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All Journal Jurnal Manajemen dan Agribisnis Journal of Economic, Bussines and Accounting (COSTING) International Journal of Supply Chain Management Management Studies and Entrepreneurship Journal (MSEJ) PINISI Discretion Review Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Darma Agung BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Education, Social Studies, And Management (IJESSM) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JURNAL PENDIDIKAN INDONESIA: Teori, Penelitian, dan Inovasi Indonesian Community Journal Jurnal Penelitian Pendidikan Indonesia
Muhammad Asir
Business Administration Study Program, Politeknik LP3I Makassar, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

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Literature Review: Mitigasi Resiko dan Prosedur Penyelamatan pada Sistem Perkreditan Rakyat Sutrisno Sutrisno; Ludia Panggalo; Muhammad Asir; Muhammad Yusuf; Pandu Adi Cakranegara
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 2 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i2.4879

Abstract

Distribution of People's Business Credit is influenced by government regulations for the Bank and is expected to reduce the level of credit risk in Non-Performing Loans. So that many cause problems in the form of bad credit. Banks that provide KUR services are required to carry out risk management. The financing risk faced by Islamic banking is one of the risks that needs to be managed properly due to internal errors. The method in this research is a literature study by reviewing some of the results of previous research which originates from national and international articles. The research results were analyzed and used as material for discussion to determine answers to problems regarding the relationship between risk mitigation and rescue procedures in the people's credit system. All ideas from each study provide information about the methodologically desirable theory of the study being analyzed. The results of the literature review show that proper handling is needed by loan managers such as banks or cooperatives in overcoming various problems in the procurement of people's credit, namely KUR. One that is done is risk mitigation and rescue procedures to avoid losses to the manager. Keywords: Risk Mitigation, Rescue Procedures, People's Credit, Banking.
Literature Review: Analisis Faktor yang Mempengaruhi Keputusan Pembelian, Kualitas Produk dan Harga Kompetitif Yogi Nurfauzi; Habel Taime; Hafidz Hanafiah; Muhammad Yusuf; Muhammad Asir
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 1 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i1.1246

Abstract

Kualitas produk adalah kombinasi dari properti dan karakteristik yang menentukan sejauh mana output dapat memenuhi prasyarat kebutuhan pelanggan. Tujuan penelitian ini adalah untuk menganalisis factor yang mempengaruhi keputusan pembelian, kualitas produk dan harga kompetitif. Artikel ilmiah ini ditulis dengan menggunakan metode kualitatif, studi kepustakaan, dan penelitian kepustakaan. Mengkaji buku-buku sastra yang sesuai dengan teori yang sedang dibahas, khususnya dalam konteks Manajemen Strategis. Ini termasuk melihat artikel ilmiah yang dihormati dan artikel ilmiah yang kurang dihormati dari jurnal. Mendeley dan Google Scholar berfungsi sebagai sumber untuk semua artikel ilmiah. Berdasarkan pembahasan pada artikel ini maka dapat disimpulkan bahwa (1) Kualitas produk berpengaruh positif signifikan terhadap keputusan pembelian (2) Harga berpengaruh positif signifikan terhadap keputusan pembelian. Kata Kunci: Keputusan Pembelian, Kualitas Produk, Harga Kompetitif
The Analysis Effect of International Price, GDP, Land Area and Substitutional Price on Export Volume of Indonesian Palm Oil Uli Wildan Nuryanto; Silvia Ekasari; Muhammad Asir; Mihel Tuatfaru; Ferly Agustina Sairmaly
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 1 (2023): Februari 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i1.906

Abstract

The objective of this study is determine and analyse effect of international price, GDP, land area and substitutional price on export volume of Indonesian Palm Oil. The data that the authors use in this study are secondary data types in the form of a 33-year time series, starting in 1986-2018. Secondary data were obtained from the Central Bureau of Statistics, the Directorate General of Plantations, the World Bank, UN Comtrade, the IMF, the US Department of Agriculture, several literatures, and sites related to research. The data analysis that the authors used in this study was by using the Error Correction Model (ECM) method with the analysis tool used to process the data, namely eviews 8. In this study, the data were obtained by means of documentation, namely, data collection was carried out in the classification category of written data that related to research problems from various sources, including books, journals, and existing publication websites. The conclusion from this study is that the variable land area has a significant positive effect on the volume of Indonesian palm oil exports to India for the 1986–2018 period in the short and long term. This result is in accordance with the hypothesized hypothesis. International price variables have a significant negative effect on the volume of Indonesian palm oil exports to India for the 1986–2018 period in both the short and long terms.
Penerapan Strategi Segmenting dan Targeting dalam meningkatkan Kinerja Pemasaran: Literatur review Agus Suyatno; Syarifuddin Arief; Muhammad Asir; Muh. Abduh. Anwar; M. Dakhri Sanusi
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 2 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i2.5434

Abstract

This paper aims to analyze the Implementation of Segmenting and Targeting Strategies in improving Marketing Performance through analysis of literature reviews in the field of marketing management. The method used in this study is a literature study by reviewing some of the results of previous studies. The writing approach in this scientific article is to use qualitative methods and library research with the help of the latest references obtained from Google Schoolers and Mendeley citation searches. The results of the research were analyzed and used as material for discussion to determine the answers to the problems of applying segmentation and targeting strategies in marketing by companies. The results of the literature review show that the existence of a Segmenting and Targeting Strategy implemented by a company can have a positive impact on marketing performance. The implementation of segmenting and targeting strategies is needed by a businessman to increase the marketing value of the products being sold. This is because segmenting and targeting strategies have a positive influence on marketing performance. The better the segmenting and targeting strategies are carried out, the higher the sales that will be generated. Keywords: Marketing Performance, Literature Review, Segmenting, Targeting.
Efektivitas Penggunaan Celebrity Endorser Terhadap Perilaku Konsumen dan Keputuan Pembelian Produk: Literature Review Muhammad Asir; Dewi Puspitasari; Abdul Wahab; Muh. Abduh. Anwar; kelemens Mere
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 2 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i3.1425

Abstract

Strategi pemasaran akan sangat mempengaruhi penjualan terutama dalam hal promosi. Penggunaan selebriti yang tepat sebagai celebrity endorser dapat memudahkan produsen untuk membangun citra produk, membidik konsumen dan menargetkan konsumen secara efektif untuk produk mereka, dan paling penting mempengaruhi perilaku dan keputusan konsumen untuk membeli sebuah produk. Tujuan dari artikel ini adalah untuk menganalisis efektivitas penggunaan celebrity endorser terhadap perilaku konsumen dan keputuan pembelian produk dengan melihat referensi terkait. Metode penelitian berupa studi pustaka dengan meninjau berbagai penelitian terkait yang terekam dalam referensi Mendeley dan Google Schoolars. Hasil penelitian ini dianalisis dan dijadikan bahan diskusi untuk menentukan jawaban atas permasalahan. Hasil analisis dari referensi yang digunakan menemukan bahwa penggunaan celebrity mempunyai efektivitas yang positif terhadap perilaku dan keputusan pembelian dari konsumen pada suatu produk yang ditawarkan
LITERATURE REVIEW: PERAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI Halim Dwi Putra; Renny Lubis; Muhammad Asir; Dzulfikri Azis Muthalib; Muh. Abduh. Anwar
JURNAL DARMA AGUNG Vol 31 No 1 (2023): FEBRUARI
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v31i1.3128

Abstract

Media online pada saat ini tidak hanya berfungsi sebagai alat untuk mencari informasi, melainkan media online juga bisa digunakan sebagai media untuk memfasilitasi bisnis atau biasa disebut dengan bisnis online. Tujuan penelitian ini untuk melihat peran Brand Ambassador Terhadap Keputusan Pembelian Melalui Minat Beli. Artikel ilmiah ini ditulis menggunakan pendekatan studi literatur yang berusaha mengidentifikasi faktor-faktor yang mempengaruhi hasil. Hasil penelitian menunjukkan (1) Peran Brand Ambassador berpengaruh positif terhadap keputusan pembelian (2) Peran Brand Ambassador berpengaruh positif terhadap minat beli.
Efektivitas Kualitas Produk terhadap Keputusan Pembelian Konsumen: Literature Review Manajemen Pemasaran Dewi Puspitasari; Muhammad Asir; Rahmi Rahmi
BUDGETING : Journal of Business, Management and Accounting Vol 5 No 1 (2023): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v5i1.6933

Abstract

Quality products are the main key in winning market competition, which in turn will be able to provide higher satisfaction value to consumers. The purpose of this study was to see the effect of product quality on consumer purchasing decisions. The method in this article is a qualitative method with literature study or Library Research. The purpose of this article is to analyze existing theories by looking at their comparison with previous theories in the research literature. The literature used is literature from research results or reviews that are recorded in national and international scientific articles related to financial management. All articles used are sourced from the electronic literacy data search engine Mendeley and Google scholar. Based on the theory of several articles on the results and discussion, the conclusion in this article is that product quality has a positive effect on consumer purchasing decisions. Keywords: consumers, product quality, purchasing decisions,
Analysis Of The Influence Of Website Quality, Pricing, Customer Trust And Brand Image On Purchase Intention Of Marketplace Customers Frans Sudirjo; Silvia Ekasari; Bahtiar Efendi; Luh Komang Candra Dewi; Muhammad Asir
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 1 (2024): Februari 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i1.2160

Abstract

The situation of online market company rivalry, which is occasionally becoming more competitive, is what drives this research. As a result, businesses need to develop new marketing tactics in order to both keep and increase their market share. This study looked at how purchase intention was influenced by factors such as price, website quality, brand image, and trust. A questionnaire was used to gather the data for this investigation. Purposive sampling was utilized to choose the sample, which consisted of 100 online shoppers. Using the SPSS program, multiple linear regression was used to examine the data. The findings demonstrated that the single factor influencing purchase intention is the trust variable. Price, website quality, and brand image all have a partially zero impact on purchase intention. Purchase intention is significantly impacted by the factors of trust, brand image, price, and quality all at the same time. Purchase intention is influenced by trust, brand image, price, and website quality.
Strategi peningkatan penjualan produk pertanian cabai di Kabupaten Sinjai Muhammad Asir; Abdul Wahab; Nurul Fitrah Yani; Ruki Ambar Arum; Ramlah Ramlah
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 2 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020231803

Abstract

Penelitian ini bertujuan untuk mengetahui strategi dan kendala yang dihadapi dalam peningkatan penjualan produk pertanian (cabai) petani atau kelompok-kelompok tani di Kecamatan Sinjai Borong, Kabupaten Sinjai, Provinsi Sulawesi Selatan. Jenis penelitian yang digunakan adalah deskriptif kualitatif, yaitu penulis menggambarkan hasil observasi dan wawancara dengan beberapa petani dan kelompok tani. Penelitian ini dilaksanakan dari bulan Maret sampai Agustus 2021. Hasil penelitian menunjukkan bahwa strategi peningkatan penjualan produk pertanian (cabai) yang diterapkan adalah memperhatikan kualitas produk (cabai), menjaga hubungan kerjasama dengan pelanggan dan memperluas target pasar (distribusi). Kemudian kendala yang dihadapi adalah kendala dalam aspek ekonomi yaitu permodalan, pemasaran yaitu transportasi dan pengemasan produk, serta sarana dan prasarana (alat pertanian) yang digunakan masih tradisional. Diharapkan ada dukungan permodalan dari perbankan, peningkatan keterampilan petani dan bantuan alat pertanian modern, serta penguatan kelembagaan petani dari pemerintah.
Implementasi pemasaran dalam meningkatkan penjualan komoditas tanaman cabai di Kabupaten Sinjai Muhammad Asir; Rahmi Rahmi; Annisa Ishmat Asir; Nur Fadny Yuliani; Siswati Rachman
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 8, No 4 (2022): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020222351

Abstract

Pengembangan komoditas tanaman cabai, baik perluasan areal maupun penggunaan benih unggul yang telah dilakukan belum dimanfaatkan secara optimal dalam memperoleh keuntungan. Hal ini dapat disebabkan karena beberapa permasalahan yang dihadapi dalam pemasaran hasil panen buah cabai segar. Penelitian ini merupakan penelitian lanjutan yang bertujuan untuk mengetahui: 1) Gambaran umum pemasaran komoditas cabai di Kabupaten Sinjai, 2) Cara meningkatkan penjualan komoditas tanaman cabai, dan 3) Kendala yang dihadapi dalam penjualan komoditas tanaman cabai di Kabupaten Sinjai, Provinsi Sulawesi Selatan. Jenis penelitian yang digunakan adalah deskriptif kualitatif, pengumpulan data dilakukan melalui survei, observasi dan wawancara mendalam dengan 5 kelompok tani andalan. Teknik analisis data yang digunakan yaitu analisis tema melalui nVivo20. Penelitian ini dilaksanakan dari bulan April sampai bulan September 2022. Hasil penelitian menunjukkan bahwa: 1) Jalur pemasaran cabai melalui pedagang pengepul, pengecer, dan supermarket di dalam dan di luar kabupaten serta di luar provinsi; 2) Cara meningkatkan penjualan komoditas cabai yang diterapkan adalah menjaga dan meningkatkan kualitas buah cabai, memperluas jaringan pemasaran, menjaga loyalitas pelanggan, dan memanfaatkan penjualan online. Kemudian kendala yang dihadapi adalah rendahnya permodalan petani atau kelompok tani, rendahnya pengetahuan cara pengemasan buah cabai, serta alat pertanian yang digunakan masih tradisional. Diharapkan ada dukungan permodalan dari perbankan, peningkatan keterampilan petani dan bantuan alat pertanian modern, serta penguatan kelembagaan petani dari pemerintah dengan membentuk atau mengubah Gapoktan menjadi Koperasi Tani, sehingga permasalahan permodalan petani dapat teratasi.
Co-Authors Abdul Wahab Abdul Wahab Abdul Wahab Agus Suyatno Ahmad Firdaus, Ahmad Alfiana Alfiana Andri Haryono Andy Ismail Annisa Ishmat Asir Annisa Ishmat Asir Arifin, Moh. Samsul Arvita, Rizki Asir, Annisa Ishmat Aslichah, Aslichah Azizi, Muhammad Bahtiar Efendi Betty Rahayu Cakranegara, Pandu Adi Chevy Herli Sumerli Dedi Hadian Dewi Puspita Sari Dewi Puspitasari Ferly Agustina Sairmaly Frans Sudirjo Gatot Wijayanto Hafidz Hanafiah Hasbi, Hariandy Heny Herawati Herdiyanti Herdiyanti Herdiyanti, Herdiyanti I Ketut Suada I Wayan Arthana Irdawati Irdawati Juwita Azizah kelemens Mere Klemens Mere LAUNTU, ANSIR Ludia Panggalo Luh Komang Candra Dewi M. Dakhri Sanusi M. Imron Mas’ud M. Yusuf Alfian Rendra Anggoro KR M.M, Besse Faradiba Mahmudin, Tono Mahyuddin Mahyuddin Mihel Tuatfaru Muh. Abduh Anwar Muhammad Yusuf Mulyadi Muthalib, Dzulfikri Azis Muzakir Nenden Hendayani Norvadewi Nur Fadny Yuliani Nur Fadny Yuliani Nurul Fitrah Yani Palilingan, Richard Andreas Panetir Bungkes Poppy Hidayat Prayana, I Kadek Wira Dharma Putra, Halim Dwi Rachman, Siswati Rahayu, Betty Rahayu Rahim Darma Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Ramlah Ramlah Reni Fatmasari Syafruddin Renny Lubis Rian Ardianto Ruki Ambar Arum Silvia Ekasari Siswati Rachman Siswati Rachman Siti Nurhayati Suprapto Suprapto Sy. Nurul Syobah Syarifuddin Arief Taime, Habel Tamaulina Br Sembiring Teguh Setiawan Wibowo Tirta Mulyadi Uli Wildan Nuryanto Violin, Vivid Wahyudin Rahman Wijaya, Elyzabeth Wiwi Rumaolat Yogi Nurfauzi Yuliana Yuliana