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All Journal AGRIEKONOMIKA Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Organisasi Dan Manajemen Buletin Ilmiah Litbang Perdagangan JURNAL AGRONIDA Jurnal Hexagro Journal of Integrated Agribusiness PUBLIKASI PENELITIAN TERAPAN DAN KEBIJAKAN Community Development Journal: Jurnal Pengabdian Masyarakat Agrica Ekstensia AgriHumanis: Journal of Agriculture and Human Resource Development Studies MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Jurnal Penyuluhan Pertanian Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Jurnal Manajemen dan Bisnis International Journal of Economics (IJEC) Jurnal bintang manajemen Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Agridev Journal : Agribusiness Digitalization & Community Development Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Teknologi Pangan dan Ilmu Pertanian JURNAL ILMIAH PENELITIAN MAHASISWA JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Ilmiah Nusantara Botani: Publikasi Ilmu Tanaman dan Agribisnis JURNAL SOSIAL TERAPAN (JSTR)
Manalu, Doni Sahat Tua
1Program Studi Manajemen Agribisnis, Sekolah Vokasi IPB University, Jl. Kumbang, Bogor
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Veterinary Other

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Journal : Jurnal Hexagro

 1 
ANALISIS PERSEPSI DAN KEPUASAN KONSUMEN RESTORAN PECEL LELE LELA Doni Sahat Tua Manalu
Jurnal Hexagro Vol. 4 No. 2 (2020)
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/hexagro.v4i2.384

Abstract

Pecel Lele Lela was founded in 2006 and has been awarded as an effort to introduce the most innovative catfish from the Indonesian Ministry of Fisheries and Maritime Affairs. This is the background of this research, while the purpose of this research is to find out how customers' perceptions and satisfaction of Pecel Lele Lela Restaurant, one of the methods that can be used is Importance Performance Analysis (IPA) and the Customer Satisfaction Index (CSI) method. Based on the data validity test, obtained 5 (five) attributes on the questionnaire are invalid, while for the reliability test states that all aspects studied are reliable. The results of the analysis of consumer perception of Pecel Lele Lela Restaurant indicate that the dimensions according to consumers are important are the dimensions of responsiveness and empathy. Based on the results of the Performance Analysis Index analysis, the attributes that need to be improved and prioritized to be addressed are the stand-by waiter in responding to consumers, setting prospective customers when waiting-list, and the waiter immediately cleans the dining table when the consumer finishes eating. Based on the calculation of the Customer Satisfaction Index, the level of customer satisfaction of Pecel Lele Lela Restaurant is 79.738%. These results certainly become the basis for evaluating Pecel Lele Lela Restaurant to improve and improve the attributes that are the top priority of the restaurant
ANALISIS PERENCANAAN BISNIS PENGOLAHAN BUAH NAGA MENJADI PRODUK MIBUGA PADA PT TRISNA NAGA ASIH KABUPATEN SUBANG Doni Sahat Tua Manalu; Ninda Aulina
Jurnal Hexagro Vol. 5 No. 2 (2021)
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/hexagro.v5i2.791

Abstract

PT Trisna Naga Asih adalah produsen buah naga di Jawa Barat yang terletak  di Kabupaten Subang. Pada saat pascapanen buah naga dilakukan sortasi dan grading, namun terdapat buah yang tidak terserap oleh pasar dinamakan sebagai premium grade C sebanyak rata-rata dalam setahun 369,7 kg/bulan sehingga dapat menjadi kelemahan bagi PT Trisna Naga Asih. Buah Naga selain dikonsumsi secara langsung, dapat dijadikan sebagai produk turunan salah satunya mi. Tujuan penelitian ini adalah untuk merumuskan dan mengkaji ide perencanaan bisnis baru berupa produk mi buah naga. Metode penelitian yang digunakan untuk pemilihan lokasi penelitian adalah purposive sampling dengan alasan salah satu produsen buah naga terbesar di Jawa Barat. Matriks Internal Eksternal (IE) digunakan untuk menganalisis lingkungan internal dan lingkungan eksternal perusahaan dan metode studi kelayakan bisnis digunakan untuk menganalisis aspek non finansial dan finansial. Hasil penelitian menunjukkan bahwa strategi yang digunakan oleh perusahaan adalah strategi WO. Berdasarkan analisis non finansial dan finansial ide perencanaan bisnis pengolahan buah naga menjadi Produk Mibuga pada PT Trisna Naga Asih Kabupaten Subang layak dijalankan.
Co-Authors ., Harianto Aditia, Derry Aditya Wicaksono Aditya Wicaksono Aditya, Naufal Agief Julio Pratama Akhdan Hadi Zahran Al Qodariah, Nur Khansa Almalia Pramena Andi Dhiya Khalidah Zaenal Andini Firannisa Andini Wulandari Andya Nabila Arawinda Angelica Nabila Ahdy Anie Puspita Sari Asrisah Nurindra Assaidah Nurul Astri Muliasari, Ade Aulia Mardatila Ayu Dewanti Ayu Gupita Sari Azrina Qisthina Zamila Azryl Gustian Azhar Bilqis Bilqis, Bilqis Bulan Wiranata Septiani Tambunan Bunda, Asti Permata Chintya Eka Putri Chintya Kenisah Gultom Desriana Maya Sari Tarigan Dewi, Intani Dhika Prita Hapsari Dian Fajria Syahwidyanti Diana Indah Ramadhani Dinda Dauty Diva Nurfitrianti Azizah Fauzan Ariq Fauzan, Farhan Fauziah Zumna Aqilah Febrya Sarahsati Ferdisar Adrian Fitriyani Ghandy, Abel Gina Jaudah Gustiya Kevin Nugrahaini Hardini, Sri Y.K Harianto Harianto Harianto Hartoyo Hartoyo Helianthi Dewi Hidayati Fatchur R Hidayati Fatchur R Indah Maulina Utami Irlina Jilani Isma Nurjanah Jelianus Nduru Julia , Dika Kamila, Farhana Talida Kartiman, Roni Khairunnisa Salsabilla Kuntari, Wien Lavyina Br Bangun Lestari, Fitriani Eka Puji Lidya, Leni Listiasari, Faranita Ratih Marithasari, Harries Mentari, Junifer Muhammad Farhan Muhammad Rifa Zainur Ridha Muhammad Rizky Firmansyah Hs Chandra Praja Muhammad Shafwa Nadira Marsandri Ratnakaniya Nadira Salwa Faizaty Netti Tinaprilla Ninda Aulina Nur Amallina, Davina Naswa Nurinda Utami Padoma Nurlela Nurlela Pangihutan S, Josua Crystovel Permata, Femi Aldilla Putri , Amalia Putri Pebrianti Utami Queen Fadilla Melawardani Rahmasari, Liisa Firhani Rahmawati Liswahyuni Dwi Wardhani Rasidin Karo-Karo Sitepu Revian Alif Maulana Rhaka Agung Setiawan Ristianingrum, Anita Riza Muharmayenti Rizky Iswanto Rohimah Rohimah Rusmiyati, Henny Salsabila Shafa Maura Sapti Nurlatifah Sari, Melani Permata Sastrawan, Uding Sebayang, Veralianta Br Silva, Anindya Situmorang, Nengri Sri Hartoyo Suci Hakimah Suharno Suharno Suharno Suharno Suharno Suharno Suharno Suharno Suharno Suharno Syaharani Talitha Azalia Tambajong, Daisy Tarigan, Desriana Maya Sari Tirtana, Arif Tri Armyanti Ulil Azmi Nurlaili Afifah Vela Rostwentivaivi Warcito Widya Hasian Situmeang Wijaya, Allieccia Tessalonika Yesika Ardi Tiofani Yukabad, Marizka Yunus Al Gaza Zakwan Zaky Bahara Simbolon Zheika Zamelia