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All Journal BIOTROPIA - The Southeast Asian Journal of Tropical Biology Gaung Informatika Jurnal Ilmu Kesehatan Masyarakat Agridevina : Berkala Ilmiah Agribisnis Manajemen Krida Wacana J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Journal of Economic, Management, Accounting and Technology (JEMATech) JURNAL SeMaRaK Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Nusantara Science and Technology Proceedings Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Indomera : Jurnal Magister Manajemen Jurnal Bisnis Indonesia Jurnal Disrupsi Bisnis Jurnal Ilmiah Wahana Pendidikan KARYA: Jurnal Pengabdian Kepada Masyarakat ALMUJTAMAE: Jurnal Pengabdian Masyarakat NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Indonesia Sosial Teknologi Innovative: Journal Of Social Science Research Jurnal Penelitian Kehutanan Wallacea IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mujtama: Jurnal Pengabdian Masyarakat Pesona Pariwisata As-Syirkah: Islamic Economic & Financial Journal
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Strategi Pemasaran Dalam Meningkatkan Volume Penjualan Pada Cafe Belly Buddy Umara, Almas Dhafin; Prabowo, Budi
Jurnal Disrupsi Bisnis Vol. 4 No. 5 (2021): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v4i5.11506

Abstract

Strategi Pemasaran merupakan aspek penting yang menunjang keberhasilan suatu usaha untuk dapat menembus pasar, dari beberapa strategi yang diterapkan, strategi pemasaran merupakan salah satu kunci untuk menaklukan persaingan dengan beberapa pesaing, Tujuan peneliti melakukan penelitian ialah untuk mengetahui strategi pemasaran yang  digunakan oleh Cafe Belly Buddy Surabaya dalam meningkatkan Volume penjualannya. Metode penelitian yang digunakan untuk penelitian ini adalah metode   deskriptif yang merupakan bagian dari analisis kualitatif dengan menggunakan teknik pengambilan data secara observasi, dokumentasi dan wawancara mendalam yang berkaitan dengan strategi branding produk berdasarkan dengan menggunakan bauran pemasaran 7P yaitu Product, Place, Price, Promotion, Process, Physical Evidence, People yang digunakan oleh peneliti dalam menemukan kekuatan, kelemahan, peluang, dan ancaman dengan metode SWOT. Hasil dari penelitian ini Dengan melalui analisis IFAS (Internal Strategy Factor Analisis Sumarry) dan EFAS (Eksternal Strategy Factor Analisis Sumarry) dapat diketahui bahwa Cafe Belly Buddy memiliki skor dari faktor internal yaitu, kekuatan sebesar 2,22 dan kelemahan memiliki skor 1,20, sedangkan dari faktor eksternal memiliki skor peluang 1,45 dan skor ancaman 1,49. . Pilihan strategi adalah SO, sehingga pada diagram SWOT terletak di kuadran 2, yaitu walaupun terdapat berbagai ancaman, perusahaan ini masih memiliki kekuatan dari segi internal, strategi yang harus digunakan adalah dengan menggunakan kekuatan yang memanfaatkan peluang jangka panjang menggunakan strategi diverkasi (produk dan pasar) Kata Kunci: Strategi Pemasaran; Bauran Pemasaran; Analisis SWOT
The Effect of Product Quality and Service Quality on Customer Loyalty through Customer Satisfaction as an Intervening Variable (Study on Vario Motorcycle Users in Sidoarjo) Yasmin Widyana Damayanti, Nabila; Prabowo, Budi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4941

Abstract

This research was conducted to determine the effect of product quality and service quality on customer loyalty through customer satisfaction for Honda Vario motorbike users in Sidoarjo. The sampling technique used in this research was purposive sampling with a total of 100 respondents. The method used in this research is Partial Least Square (PLS) analysis using SmartPLS 4.0 software. It is known that the results of this research show that 1) product quality has a positive and significant influence on customer satisfaction. 2) Service quality has a positive and significant influence on customer loyalty. 3) product quality does not have a positive and insignificant influence on customer loyalty. 4) Service quality has a positive and significant influence on customer satisfaction. 5) Customer satisfaction has a positive and significant influence on customer loyalty. 6) Product quality has a positive and significant influence through customer satisfaction on customer loyalty. 7) Service quality has a positive and significant influence through customer satisfaction on customer loyalty.
The Effect of Compensation, Work Motivation, and Work Discipline on Employee Performance of PT Pabrik Gula Candi Baru Sidoarjo Bahri, Muhammad Fajrul Yusuf; Prabowo, Budi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5601

Abstract

This study aims to determine and analyze the effect of compensation, work motivation, and work discipline on employee performance at PT. Pabrik Gula Candi Baru, Sidoarjo. The type of research used is associative with a quantitative approach. In this study, the simple random sampling technique was applied to obtain 60 samples from 150 employees in the company. Data analysis was carried out using multiple linear regression analysis with SPSS software. The analysis results showed that work discipline was the variable that most influenced performance. The results of SPSS data processing showed that: 1) compensation variables (X1), work motivation (X2), and work discipline (X3) simultaneously had a significant effect on employee performance (Y) at PT. Pabrik Gula Candi Baru, Sidoarjo; 2) compensation variables (X1) partially did not have a significant effect on employee performance (Y); 3) work motivation variables (X2) partially also did not have a significant effect on employee performance (Y); and 4) work discipline variables (X3) partially had a significant effect on employee performance (Y).
Analysis of Marketing Mix Strategies in Increasing Sales Volume of Tempong Food Stall Surabaya Pratama, Rifqi Agata Geovani; Prabowo, Budi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5635

Abstract

This study aims to identify the marketing strategies used by Kedai Tempong Surabaya to increase sales volume. The sampling method was carried out purposively by evaluating the implementation of the 7P marketing mix strategy (product, price, place, promotion, people, physical evidence, process). This study was analyzed using a qualitative descriptive approach and SWOT analysis (Strength, Weakness, Opportunity, Threat). SWOT analysis is used to assess the company's internal strengths and weaknesses as well as opportunities and threats from the external environment. With SWOT analysis, several alternative effective decision-making strategies can be produced. The results showed that Kedai Tempong Surabaya has an internal strength of 2.25, weaknesses of 0.71, opportunities of 1.53, and threats of 1.33. Based on the SWOT analysis diagram, Kedai Tempong Surabaya is in quadrant 1, which supports an aggressive growth strategy (growth-oriented strategy) to increase sales turnover.
DETECTING GROUPER (EPINEPHELINAE) DIET COMPOSITION AND PREY AVAILABILITY IN RAJA AMPAT CORAL REEFS THROUGH DNA AND eDNA METABARCODING Madduppa, Hawis; Bengen, Dietriech Geoffrey; Ayu, Inna Puspa; Subhan, Beginer; Sani, Lalu M Iqbal; Prabowo, Budi
BIOTROPIA Vol. 30 No. 1 (2023): BIOTROPIA Vol. 30 No. 1 April 2023
Publisher : SEAMEO BIOTROP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11598/btb.2023.30.1.1608

Abstract

Gaining extensive knowledge of prey sources is an essential approach for understanding trophic structure and relationships, especially in highly diverse coral reef ecosystems. Groupers are a major Asian reef fish commodity, making it important to study grouper prey and the trophic relations involved. The wide distribution of groupers across different environments could lead to distinctive predatory behaviour. Therefore, this study was conducted to investigate and compare the taxonomic classification and composition of prey in the diets of two common groupers (Epinephelus areolatus and E. malabaricus) based on DNA metabarcoding of stomach contents and potential prey detection using environmental DNA tools at sites in the coral reefs of Raja Ampat, Indonesia. DNA recovered from the water column comprised taxa from the Arthropoda, Chordata, Cnidaria and Mollusca, several of which were also found in grouper guts, with Cnidaria the most abundant class. Diversity was high for potential prey species in the environment and prey consumed by each grouper species. The high overlap in prey identified from gut contents indicates these two epinephelids have a similar feeding strategy. However, nMDS ordination showed segregation between the prey consumed by each species and potential prey available in the environment. The results indicate a low likelihood of competition between the two grouper species, related to the abundance and wide choice of potential prey in the highly biodiverse Raja Ampat coral reef ecosystem.
Co-Authors A, Alfisyah Valentino Abyansah, Muhammad Iskandar Acep Acep Samsudin Adani, Jovita Rahma Afandy, Andy Afrianti, Athika Dewi Al Haris, Firdhaus Hari Saputra Al-Madani, Bintaniya Zakka Alawi, A. Muammar Alexandre, Gerald Alichia, Wanda Noer Alifia, Reisha Diandra Amalia, Syifani Nur Amelia S, Maria Cristin Andini, Bunga Putri Andini, Kevira Eris Andreska, Devaya Eurel Angelyta, Dosma Anggreani, Silvia Angreini, Mitha Anggisna Ardi, Oktaviana Nawang Ariq, Arsalan Anjab Ariyanti, Dian Ayu Asfadela, Devi Meisa Putri Asy’ari, Surya Putra Atharyan, Moh. Faiq Auliyah, Firdya Fahmiatul Ayu Ranjani, Herturasya Ayu, Inna Puspa Bahri, Muhammad Fajrul Yusuf Bany, Maulyna Nur Beginer Subhan Br Ginting, Rahella Ripatiana br Regar, Joy Verna Detta Br Tarigan, Krisna Melida Br. Sembiring, Elsa Evipania Budiman, Mokhamad Asyief Khasan Capah, Dhinda Vesta Lasmarya Br. Ceicillia, Stephanie Chandra, Haura Rizqi Dzakiyyah Christian, Yoppie Dahlan Susilo Denita, Sabrina Putri Desmiwati , Desmiwati Dibba, Farah Dietriech Geoffrey Bengen Dwijayanti, Isna Masmira Dwitama, Irfan Kurniawan Eko Priyanto El Fajar, M. Adrian Fanza Shofaun Nafsi Fatmawati, Dyah Ayu Febriyanti, Tasya Fitri, Amelia Cahya Syah Frastistyandarum, Fhaya Gunawan, Ath Thariq Athrizqullah Gunawan, Mohammad Syafri H, Rachel Ayu Soffi Hakim, Yusuf Handayani, Sri Linda Haque, Annisa Mutiara Salma Hawis H Madduppa Hidayah, Ida Nur Hidayat, Rusdi Hidayat, Tegar Samudera Huda, M. Zidhan Nurul Hudzaifah, M. Akmal Ikhsanti, Lailatul Iwan Kurniawan Josilina, Grecila Naftali Juniartha, Denny Kartikasari, Hanifah Maulydia Khalisa, Amelia Kansa Khoirunnisa, Maulidya Khumaira, Made Ayu Alivy Kiswaluyo . Kurniawan, Bima Wahyu Kusumasari, Indah Respati Lutfiyah, Nadia Dinda Maharanie, Putri Mahrus, MOH. Ferdinan Makatita, Tegar Fajar Ramadhan Mareta, Neli Afia Margareta, Dwi Marpaung, Siti Amalia Mashkulin, Putri Imalya Azzahra Maulidiah, Farah Muhammad, Rachman Bin Mupeningtias, Ronaa Belvana N, Ahmad Zaky Nabila Nabilah, Rr. Aurora Evvatun Nadya Narwanda, Alodia Diva Ningrum, Marcella Putri Widya Norestu, Az Zahra Nurtalia, Athaillah Cindra Nuryananda, Praja Firdaus P., Nasywa Salsabila Pascha, Aldo Nahason Permana, Berlian Dewa Prawisuda Pratama, Rifqi Agata Geovani Putra, Muhammad Apriyo Putra, Victor Pramudita Putri, Adinda Natasya Putri, Melinda Wahyuning Putri, Ossa Yuansah R, Arina Ihda Ayatillah Rahim, Muhammad Auliya Rahmawati, Dwi Syerli Inda RASDIYAH, RESA Rasyidah, Resa Renardi, Asyam Rafi Revalina, RR. Viola Reza Ardiansyah Risqiansyah, Irza Putri Rizkyah, Rosa Ainun Rosianti, Dewi Azizah Rusdi Hidayat Nugroho Sabiila, Hadaana Safina, Layla Azaria Safitri, Rifasya Safira Sagala, Polarista Mariani Sakinah, Efvana Ayu Salma, Fatiha Salsabila, Huwaida Amartha Salshabila, Jasmine Sandhy, Bella Karunia Sandiyudha, Dawam Sahrin Najah Sani, Lalu M Iqbal Sari, Dwi Retno Anom Sari, Fatimah Salsa Biela Sari, Nela Octavia Sartika H, Rahel Selvina, Putry Meysa Sembiring, Inestasya Br. Setyawan, Wahyu Puspitasari Shoimah, Nafa Sijabat, Reza Syahputra Sinaga, Dilan Serviako Siregar, Faliha Nayza Syafhan Siregar, Muhammad Rafi Sitanggang, Della Anzelia Skepy, Saffa Nazira Auryke Sukaryorini, Pancadewi Susanti, Bene Dicta Ary Syahputra, Rizky Tri Sya’diyah, Dewi Khalimatus Tandiayuk, Jurycha Ayu Tanzaga, Daivan Putra Tarigan, Nina Esikelta Umara, Almas Dhafin Wahyuningtyas, Amalia Wati, Dwi Indra Werda, Putri Amadah Ayu Widiyanti, Rikah Nur Widyaningrum, Meisha Farah wijaya Yanotama, Syafiril Ajmal Yasmin Widyana Damayanti, Nabila Yuanesya, Zhellin Lintang Yulianti, Dewi Rahmania Zahara Meilawaty Zahrah, Alya Nadia Zakaria, Maulana