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All Journal Jurnal Ekonomi : Journal of Economic Lex Jurnalica (Ilmu Hukum) Journal of Economics, Business, & Accountancy Ventura Journal of Business & Banking MAJALAH ILMIAH WIDYA Journal of Indonesian Economy and Business Jurnal Manajemen Teori dan Terapan DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Manajemen dan Bisnis Indonesia Journal of Business and Behavioural Entrepreneurship Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pengabdian Masyarakat AbdiMas Aktualita Manajemen JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmu Manajemen (JIMMU) International Journal of Nursing and Health Services (IJNHS) Journal of Multidisciplinary Academic Jurnal Admmirasi MEDIA MANAJEMEN JASA Jurnal Ilmiah Manajemen Kesatuan Journal of Nursing and Public Health (JNPH) Budapest International Research in Exact Sciences (BirEx Journal) Jurnal Health Sains Jurnal Pengabdian kepada Masyarakat Nusantara International Journal Of Science, Technology & Management (IJSTM) Journal of Economics and Business UBS Prima Abdika: Jurnal Pengabdian Masyarakat Jurnal Manajemen DIVERSIFIKASI Jurnal Impresi Indonesia ProBisnis : Jurnal Manajemen Golden Ratio of Mapping Idea and Literature Format Jurnal Multidisiplin Madani (MUDIMA) Jurnal Akuntansi dan Keuangan Jurnal Sains dan Teknologi Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Formosa Journal of Science and Technology (FJST) Jurnal Sosial dan Sains Journal of Accounting Research, Organization and Economics (JAROE) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Eduvest - Journal of Universal Studies Ranah Research : Journal of Multidisciplinary Research and Development IIJSE Antigen: Jurnal Kesehatan Masyarakat dan Ilmu Gizi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Multidisiplin Indonesia Toplama Vitalitas Medis : Jurnal Kesehatan Dan Kedokteran Inovasi Kesehatan Global Vitamin: Jurnal Ilmu Kesehatan Umum Green Inflation: International Journal of Management And Strategic Business Leadership Epaper Bisnis: International Journal Entrepreneurship and Management Jurnal Praba: Jurnal Rumpun Kesehatan Umum Journal of Ekonomics, Finance, and Management Studies Global Management: International Journal of Management Science and Entrepreneurship JCRIM (Journal of Current Research In Multidisciplinary) Jurnal Cinta Nusantara
Endang Ruswanti
Universitas Esa Unggul
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ANALYSIS OF SERVICE QUALITY, BRAND IMAGE ON RETURN VISIT INTENTION THROUGH PATIENT ATTITUDE Fanie Nur Indriani; Endang Ruswanti; Mohamad Reza Hilmy
Jurnal Cinta Nusantara (JCN) Vol. 2 No. 1 (2024): JURNAL CINTA NUSANTARA
Publisher : CV. Bunda Ratu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63754/jcn.v2i1.24

Abstract

Hospitals as a profit-oriented business unit need to increase the number of patient visits. Provision of quality health services and strengthening brand image can strengthen the patient's positive attitude so that there is an intention to revisit. This study aims to analyze the effect of service quality and brand image on intention to return through patient attitudes at Mekar Sari Hospital. This study involved 125 respondents who were patients at Mekar Sari Hospital, Bekasi who were collected by purposive sampling. Path analysis is performed to test the model as well as research hypotheses.Path analysis found the effect of service quality on intention to return through patient attitudes and brand image. Positive and significant influence of brand image on intention to revisit. Positive and significant influence of service quality on patient attitudes. Positive and significant influence of brand image on patient attitudes. Positive and significant influence of patient attitudes on intention to revisit. Positive and significant influence of service quality on brand image. The implications of the research results provide a good impression, a positive perspective for patients regarding MS Hospital which must improve the quality of its services for patients who visit the hospital. Implications for managers must pay attention to aspects of speed and responsiveness of service, officer attitude, brand image and promotion.
The Effect of Service Quality, Brand Image, E-WOM, Customer Satisfaction on Customer Loyalty Sahlani Sahlani; Endang Ruswanti
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5946

Abstract

Service quality has become an important strategy in business that encourages customer involvement in creating products that meet customer demand to create customer satisfaction. Brand Image and E-WOM are also still important considerations that influence customer satisfaction. With customer satisfaction, it will be a factor in customer loyalty. The purpose of this study is to identify the effect of service quality, brand image, E-WOM, and customer satisfaction on loyalty in the Jabodetabek fashion industry. This study was designed using a purposive sampling method involving 180 customers who had purchased from several store brands in Jabodetabek malls. Data were analyzed using the Structural Equation Model (SEM), with SmartPLS 4.0. Some of the findings in this study are that service quality, brand image, and E-WOM affect customer loyalty and service quality also has a direct effect on customer loyalty, while E-WOM and customer satisfaction do not affect customer loyalty. The managerial implications of this study are that although in general customer satisfaction contributes to loyalty, this relationship is not always simple and certain. In a competitive market like Jabodetabek with international fashion brands, other factors such as price, trends, and brand awareness also play an important role in determining customer loyalty.
The Influece Of Service Quqlity On Customer Sastisfcation and Customer Trust And Impaction Repurcase Intention and Site Revition Putra Laksana, Ryan; Ruswanti, Endang
International Journal of Science, Technology & Management Vol. 4 No. 1 (2023): January 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i1.747

Abstract

This study aims to analyze the effect of e-service quality on customer satisfaction and trust and its impact on repurchase intention, WOM and site revisit. The contribution to this research is expected to provide information to e-commerce regarding the impact of e- service quality on increasing repurchase intention and site revisit. In this study, data collection using a questionnaire with a population of all people who have visited and bought products at e-commerce Tokopedia throughout Indonesia. The selection of respondents was based on purposive sampling method. The analytical method used is Structural Equation Modeling (SEM). The results of this study indicate that there is an influence between e- service quality and customer satisfaction in a positive direction, there is an influence between e-service quality and customer trust in a positive direction, there is an influence between customer satisfaction and repurchase intention in a positive direction, there is an influence between customer trust and customer trust. repurchase intention in a positive direction, there is an influence between customer satisfaction and WOM in a positive direction, there is an influence between customer trust and WOM in a positive direction, and there is an influence of customer trust and site revisit in a positive direction. The implication of this research is that e-commerce improves website quality both in terms of management and infrastructure, pays more attention to the service process to consumers, especially the problem of time accuracy and improves services such as 24-hour customer service.
Peran Persepsi Harga terhadap Perilaku Konsumen: Studi Tinjauan Literatur Sistematis Susanto, Budi; Djati, Sundring Pantja; Wahyudi, Triyono Arief; Ruswanti, Endang
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 2 (2025): August
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i2.1387

Abstract

Persepsi harga merupakan variabel utama dalam kajian perilaku konsumen yang memengaruhi evaluasi, sikap, dan keputusan pembelian. Di tengah persaingan pasar yang semakin ketat serta dinamika harga yang kompleks, riset persepsi harga mengalami perkembangan pesat di berbagai disiplin ilmu. Penelitian ini bertujuan memetakan evolusi riset persepsi harga, mengidentifikasi tren publikasi, serta menganalisis distribusi studi berdasarkan tahun, sumber jurnal, negara, dan bidang kajian. Metode Systematic Literature Review (SLR) dengan pedoman PRISMA diterapkan, melalui pencarian di Scopus menggunakan kata kunci “price perception” yang menghasilkan 615 dokumen awal, disaring menjadi 83 artikel untuk analisis mendalam. Hasil menunjukkan lonjakan signifikan riset dalam satu dekade terakhir, didominasi bidang Business, Management, and Accounting serta Economics, dengan mayoritas publikasi dari negara maju sehingga membuka peluang studi kontekstual di negara berkembang. Temuan ini menjadi dasar pengembangan riset lanjutan dan memperkaya literatur persepsi harga dalam perilaku konsumen.
A Strategic Social Media Approach to Enhance Brand Recognition in A University Dental Hospital Rosa, Hanifah Salma; Ruswanti, Endang; Kusumapradja, Rokiah
International Journal of Nursing and Health Services (IJNHS) Vol. 9 No. 1 (2026): International Journal of Nursing and Health Services (IJHNS)
Publisher : Alta Dharma Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35654/ijnhs.v9i1.904

Abstract

Background: The brand awareness level of the Dental and Oral Teaching Hospital (RSGM-P) at University X remains low, as indicated by the predominance of patients referred by student initiatives (90%) and limited walk-in visits (10%). This may result from the underutilization of social media, low customer engagement, and insufficient electronic word of mouth (eWOM). Objective: This study aims to analyze the effects of social media activities and customer engagement on brand awareness, with eWOM as a mediating variable. Method: A quantitative approach with a cross-sectional design was employed, involving 205 non-student Instagram followers of RSGM-P. Data were analyzed using Structural Equation Modeling (SEM) via LISREL. Results: The findings reveal that social media activity and eWOM significantly influence brand awareness, while customer engagement has no direct effect. However, customer engagement positively influences eWOM, which in turn mediates its effect on brand awareness. Managerial implications emphasize the need for enhanced content strategies, influencer collaboration, and online reputation management. Recommendation: It is recommended that RSGM-P optimize SEO-friendly educational content, strengthen user interactions, and encourage patient reviews as part of brand trust-building efforts. Recomendation: This study contributes to the strategic understanding of digital media utilization in marketing for university-based hospitals
PENGARUH SOCIAL MEDIA MARKETING TERHADAP NIAT PEMBELIAN: ANALISIS PERAN MEDIASI BRAND AWARENESS MELALUI MODEL PERSAMAAN STRUKTURAL Nisa, Puspita Chairun; Praja, Arief Kusuma Among; Amalia, Lia; Ruswanti, Endang
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/52h8jc84

Abstract

Pemasaran melalui media sosial berkembang menjadi strategi utama bagi industri smartphone dalam mempengaruhi perilaku konsumen. Penelitian ini bertujuan menganalisis pengaruh social media marketing terhadap niat pembelian, serta menguji peran mediasi brand awareness. Menggunakan pendekatan kuantitatif, data dikumpulkan melalui survei online terhadap 220 responden pengguna smartphone di Indonesia yang aktif di media sosial. Analisis dilakukan menggunakan Structural Equation Modeling (SEM-PLS). Hasil penelitian menunjukkan bahwa social media marketing berpengaruh positif dan signifikan terhadap brand awareness dan niat pembelian. Brand awareness juga terbukti memiliki pengaruh langsung terhadap niat pembelian serta memediasi secara signifikan hubungan antara social media marketing dan niat pembelian. Temuan ini menegaskan bahwa efektivitas pemasaran digital tidak hanya bergantung pada intensitas konten, tetapi juga pada kemampuan merek membangun kesadaran yang kuat untuk mendorong minat beli konsumen.
Diversifikasi Minuman Kaleng atau Botol (Studi Kasus: Strategi Diversifikasi Produk You C 1000) Persfektif UUPK Hapsari, Nia Puspita; Sulaiman, Suhendar; Ruswanti, Endang
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.10835

Abstract

Product diversification is a strategy generally implemented by Fast Moving Consumer Goods (FMCG) companies to expand the market, and increase competitiveness. However, this strategy must be implemented by paying attention to consumer protection aspects as regulated in Law No. 8/Th.1999 concerning Consumer Protection (UUPK). This Study aims to analyze the product diversification strategy of You C 1000 canned, and bottled beverages from the persfective of UUPK, especially regarding consumer rights, and obligations, and the responsibilities of business actors. The study uses a qualitative approach with a case study method through secondary data analysis in the form of library documents, statutory regulations, and scientific literature in the field of marketing and consumer protection law. The results of the study indicate that the product diversification strategy of You C 1000 through the development of flavor variants, and packaging innovations to obtain a safe, and beneficial products. However, the company needs to ensure that health benefit claims are conveyed honestly, correctly, and not misleadingly to avoid violating the provisions of  Articles 8 and 9 of UUPK. Research confirms that product diversification is not only orinted towards business growth, but must also prioritize the principles of legal responsibility, and consumer protection in order to create fair, and sustainable business practices.
Brand Positioning Media Sosial Terhadap 2 Merek Fashion Muslim Digital Branding Pendekatan UU Perlindungan Konsumen Hapsari, Nia Puspita; Rurianto, Joko; Ruswanti, Endang; Sari Sumitro, Dewi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 12 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i12.10141

Abstract

The development of Muslim Fashion in Indonesia, and abroad shows significant growth, especially in the Muslim Fashion sub sector utilizing social media as the main means of digital branding. This study aims to analyze brand positioning through social media to strengthen brand image, and protect consumer rights based on Law No.8/1999 concerning Consumer Protection. The research method uses a descriptive qualitative approach with case studies on local Muslim Fashion brands such az Zashi, and Buttonscarves. The results show that brand positioning marketing strategies on social media have succeeded in fostering consumer trust through the values of product authenticity, emotional engagement, and information transparency. However, challenges arise in aspects of digital consumer protection such as product authenticity, misuse of personal data, and misleading promotional claims. The implications of the study emphasize that the effectiveness of digital brand positioning must be integrated with compliance with the principles of consumer protection, information transparency, and digital communication ethics to maintain the sustainability of the Muslim Fashion creative industry in the era of the digital economy 5.0.
Analisa Gaya Kepemimpinan, Motivasi, Budaya Kerja Mempengaruhi Kinerja Dan Dimediasi Komitmen Pada Rumah Sakit Jayakarta Nia Puspita Hapsari; Endang Ruswanti
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.7657

Abstract

The leadership style of a business venture is important for the sustainability and development of climate, and employee performance. The problems in hospitals seen from the pre-survey showed that leadership style is 69%, employee satisfaction is 59%, employee motivation is 55%, the culture planned by the organization is 60% implemented by employees, organizational commitment is 60% and employee performance is 62%. For this reason, this research will examine transformational leadership style, intrinsic motivation, organizational culture, employee commitment, and performance. The research method is surveyed and quantitative research. Data was collected through questionnaires to capture latent variables—sampling applied purposive sampling, namely employees who have worked for more than one year. The analysis tool used was SEM with the Lisrel program, the research sample was 157 respondents consisting of 87 women and 70 men aged 24-39 years. The research results imply that employee performance is mediated by commitment, commitment is influenced by leadership style, and leadership and organizational culture directly influence employee performance.
Analisis Pasar Monopoli Dalam Perspektif Ekonomi ISlam Dan Etika Bisnis Islam Nia Pususpita Hapsari; Endang Ruswanti
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 4 (2024): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i4.7680

Abstract

Monopoly market share, namely: the composition of market share indicates that one seller orproducer dominates the market, so that it has is a market structure characterized by oneseller or producer dominating the market so that it has the power to determine prices andsupply. In an Islamic economic perspective, monopoly practices are often consideredunethical because they have the potential to harm consumers and create injustice due to thedistribution of resources. This article aims to analyze monopolized markets from theperspective of Islamic economics and Islamic business ethics by highlighting relevant Islamicbusiness ethics doctrines, such as justice, balance (mizan), and the prohibition of exploitation(gharar, and ikhtiar). Analyzing monopoly markets from the perspective of Islamic economicsand Islamic business ethics, taking into account the basic doctrines in fiqh muamalah,justice, and social responsibility. This article also discusses the implications of thesedoctrines for regulation and business practices in monopoly markets. How reviewingmonopolistic practices is contrary to the doctrine of Islamic business ethics, whichemphasizes honesty, transparency, and mutual prosperity. Research with a qualitativeapproach by analyzing literature and theories of Islamic economics and business ethics. Thisresearch concludes that monopoly markets conflict with the basic guidelines of Islamiceconomics that focus on the balanced welfare of the people. In Islamic business ethics, monopoly is considered a practice that inconsistent with the teachings of beliefs thatencourage healthy competitions and honnest trade.
Co-Authors Abadi, Ferryal Adi Yudi Adilla Anggraeni Adisti Indah Lestari AFIDAHTIN, AAP Agus Nurudin Ahmad Riyadi Siregar Anastina Tahjoo Andreas Pardomuan Purba Andreas Pardomuan Purba, Andreas Pardomuan Anggia Elfandina Annisa Fitria Annisa Intan Lestari Annisa Intan Lestari, Annisa Intan Arief Kusuma Arief Suwandi Azizah Chairunnisa Bahtiar Alamsyah Bambang Susanto Benny Herlambang Calvin, Thiodorus Carolina Carolina Cristina, Fenna CSP Wekadigunawan CSP Wekadigunawan Dadang Ibrahim Dede Cintia Dianni Martin Deni Iskandar Deni Iskandar Devis Pranata Indra Dewi Anggraeni Dewi Victoria Dharmawan, Hery Dimas Angga Negoro Edi Hamdi Edi Hamdi Edi Hamdi Edi Hamdi Eka Dara Sakti Pratiwi Eri Yudhya Mulayani Erry Yudhya Mulyani Ersa Laila Fahri Muhammad Farhan Fanie Nur Indriani Farichah . Febri Dian Morina Fransisca Fransisca Gilang Pratama Gina Fadhilah Gusnawati, Asma Handini, Satiti Hapsari, Nia Puspita Hasyim Herisa Anjani Herlambang, Benny Idrus Jus’at Ikhsan Febriansyah Ilyani, Dian Imam Muhtadin Imanuel, Eunike Irpan Irpan Irwandi Irwandi Januarko, M. Unggul Januarko, M. Unggul Januarko, Moehammad Unggul Jatmiko Jatmiko johannes johannes Juwita, Silvia Ratna Kartika Lilisantosa Kustiawan, Unggul Kusumapradja, Rokiah Laurensia Brigitta Astinawati Lenahatu, Stevy LIA AMALIA Louis, Hendrik Luhur Sukamuljo Lusiana Agustin M Unggul Januarko M. Reza Hilmy Marsela Marsela Marselinus Surya Maulana, Sapto Mega Fatimah Rosana MF. Arrozi Adhikara Michael Aditya Marjoto Mohamad Reza Hilmy Mudjiarto Mudjiarto, Mudjiarto Muhammad Farhan, Fahri Muhammad Iqbal Ramadhan Muhammad Jayuli Munawar Mus Aida Nadia Shabrina Amalia Nadia Widni Putri Natasha, Gracielle Negoro, Dimas Negoro, Dimas Angga Nesya Noer Kemalasari Nia Pususpita Hapsari Nisa, Puspita Chairun Nor Laila Nuraeni, Neli Oktoria S, Sabrina Oktoria S, Sabrina Pebrian R Putri, Mulia Rachmiaty Putri, Shindy Kurnia R. Syah, Tantri Yanuar Rahayu, Ristiana Reny Sari Marlina Rian Adi Pamungkas RILLA GANTINO Rina Anindita Rina Mutiara Rini Handayani Rojuaniah Rojuaniah Rosa, Hanifah Salma Rurianto, Joko Ryan Putra Laksana Sahlani Sahlani sandra dewi Sarwo Eddy Wibowo Setiadi, Indra Shella Vina Putri sherly sherly Shindy Kurnia Putri Shiren Shiren Suhendar Sulaiman Sulaiman, Suhendar Sumitro, Dewi Sari Sundring Pantja Djati Syah, Tantri Yanuar R. Tahjoo, Anastina Tantri Yanuar R. Syah Tantri Yanuar R. Syah Tantri Yanuar Rahmat Syah Taufiqur Rahman Taufiqur Rahman, Taufiqur Taufiqurrahman Taufiqurrahman Theresia Sri Lestari Thiodorus Calvin Tobias Reinaldo Toti Tobing, Damianna Unggul Januarko Wahidi, Kemala Rita Wahyudi, Triyono Arief Wahyuni Dian Purwati Wahyuni Dian Purwati wahyuni wahyuni WAHYUNI, VANIA Widiyanti Permata Lestari Widiyanti Permata Lestari Widodo, Agung Mulyo Winarto, Puji Yanuar Ramadhan Yanuar Ramadhan Zahid, Frediyono