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All Journal Jurnal Manajemen dan Agribisnis Journal of Economic, Bussines and Accounting (COSTING) International Journal of Supply Chain Management Dinasti International Journal of Education Management and Social Science Management Studies and Entrepreneurship Journal (MSEJ) PINISI Discretion Review Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Darma Agung BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Jurnal Kewarganegaraan Jurnal Agrisistem: Seri Sosek dan Penyuluhan International Journal of Education, Social Studies, And Management (IJESSM) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JURNAL PENDIDIKAN INDONESIA: Teori, Penelitian, dan Inovasi Indonesian Community Journal Jurnal Pengabdian Masyarakat Bhinneka Journal of Innovative and Creativity Jurnal Penelitian Pendidikan Indonesia
Muhammad Asir
Business Administration Study Program, Politeknik LP3I Makassar, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Transportation Other

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Strategi Omnichannel Dan Dampaknya Terhadap Keterlibatan Pelanggan Pada Bisnis Ritel Apriyono, Tri; Asir, Muhammad; Mere, Klemens
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi digital mendorong bisnis ritel untuk mengadopsi strategi omnichannel, yang mengintegrasikan berbagai saluran online dan offline guna menciptakan pengalaman belanja yang lebih lancar dan personal bagi pelanggan. Penelitian ini bertujuan untuk meninjau secara sistematis berbagai studi terkini mengenai implementasi strategi omnichannel dan pengaruhnya terhadap keterlibatan pelanggan (customer engagement) dalam konteks bisnis ritel. Metode yang digunakan adalah literature review terhadap publikasi ilmiah yang terbit pada periode 2020–2025, mencakup jurnal bereputasi internasional yang membahas inovasi saluran ritel, perilaku konsumen, pengalaman pelanggan, serta peran teknologi seperti analitik data, media sosial, dan kecerdasan buatan. Hasil tinjauan menunjukkan bahwa integrasi antar-saluran meningkatkan kenyamanan dan konsistensi interaksi pelanggan, memperkuat loyalitas merek, dan mendorong keterlibatan yang lebih tinggi, terutama bila didukung oleh personalisasi berbasis data. Namun, penelitian juga menyoroti tantangan yang dihadapi bisnis ritel, seperti hambatan adopsi teknologi, perlindungan privasi data, dan kesenjangan kemampuan digital antara ritel besar dan kecil. Temuan ini menggarisbawahi pentingnya investasi pada teknologi omnichannel dan pelatihan sumber daya manusia untuk memastikan implementasi yang efektif. Studi ini memberikan wawasan bagi praktisi dan peneliti tentang peran kunci strategi omnichannel dalam membentuk hubungan pelanggan yang berkelanjutan di era transformasi digital.
Penguatan Kemampuan Manajemen Keuangan pada Petani Lokal untuk Meningkatkan Akses dan Efisiensi Sumber Daya Alfiana Alfiana; Muhammad Azizi; Klemens Mere; Muhammad Asir; Hariandy Hasbi
I-Com: Indonesian Community Journal Vol 5 No 1 (2025): I-Com: Indonesian Community Journal (Maret 2025)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/icom.v5i1.6670

Abstract

Pengelolaan keuangan yang baik sangat penting bagi petani lokal untuk memastikan efisiensi penggunaan sumber daya yang terbatas serta meningkatkan akses ke berbagai bentuk dukungan finansial guna menunjang produktivitas mereka. Penelitian ini bertujuan untuk mengeksplorasi pentingnya penguatan kemampuan manajemen keuangan pada petani lokal dalam meningkatkan efisiensi sumber daya dan akses terhadap pembiayaan, sekaligus mengintegrasikan pendekatan pengabdian kepada masyarakat sebagai solusi praktis. Metode pelaksanaan pada kegiatan pengabdian kepada masyarakat ini adalah identifikasi kebutuhan dan analisis situasi, penyusunan dan penyampaian materi pelatihan, implementasi dan pendampingan, evaluasi dan monitoring. Hasil penelitian menunjukkan bahwa edukasi keuangan, pengelolaan utang yang bijak, serta pemanfaatan teknologi untuk mengakses pembiayaan dapat meningkatkan ketahanan ekonomi petani dan meminimalisir risiko keuangan. Dengan adanya intervensi berbasis pengabdian kepada masyarakat, penguatan kemampuan manajemen keuangan diharapkan dapat mempercepat keberlanjutan usaha pertanian serta meningkatkan kesejahteraan petani secara berkelanjutan.
Neuromarketing Insights Into Consumer Decision-Making In The Post-Digital Era Hasan, Syahril; Asir, Muhammad; Mere, Klemens
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i2.10250

Abstract

The post-digital era has transformed how consumers process information, perceive brands, and make purchasing decisions. Traditional marketing approaches increasingly struggle to capture attention in environments saturated with digital stimuli. Neuromarketing, which integrates neuroscience with marketing research, offers a powerful framework for understanding the subconscious mechanisms that drive consumer behavior. This study explores how neural and emotional responses influence consumer decision-making in the context of digital overload and emerging technologies such as artificial intelligence, augmented reality, and personalized advertising. Using a mixed-method approach that combines electroencephalography (EEG) data with behavioral experiments, the study identifies key neural patterns linked to attention, emotion, and memory in purchasing contexts. The results reveal that emotional engagement and visual stimulus design significantly affect brand recall and decision confidence. The findings highlight the growing importance of sensory marketing and neurocognitive analysis as tools for designing more ethical, personalized, and effective marketing strategies in the post-digital age.
Consumer Behavior in the Age of AI: The Role of Personalized Marketing and Data Analytics in Shaping Purchase Decisions Izharuddin Pagala; Muhammad Asir; Klemens Mere; Utami Puji Lestari; Heidi Siddiqa
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.2947

Abstract

In the contemporary digital era, artificial intelligence (AI) has revolutionized the landscape of consumer behavior by enabling personalized marketing and advanced data analytics. This article reviews existing literature to explore the role of AI in shaping purchase decisions. The emergence of AI technologies allows marketers to leverage vast amounts of consumer data to create personalized experiences, enhancing customer engagement and satisfaction. Through personalized marketing strategies, companies can deliver tailored content, product recommendations, and targeted advertisements that align with individual consumer preferences. The integration of data analytics provides deeper insights into consumer behavior, enabling businesses to anticipate trends and make informed decisions. This literature review examines various case studies and empirical research to highlight the effectiveness of AI-driven marketing strategies in influencing consumer purchase decisions. The findings indicate that personalized marketing, underpinned by sophisticated data analytics, not only enhances consumer trust and loyalty but also drives higher conversion rates. This study underscores the importance of embracing AI technologies for businesses aiming to stay competitive in an increasingly digital marketplace.  
Co-Authors Abdul Rasyid Abdul Wahab Abdul Wahab Abdul Wahab Abdurohim Agus Suyatno Ahmad Firdaus, Ahmad Alfiana Andri Haryono Andy Ismail Annisa Ishmat Asir Annisa Ishmat Asir Apriyono, Tri Arifin, Moh. Samsul Arvita, Rizki Asir, Annisa Ishmat Aslichah, Aslichah Azizi, Muhammad Baehaqi Bahtiar Efendi Balthasar Malindar Betty Rahayu Cakranegara, Pandu Adi Cakranegara, Pandu Adi Chevy Herli Sumerli Dedi Hadian desi kristanti, desi Dewi Puspita Sari Dewi Puspitasari Ferly Agustina Sairmaly Filus Raraga Frans Sudirjo Gatot Wijayanto Hafidz Hanafiah Hariandy Hasbi Heidi Siddiqa Heny Herawati Herdiyanti Herdiyanti, Herdiyanti I Ketut Suada I Wayan Arthana Irdawati Irdawati Izharuddin Pagala Jayanti, Ansri Joni, M. Julianty, Annisa Mauliandini Juwita Azizah kelemens Mere Klemens Mere Klemens Mere Klemens Mere LAUNTU, ANSIR Lubis, Renny Ludia Panggalo Luh Komang Candra Dewi M. Dakhri Sanusi M. Imron Mas’ud M. Yusuf Alfian Rendra Anggoro KR M.M, Besse Faradiba Mahmudin, Tono Mihel Tuatfaru Muammar Revnu Ohara Muh. Abduh Anwar Muhajirin, Muhajirin Muhammad Azizi Muhammad Yusuf Muhammad Yusuf Muis, M. Mulyadi Muthalib, Dzulfikri Azis Muzakir Nenden Hendayani Norvadewi Nur Fadny Yuliani Nur Fadny Yuliani Nurul Fitrah Yani PA Andiena Nindya Putri Pagala, Izharuddin Palilingan, Richard Andreas Panetir Bungkes Poppy Hidayat Prayana, I Kadek Wira Dharma Putra, Halim Dwi Rachman, Siswati Raden Mohamad Herdian Bhakti Rahayu, Betty Rahayu Rahim Darma Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Ramadhan, Fikri D. Ramlah Ramlah Reni Fatmasari Syafruddin Renny Lubis Rian Ardianto Rihfenti Ernayani Ruki Ambar Arum Siddiqa, Heidi Silvia Ekasari Siti Nurhayati Sukardi, Karina Sumang, Sumang Suprapto Suprapto Sutrisno, Sutrisno Sy. Nurul Syobah Syahril Hasan - Politeknik Sains dan Teknologi Wiratama Maluku Utara, Syahril Hasan Syamsu Marlin Syarifuddin Arief Taime, Habel Tamaulina Br Sembiring Teguh Setiawan Wibowo Tirta Mulyadi Uli Wildan Nuryanto Utami Puji Lestari Violin, Vivid Wahyudin Rahman Wijaya, Elyzabeth Wiwi Rumaolat Yogi Nurfauzi Yuliana Yuliana Yuniawati, Rizqy Aiddha