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All Journal Jurnal Ekonomi : Journal of Economic Lex Jurnalica (Ilmu Hukum) Journal of Economics, Business, & Accountancy Ventura Journal of Business & Banking MAJALAH ILMIAH WIDYA Journal of Indonesian Economy and Business Jurnal Manajemen Teori dan Terapan DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Manajemen dan Bisnis Indonesia Journal of Business and Behavioural Entrepreneurship Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pengabdian Masyarakat AbdiMas Aktualita Manajemen JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmu Manajemen (JIMMU) International Journal of Nursing and Health Services (IJNHS) Journal of Multidisciplinary Academic Jurnal Admmirasi MEDIA MANAJEMEN JASA Jurnal Ilmiah Manajemen Kesatuan Journal of Nursing and Public Health (JNPH) Budapest International Research in Exact Sciences (BirEx Journal) Jurnal Health Sains Jurnal Pengabdian kepada Masyarakat Nusantara International Journal Of Science, Technology & Management (IJSTM) Journal of Economics and Business UBS Prima Abdika: Jurnal Pengabdian Masyarakat Jurnal Manajemen DIVERSIFIKASI Jurnal Impresi Indonesia ProBisnis : Jurnal Manajemen Golden Ratio of Mapping Idea and Literature Format Jurnal Multidisiplin Madani (MUDIMA) Jurnal Akuntansi dan Keuangan Jurnal Sains dan Teknologi Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Formosa Journal of Science and Technology (FJST) Jurnal Sosial dan Sains Journal of Accounting Research, Organization and Economics (JAROE) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Eduvest - Journal of Universal Studies Ranah Research : Journal of Multidisciplinary Research and Development IIJSE Antigen: Jurnal Kesehatan Masyarakat dan Ilmu Gizi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Multidisiplin Indonesia Toplama Vitalitas Medis : Jurnal Kesehatan Dan Kedokteran Inovasi Kesehatan Global Vitamin: Jurnal Ilmu Kesehatan Umum Green Inflation: International Journal of Management And Strategic Business Leadership Epaper Bisnis: International Journal Entrepreneurship and Management Jurnal Praba: Jurnal Rumpun Kesehatan Umum Journal of Ekonomics, Finance, and Management Studies Global Management: International Journal of Management Science and Entrepreneurship JCRIM (Journal of Current Research In Multidisciplinary) Jurnal Cinta Nusantara
Endang Ruswanti
Universitas Esa Unggul
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Analisis Faktor Eksternal Aplikasi Rusa (Rumah Sayur) PT Rusa Persada untuk Usaha Katering Kelas Menengah Muhammad Farhan, Fahri; Yanuar R. Syah, Tantri; Hamdi, Edi; Ruswanti, Endang
Journal of Economics and Business UBS Vol. 13 No. 1 (2024): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i1.1478

Abstract

Selama ini para pelaku usaha katering membutuhkan usaha yang lebih untuk memperoleh bahan baku makanan karena lokasi yang jauh dari tempat usahanya, kurangnya waktu untuk mencari bahan baku makanan yang diinginkan, dan biaya transportasi yang diperlukan. Penelitian ini bertujuan untuk menganalisis faktor eksternal penerapan RUSA (Rumah Sayur) PT RUSA Persada pada pelaku usaha katering kelas menengah. Riset desain dilakukan dalam merancang dan membangun website e-commerce yang ramah lingkungan. Berdasarkan hasil analisis politik, ekonomi, sosial dan teknologi di atas, kita dapat mengetahui peluang dan ancaman yang dimiliki ?T. Rusa ?ersadda: Faktor Kunci Keberhasilan Eksternal Peluang: 1) Peluang: Peraturan Menteri Kesehatan Nomor 1096 Tahun 2011 tentang Jasaboga Sanitasi Higiene (?olitik), Peraturan LK?? Nomor 9 Tahun 2021 tentang Toko Online dan Katalog Elektronik Dalam Pengadaan Barang Pemerintah /Jasa. (?olitik), Standar Nasional Indonesia (SNI) Nomor 6729-2016 tentang Sistem Pertanian Organik (?olitik), Pertumbuhan Ekonomi Indonesia (Ekonomi), Pertumbuhan Ekonomi Digital (Ekonomi), Banyaknya acara pernikahan (Sosial), Bermitra dengan Asosiasi Organik Indonesia (Solitik). sial), pengembangan pola hidup sehat dan referensi konsumen (sosial), pemanfaatan pemasaran digital (teknologi), dan pengembangan sistem informasi manajemen (teknologi).
Aplikasi Rusa (Rumah Sayur) untuk usaha Katering Kelas Menengah Calvin, Thiodorus; R. Syah, Tantri Yanuar; Hamdi, Edi; Ruswanti, Endang
Journal of Economics and Business UBS Vol. 13 No. 2 (2024): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i2.1583

Abstract

Aplikasi Ruma Sayur, yang berfokus pada bisnis catering, menyadari perubahan paradigma dalam makanan yang tidak hanya sekadar enak dan bergizi, tetapi juga harus menyehatkan. Dalam penelitian ini, digunakan metode kualitatif dengan pendekatan deskriptif analitis. Untuk mengumpulkan informasi, peneliti menggunakan tiga teknik pengumpulan data, yaitu observasi, wawancara mendalam, dan analisis dokumen. Hasil penelitian menunjukkan beberapa aspek penting. Dalam aspek pemasaran, pengenalan produk dan pemahaman tren pasar sangat krusial. Keterbatasan promosi dapat membatasi jumlah penjualan yang dicapai. Dalam aspek operasional, perencanaan yang matang dalam alur produksi diperlukan untuk menciptakan efisiensi. Manajemen sumber daya manusia harus memperhatikan analisis pekerjaan dan proses rekrutmen untuk mendapatkan SDM yang sesuai dengan kebutuhan usaha. Aspek keuangan juga menjadi fokus, mengingat pentingnya keuangan sebagai pondasi usaha. Namun, terdapat keterbatasan modal untuk usaha baru. Kesimpulannya, setiap kegiatan bisnis memiliki risiko yang menyertainya, dan pengelolaan risiko harus mencakup identifikasi, pengukuran, mencari solusi alternatif, serta pemantauan dan evaluasi yang berkelanjutan.
The Influence of Service Quality and e-WOM Promotion on Purchase Intention through Brand Image and Brand Trust in Dental Clinics Imanuel, Eunike; Ruswanti, Endang
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1754

Abstract

This study aims to examine each variable that influences its respective role. For example, the influence of product quality on e-WOM, brand image, brand trust, and purchase intention at a dental clinic in Jakarta. This study involved 150 dental clinic patients in Jakarta from December 2023 to February 2024. SmartPLS 4.0 software was used to conduct data analysis using the Structural Equation Model (SEM). The study found that Service Quality, Electronic Word of Mouth, Brand Image, and Brand Trust have a positive effect on Purchase Intention, both directly and indirectly. Service Quality (SQ) has a positive effect on perceived Brand Image, and Quality of Brand Trust (BT) has a positive effect on Brand Trust (BT). This also supports this study. e-WOM has a positive impact. Good service quality at a dental clinic can create a positive perception in the minds of consumers regarding the clinic's image. Positive information from other customers on social media, online reviews, and digital platforms can improve consumers' perceptions of the clinic's service quality (Brand Image) while fostering a sense of security and trust in choosing the clinic (Brand Trust).
Brand Positioning Media Sosial Terhadap 2 Merek Fashion Muslim Digital Branding Pendekatan UU Perlindungan Konsumen Hapsari, Nia Puspita; Rurianto, Joko; Ruswanti, Endang; Sari Sumitro, Dewi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 12 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i12.10141

Abstract

The development of Muslim Fashion in Indonesia, and abroad shows significant growth, especially in the Muslim Fashion sub sector utilizing social media as the main means of digital branding. This study aims to analyze brand positioning through social media to strengthen brand image, and protect consumer rights based on Law No.8/1999 concerning Consumer Protection. The research method uses a descriptive qualitative approach with case studies on local Muslim Fashion brands such az Zashi, and Buttonscarves. The results show that brand positioning marketing strategies on social media have succeeded in fostering consumer trust through the values of product authenticity, emotional engagement, and information transparency. However, challenges arise in aspects of digital consumer protection such as product authenticity, misuse of personal data, and misleading promotional claims. The implications of the study emphasize that the effectiveness of digital brand positioning must be integrated with compliance with the principles of consumer protection, information transparency, and digital communication ethics to maintain the sustainability of the Muslim Fashion creative industry in the era of the digital economy 5.0.
Pengaruh Word of Mouth, Persepsi Pasien, Kualitas Pelayanan Terhadap Niat Kunjungan Ulang dengan Citra Merek sebagai Variabel Intervening di MRCCC Siloam Hospitals Semanggi Lenahatu, Stevy; Pamungkas, Rian Adi; Ruswanti, Endang
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i11.62483

Abstract

Penelitian ini bertujuan menganalisis pengaruh Word of Mouth (WOM) dan persepsi pasien terhadap niat kunjungan ulang dengan citra merek sebagai variabel intervening di MRCCC Siloam Hospitals Semanggi. Metode kuantitatif digunakan melalui survei kuesioner kepada 97 responden pasien rawat jalan dan rawat inap. Analisis data dilakukan menggunakan SEM-PLS. Hasil penelitian menunjukkan bahwa WOM dan persepsi pasien berpengaruh positif dan signifikan terhadap citra merek serta niat kunjungan ulang, sementara citra merek terbukti memediasi hubungan keduanya. Temuan ini menegaskan pentingnya WOM dan kualitas pelayanan dalam memperkuat citra merek serta meningkatkan loyalitas pasien.
The Ease of Form Completion Influences the Intention to Report Patient Safety Incidents Nuraeni, Neli; Kusumapradja, Rokiah; Mulyani, Erry Yudhya; Pamungkas, Rian Adi; Ruswanti, Endang
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i11.62485

Abstract

This study aims to analyze the influence of positive attitude (X1), social support (X2), and ease of form completion (X3) on Patient Safety Incident (PSI) reporting behavior (Y), with reporting intention (Z) as a mediating variable. Using a causal associative approach with a cross-sectional design, data were collected through questionnaires from 150 inpatient nurses selected via purposive sampling. Structural Equation Modeling (SEM) was employed to examine variable relationships. Key findings reveal: (1) positive attitude, social support, and ease of form completion significantly affect both reporting intention and PSI reporting behavior; (2) reporting intention partially mediates the relationship between the three independent variables and reporting behavior; (3) social support and ease of form completion exhibit the strongest direct effects on reporting behavior. The study highlights that strengthening patient safety culture requires integrating psychological (attitude), social (support), and technical (system usability) factors. Practical implications suggest hospital management should develop policies fostering positive attitudes through training, enhance social support via team collaboration, and streamline technology-based PSI reporting systems. These measures are expected to improve reporting transparency and accuracy, ultimately advancing patient safety service quality.
ANALYSIS OF SERVICE QUALITY, BRAND IMAGE ON RETURN VISIT INTENTION THROUGH PATIENT ATTITUDE Fanie Nur Indriani; Endang Ruswanti; Mohamad Reza Hilmy
Jurnal Cinta Nusantara (JCN) Vol. 2 No. 1 (2024): JURNAL CINTA NUSANTARA
Publisher : CV. Bunda Ratu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63754/jcn.v2i1.24

Abstract

Hospitals as a profit-oriented business unit need to increase the number of patient visits. Provision of quality health services and strengthening brand image can strengthen the patient's positive attitude so that there is an intention to revisit. This study aims to analyze the effect of service quality and brand image on intention to return through patient attitudes at Mekar Sari Hospital. This study involved 125 respondents who were patients at Mekar Sari Hospital, Bekasi who were collected by purposive sampling. Path analysis is performed to test the model as well as research hypotheses.Path analysis found the effect of service quality on intention to return through patient attitudes and brand image. Positive and significant influence of brand image on intention to revisit. Positive and significant influence of service quality on patient attitudes. Positive and significant influence of brand image on patient attitudes. Positive and significant influence of patient attitudes on intention to revisit. Positive and significant influence of service quality on brand image. The implications of the research results provide a good impression, a positive perspective for patients regarding MS Hospital which must improve the quality of its services for patients who visit the hospital. Implications for managers must pay attention to aspects of speed and responsiveness of service, officer attitude, brand image and promotion.
The Effect of Service Quality, Brand Image, E-WOM, Customer Satisfaction on Customer Loyalty Sahlani Sahlani; Endang Ruswanti
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5946

Abstract

Service quality has become an important strategy in business that encourages customer involvement in creating products that meet customer demand to create customer satisfaction. Brand Image and E-WOM are also still important considerations that influence customer satisfaction. With customer satisfaction, it will be a factor in customer loyalty. The purpose of this study is to identify the effect of service quality, brand image, E-WOM, and customer satisfaction on loyalty in the Jabodetabek fashion industry. This study was designed using a purposive sampling method involving 180 customers who had purchased from several store brands in Jabodetabek malls. Data were analyzed using the Structural Equation Model (SEM), with SmartPLS 4.0. Some of the findings in this study are that service quality, brand image, and E-WOM affect customer loyalty and service quality also has a direct effect on customer loyalty, while E-WOM and customer satisfaction do not affect customer loyalty. The managerial implications of this study are that although in general customer satisfaction contributes to loyalty, this relationship is not always simple and certain. In a competitive market like Jabodetabek with international fashion brands, other factors such as price, trends, and brand awareness also play an important role in determining customer loyalty.
The Influece Of Service Quqlity On Customer Sastisfcation and Customer Trust And Impaction Repurcase Intention and Site Revition Putra Laksana, Ryan; Ruswanti, Endang
International Journal of Science, Technology & Management Vol. 4 No. 1 (2023): January 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i1.747

Abstract

This study aims to analyze the effect of e-service quality on customer satisfaction and trust and its impact on repurchase intention, WOM and site revisit. The contribution to this research is expected to provide information to e-commerce regarding the impact of e- service quality on increasing repurchase intention and site revisit. In this study, data collection using a questionnaire with a population of all people who have visited and bought products at e-commerce Tokopedia throughout Indonesia. The selection of respondents was based on purposive sampling method. The analytical method used is Structural Equation Modeling (SEM). The results of this study indicate that there is an influence between e- service quality and customer satisfaction in a positive direction, there is an influence between e-service quality and customer trust in a positive direction, there is an influence between customer satisfaction and repurchase intention in a positive direction, there is an influence between customer trust and customer trust. repurchase intention in a positive direction, there is an influence between customer satisfaction and WOM in a positive direction, there is an influence between customer trust and WOM in a positive direction, and there is an influence of customer trust and site revisit in a positive direction. The implication of this research is that e-commerce improves website quality both in terms of management and infrastructure, pays more attention to the service process to consumers, especially the problem of time accuracy and improves services such as 24-hour customer service.
Systematic Literature Review on The Influence of Channel Integration on Omni-Channel Customer Loyalty Anggraeni, Dewi; ruswanti, Endang; Kustiawan, Unggul; Hamdi, Edi
Journal of Business and Behavioural Entrepreneurship Vol. 9 No. 2 (2025): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.009.2.02

Abstract

The rapid evolution of digital technologies and shifting consumer expectations has accelerated the adoption of omnichannel strategies across global retail markets. The effectiveness of these strategies depends greatly on the level of channel integration, which enables seamless transitions across online and offline touchpoints. This systematic literature review synthesizes empirical findings from the past five years to examine how channel integration shapes customer loyalty in omnichannel retailing. The review identifies key mechanisms such as enhanced customer experience, perceived value, trust formation, and cross-channel consistency as critical pathways linking integration to loyalty outcomes. It also highlights relevant theoretical perspectives and emerging mediating and moderating variables. The findings offer theoretical implications by clarifying the mechanisms through which channel integration strengthens loyalty formation, and practical implications by guiding retailers to develop integrated channel strategies that improve customer engagement, satisfaction, and long-term loyalty.
Co-Authors Abadi, Ferryal Adi Yudi Adilla Anggraeni Adisti Indah Lestari AFIDAHTIN, AAP Agus Nurudin Ahmad Riyadi Siregar Anastina Tahjoo Andreas Pardomuan Purba Andreas Pardomuan Purba, Andreas Pardomuan Anggia Elfandina Annisa Fitria Annisa Intan Lestari Annisa Intan Lestari, Annisa Intan Arief Kusuma Arief Suwandi Azizah Chairunnisa Bahtiar Alamsyah Bambang Susanto Benny Herlambang Budi Susanto Calvin, Thiodorus Carolina Carolina Cristina, Fenna CSP Wekadigunawan CSP Wekadigunawan Dadang Ibrahim Dede Cintia Dianni Martin Deni Iskandar Deni Iskandar Devis Pranata Indra Dewi ANGGRAENI Dewi Victoria Dharmawan, Hery Dimas Angga Negoro Edi Hamdi Edi Hamdi Edi Hamdi Eka Dara Sakti Pratiwi Eri Yudhya Mulayani Erry Yudhya Mulyani Ersa Laila Fahri Muhammad Farhan Fanie Nur Indriani Farichah . Febri Dian Morina Fransisca Fransisca Gilang Pratama Gina Fadhilah Gusnawati, Asma Handini, Satiti Hapsari, Nia Puspita Hasyim Herisa Anjani Herlambang, Benny Idrus Jus’at Ikhsan Febriansyah Ilyani, Dian Imam Muhtadin Imanuel, Eunike Irpan Irpan Irwandi Irwandi Januarko, M. Unggul Januarko, M. Unggul Januarko, Moehammad Unggul Jatmiko Jatmiko johannes johannes Juwita, Silvia Ratna Kartika Lilisantosa Kemala Rita Wahidi Kemala Rita Wahidi Kustiawan, Unggul Kusumapradja, Rokiah Laila, Nor Laurensia Brigitta Astinawati Lenahatu, Stevy LIA AMALIA Louis, Hendrik Luhur Sukamuljo Lusiana Agustin M Unggul Januarko M. Reza Hilmy Marsela Marsela Marselinus Surya Maulana, Sapto MF. Arrozi Adhikara Michael Aditya Marjoto Moehammad Unggul Januarko Mohamad Reza Hilmy Mudjiarto Mudjiarto, Mudjiarto Muhammad Farhan, Fahri Muhammad Iqbal Ramadhan Muhammad Jayuli Munawar Munawar Mus Aida Nadia Shabrina Amalia Nadia Widni Putri Natasha, Gracielle Negoro, Dimas Negoro, Dimas Angga Nesya Noer Kemalasari Nia Pususpita Hapsari Nisa, Puspita Chairun Nuraeni, Neli Oktoria S, Sabrina Oktoria S, Sabrina Pebrian R Putri, Mulia Rachmiaty Putri, Shindy Kurnia R. Syah, Tantri Yanuar Rahayu, Ristiana RATNA INDRAWATI Reny Sari Marlina Rian Adi Pamungkas Rian Adi Pamungkas RILLA GANTINO Rina Anindita Rina Mutiara Rini Handayani Rojuaniah Rojuaniah Rosa, Hanifah Salma Rurianto, Joko Ryan Putra Laksana Sahlani Sahlani sandra dewi Sarwo Eddy Wibowo Setiadi, Indra Shella Vina Putri sherly sherly Shindy Kurnia Putri Shiren Shiren Sulaiman, Suhendar Sumitro, Dewi Sari Sundring Pantja Djati Syah, Tantri Yanuar R. Tahjoo, Anastina Tantri Yanuar R. Syah Tantri Yanuar R. Syah Tantri Yanuar Rahmat Syah Taufiqur Rahman Taufiqur Rahman, Taufiqur Taufiqurrahman Taufiqurrahman Theresia Sri Lestari Thiodorus Calvin Tobias Reinaldo Toti Tobing, Damianna Unggul Januarko Wahyudi, Triyono Arief Wahyuni Dian Purwati Wahyuni Dian Purwati wahyuni wahyuni WAHYUNI, VANIA Widiyanti Permata Lestari Widiyanti Permata Lestari Widodo, Agung Mulyo Winarto, Puji Yanuar Ramadhan Zahid, Frediyono