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The Effect of Product Quality and Service Quality on Customer Loyalty through Customer Satisfaction as an Intervening Variable (Study on Vario Motorcycle Users in Sidoarjo) Yasmin Widyana Damayanti, Nabila; Prabowo, Budi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4941

Abstract

This research was conducted to determine the effect of product quality and service quality on customer loyalty through customer satisfaction for Honda Vario motorbike users in Sidoarjo. The sampling technique used in this research was purposive sampling with a total of 100 respondents. The method used in this research is Partial Least Square (PLS) analysis using SmartPLS 4.0 software. It is known that the results of this research show that 1) product quality has a positive and significant influence on customer satisfaction. 2) Service quality has a positive and significant influence on customer loyalty. 3) product quality does not have a positive and insignificant influence on customer loyalty. 4) Service quality has a positive and significant influence on customer satisfaction. 5) Customer satisfaction has a positive and significant influence on customer loyalty. 6) Product quality has a positive and significant influence through customer satisfaction on customer loyalty. 7) Service quality has a positive and significant influence through customer satisfaction on customer loyalty.
The Effect of Compensation, Work Motivation, and Work Discipline on Employee Performance of PT Pabrik Gula Candi Baru Sidoarjo Bahri, Muhammad Fajrul Yusuf; Prabowo, Budi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5601

Abstract

This study aims to determine and analyze the effect of compensation, work motivation, and work discipline on employee performance at PT. Pabrik Gula Candi Baru, Sidoarjo. The type of research used is associative with a quantitative approach. In this study, the simple random sampling technique was applied to obtain 60 samples from 150 employees in the company. Data analysis was carried out using multiple linear regression analysis with SPSS software. The analysis results showed that work discipline was the variable that most influenced performance. The results of SPSS data processing showed that: 1) compensation variables (X1), work motivation (X2), and work discipline (X3) simultaneously had a significant effect on employee performance (Y) at PT. Pabrik Gula Candi Baru, Sidoarjo; 2) compensation variables (X1) partially did not have a significant effect on employee performance (Y); 3) work motivation variables (X2) partially also did not have a significant effect on employee performance (Y); and 4) work discipline variables (X3) partially had a significant effect on employee performance (Y).
Analysis of Marketing Mix Strategies in Increasing Sales Volume of Tempong Food Stall Surabaya Pratama, Rifqi Agata Geovani; Prabowo, Budi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5635

Abstract

This study aims to identify the marketing strategies used by Kedai Tempong Surabaya to increase sales volume. The sampling method was carried out purposively by evaluating the implementation of the 7P marketing mix strategy (product, price, place, promotion, people, physical evidence, process). This study was analyzed using a qualitative descriptive approach and SWOT analysis (Strength, Weakness, Opportunity, Threat). SWOT analysis is used to assess the company's internal strengths and weaknesses as well as opportunities and threats from the external environment. With SWOT analysis, several alternative effective decision-making strategies can be produced. The results showed that Kedai Tempong Surabaya has an internal strength of 2.25, weaknesses of 0.71, opportunities of 1.53, and threats of 1.33. Based on the SWOT analysis diagram, Kedai Tempong Surabaya is in quadrant 1, which supports an aggressive growth strategy (growth-oriented strategy) to increase sales turnover.
The Influence of Internship Experience, Soft Skills, and Hard Skills on Work Readiness Pramestie, Naomi Nindya; Prabowo, Budi
Publik : (Jurnal Ilmu Administrasi) Vol 14, No 1 (2025): June 2025
Publisher : Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/pjia.14.1.270-281.2025

Abstract

The purpose of this study is to examine the impact of internship experience, interpersonal skills, and technical skills on the work readiness level of students at LP3I College Surabaya. This study is based on the urgent need for higher education graduates to be prepared for the challenges of the world of work, not limited to technical skills alone, work experience, and interpersonal skills are also very important factors. This research design is quantitative and uses an associative approach. The study involved 42 students as samples from the 2023–2025 cohort who had participated in an internship program. The study employed a saturated sampling technique for sample selection, and data analysis was performed using multiple linear regression techniques through the SPSS version 31 application. The findings show that, simultaneously, internship experience, interpersonal skills, and technical skills have a positive and significant impact on work readiness. Partially, it was found that internship experience and interpersonal skills contributed positively to the work readiness of LP3I College Surabaya students significantly, while hard skills did not show a meaningful influence. These findings indicate that the employability of LP3I College Surabaya students is determined more by real-world internship experience and non-technical skills than by technical skills alone.
The Role of Product Placement, Celebrity Endorser, & Product Innovation in Brand Awareness Wall’s Popcornetto Clarinta, Laisya Kezia; Prabowo, Budi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6548

Abstract

This study analyzes the role of product placement, celebrity endorsers, and product innovation in enhancing the brand awareness of Wall’s PopCornetto. Marketing strategies play a crucial role in enhancing brand awareness, particularly in the highly competitive ice cream industry. As one of Unilever Indonesia's innovative products, Wall’s PopCornetto applies these strategies to strengthen its brand presence among consumers. The rapid expansion of digital media, especially YouTube and Instagram, presents new opportunities for brands to increase visibility and consumer engagement through creative marketing approaches. This research uses a quantitative associative approach with purposive sampling of 100 respondents. The respondents are Instagram followers of Wall’s Cornetto, have watched Wall’s PopCornetto advertisements on the Iqbaal program on the VINDES YouTube channel, recognize Refal Hady as a celebrity endorser, and know Wall’s PopCornetto product. Data collection was carried out through a questionnaire using a Likert scale, and the analysis was conducted using SPSS 25 with validity and reliability tests, multiple linear regression, and hypothesis testing. The results showed that product placement, celebrity endorser, and product innovation significantly affect brand awareness, both partially and simultaneously. Among these variables, celebrity endorsers had the highest influence on brand awareness, indicating that a well-known and credible public figure can effectively attract consumer attention and reinforce product recall.
Analysis of Employee Performance Based on Compensation, Workload, and Work Discipline (Study on Employees of PT. Vasa Sukses Mandiri) Fakhriyyah, Davina Ayu; Prabowo, Budi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6556

Abstract

This study aims to determine how the effect of compensation (X1), workload (X2), and work discipline (X3), on employee performance (Y) at PT Vasa Sukses Mandiri. This type of research uses associative research using a quantitative approach. The population in this study were employees of Pt. Vasa Sukses Mandiri, while the number of samples used was 48 respondents using probability sampling. The data analysis tools used in this study are validity test, classical assumption test, multiple regression linear regression analysis. The results of this study indicate that based on the partial test (1) Compensation has a positive effect on employee performance Pt. Vasa Sukses Mandiri; (2) Workload has a positive effect on employee performance Pt. Vasa Sukses Mandiri; (3) Work Discipline has a positive effect on employee performance Pt. Vasa Sukses Mandiri. (4) Compensation, Workload and Work Discipline simultaneously have a significant effect on the performance of employees of Pt. Vasa Sukses Mandiri. Of the 4 dominant variables is work discipline, this can be seen based on the highest multiple linear regression value of 0.395.
Influence of Perceived Value, Variety Seeking, and Promotion on Brand Switching on Fashion Products in E-Commerce (Study on Shopee Customers in Surabaya) Sari, Putri Anggyelia; Prabowo, Budi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.7114

Abstract

This study was conducted to determine the effect of perceived value, Variety Seeking, and Promotion on Brand switching on Fashion Products in E-Commerce for Shopee customers in the Surabaya area. This type of research is associative research using a quantitative approach. The population in this study are Surabaya people who have made online purchases of fashion products and have experience doing brand switching from one brand of fashion products and to another fashion brand sold in e-commerce. The data collection technique used a questionnaire with a sample size of 100 respondents. The data analysis technique uses multiple linear regression analysis using Statistical Program for Social Science (SPSS) software version 25. The results of this study state that the variables Perceived value (X1), Variety Seeking (X2), and Promotion (X3) simultaneously have a significant effect on Brand switching (Y). Then the variables perceived value and variety seeking partially have a positive and significant effect on brand switching variables, while promotion partially has a negative and significant effect on brand switching variables.
Pengaruh Kualitas Produk, Harga dan Promosi terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan sebagai Variabel Intervening pada Kartu Prabayar Xl Axiata di Surabaya Tambunan, Boston; Prabowo, Budi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 5 No. 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v5i6.156

Abstract

The reason of the comes about of this consider is to educate the affect of item quality, cost and promoting on client dependability through client fulfillment as an interceding variable for Surabaya's XL Axiata paid ahead of time card. Employing a information examination procedure, way investigation, he tests 100 individuals. The information investigation utilized was different straight relapse examination utilizing SPSS 25. Theory test comes about appear that item quality, cost, and promoting have positive and critical impacts on client fulfillment, whereas client dependability is impacted by client fulfillment. Mediating fluctuating item quality, cost, and client fulfillment have positive and critical impacts, whereas publicizing has no critical impact.
Co-Authors A, Alfisyah Valentino A. Muammar Alawi Abyansah, Muhammad Iskandar Acep Acep Samsudin Adani, Jovita Rahma Afandy, Andy Afrianti, Athika Dewi Al-Madani, Bintaniya Zakka Alexandre, Gerald Alichia, Wanda Noer Alifia, Reisha Diandra Amalia, Syifani Nur Amelia S, Maria Cristin Andini, Bunga Putri Andini, Kevira Eris Andreska, Devaya Eurel Angelyta, Dosma Anggreani, Silvia Angreini, Mitha Anggisna Ardi, Oktaviana Nawang Ariq, Arsalan Anjab Ariyanti, Dian Ayu Asfadela, Devi Meisa Putri Asy’ari, Surya Putra Atharyan, Moh. Faiq Auliyah, Firdya Fahmiatul Ayu Ranjani, Herturasya Bahri, Muhammad Fajrul Yusuf Bany, Maulyna Nur Br Ginting, Rahella Ripatiana br Regar, Joy Verna Detta Br Tarigan, Krisna Melida Br. Sembiring, Elsa Evipania Budiman, Mokhamad Asyief Khasan Capah, Dhinda Vesta Lasmarya Br. Ceicillia, Stephanie Chandra, Haura Rizqi Dzakiyyah Christian, Yoppie Clarinta, Laisya Kezia Dahlan Susilo Denita, Sabrina Putri Desmiwati , Desmiwati Dibba, Farah Dwijayanti, Isna Masmira Dwitama, Irfan Kurniawan Eko Priyanto El Fajar, M. Adrian Fakhriyyah, Davina Ayu Fanza Shofaun Nafsi Fatmawati, Dyah Ayu Febriyanti, Tasya Firdhaus Hari Saputro Al Haris Fitri, Amelia Cahya Syah Frastistyandarum, Fhaya Gunawan, Ath Thariq Athrizqullah Gunawan, Mohammad Syafri H, Rachel Ayu Soffi Hakim, Yusuf Handayani, Sri Linda Haque, Annisa Mutiara Salma Hidayah, Ida Nur Hidayat, Rusdi Hidayat, Tegar Samudera Huda, M. Zidhan Nurul Hudzaifah, M. Akmal Ikhsanti, Lailatul Iwan Kurniawan Josilina, Grecila Naftali Juniartha, Denny Kartikasari, Hanifah Maulydia Khalisa, Amelia Kansa Khoirunnisa, Maulidya Khumaira, Made Ayu Alivy Kiswaluyo . Kurniawan, Bima Wahyu Kusumasari, Indah Respati Lutfiyah, Nadia Dinda Maharanie, Putri Mahrus, MOH. Ferdinan Makatita, Tegar Fajar Ramadhan Mareta, Neli Afia Margareta, Dwi Marpaung, Siti Amalia Mashkulin, Putri Imalya Azzahra Maulidiah, Farah Muhammad, Rachman Bin Mupeningtias, Ronaa Belvana N, Ahmad Zaky Nabila Nabilah, Rr. Aurora Evvatun Nadya Narwanda, Alodia Diva Ningrum, Marcella Putri Widya Norestu, Az Zahra Nugroho, Rusdi Hidayat Nurtalia, Athaillah Cindra Nuryananda, Praja Firdaus P., Nasywa Salsabila Pascha, Aldo Nahason Permana, Berlian Dewa Prawisuda Pramestie, Naomi Nindya Pratama, Rifqi Agata Geovani Putra, Muhammad Apriyo Putra, Victor Pramudita Putri, Adinda Natasya Putri, Melinda Wahyuning Putri, Ossa Yuansah R, Arina Ihda Ayatillah Rahim, Muhammad Auliya Rahmawati, Dwi Syerli Inda RASDIYAH, RESA Rasyidah, Resa Renardi, Asyam Rafi Revalina, RR. Viola Reza Ardiansyah Risqiansyah, Irza Putri Rizkyah, Rosa Ainun Rosianti, Dewi Azizah Sabiila, Hadaana Safina, Layla Azaria Safitri, Rifasya Safira Sagala, Polarista Mariani Sakinah, Efvana Ayu Salma, Fatiha Salsabila, Huwaida Amartha Salshabila, Jasmine Sandhy, Bella Karunia Sandiyudha, Dawam Sahrin Najah Sari, Dwi Retno Anom Sari, Fatimah Salsa Biela Sari, Nela Octavia Sari, Putri Anggyelia Sartika H, Rahel Selvina, Putry Meysa Sembiring, Inestasya Br. Setyawan, Wahyu Puspitasari Shoimah, Nafa Sijabat, Reza Syahputra Sinaga, Dilan Serviako Siregar, Faliha Nayza Syafhan Siregar, Muhammad Rafi Sitanggang, Della Anzelia Skepy, Saffa Nazira Auryke Sukaryorini, Pancadewi Susanti, Bene Dicta Ary Syahputra, Rizky Tri Sya’diyah, Dewi Khalimatus Tambunan, Boston Tandiayuk, Jurycha Ayu Tanzaga, Daivan Putra Tarigan, Nina Esikelta Umara, Almas Dhafin Wahyuningtyas, Amalia Wati, Dwi Indra Werda, Putri Amadah Ayu Widiyanti, Rikah Nur Widyaningrum, Meisha Farah wijaya Yanotama, Syafiril Ajmal Yasmin Widyana Damayanti, Nabila Yuanesya, Zhellin Lintang Yulianti, Dewi Rahmania Zahara Meilawaty Zahrah, Alya Nadia Zakaria, Maulana