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Sri Redjeki
Prodi Farmasi, Poltekkes Bandung
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Journal : BAABU AL-ILMI: Ekonomi dan Perbankan Syariah

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Pengaruh Promosi dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan dalam Penggunaan Jasa Go-Ride di Jember Mujayatun, Siti; Redjeki, Sri; K. Susilo, David
Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Vol 10, No 2 (2025): Islamic economics and banking research
Publisher : Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ba.v10i2.8471

Abstract

Digital application-based transportation services such as Go-Ride are increasingly in demand by the public, especially in Jember City which has a high level of mobility. This study examines the effect of promotion and service quality on customer satisfaction in using Go-Ride services in Jember. The main problem raised is whether promotion and service quality partially or simultaneously have a significant effect on customer satisfaction. This study uses a quantitative approach with a survey method by distributing questionnaires to Go-Ride customers in three main sub-districts in Jember. Data were analyzed using multiple linear regression to test the relationship between promotion variables, service quality, and customer satisfaction. The results of the study indicate that both promotion and service quality have a positive and significant effect on customer satisfaction, both partially and simultaneously. This finding emphasizes the importance of effective promotion strategies and improving service quality in increasing customer loyalty and satisfaction in online transportation services. In conclusion, online transportation service providers such as Go-Ride need to continue to optimize aspects of promotion and service quality to maintain and improve customer satisfaction amidst increasingly fierce competition in the current digital era. Keywords: Promotion, Service Quality, Customer Satisfaction, Go-Ride and Online Transportation Abstrak: Layanan transportasi berbasis aplikasi digital seperti Go-Ride semakin diminati masyarakat, khususnya di Kota Jember yang memiliki tingkat mobilitas tinggi. Penelitian ini mengkaji pengaruh promosi dan kualitas pelayanan terhadap kepuasan pelanggan dalam penggunaan jasa Go-Ride di Jember. Permasalahan utama yang diangkat adalah apakah promosi dan kualitas pelayanan secara parsial maupun simultan berpengaruh signifikan terhadap kepuasan pelanggan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada pelanggan Go-Ride di tiga kecamatan utama di Jember. Data dianalisis menggunakan regresi linier berganda untuk menguji hubungan antara variabel promosi, kualitas pelayanan, dan kepuasan pelanggan. Hasil penelitian menunjukkan bahwa baik promosi maupun kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan, baik secara parsial maupun simultan. Temuan ini menegaskan pentingnya strategi promosi yang efektif dan peningkatan kualitas pelayanan dalam meningkatkan loyalitas dan kepuasan pelanggan pada layanan transportasi online. Kesimpulannya, perusahaan penyedia jasa transportasi online seperti Go-Ride perlu terus mengoptimalkan aspek promosi dan kualitas pelayanan untuk mempertahankan dan meningkatkan kepuasan pelanggan di tengah persaingan yang semakin ketat di era digital saat ini. Kata Kunci: Promosi, Kualitas Pelayanan, Kepuasan Pelanggan, Go-Ride dan Transportasi Online. 
Pemanfaatan Instagram sebagai Media Promosi untuk Pemasaran Produk Hijab Ayu Lestari, Mita; Redjeki, Sri; Andrie Wijaya, Shendy
Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Vol 11, No 1 (2026): Islamic economics and banking research
Publisher : Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ba.v10i2.8530

Abstract

This study examines a micro hijab business that was pioneered since college using a reseller business model with low risk and high profit potential. This business, which was initially a side business, has succeeded in growing thanks to an adaptive marketing strategy that utilizes technology and social media algorithms, especially Instagram. The main focus on the quality of visual content, market segmentation, and active interaction with customers increases engagement and organic reach. Educational and inspirational content also strengthens relationships with consumers. Data-based evaluation and insight features support responsive strategy adaptation to market changes. This study is limited to the Instagram platform and lacks quantitative financial and operational data. It is recommended that further research conduct comparative studies on various digital platforms and explore the latest marketing technologies such as artificial intelligence. The novelty of this study lies in the integration of entrepreneurship in academic activities and adaptive and sustainable data-based digital marketing innovations, becoming an example for other micro businesses and the development of digital entrepreneurship.
Co-Authors ., Iriani Abd. Rasyid Syamsuri Abdul Ghofar Achmad Edi Subiyanto Achmad Munandar Achyani Achyani, Achyani Adanisa, Difa Ade Hari Siswanto Adi Rahmat Afandi, Yusuf Agus Indarjo Agus Sabdono Agus, Elsa Lusia Ahdiansyah, M Hafidz Aini, Firly Nur Alburhana, Lathifatusy Syifa Ali Djunaedi Almagribi, Ahmad Bilal Ambariyanto , Anam, Aufa Anandita, Assifa Yusan Andrie Wijaya, Shendy Angga Dewi, Widya Novi Anggara, Muhammad Alyfansyah Rizky Anggaraeni, Chaterine Oktavia Anggraheny -, Anggraheny Anna Fitri Hindriana Anna Triningsih, Anna Ari Widodo Ariesta Artamevia, Nazwa Aris Ismanto Ayu Larasati Ayu Lestari, Mita Ayu Puspitasari, Ayu Azizah T.N., Ria Badik, Muhammad Bagus Eko Hardiono Baharudin, Muhammad Teguh Baidhowie, Lutfil Hakim Bambang Yulianto Banun Sri Haksasi Baskoro Rochaddi Bayong Tjasyono Bustomi Cahyono, Arie Eko Chrisna Adhi Suryono Delianis Pringgenies Desyandri Desyandri Devi Nandita Choesin, Devi Nandita Dewi Novitasari Diah Permata Wijayanti Dodon Turianto Nugrahadi Duduh Abdul Bara Dwi Jatmiko, Dwi Edi Wibowo Edi Wibowo Kushartono Edy Soesanto Edy Supriyadi Elfi Rimayati Endang Sri Susilo Endang Supriyantini Eny Inayati, Eny Erliyanti, Nove Kartika Fajar, Surya FIRDAUSI, Ifrohatul Dini Firmansyah, Gerry Fitria Olivia franisa, anggi Fuad Ashari Fulgensius Surianto G. Sri Redjeki Gerhani, Febrina Gita, Irma Hadi Endrawati Hadi, Nur Halizah Haksan Darwangsa Handayani, Dwi Asih Kumala Hapsara, Hudanu Hariadi Hariadi Harry Firman Hartadi, I Gede Haryono, Yoyo Haula Robbi, M. Kautsar Heryoso Setiyono Hutagaol, Inggrid Debora I Nyoman P Aryantha Ika Ayuningtyas Indarwati, YM Iqbal Maulana Iriawati Iriawati Irwani Irwani Irwanto, Eko Islamiyah, Syuaibatul Ismawati Ismawati Ita Riniatsih Jihadi, Muhammad Shulhan Jusup Suprijanto K. Susilo, David Käll, Sofia Khaerul Umam, Khaerul Khasanah Khasanah Khonsa Rezkania, Gita khusnul khotimah Krisiyanto, Krisiyanto Kunarso Kunarso Kusdarjanti, Endang Kusumadiani, Tazkia Aulia Laksmi Lita Rosa, Mia Lelono, Satrio Kusumo Lies Mardiyana, Lies Lilik Maslukah Luky Adrianto Luluk Edahwati Luluk Elyana Maharani, Galung Dhiva Marini . Marselino, Frendy Mayunar Mimin Nurjhani K Mr Kusnadi Mrs Sariwulan Diana Muchamad Fajar Alamsyah Muh Yusuf Muhaimin, M. Hadid Muhajirin, Al Muhammad Reza Faisal, Muhammad Reza Muhammad Zainuri Mujayatun, Siti Muslih, Muhamad Musthofa, Danis Nurul Mustofa, Diah Ayu Mutiara Nurul Fajar Utami Mutiari Nurul Syam Utami Naufal, Nabil Neviyani Neviyani, Neviyani Ningrum, Marsella Ivon Citra Novi, Widya Nugroho Agus D Nugroho, Aditya Dwi Nur Halimah, Anisa Nur Taurif Syamsudin Putra Jaya Nur, Sofyan Hasanuddin Nurasyah Dewi Napitupulu Nuryani Rustaman Nusaputro, Kurnia Adi Oktarini, Rahmi Panatar, Jakfar Shodiq Philipus Uli Basa Hutabarat Pradana, Henrian Rizki Prameswari, Devi Diyah Ayu Praressha Wizurai Prasetiyorini, Pudhak Prasetyo, Sigit Nian Pratama, Candrika Prayoga Nugraha Taunay Prihandoko, Tri Leksono Pudhak Prasetiyorini Purba, Sariaman Purwati K. Suprapto Putri Novianingrum, Milka putri, Ferninda Rahardiyana Putri, Hawa Aritma Sunarko Raden Ario Radityo Adi Nugroho Rahayu, Fenny Winda Rakhmawan, Aditya Ramadhani, Aulia Dessy Rasid, Harun Al Raudina, Anggit Sapta Retno Hartati Retno, Yosy Ria Azizah Tri Nuraini Ria, Intan Ade Riandi Riandi Ristanti, Rahmadita Aulya Rizkina, Nurnazmilaila rojanah, rojanah rojanah Rudhi Pribadi S Tapilouw, Fransisca. Sagara, Bangkit Putra sanjaya, deki dwi Santi, Shinta Soraya Santi, Sintha Soraya Satori, Djam'an Satriani, Bayu Satriya Pranata SD Sumbogo Murti Setiyadi, Agus Setyowati, Okti Sheila Puspa Arrum, Sheila Puspa Sianiwati Goenharto Sihite, Mombang Siti Kotijah Siti Munawaroh Sri Mulyani Sri Redjeki Sri Sayekti Sri Turni Hartati Sri Wahjuni Sri Wulandari Sujati Sujayanty, Sri Sunarto, Sandy Ryan Hendrawanto Sunaryo Sunaryo Tania, Sara TATI NURHAYATI Taufiq-Spj, Nur Tony Hadibarata, Tony Tri Mulyati, Tri Trianna, Nurul Widji Ubay, Jufri Ucu Rahayu Wafi, Azmi Sabilakisbatul Wahyu, Rindika Widhorini, Widhorini Widi Purwianingsih Wilis Ari Setyati Wishnuputri, Parameswari Iccha Nirmalabuddhi Yagus Cahyadi Yenny Anwar Yogaswara, Rachmad Ramadhan Yudhatama, Bayu Khrisna Yuliana Yuliana Yunika Ayu Setya W Ayu Setya W. Yunita Yunita Yustin Ragil Dewanti Yusuf Hilmi Adisendjaja Zihni Ihkamuddin