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All Journal Humanika : Kajian Ilmiah Mata Kuliah Umum Jurnal Administrasi Bisnis Elektron Jurnal Ilmiah Jurnal Kesehatan Masyarakat BAPALA Journal of Public Policy and Management Review JURNAL ILMIAH MANAJEMEN & BISNIS Jurnal Ilmiah Mahasiswa FEB Jurnal Manajemen Pendidikan Jurnal Ilmiah Psikologi Candrajiwa Jurnal Terapan Abdimas Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal ULTIMA Accounting JURNAL PENDIDIKAN TAMBUSAI YUSTISI PROMOTOR Jurnal Ilmu Peternakan dan Veteriner Tropis (Journal of Tropical Animal and Veterinary Sciences) PHARMACY: Jurnal Farmasi Indonesia (Pharmaceutical Journal of Indonesia) JURNAL SILOGISME : Kajian Ilmu Matematika dan Pembelajarannya JAKP (Jurnal Administrasi dan Kebijakan Publik) Business Innovation and Entrepreneurship Journal Jurnal Pendidikan Manajemen Perkantoran (JPManper) Kinetika Buletin LOUPE (Laporan Umum Penelitian) Community Development Journal: Jurnal Pengabdian Masyarakat IJAL (Indonesian Journal of Academic Librarianship) Yustisi: Jurnal Hukum dan Hukum Islam Elastisitas Jurnal Ekonomi Pembangunan Jernih : Jurnal Tugas Akhir Mahasiswa Komatika: Jurnal Pengabdian Kepada Masyarakat Journal of Law, Administration, and Social Science Jurnal Manajemen DIVERSIFIKASI Review of Multidisciplinary Education, Culture and Pedagogy (ROMEO) AJAD : Jurnal Pengabdian kepada Masyarakat Journal of Education Research Environmental Pollution Journal Jurnal Pengabdian Multidisiplin Verstek Jurnal Teknologi Sistem Informasi Economic Reviews Journal CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnalku Jurnal Ilmu Manajemen Mulawarman (JIMM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Kajian Bahasa dan Sastra (KABASTRA) TELL - US JOURNAL Jurnal Taguchi : Jurnal Ilmiah Teknik dan Manajemen Industri Manajemen Kreatif Jurnal Analit: Analytical and Environmental Chemistry Al Yazidiy: Jurnal Sosial Humaniora dan Pendidikan Jurnal Oportunitas : Ekonomi Pembangunan JURNAL PENDIDIKAN, HUMANIORA, LINGUISTIK DAN SOSIAL (JAGADDHITA) International Journal of Sustainable Applied Sciences (IJSAS) Cendikia Pendidikan Antigen: Jurnal Kesehatan Masyarakat dan Ilmu Gizi Jurnal Intelek Insan Cendikia Smart Dedication: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Journal Singular IPSSJ JUDIKA : Jurnal Pendidikan dan Bahasa CARONG: Jurnal Pendidikan, Sosial dan Humaniora KARIR JURNAL ILMIAH MANAJEMEN Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Sujud: Jurnal Agama, Sosial dan Budaya International Journal of Economics and Management Research
Anisa Rahmawati
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Journal : Jurnal Manajemen DIVERSIFIKASI

 1 
Pengaruh Kualitas Pelayanan Dan Promosi Terhadap Kepuasan Nasabah Yang Berdampak Pada Loyalitas Nasabah Pada Bank Permata Bintaro Tower III Sela Novitasari; Anisa Rahmawati
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i3.10221

Abstract

This study aims to analyze and prove "The Effect of Service Quality and Promotion on Customer Satisfaction Which Has An Impact On Customer Loyalty At Bank Permata Bintaro Tower III". The research method used in this study was by determining accidental sampling of 160 respondents, and the data analysis methods used were validity test, reliability test, classical assumption test, regression test, determination coefficient test, hypothesis test, path analysis, sobel test. Based on the results of the study, the following findings were obtained: the quality of service has a positive and significant effect on customer satisfaction at Bank Permata Bintaro Tower III. This can be shown by a t-count value of 40.788 and a significance value of 0.000. The promotion has proven to have a positive and significant effect on customer satisfaction at Bank Permata Bintaro Tower III. This can be shown a t-count value of 12.621 and a significance value of 0.000. The quality of service and promotion has proven to have a positive and significant effect on customer satisfaction at Bank Permata Bintaro Tower III. This can be shown an f-count value of 861.441 and a significance value of 0.000. The quality of service has proven to have a positive and significant effect on customer loyalty at Bank Permata Bintaro Tower III. This can be shown a t-count value of 19.272 and a significance value of 0.000. The promotion has proven to have a positive and significant effect on customer loyalty at Bank Permata Bintaro Tower III. This can be shown a t-count value of 12.111 and a significance value of 0.000. Customer satisfaction has proven to have a positive and significant effect on customer loyalty at Bank Permata Bintaro Tower III.
Co-Authors Adnan Putra Pratama Agung Abadi Kiswandono Agus Manggala Al Hazmi, Raldin Alif Alya Audhia Zahra Amirah, Syabina Najla Amrie Firmansyah Anang Risgiyanto Andy Mizwar Annatasia Adinda Carina Anton Hidayat Arif Zakiatul Fikri Arista Adi Nugroho Arita Marini Arya Farlan Ananda Aufarul Marom Aulia, Yadira Rizka Ayu Pangestuti Bambang Permadi Bayun Matsaany Bintang Rafli Ananta Budi Pranoto Budi Santoso Chahyadhi, Bachtiar Daurrohmah, Eka Wirajuang Davin Ade Putra Pratama Desviona, Nayla Dhany Surya Ratana Dharmayanti, Indrani diah cahyani Dian Herdiana Dian Wijayanti Dwi Hartanti Dwi Hartanti Edi Fitriana Afriza, Edi Fitriana edi sumantri Eka Suriyansyah Endah Setyowati Engga Dallion EW ERNY ROESMININGSIH Eva Firdayanti Bisono Fadliyanti, Luluk Farida Aryani Fatkhanuddin Aziz, Fatkhanuddin Fatmah Fatmah Faujiyah, Firdhani Feni Iranawati Fitriana, Fauziah Frisa Ayudi Putri Fuadah, Khilmi Furi Laelasari, Maisya Gaol, Lasando Lumban Gellysa Urva Giovania, Alivia Hafdarani Hakim, Rizky Firmannul Halim Fratama Hardjono . Heni Susilawati Heny Kusdiyanti, Heny Husni, Vici Handalusia Ira Puspitadewi Samsuryaningrum Irsan Tricahyadinata Isnaeni Rokhayati Jaksen Jean Tyoma Uli Tasya S Karsum Yahya Khairul Alim Khusnul Khotimah Krisnita Dwi Jayanti Krist Setyo Yulianto Lantas Sari Lisnawati, Andi Machbub, Siti Salma Laila Magfiroh, Merlina Maharani, Dinda Fiachsania Mahmud Yunus Marlita Wulansari Marwah Masruroh, Marwah Mesakh Mevi Larasati Mohamad Syarif Sumantri Mubarok, Teten Mohammad Sapril Muhamad Fatchan Muhammad Ali Akbar, Muhammad Ali Muhammad Azmiannur Muhammad Ihsan Muhammad Rustamaji Mustaji Mustaji, Mustaji Nadia Alfitri Nadia Anggun Pertiwi Naurah, Aqilah Nopi Stiyati Prihatini Novan Wijaya Novitasari, Sela Nugroho Nugroho Nunuk Hariyati Nur Adila Nasution Nur Azizah Nurhadi Nurhadi Nurmala Septi Oktari, Vivi Oktaviana, Ajeng Padim Hanif Pertiwi, Fenti Dewi Priyadi, Dhisa Tania Puspitasari, Nindya Farah Dwi Raainaa, Nural Achmad Rachmadhika, Hendra Arie Ranisa Via Utami Ridho Maulana Rinawati Rinawati Rizqina Az Zahra Robiansyah, Anton Roza Susanti Sadiah, Ati Sangaji Ilham Prasetyo Saud, Yehezkiel Victor Sela Novitasari Sellyana, Ari Sidiq, Azkya Maulana Sofi Yunianti, Sofi Solihat, Asri Sri Setyowati Sri, Fuji Dewi Sudarso Sudarso Sudarso Sudarso Surya Sukti, Surya Suryani, Pesi Susmiyati Talibana Syafieq Fahlevi Almassawa Syauqi, Anis Syifi Fauziyah Tri Handayani Tri Yuliati Trisna Yuniarti Tutug Bolet Atmojo, Tutug Bolet Usemahu, Abdul Rasyid Utama, Rifki Chandra Utami Damayanti, Zahra Valentina Monoarfa Wahdinah, Wahdinah Wahyu Hadikristanto Wahyudi Wahyudi Waode Hamsia, Waode Widya Khairunisa, Widya Khairunisa Wina Rachmania Yogi Oktaviana Yuliana Ihsan Baili Yustikarani Julianti Pambudi Zainal Ilmi Zas Ressy Aidha Zitha Alifia Ramadhana Zulaikah Zuli Nuraeni Zurohaina