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Wahyu Budi Priatna
Departemen Agribisnis, Fakultas Ekonomi Dan Manajemen Institut Pertanian Bogor
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Journal : JOURNAL SCIENTIFIC OF MANDALIKA (JSM)

 1 
Ecommerce Adoption and MSME Business Performance in Indonesia: Systematic Literature Review Alfi Rahmawati; Tasya Kamila Hamdani; Wahyu Budi Priatna
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 6 No. 9 (2025)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol6iss9pp3512-3520

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy, yet the adoption rate of e-commerce among these businesses remains low. This study aims to identify the factors influencing e-commerce adoption among Indonesian MSMEs using the Technology-Organization-Environment (TOE) framework and to analyze its impact on business performance. A Systematic Literature Review (SLR) approach was applied to 23 scholarly articles published between 2013 and 2024. The findings indicate that technological factors (perceived usefulness, relative advantage, compatibility, security), organizational factors (organizational readiness, top management support, organizational culture, organizational size), and environmental factors (government support, competitive pressure, IT vendor support) significantly influence e-commerce adoption by MSMEs. Furthermore, e-commerce adoption has been proven to enhance MSMEs’ business performance in terms of increased sales, market reach, operational efficiency, and financial outcomes. This study highlights the importance of an integrative strategy involving the government, MSME actors, and technology providers to accelerate the digital transformation of the MSME sector in Indonesia
Co-Authors ., Harianto A.A. Ketut Agung Cahyawan W Abd Fajar Abdul Malik Abung Supama Wijaya Abung Supama Wijaya, Abung Supama Adinda, Karina Adzani, Muhammad Raynafa Adzhari, Noor Latifah Ahmad Aulia Arsyad, Ahmad Aulia Ahmadi, Andi Aida Vitayala S. Hubeis Aisyah Rizky Amali Akyas, Ceria Amila Alfaza, Dhafine Hasna Alfi Rahmawati Amanu, Zhevio Aufa Amiruddin Saleh Amzul Rifin Andriyono Kilat Adhi Anuar Rasyid Anugerah, Emilia Aprilia Bella R. Rifaini Ariska Rosadi Al Rasyid Shodiq Ariska Rosadi Al Rasyid Shodiq Asri, Dian Asrie, Rakyta Azalya Maura Assyifa, Larasati Myra Aurelia, Najwa Aureliahermansyah, Nazwa Awinda, Tania Ayu Wulandary Ayumi Fitriani Gunawan Ayurei Nuralfya Azzahra Pramesti Ashari Bayu Suriaatmaja Suwanda Bulan Sucitra Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Busrol Karim Busrol Karim Dafina, Kania David Rizar Nugroho Desianti, Salsa Dian Asri Difa Nadia Kharisma, Erika Dwi Putriana Nuramanah Kinding Dyah Prabandari Efliani, Novita Elvin Elvin Emilia Anugerah Enden Darjatul Ulya Fadia, Nur Anisah Fahmi Fuad Cholagi Fariyanti, Anna Febriansyah, Shapta Maulana Febrina Mahliza Felicia Nanda Ariesa Felicia Nanda Ariesa Fernando, Zikra Gusmia Arianti Hafied Cangara Hakim, Nisrina Nur Hari Otang Sasmita Harries Marithasari Heni K Suwarsinah Heny Kuswanti Suwarsinah Hudi Santoso Ika Sartika Ika Sartika Ikhsan, Luthfi Ridhatul Inas, Amirah January Rizki Kayleen Nicole, Gusti Khairani, Halwa Khairunnisa Ramadini Khalisah, Najmi Lainatussifa Leonard Dharmawan Lestiani, Novita Lukman M. Baga M. Fadli Maharani, Mezayya Manoppo, Nathaniela Anya Jeconia Marithasari, Harries Mawarti, Lely Ika Miqdad Miqdad Mohamad Ghozali Moenawar Muh Faturokhman Muhammad Rizqi Mubarok Munifah, Danya Nur Musa Hubeis Nadiyah Sakinah Nafi'ah, Maeva Nathasya, Defallentcya Bianca Netti Tinaprilla Nugraheni, Fadila Fitri Eka Nunung Kusnadi Nursyahbani, Muhamad Aditya Oetomo, Annisaa Larasati Oktaviana Miftakhuljanah Oktaviana Miftakhuljanah Panggabean, Yohanes Tumpak Permana, Muhammad Fakhri Rizqullah Pudji Muljono Puji Nurul Hikmah Qashiratuttarafi Qashiratuttarafi Qashiratuttarafi Qashiratuttarafi Rahma, Lailatul Rahmadani Safitri Rahmasari, Liisa Firhani Rahmat Yanuar Ramdani, Guruh Rangkuti, Michelia Aisha Rasuli, Candrika Nur Ratna Winandi Revalina Amalia Mahdi Reza Mardhiyah Amir Rici Tri Harpin Pranata Rini Untari Rita Nurmalina Rosiana, Nia Sakinah, Nadiyah Saleh, Amirruddin Samsul Huda Samsul Huda Santoso, Hudi Saputra, Redho Septiani, Nur Afni Shabila, Ailsha Shafina Maharani Sherly Puja Tania Silvia Sari Sinta Marito Siti Hardiyanti Syam Soedono Sasmoyo Jana Priya, Teuku Sufyan , Ahmad Baihaqi Sugara Mursid Suharno Supama Wijaya, Abung Suparman Suparman Suparman Suriaatmaja, Bayu Sutisna Riyanto Sutisna Riyanto Syafitri, Dinda Nur Syahroni Tasya Kamila Hamdani Tojaya, Shintata Trisna Demiyati Trisna Demiyati Widianingtyas, Esterlita wulandary, ayu Yanuar, Rahmat Yustika Muharastri Yustika Muharastri, Yustika