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Widya Pratiwi
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Journal : Enigma in Economics

 1 
The Customer Experience Revolution: Building Brand Loyalty in the Age of Digital Disruption Sasmita Rusnaini; Ariyanto M; Silvia Jessika; Widya Pratiwi; Eva Marlina; Hamirul
Enigma in Economics Vol. 2 No. 1 (2024): Enigma in Economics
Publisher : Enigma Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61996/economy.v2i1.57

Abstract

The digital age has fundamentally transformed how customers interact with brands. This research investigates the critical role of customer experience (CX) in fostering brand loyalty amidst the disruptive landscape of digital technologies. A mixed-methods approach was employed. A quantitative survey (n=500) of consumers assessed CX dimensions and their impact on loyalty. Qualitative interviews (n=20) with CX professionals explored strategies for optimizing CX in the digital era. Statistical analyses (regression, factor analysis) were conducted on survey data, while thematic analysis was applied to interview transcripts. Quantitative results identified personalization, omnichannel integration, and emotional engagement as key CX dimensions significantly influencing brand loyalty. Qualitative findings highlighted the importance of data-driven CX strategies, employee empowerment, and a customer-centric organizational culture. This research demonstrates that CX is a powerful driver of brand loyalty in the digital age. By focusing on personalization, omnichannel integration, emotional engagement, data-driven insights, employee empowerment, and a customer-centric culture, businesses can navigate digital disruption and build lasting customer relationships.
Green Business Practices and Consumer Behavior in Jambi, Indonesia: An Empirical Investigation Silvia Jesika; Widya Pratiwi; Syah Amin Albadry; Sasmita Rusnaini; Hamirul
Enigma in Economics Vol. 2 No. 2 (2024): Enigma in Economics
Publisher : Enigma Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61996/economy.v2i2.68

Abstract

The global shift towards sustainability has led to a growing interest in green business practices. This study aims to investigate the influence of green business practices on consumer behavior in the context of Jambi, Indonesia. A quantitative research approach was employed, utilizing a structured questionnaire to collect data from a sample of 350 consumers in Jambi. Data analysis involved descriptive statistics, correlation analysis, and multiple regression analysis. The findings revealed a positive correlation between green business practices and consumer behavior. Specifically, factors such as eco-labeling, green product offerings, and corporate social responsibility initiatives were found to significantly influence consumer purchase intentions and brand loyalty. In conclusion, this study contributes to the understanding of the relationship between green business practices and consumer behavior in an emerging market context. The results highlight the importance of adopting sustainable practices for businesses seeking to appeal to environmentally conscious consumers in Jambi.
Performance-Based Budgeting Reforms and Sectoral Outcomes: Evaluating the Link Between Financial Allocation and Public Service Delivery Quality in Jambi Province Haji Muhammad Chotib; Mardansyah; Helva Rahmi; Widya Pratiwi; Hamirul
Enigma in Economics Vol. 3 No. 1 (2025): Enigma in Economics
Publisher : Enigma Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61996/economy.v3i1.88

Abstract

Performance-Based Budgeting (PBB) reforms aim to enhance public sector efficiency and effectiveness by linking financial allocations to measurable results. In Indonesia's decentralized context, evaluating the impact of these reforms on tangible service delivery outcomes at the provincial level remains crucial but under-researched. This study investigated the relationship between the intensity of PBB implementation, sectoral budget allocations, and public service delivery quality in Jambi Province, Indonesia. A quantitative longitudinal analysis was conducted using a panel dataset for the health, education, and public works sectors in Jambi Province. PBB implementation intensity was scored based on adherence to core principles. Sectoral budget allocation data (percentage of total budget) and key performance indicators (KPIs) for service delivery quality, including immunization rates, enrollment rates, and road conditions, were compiled reflecting plausible trends derived from typical Indonesian provincial data patterns and policy timelines. Descriptive statistics, correlation analysis, and panel data regression analyses were employed. Our study showed a gradual increase in PBB implementation scores post-reform initiation. Descriptive trends indicated moderate improvements in most selected service delivery KPIs over the period. Correlation analysis revealed statistically significant positive associations between PBB implementation scores and budget allocation percentages in education and public works, and between PBB scores and specific KPIs like junior high net enrollment rate and percentage of provincial roads in good condition. Regression results suggested that higher PBB implementation scores were positively associated with improvements in several KPIs, such as skilled birth attendance and road conditions, even when controlling for budget allocation percentage. However, the link was inconsistent across all indicators and sectors. Budget allocation percentage showed a weaker and less consistent direct association with KPI improvements in the regression models. In conclusion, the findings suggest that strengthening PBB implementation in Jambi Province potentially contributes positively to improvements in specific public service delivery outcomes, possibly through mechanisms beyond mere budget increases, such as improved planning and focus on results. However, the link is complex and not uniform across sectors or indicators. Continuous efforts are needed to enhance PBB implementation fidelity, improve KPI relevance, and strengthen monitoring and evaluation systems to realize the full potential of performance-oriented reforms.
Co-Authors Abdillah, Andi Arif Abu Bakar Abu Bakar Acfira, Lukytta Gusti Acfira Adillah Sulistiawati Adiyono Adiyono Afriyani, Fina Ahda Faza Hunafa Aini, Baiq Quratul Akbar Wibriansyah Al Azhar L Al-Ghazali Alfiyah, Siti Almerveldy Azaria Dohong Almur, Verawaty Andary, Ria Wuri Andreani, Andreani Anggraini, Zepa Anisa Ruhi Shabrina Ariyanto M Ariyanto M Ariyanto. M, Ariyanto. M Arman Tjoneng Armansyah Matondang, Armansyah Atmanto, Kusumo Adi Arji Aulia Rahma Ayu Fitriana Banuaji, Datu Azura Bincar Nasution Budur, Syarifah Ummu Burhanuddin Candra, Devilia Dwi Chatarina Umbul Wahyuni Chotib, H. M. Darmawanto Darmawanto Darmawanto Darmawanto, Darmawanto Dedi Epriadi Deni handani Dhian Satria Yudha Kartika Elsyra, Nova Eni Nurhayati, Eni Epriadi, Dedi Eva Marlina Fadila, Salsya Bella Nur Fahmi, Rohmat Ubaidillah Fajrin Priadinata, Akhmad Farhan, Andi Aulia Farida Yuliaty Feri Antoni Feri Maulana Fitri, Anindo Saka Fitri, Syarifah Massuki Fitriayanti Gonjales, Nana Timorida Hadi, Tasya Diva Fortuna Haji Muhammad Chotib Hamirul Hamirul Hamirul Hamirul Hamirul, Hamirul Hasdani Helva Rahmi Herian, Anisah Hidayat, Nanang Al Hilaly, Salwa Ghaliyah indah, widya Istianingsih, Nanik Iswahyu Pranawukir Jannatuzzahra, Khoirunisa Jesika, Silvia Johar Alimuddin, Johar Joshua Sebastian Pratama Sondakh Juhana Juniarsih, Delvita Kamaliah Kamaliah Kartika, Annisa Dita Putri Kholisah, Siti Nur Kosasih, K Laurensi br Kaban Lestari, Rizki Maharani Puspa Sari Mahardika, Fajar Mardansyah . Mardiansyah Marlina, Eva Mart Hindrasyah Pandia, Dhayu Matias Yoki mawadda Melysa Hayati Mivtahul Jannah Mona Sihombing Muhaimin Abdullah Muhammad Nasir Muhammad Syukri NABILA, SALMA Nasution, Ali Napiah Nasution, Musthofa Lutfi Natalia, Dita Ayu Rani Nova Elsyra Nur Latifah, Nur Nur Muniroh Pahmi, Saepul Panji Ulum Prabowo, M. Bogie Rizki Pratama, Arista Puput Tri Agustine Putra, Agung Manik Septiana Putri Afiandian Rasul ratih ratih Relya Contesa Rezki Amelia Rody Kurniawan Rohmah Rifani Roskia Rusdi Rusdi Rusdi Rusdi Rusnaini, Sasmita S.Pd. M Kes I Ketut Sudiana . Salsabilla, Kharisma Agustya Zahra Sasmita Rusnaini Sekar Melati Prima Shella Kesuma Dewi Silvia Jesika Silvia Jessika Sinawati, Sinawati suparjan suparjan Susilawati, Susilawati Syah Amin Albadry Syahwami, Syahwami Syifa Muzalifa Nadobudskaya Tarjo Tarjo Tarjo Tarjo Tasdin Tahrim Tasya Tomi Hendra Ulum, Panji Umi Alfiaty Imran Vip Paramarta Wening Sari Wiji Astika, Yulia Wulansari, Anita Yasmir, Yasmir Yuspiadi, Yuspiadi Zahra, Sazkia Rahma Zahran, Afif Ghani Zain, Ahmad Arifin Zulbahrain, Zulbahrain Zulhilmi, Hafizhan Zulkifli Zulkifli Zulkifli