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All Journal Jurnal Ekonomi : Journal of Economic Lex Jurnalica (Ilmu Hukum) Journal of Economics, Business, & Accountancy Ventura Journal of Business & Banking MAJALAH ILMIAH WIDYA Journal of Indonesian Economy and Business Jurnal Manajemen Teori dan Terapan DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Manajemen dan Bisnis Indonesia Journal of Business and Behavioural Entrepreneurship Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pengabdian Masyarakat AbdiMas Aktualita Manajemen JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmu Manajemen (JIMMU) International Journal of Nursing and Health Services (IJNHS) Journal of Multidisciplinary Academic Aptisi Transactions on Technopreneurship (ATT) Jurnal Admmirasi MEDIA MANAJEMEN JASA Jurnal Ilmiah Manajemen Kesatuan Journal of Nursing and Public Health (JNPH) Budapest International Research in Exact Sciences (BirEx Journal) Jurnal Health Sains Jurnal Pengabdian kepada Masyarakat Nusantara International Journal Of Science, Technology & Management (IJSTM) Journal of Economics and Business UBS Prima Abdika: Jurnal Pengabdian Masyarakat Jurnal Manajemen DIVERSIFIKASI Jurnal Impresi Indonesia ProBisnis : Jurnal Manajemen Golden Ratio of Mapping Idea and Literature Format Jurnal Multidisiplin Madani (MUDIMA) Jurnal Akuntansi dan Keuangan Jurnal Sains dan Teknologi Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Formosa Journal of Science and Technology (FJST) Jurnal Sosial dan Sains Journal of Accounting Research, Organization and Economics (JAROE) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Ranah Research : Journal of Multidisciplinary Research and Development IIJSE Antigen: Jurnal Kesehatan Masyarakat dan Ilmu Gizi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Multidisiplin Indonesia Toplama Vitalitas Medis : Jurnal Kesehatan Dan Kedokteran Inovasi Kesehatan Global Vitamin: Jurnal Ilmu Kesehatan Umum Green Inflation: International Journal of Management And Strategic Business Leadership Epaper Bisnis: International Journal Entrepreneurship and Management Jurnal Praba: Jurnal Rumpun Kesehatan Umum Jurnal Ekonomi, Manajemen, Akuntansi Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship JCRIM (Journal of Current Research In Multidisciplinary) Jurnal Cinta Nusantara
Endang Ruswanti
Universitas Esa Unggul
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The effect of brand, design, and price on intention to purchase mediated by quality perception at sport shoes X Endang Ruswanti; Benny Herlambang; Moehammad Unggul Januarko
Journal of Economics, Business, and Accountancy Ventura Vol. 19 No. 2 (2016): August - November 2016
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v19i2.458

Abstract

Product cues have been identified as a major factor and are used by customers when they evaluate a product before deciding to buy. Customers evaluate products based on the product manual cues; generally, they use the brand, design and price, and produce quality perception and ceases on purchase intentions. This process also occurs in the prospective buyer's sport shoes X that have the largest sales in Indonesia. Therefore, the researchers are interested to test whether there is a relationship between the product cues on the quality perception and purchase intention for sports footwear products. This research was done by using a survey for the data collection, by distributing the questionnaires to 161 respondents. The data were analyzed using Structural Equation Modeling with Lisrel analysis tool. The result showed that the product cues have an influence mediated by the quality perception on purchase intentions. This study suggests that the perception of quality is as a full mediating variable between products cues and purchase intention.
Perencanaan Keuangan Bisnis Pengolahan Garam Industri Berkualitas dengan Berbasis Implementasi Teknologi Anggia Elfandina; Tantri Yanuar Rahmat Syah; Dimas Angga Negoro; Endang Ruswanti
AKUA: Jurnal Akuntansi dan Keuangan Vol. 4 No. 3 (2025): Juli 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/akua.v4i3.4446

Abstract

PT Ladang Garam Nasional (PT LGN) aims to be a pioneer in the caustic soda salt industry in Indonesia by utilizing modern technology to meet the needs of the national chemical industry. This project is driven by Indonesia's dependence on industrial salt imports, especially for the chemical sector, which reaches more than 3 million tons per year. With the establishment of a factory in Tegal, Central Java, PT LGN will produce high-quality salt with a NaCl content of ≥99% through Fluidized Bed Dryer (FBD) technology and implementing Good Manufacturing Practice (GMP) principles. The global industrial salt market is projected to grow by 2.4% per year. PT LGN is taking advantage of this opportunity by offering products that meet the specific needs of the caustic soda industry. This project will also support the government's program for salt self-sufficiency, create jobs, and reduce imports. This study aims to identify key factors in strategic planning that support long-term success. Implementation of technology helps the efficiency of the production process, reduces waste, and increases production output, all of which support environmental and economic sustainability. With the adoption of technology, industrial salt processing businesses can increase product added value, expand markets, and compete domestically and internationally.
Customer Relationship Management and Patient Loyalty: The Mediating Role of Brand Salience and Customer Engagement Behavior Dewi Kusuma Wijayanti; Endang Ruswanti; Johanes Johanes
Harmony Management: International Journal of Management Science and Business Vol. 3 No. 1 (2026): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v3i1.530

Abstract

The increasing competition in the healthcare industry requires hospitals to establish effective relationship strategies to enhance patient loyalty. This study aims to examine the effect of Customer Relationship Management (CRM) on patient loyalty, with brand salience and customer engagement behavior (CEB) as mediating variables. The research adopts a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected from 155 outpatients at Cengkareng General Hospital (RSAR) who had experienced CRM-related services, using a structured questionnaire measured on a four-point Likert scale. The findings reveal that CRM has a significant positive effect on brand salience, customer engagement behavior, and patient loyalty. Among these relationships, CRM demonstrates the strongest influence on customer engagement behavior, indicating that relationship-based strategies effectively encourage active patient involvement. Furthermore, customer engagement behavior significantly affects patient loyalty, suggesting that patients who are more engaged—through feedback, recommendations, and participation—are more likely to develop stronger loyalty toward healthcare providers. In contrast, brand salience does not have a significant effect on patient loyalty, indicating that brand awareness alone is insufficient to drive loyalty in the healthcare context. Mediation analysis shows that customer engagement behavior partially mediates the relationship between CRM and patient loyalty, whereas brand salience does not act as a mediator. These results suggest that CRM enhances patient loyalty not only directly but also indirectly through strengthening engagement behavior. This study contributes to healthcare marketing literature by integrating relationship marketing and customer engagement perspectives, highlighting engagement as a more critical mechanism than brand salience in fostering sustainable patient loyalty.
Exploring Digital Native Consumers’ Purchase Intention in Airline Services using TAM: The Mediating Role of Trust Didip Diandra; Endang Ruswanti; Zainur Hidayah; Ahmad Azmy
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.5012

Abstract

This study aims to investigate and explore the digital native consumers’ purchase intention in airline services using Technology Acceptance Model (TAM). This study examined the direct and indirect effect of perceived usefulness, perceived ease of use, and trust on purchase intention within digital airline platforms. A quantitative research design was employed; data was collected through a structured online survey to 160 digital native respondents. Data were analyzed by SEM-PLS in SmartPLS 4. The result of analysis shows perceived ease of use and trust plays a strong and significant effect on purchase intention, while the direct influence of perceived usefulness on purchase intention is positive but not statistically significant. Both variables framework significantly enhance trust and mediate their effect on purchase intention. This study extended Technology Acceptance Model (TAM) to digital native consumers in the airline service context. Digital native consumers evaluate technology differently from earlier generations; thus, providers and policy makers must pay attention to it. This research offers insights into how perceived ease of use and trust shape online purchase decision.
Diversifikasi Minuman Kaleng atau Botol (Studi Kasus: Strategi Diversifikasi Produk You C 1000) Persfektif UUPK Nia Puspita Hapsari; Suhendar Sulaiman; Endang Ruswanti
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.10835

Abstract

Product diversification is a strategy generally implemented by Fast Moving Consumer Goods (FMCG) companies to expand the market, and increase competitiveness. However, this strategy must be implemented by paying attention to consumer protection aspects as regulated in Law No. 8/Th.1999 concerning Consumer Protection (UUPK). This Study aims to analyze the product diversification strategy of You C 1000 canned, and bottled beverages from the persfective of UUPK, especially regarding consumer rights, and obligations, and the responsibilities of business actors. The study uses a qualitative approach with a case study method through secondary data analysis in the form of library documents, statutory regulations, and scientific literature in the field of marketing and consumer protection law. The results of the study indicate that the product diversification strategy of You C 1000 through the development of flavor variants, and packaging innovations to obtain a safe, and beneficial products. However, the company needs to ensure that health benefit claims are conveyed honestly, correctly, and not misleadingly to avoid violating the provisions of  Articles 8 and 9 of UUPK. Research confirms that product diversification is not only orinted towards business growth, but must also prioritize the principles of legal responsibility, and consumer protection in order to create fair, and sustainable business practices.
Peran Persepsi Harga terhadap Perilaku Konsumen: Studi Tinjauan Literatur Sistematis Budi Susanto; Sundring Pantja Djati; Triyono Arief Wahyudi; Endang Ruswanti
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 2 (2025): August
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i2.1387

Abstract

Persepsi harga merupakan variabel utama dalam kajian perilaku konsumen yang memengaruhi evaluasi, sikap, dan keputusan pembelian. Di tengah persaingan pasar yang semakin ketat serta dinamika harga yang kompleks, riset persepsi harga mengalami perkembangan pesat di berbagai disiplin ilmu. Penelitian ini bertujuan memetakan evolusi riset persepsi harga, mengidentifikasi tren publikasi, serta menganalisis distribusi studi berdasarkan tahun, sumber jurnal, negara, dan bidang kajian. Metode Systematic Literature Review (SLR) dengan pedoman PRISMA diterapkan, melalui pencarian di Scopus menggunakan kata kunci “price perception” yang menghasilkan 615 dokumen awal, disaring menjadi 83 artikel untuk analisis mendalam. Hasil menunjukkan lonjakan signifikan riset dalam satu dekade terakhir, didominasi bidang Business, Management, and Accounting serta Economics, dengan mayoritas publikasi dari negara maju sehingga membuka peluang studi kontekstual di negara berkembang. Temuan ini menjadi dasar pengembangan riset lanjutan dan memperkaya literatur persepsi harga dalam perilaku konsumen.
Perencanaan Pemasaran dan Manajemen Risiko Bisnis Pengolahan Garam Industri Berkualitas dengan Berbasis Implementasi Teknologi Nadia Widni Putri; Tantri Yanuar Rahmat Syah; Dimas Angga Negoro; Endang Ruswanti
INSOLOGI: Jurnal Sains dan Teknologi Vol. 4 No. 3 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/insologi.v4i3.5371

Abstract

PT Ladang Garam Nasional (PT LGN) aims to be a pioneer in the caustic soda salt industry in Indonesia by utilizing modern technology to meet the needs of the national chemical industry. This project is driven by Indonesia's dependence on industrial salt imports, especially for the chemical sector, which reaches more than 3 million tons per year. With the establishment of a factory in Tegal, Central Java, PT LGN will produce high-quality salt with a NaCl content of ≥99% through Fluidized Bed Dryer (FBD) technology and apply the principles of Good Manufacturing Practice (GMP). The global industrial salt market is projected to grow by 2.4% per year. PT LGN takes advantage of this opportunity by offering products that meet the specific needs of the caustic soda industry. The results of the study show that the adoption of technology in the production and distribution process can increase the added value of products and reduce operational risks significantly. Marketing strategies that focus on product diversification and market penetration have also proven effective in expanding consumer reach. This study contributes to the development of a sustainable business model in the industrial salt processing sector.
Implementasi Teknologi Flaudized Bed Cover (FBD) dan Perencanaan Human Capital untuk Peningkatan Kualitas Garam Indonesia di PT. Ladang Garam Indonesia Muhammad Iqbal Ramadhan; Tantri Yanuar Rahmat Syah; Dimas Angga Negoro; Endang Ruswanti
INSOLOGI: Jurnal Sains dan Teknologi Vol. 4 No. 4 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/insologi.v4i4.5688

Abstract

PT Ladang Garam Nasional (PT LGN) aims to be a pioneer in the caustic soda salt industry in Indonesia by utilizing modern technology to meet the needs of the national chemical industry. This project is driven by Indonesia's dependence on industrial salt imports, especially for the chemical sector, which reaches more than 3 million tons per year. With the establishment of a factory in Tegal, Central Java, PT LGN will produce high-quality salt with a NaCl content of ≥99% through Fluidized Bed Dryer (FBD) technology and apply the principles of Good Manufacturing Practice (GMP). The global industrial salt market is projected to grow by 2.4% per year. PT LGN takes advantage of this opportunity by offering products that meet the specific needs of the caustic soda industry. This project will also support the government's program for salt self-sufficiency, create jobs, and reduce imports. The method used in this study is a qualitative approach with case studies on several industrial salt processing companies that have adopted advanced technology. The results of the study indicate that mature internal planning, including supply chain management, production management, and quality control, is very important in increasing the competitiveness of the salt industry. This study provides recommendations for salt processing companies to maximize the potential of technology in supporting business planning and HR management, as well as increasing global market competitiveness.
PENGARUH SOCIAL MEDIA MARKETING TERHADAP NIAT PEMBELIAN: ANALISIS PERAN MEDIASI BRAND AWARENESS MELALUI MODEL PERSAMAAN STRUKTURAL Puspita Chairun Nisa; Arief Kusuma Among Praja; Lia Amalia; Endang Ruswanti
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/52h8jc84

Abstract

Pemasaran melalui media sosial berkembang menjadi strategi utama bagi industri smartphone dalam mempengaruhi perilaku konsumen. Penelitian ini bertujuan menganalisis pengaruh social media marketing terhadap niat pembelian, serta menguji peran mediasi brand awareness. Menggunakan pendekatan kuantitatif, data dikumpulkan melalui survei online terhadap 220 responden pengguna smartphone di Indonesia yang aktif di media sosial. Analisis dilakukan menggunakan Structural Equation Modeling (SEM-PLS). Hasil penelitian menunjukkan bahwa social media marketing berpengaruh positif dan signifikan terhadap brand awareness dan niat pembelian. Brand awareness juga terbukti memiliki pengaruh langsung terhadap niat pembelian serta memediasi secara signifikan hubungan antara social media marketing dan niat pembelian. Temuan ini menegaskan bahwa efektivitas pemasaran digital tidak hanya bergantung pada intensitas konten, tetapi juga pada kemampuan merek membangun kesadaran yang kuat untuk mendorong minat beli konsumen.
PENGARUH FASILITAS PELAYANAN DAN PEMASARAN SOSIAL MEDIA TERHADAP LOYALITAS PASIEN, KEPERCAYAAN SEBAGAI INTERVENING PADA PASIEN RAWAT JALAN RS X JAKARTA BARAT VANIA WAHYUNI; ENDANG RUSWANTI; SANDRA DEWI
Journal of Nursing and Public Health Vol 13 No 1 (2025)
Publisher : UNIVED Press, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jnph.v13i1.8500

Abstract

Pendahuluan: Penelitian ini dilandaskan hasil observasi awal yang menunjukkan bahwa terjadi penurunan jumlah pasien kategori non-BPJS di tahun 2023. Tujuan penelitian ini adalah untuk mengungkap secara empiris pengaruh fasilitas pelayanan dan pemasaran media sosial terhadap loyalitas pasien dengan kepercayaan sebagai variabel intervening. Metode: Jenis penelitian termasuk dalam kuantitatif dengan desain cross sectional study. Populasi yang digunakan adalah pasien rawat jalan Non-BPJS. Teknik sampling menggunakan nonprobability, dengan perhitungan yang mengalikan jumlah indikator dengan 5 kali observasi, sehingga didapatkan jumlah sampel sebanyak 185 responden. Teknik pengumpulan data menggunakan kuesioner, dan metode analisa menggunakan analisa three box method serta PLS-SEM dengan bantuan program Smart-PLS. Hasil dan Pembahasan: Hasil analisa membuktikan bahwa fasilitas pelayanan dan pemasaran sosial media berpengaruh terhadap loyalitas pasien dengan kepercayaan sebagai variabel intervening. Fasilitas pelayanan dan pemasaran sosial media berpengaruh terhadap kepercayaan. Kesimpulan: Fasilitas pelayanan, pemasaran sosial media dan kepercayaan berpengaruh terhadap loyalitas pasien, dan kepercayaan merupakan variabel dominan yang mampu meningkatkan loyalitas pasien.
Co-Authors Abadi, Ferryal Adi Yudi Adilla Anggraeni Adisti Indah Lestari Agus Nurudin Ahmad Azmy Ahmad Riyadi Siregar Amalia, Lia Anastina Tahjoo Andreas Pardomuan Purba Andreas Pardomuan Purba, Andreas Pardomuan Anggia Elfandina Annisa Fitria Annisa Intan Lestari Annisa Intan Lestari, Annisa Intan Arief Kusuma Among Praja Arief Suwandi Azizah Chairunnisa Bahtiar Alamsyah Benny Herlambang Budi Susanto Calvin, Thiodorus Carolina Carolina Cristina, Fenna CSP Wekadigunawan CSP Wekadigunawan Dadang Ibrahim Dede Cintia Dianni Martin Deni Iskandar Deni Iskandar Desy Prastyani Devis Pranata Indra Dewi Anggraeni Dewi Kusuma Wijayanti Dewi Victoria Dharmawan, Hery Diandra, Didip Dimas Angga Negoro Edi Hamdi Edi Hamdi Edi Hamdi Edi Hamdi Eka Dara Sakti Pratiwi Eri Yudhya Mulayani Erry Yudhya Mulyani Ersa Laila Fahri Muhammad Farhan Fanie Nur Indriani Farichah . Febri Dian Morina Fransisca Fransisca Gilang Pratama Gina Fadhilah Gusnawati, Asma Handini, Satiti Hapsari, Nia Puspita Hasyim Herisa Anjani Hidayah, Zainur Idrus Jus’at Ikhsan Febriansyah Ilyani, Dian Imam Muhtadin Imanuel, Eunike Irpan Irpan Irwandi Irwandi Januarko, M. Unggul Januarko, M. Unggul Januarko, Moehammad Unggul Jatmiko Jatmiko Johanes Johanes johannes johannes Juwita, Silvia Ratna Kartika Lilisantosa Kustiawan, Unggul Kusumapradja, Rokiah Laurensia Brigitta Astinawati Lenahatu, Stevy Louis, Hendrik Luhur Sukamuljo Lukman Cahyadi Lusiana Agustin M Unggul Januarko M. Reza Hilmy Marsela Marsela Marselinus Surya Maulana, Sapto MF. Arrozi Adhikara Michael Aditya Marjoto Mohamad Reza Hilmy Mudjiarto Mudjiarto, Mudjiarto Muhammad Farhan, Fahri Muhammad Iqbal Ramadhan Muhammad Jayuli Munawar Mus Aida Nadia Shabrina Amalia Nadia Widni Putri Natasha, Gracielle Negoro, Dimas Negoro, Dimas Angga Nesya Noer Kemalasari Nia Pususpita Hapsari Nisa, Puspita Chairun Nor Laila Nuraeni, Neli Nurul Huda Oktoria S, Sabrina Oktoria S, Sabrina Pebrian R Putri, Mulia Rachmiaty Putri, Shindy Kurnia R. Syah, Tantri Yanuar Rahayu, Ristiana Reny Sari Marlina Rian Adi Pamungkas RILLA GANTINO Rina Anindita Rina Mutiara Rini Handayani Rojuaniah Rojuaniah Rurianto, Joko Ryan Putra Laksana Sahlani Sahlani Sandra Dewi Sarwo Eddy Wibowo Setiadi, Indra Shella Vina Putri Shindy Kurnia Putri Shiren Shiren Suhendar Sulaiman Sumitro, Dewi Sari Sundring Pantja Djati Supriyantoro Supriyantoro Syah, Tantri Yanuar R. Tantri Yanuar R. Syah Tantri Yanuar R. Syah Tantri Yanuar Rahmat Syah Taufiqur Rahman Taufiqurrahman Taufiqurrahman Theresia Sri Lestari Thiodorus Calvin Tobias Reinaldo Toti Tobing, Damianna Triyono Arief Wahyudi Unggul Januarko VANIA WAHYUNI Wahidi, Kemala Rita Wahyuni Dian Purwati Wahyuni Dian Purwati wahyuni wahyuni Widiyanti Permata Lestari Widiyanti Permata Lestari Widodo, Agung Mulyo Winarto, Puji Yanuar Ramadhan Yanuar Ramadhan Zahid, Frediyono