a literature study research. The data obtained is compiled, analyzed, and summarized to obtain conclusions regarding the literature study. Data collection uses secondary data such as archived data in the form of books or journals. The results of the study show that experiential marketing analysis of customer satisfaction shows that strong customer experiences, especially those involving emotions and interactions, can increase customer satisfaction. Experiential marketing creates added value through experiences that differentiate products or services, so that customers feel more satisfied.
EDUKASI BRANDING PRODUK LOKAL SEBAGAI STRATEGI PEMASARAN BERKELANJUTAN BAGI UMKM Aslichah, Aslichah; Asir, Muhammad; Herdiyanti, Herdiyanti; Prayana, I Kadek Wira Dharma
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Volume 6 No 3 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i3.48386

Abstract

Branding merupakan bagian penting dari strategi pemasaran yang berkelanjutan. Branding tidak hanya menyangkut logo dan kemasan, tetapi mencakup nilai-nilai dan identitas yang ingin dikomunikasikan kepada konsumen. Tujuan melakukan kegiatan Pengabdian kepada Masyarakat untuk mengedukasi branding produk lokal sebagai strategi pemasaran berkelanjutan bagi UMKM. Metode yang digunakan dalam kegiatan pengabdian kepada masyarakat ini adalah kajian pustaka (library research), yaitu metode pengumpulan data dan informasi yang dilakukan melalui penelusuran terhadap berbagai sumber literatur yang relevan dengan topik edukasi branding. Berdasarkan hasil kajian literatur yang telah dilakukan, dapat disimpulkan bahwa edukasi branding terhadap produk lokal memiliki peran yang signifikan dalam mendukung strategi pemasaran berkelanjutan bagi UMKM. Branding yang kuat mampu meningkatkan daya saing produk lokal melalui penciptaan identitas merek yang konsisten, citra positif di mata konsumen, serta loyalitas pelanggan dalam jangka panjang.
Experiential Marketing Analysis on Customer Satisfaction Arifin, Moh. Samsul; Faradiba, Besse; Violin, Vivid; Herawati, Heny; Asir, Muhammad
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.795

Abstract

Competition in the business world cannot be separated from the development of the environment faced. The business environment that has a major influence on marketing success is the development and advancement of technology, as well as changes in people's lifestyles. Marketing has an important role in society because marketing involves various aspects of life, including the economic and social fields, because marketing activities involve the problem of the flow of products from producers to consumers, and marketing creates important jobs for the community. The aim of this research is to understand the importance of experiential marketing analysis on customer satisfaction for companies and consumers. This research is assisted by a literature study research. The data obtained is compiled, analyzed, and summarized to obtain conclusions regarding the literature study. Data collection uses secondary data such as archived data in the form of books or journals. The results of the study show that experiential marketing analysis of customer satisfaction shows that strong customer experiences, especially those involving emotions and interactions, can increase customer satisfaction. Experiential marketing creates added value through experiences that differentiate products or services, so that customers feel more satisfied.
Peran manajemen risiko dalam meningkatkan kinerja perusahaan: studi manajemen sumber daya manusia Muhammad Asir; Yuniawati, Rizqy Aiddha; Mere, Klemens; Sukardi, Karina; Anwar, Muh. Abduh.
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.4, No.1 (2023): June 2023
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v4i1.844

Abstract

The purpose of this paper is to analyze the Role of Risk Management in Improving Company Performance by analyzing research literature in the field of human resource management. The method used in this research is literature research by reviewing some of the results of previous studies. This scientific article was written using qualitative methods and research literature with the help of the latest references obtained from Google Schoolers and Mendeley citation searches. Based on the studies conducted, it means that risk management has a role in company performance. Therefore, risk management has a positive role in company performance. Risk management is one of the references used to manage existing resources within the company, so that the company can obtain good value and generate profits as expected by the company.
ANALISIS KINERJA USAHATANI DAN KESEJAHTERAAN PETANI BAWANG MERAH DI DESA BONTOLOJONG KECAMATAN ULU ERE KABUPATEN BANTAENG: Performance Analysis of Shallot Farming and Farmers' Welfare in Bontolojong Village, Ulu Ere Subdistrict, Bantaeng Regency Muis, M.; Sumang, Sumang; Marlin, Syamsu; Ramadhan, Fikri D.; Julianty, Annisa Mauliandini; Asir, Muhammad
Jurnal Agrisistem: Seri Sosek dan Penyuluhan Vol. 20 No. 1 (2024): Jurnal Agrisistem: Seri Sosek dan Penyuluhan
Publisher : Unit Penelitian dan Pengabdian Masyarakat Politeknik Pembangunan Pertanian Gowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52625/j-agr-sosekpenyuluhan.v20i1.319

Abstract

 Pendapatan yang tinggi merupakan tujuan utama petani dalam berusahatani. Besarnya pendapatan petani akan mempengaruhi kemampuan mereka memenuhi kebutuhan dasar yang harus dipenuhi, yaitu pangan dan nonpangan. Berdasarkan nilai pendapatan yang dimiliki petani dapat dianalisis tingkat kesejahteraan mereka melalui pendekatan pengeluaran. Berdasarkan hal tersebut, maka kajian tentang kinerja usahatani dan tingkat kesejahteraan petani bawang merah di Kecamatan Ulu Ere Kabupaten Bantaeng perlu dilakukan. Tulisan ini bertujuan untuk mengetahui kinerja usahatani usahatani bawang merah dan untuk mengetahui tingkat kesejahteraan petani bawang merah di Kecamatan Uluere Kabupaten Bantaeng. Pemilihan lokasi dilakukan secara sengaja (purposive) dengan pertimbangan bahwa lokasi yang dimaksud merupakan sentra produksi bawang merah dan memiliki kontribusi cukup tinggi terhadap produksi bawang merah di Kabupaten Bantaeng. Sampel petani bawang merah dipilih secara acak (Simple Random Sampling) dimana populasi petani bawang merah di Desa Bontolojong Kecamatan Ulu Ere adalah 184 petani dan jumlah sampel yang diambil adalah sebanyak 54 sampel. Analisis data dilakukan secara deskriptif kualitatif dan kuantitatif. Kinerja usahatani bawang merah dianalisis melalui produktivitas, kapasitas produksi dan pendapatan usahatani, sedangkan kesejahteraan petani dianalisis berdasarkan pendekatan pengeluaran per kapita per tahun. Hasil penelitian menunjukkan bahwa kinerja usahatani bawang merah di Kecamatan Uluere sudah baik, karena kapasitas produksi di atas 50%, walaupun pendapatan per hektar per musim tanam sudah relatif tinggi. Selanjutnya diketahui pula bahwa tingkat kesejahteraan petani bawang merah di lokasi penelitian masih dominan (>60%) berada pada kategori cukup, namun masih ada yang termasuk kategori “nyaris miskin”
PROGRAM PEMASARAN BERBASIS KOMUNITAS UNTUK USAHA MIKRO: MEMBANGUN JARINGAN PEMASARAN MELALUI KOLABORASI LOKAL Asir, Muhammad; Joni, M.; Wijayanto, Gatot; Muhajirin, Muhajirin; Anwar, Muh. Abduh
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Volume 5 No. 3 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i3.29950

Abstract

Artikel ini membahas pentingnya program pemasaran berbasis komunitas dalam mendukung usaha mikro. Melalui metode literature review, kami mengeksplorasi strategi membangun jaringan pemasaran yang efektif melalui kolaborasi lokal. Dengan fokus pada keterlibatan komunitas dan kerja sama antar pelaku usaha kecil, artikel ini menguraikan praktik-praktik terbaik untuk meningkatkan visibilitas dan penetrasi pasar bagi usaha mikro. Implikasi praktis dan teoritis dari pendekatan ini juga dibahas
Co-Authors Abdul Rasyid Abdul Wahab Abdul Wahab Abdul Wahab Abdurohim Agus Suyatno Ahmad Firdaus, Ahmad Alfiana Alfiana Andri Haryono Andy Ismail Annisa Ishmat Asir Annisa Ishmat Asir Anwar, Muh. Abduh Anwar, Muh. Abduh. Apriyono, Tri Arifin, Moh. Samsul Arvita, Rizki Asir, Annisa Ishmat Aslichah, Aslichah Azizi, Muhammad Bahtiar Efendi Balthasar Malindar Betty Rahayu Cakranegara, Pandu Adi Cakranegara, Pandu Adi Chevy Herli Sumerli Dedi Hadian desi kristanti, desi Dewi Puspita Sari Dewi Puspitasari Ferly Agustina Sairmaly Filus Raraga Frans Sudirjo Gatot Wijayanto Hafidz Hanafiah Hasbi, Hariandy Heny Herawati Herdiyanti Herdiyanti, Herdiyanti I Ketut Suada I Wayan Arthana Irdawati Irdawati Jayanti, Ansri Joni, M. Julianty, Annisa Mauliandini Juwita Azizah kelemens Mere Klemens Mere LAUNTU, ANSIR Lubis, Renny Ludia Panggalo Luh Komang Candra Dewi M. Dakhri Sanusi M. Imron Mas’ud M. Yusuf Alfian Rendra Anggoro KR M.M, Besse Faradiba Mahmudin, Tono Mahyuddin Mahyuddin Mihel Tuatfaru Muammar Revnu Ohara Muh. Abduh Anwar Muhajirin, Muhajirin Muhammad Yusuf Muhammad Yusuf Muis, M. Mulyadi Muthalib, Dzulfikri Azis Muzakir Nenden Hendayani Norvadewi Nur Fadny Yuliani Nur Fadny Yuliani Nurul Fitrah Yani PA Andiena Nindya Putri Pagala, Izharuddin Palilingan, Richard Andreas Panetir Bungkes Poppy Hidayat Prayana, I Kadek Wira Dharma Putra, Halim Dwi Rachman, Siswati Raden Mohamad Herdian Bhakti Rahayu, Betty Rahayu Rahim Darma Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Ramadhan, Fikri D. Ramlah Ramlah Reni Fatmasari Syafruddin Renny Lubis Rian Ardianto Rihfenti Ernayani Ruki Ambar Arum Siddiqa, Heidi Silvia Ekasari Siti Nurhayati Sukardi, Karina Sumang, Sumang Suprapto Suprapto Sutrisno, Sutrisno Sy. Nurul Syobah Syamsu Marlin Syarifuddin Arief Taime, Habel Tamaulina Br Sembiring Teguh Setiawan Wibowo Tirta Mulyadi Uli Wildan Nuryanto Violin, Vivid Wahyudin Rahman Wijaya, Elyzabeth Wiwi Rumaolat Yogi Nurfauzi Yuliana Yuliana Yuniawati, Rizqy Aiddha