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All Journal Jurnal Ekonomi : Journal of Economic Lex Jurnalica (Ilmu Hukum) Journal of Economics, Business, & Accountancy Ventura Journal of Business & Banking MAJALAH ILMIAH WIDYA Journal of Indonesian Economy and Business Jurnal Manajemen Teori dan Terapan DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Manajemen dan Bisnis Indonesia Journal of Business and Behavioural Entrepreneurship Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pengabdian Masyarakat AbdiMas Aktualita Manajemen JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmu Manajemen (JIMMU) International Journal of Nursing and Health Services (IJNHS) Journal of Multidisciplinary Academic Jurnal Admmirasi MEDIA MANAJEMEN JASA Jurnal Ilmiah Manajemen Kesatuan Journal of Nursing and Public Health (JNPH) Budapest International Research in Exact Sciences (BirEx Journal) Jurnal Health Sains Jurnal Pengabdian kepada Masyarakat Nusantara International Journal Of Science, Technology & Management (IJSTM) Journal of Economics and Business UBS Prima Abdika: Jurnal Pengabdian Masyarakat Jurnal Manajemen DIVERSIFIKASI Jurnal Impresi Indonesia ProBisnis : Jurnal Manajemen Golden Ratio of Mapping Idea and Literature Format Jurnal Multidisiplin Madani (MUDIMA) Jurnal Akuntansi dan Keuangan Jurnal Sains dan Teknologi Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Formosa Journal of Science and Technology (FJST) Jurnal Sosial dan Sains Journal of Accounting Research, Organization and Economics (JAROE) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Eduvest - Journal of Universal Studies Ranah Research : Journal of Multidisciplinary Research and Development IIJSE Antigen: Jurnal Kesehatan Masyarakat dan Ilmu Gizi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Multidisiplin Indonesia Toplama Vitalitas Medis : Jurnal Kesehatan Dan Kedokteran Inovasi Kesehatan Global Vitamin: Jurnal Ilmu Kesehatan Umum Green Inflation: International Journal of Management And Strategic Business Leadership Epaper Bisnis: International Journal Entrepreneurship and Management Jurnal Praba: Jurnal Rumpun Kesehatan Umum Journal of Ekonomics, Finance, and Management Studies Global Management: International Journal of Management Science and Entrepreneurship JCRIM (Journal of Current Research In Multidisciplinary) Jurnal Cinta Nusantara
Endang Ruswanti
Universitas Esa Unggul
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Analysis of materialism, fashion clothing, and recreational shopper identity Ruswanti, Endang
Journal of Economics, Business, and Accountancy Ventura Vol. 17 No. 3 (2014): December 2014
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v17i3.359

Abstract

This study examines the effect of materialism on fashion clothing and recreational shopper identity. This is done by a survey with the total sample of 71 respondents. It consists of 45 respondents male and 26 female; while 56 respondents earn more than 5 million, 12 respondents earn over 3 millio, and 3 respondents earn above 10 million. These  respondents are the executive students Esa Unggul University, Jakarta. The ages of the respondents are between 18 and 57 years. The sample was taken based on purposive sampling of respondents who like fashion and earn for their living between 2 million to > 10 million. The analysis was done by using multiple regressions with SPSS 17. It shows that materialism significantly has positive effect on fashion clothing and materialism affectsconsumers’ recreational shopper identity. The managerial implication is that the average age of the respondents is 31-50 and they have an income above 5 million who love shopping in malls and buying fashion clothes. Therefore, the malls offer more varied products that consumers need so that the consumers who have a tendency of being materialism like fashion shopping in the malls always come and they are expected to be loyal to going to the malls. The fashion manufacturer needs to pay to the strategy for multiplying the product variety of fashion in accordance suited with the age of 31-50 years.
The effect of brand, design, and price on intention to purchase mediated by quality perception at sport shoes X Ruswanti, Endang; Herlambang, Benny; Januarko, Moehammad Unggul
Journal of Economics, Business, and Accountancy Ventura Vol. 19 No. 2 (2016): August - November 2016
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v19i2.458

Abstract

Product cues have been identified as a major factor and are used by customers when they evaluate a product before deciding to buy. Customers evaluate products based on the product manual cues; generally, they use the brand, design and price, and produce quality perception and ceases on purchase intentions. This process also occurs in the prospective buyer's sport shoes X that have the largest sales in Indonesia. Therefore, the researchers are interested to test whether there is a relationship between the product cues on the quality perception and purchase intention for sports footwear products. This research was done by using a survey for the data collection, by distributing the questionnaires to 161 respondents. The data were analyzed using Structural Equation Modeling with Lisrel analysis tool. The result showed that the product cues have an influence mediated by the quality perception on purchase intentions. This study suggests that the perception of quality is as a full mediating variable between products cues and purchase intention.
Aplikasi Rusa (Rumah Sayur) untuk Usaha Katering Kelas Menengah Maulana, Sapto; Syah, Tantri Yanuar R.; Hamdi, Edi; Ruswanti, Endang
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.13592

Abstract

Dengan kemajuan teknologi dan informasi saat ini, telah banyak merubah perilaku masyarakat di setiap sektor kehidupan. PT Rusa Persada hadir menyelaraskan kecendrungan konsumen yang memanfaatkan teknologi berbelanja secara online. Analisis faktor internal PT Rusa Persada memiliki tujuan agar dapat meningkatkan kesiapan untuk menghadapi tantangan, memanfaatkan peluang, dan mencapai keberhasilan jangka panjang. Perusahaan mengidentifikasi Analysis of Demand dan Analysis of Competition dimana variable - variable didalamnya mempengaruhi internal key success factor untuk membuat keputusan strategis, menentukan variabel mana yang penting dan mana yang kurang penting dalam mencapai Competitive advantage. Namun demikian metode penelitian faktor internal PT Rusa Persada dalam mencapai tujuan keunggulan kompetitive, dapat dilihat berdasarkan analisa VRIO, yang membentuk competitive advantage diantaranya memenuhi kebutuhan secara real-time dan akses bahan baku yang terintegrasi dengan pasar komoditi. sehingga hal ini menjadi peluang bagi PT Rusa Persada.
The Influence of Social Media Marketing Activities on Brand Loyalty in Mobile Phone Products Susanto, Bambang; Ruswanti, Endang
Eduvest - Journal of Universal Studies Vol. 4 No. 1 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i1.1001

Abstract

Marketing activities through social media have become a common practice in the 21st-century business world. This has facilitated direct interaction between companies and consumers, engaging them in direct communication. This study aims to systematically and comprehensively examine the impact generated by social media marketing activities (SMMA) on the creation of brand awareness, brand image, and perceived quality. The research will measure the impact on brand equity resulting from the utilization of SMMA, specifically focusing on its influence on brand loyalty concerning mobile phone products within Indonesian society. The research will employ data collection through surveys and Structural Equation Modeling (SEM) methodology. The findings indicate that Social Media Marketing Activities (SMMA) have a positive and significant impact on brand awareness, brand image, and perceived quality. Furthermore, brand awareness, brand image, and perceived quality are proven to positively and significantly influence brand loyalty. Brand equity, represented by brand awareness, brand image, and perceived quality, has shown the ability to mediate the relationship between SMMA and brand loyalty. Further research could delve into the impact of SMMA on customer equity and expand the study by incorporating additional variables related to brand loyalty. Companies may benefit from investing in marketing efforts utilizing social media platforms as effective marketing tools.
The Influence of EWOM Dimensions, Purchase Intention on Buying Behavior in Women's Clothing Products in Java Island Sherly, Sherly; Ruswanti, Endang
Eduvest - Journal of Universal Studies Vol. 4 No. 3 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i3.1052

Abstract

This research aims to analyze the influence of information quality, information quantity, information credibility, information task-fit, information needs and attitudes towards information on purchasing behavior for women's clothing products directly or through the mediation of purchase intentions. This research was applied to social media users such as Tiktok, Instagram and Facebook. The sample was determined using a purposive sampling technique so that 140 respondents were obtained. Research data was collected using a research questionnaire and carried out statistical analysis using partial least squares. The research results show that information quality, information quantity, information credibility, information task-fit, information needs and attitudes towards information partially have a positive and significant effect on purchase intentions, then purchase intentions have a positive and significant effect on purchasing behavior for women's clothing products. The purchase intention variable plays its role well as a mediating variable
Perencanaan Keuangan Bisnis Pengolahan Garam Industri Berkualitas dengan Berbasis Implementasi Teknologi Gusnawati, Asma; Syah, Tantri Yanuar Rahmat; Negoro, Dimas Angga; Ruswanti, Endang
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2025): Volume 5 Nomor 3 Tahun 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v5i3.6184

Abstract

The activity aims to analyze financial planning in a quality industrial salt processing business based on technology implementation. The research background is based on the still high national demand for industrial salt and the dominance of imports, so that a business strategy is needed that can produce quality salt through the use of modern technology. The PKM method is through initial preparation to identify partners and problems, conducting workshops, mentoring in technology implementation in the salt industry and monitoring and evaluating activity results. The implementation of technologies such as geomembranes, automatic pump systems, IoT-based sensors, and modern processing equipment requires relatively large capital investment, but can increase efficiency, quality consistency, and product competitiveness. Thorough financial planning includes estimating initial capital requirements, calculating operational costs, cash flow projections, break-even analysis, and evaluating investment feasibility through Net Present Value and Internal Rate of Return indicators. In addition, risk management aspects also play a crucial role in anticipating market price fluctuations, dependence on climate, technology maintenance costs, and industrial salt import policies.
The Influence of Service Quality, Price Fairness, Physical Environment on Patient Loyalty with Patient Experience as an Intervening Variable at Nuraida Hospital Putri, Mulia Rachmiaty; Ruswanti, Endang; Ramadhan, Yanuar
Formosa Journal of Science and Technology Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i3.8417

Abstract

This research aims to analyze the influence of service quality, price fairness, physical environment on patient loyalty with patient experience as an intervening variable at Nuraida Hospital. This research uses a quantitative analysis method with a cross sectional research design, the analysis tool used is SEM AMOS. The sample calculation using purposive sampling was 178. The variables in this research were service quality, price fairness, physical environment, patient loyalty and patient experience. The research uses a questionnaire as a research instrument with a 4-level Likert scale measurement. The research results show that there is a simultaneous, direct or indirect (mediated) influence of service quality, price fairness, physical environment on patient experience and patient loyalty of the Ob-Gyn Polytechnic at Nuraida Hospital.
The Comparison Models of Earning Management, CSR, and Intellectual Capital on Firm Value Moderated by Performance Gantino, Rilla; Ruswanti, Endang; Widodo, Agung Mulyo; Iskandar, Deni
Journal of Accounting Research, Organization and Economics Vol 5, No 2 (2022): JAROE Vol. 5 No. 2 August 2022
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jaroe.v5i2.26514

Abstract

Objective This study aims to compare the effect of earnings management, corporate social responsibility (CSR), and intellectual capital on firm value moderated by performance in two different periods, 2015-2019 (before COVID-19 pandemic) and 2015-2020 (9 months of pandemic).Design/methodology This Study used two data year groups, from 2015-2019 and 2015-2020 with purposive sampling technique. The population of 5 sectors and 2 sub-sectors of companies listed on the Indonesia Stock Exchange which consists of basic and chemical industry, consumer goods, mining, Infrastructure, Utilities Transportation, various industries (excluding textile and automotive) sector and the Automotive Components, Textile Garment sub-sector.Results The results show, even though the pandemic lasted 9 months in 2020, the average return on assets (ROA) of the 2015-2020 group decreased, turns out it doesn't have much effect on the strength of ROA to moderate the variable x to y. For 2015-2019 (before COVID-19 pandemic), performance moderates the effect of earnings management, CSR, and intellectual capital on firm value in the textile, automotive and components sub-sectors, various industries, consumer goods sectors and infrastructure and for 2015-2020 (9 months of the pandemic) only textile, automotive and components sub-sectors, various industries, and infrastructure. Partially for 2015-2019, value added intellectual coefficient (VAIC) has a significant effect moderated by performance in the consumer goods infrastructure sector, and automotive, then CSR has a significant effect moderated by performance in the basic industry and textile. Earning management has a significant effect moderated by performance in the basic industry, infrastructure and automotive. The same results for 2015-2020, for earning management. VAIC has a significant effect moderated by performance in consumer goods and infrastructure sector and CSR has a significant effect moderated by performance in textile, basic industry and various industries.Research limitations/implications This study only uses secondary data for 2015-2019 and 2015-2020 and only uses 5 sectors from 9 sectors and does not compare each sub-sector.Novelty/Originality This study obtained a comparison of the model of the influence of earnings management, intellectual capital, and CSR on firm value moderated by performance for 5 sectors and 2 sub-sectors.
Leadership Style, Intellectual Capital, Corporate Social Responsibility and Corporate Performance: A Comparative study between two Indonesian Industries Gantino, Rilla; Ruswanti, Endang; Rahman, Taufiqur
Journal of Accounting Research, Organization and Economics Vol 2, No 3 (2019): JAROE, Vol.2 No.3 December 2019
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jaroe.v2i3.15291

Abstract

Objective The purpose of this paper is to examine the effect of of leadership style, intellectual capital and corporate social responsibility on performanceDesign/methodology Data was gathered from two sources. To assess the leadership style, questionnaires were distributed and filled by staff working in sample companies from both. Meanwhile, secondary data collected from financial statements from 2012 to 2018 of each company samples. This study uses census sampling method.Results The results of this study demonstrated that leadership style has a negative influence on ROA, ROE and Sales Growth for both sector. The intellectual capital has a significant positive influence on ROA, ROE and Sales Growth. Furthermore, in the infrastructure, utilities, and transportation sector, the corporate social responsibility has a negative influence on ROA, a significant positive effect on ROE and not significant on sales growth. Meanwhile, the results from the companies in the basic industries and chemical sectors shows that corporate social responsibility has a negative influence on ROA, ROE and sales growth.Research limitations/implications A study which compare companies from different industries is still limited. This study focuses on Basic Industry and Chemicals sector and the Infrastructure, Utilities and Transportation Sector in Indonesia, and it is possible that these results are only applicable to the these sector. More research is therefore needed to further understand the contribution of performance to other sectors.Practical Implication - The results are important for management policy development, for example, in terms of prescribing the competences of leadership to enhance firm performance
"Increasing Patient Loyalty: The Role Of Service Reliability, Brand Image, And Price With Integrity As The Key At The Executive Polyclinic Of Afiat PMI Bogor Hospital" Dadang Ibrahim; Endang Ruswanti; Eri Yudhya Mulayani
Jurnal Praba : Jurnal Rumpun Kesehatan Umum Vol. 2 No. 3 (2024): September : Jurnal Praba : Jurnal Rumpun Kesehatan Umum
Publisher : STIKES Columbia Asia Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62027/praba.v2i3.152

Abstract

Business Aspects In the current era of globalization, hospital management is inevitable, this is also faced by PMI Bogor Hospital which is a class B private hospital located in the middle of Bogor City. Assessing the results of Google reviews until January 2024, PMI Hospital Bogor received a Rating rating of 3.7 out of 5.0, which means that the level of trust and patient satisfaction with PMI Bogor Hospital's services is still low. data on repeat visits of old patients at the Afiat polyclinic which reflects a cumulative decrease in patient loyalty, which is around 1-2% in 2023 compared to the previous year. The reliability of the service, brand image and price as well as integrity are suspected to be the causes. The research method used is quantitative descriptive with a cross sectional approach. The number of samples in this study was taken using a convenient sampling technique with a sample of 170 respondents. The data collection tool used used a questionnaire with a linkert scale. It was found that the increase in patient loyalty was indirectly positively influenced by brand image through service integrity as an intervention (indirect > direct estimation value; 0.284 > 0.171), and directly positively influenced by price (estimated value 0.663; P value 0.000) and Service Reliability (estimated value 0.170; P value 0.048) without going through integrity as an intervention. The conclusion of this study is that there is a significant positive influence between brand image variables that are influenced by integrity, but not on price and service reliability which directly have a positive effect on increasing patient loyalty without going through integrity variables
Co-Authors Abadi, Ferryal Adi Yudi Adilla Anggraeni Adisti Indah Lestari AFIDAHTIN, AAP Agus Nurudin Ahmad Riyadi Siregar Anastina Tahjoo Andreas Pardomuan Purba Andreas Pardomuan Purba, Andreas Pardomuan Anggia Elfandina Annisa Fitria Annisa Intan Lestari Annisa Intan Lestari, Annisa Intan Arief Kusuma Arief Suwandi Azizah Chairunnisa Bahtiar Alamsyah Bambang Susanto Benny Herlambang Budi Susanto Calvin, Thiodorus Carolina Carolina Cristina, Fenna CSP Wekadigunawan CSP Wekadigunawan Dadang Ibrahim Dede Cintia Dianni Martin Deni Iskandar Deni Iskandar Devis Pranata Indra Dewi ANGGRAENI Dewi Victoria Dharmawan, Hery Dimas Angga Negoro Edi Hamdi Edi Hamdi Edi Hamdi Eka Dara Sakti Pratiwi Eri Yudhya Mulayani Erry Yudhya Mulyani Ersa Laila Fahri Muhammad Farhan Fanie Nur Indriani Farichah . Febri Dian Morina Fransisca Fransisca Gilang Pratama Gina Fadhilah Gusnawati, Asma Handini, Satiti Hapsari, Nia Puspita Hasyim Herisa Anjani Herlambang, Benny Idrus Jus’at Ikhsan Febriansyah Ilyani, Dian Imam Muhtadin Imanuel, Eunike Irpan Irpan Irwandi Irwandi Januarko, M. Unggul Januarko, M. Unggul Januarko, Moehammad Unggul Jatmiko Jatmiko johannes johannes Juwita, Silvia Ratna Kartika Lilisantosa Kemala Rita Wahidi Kemala Rita Wahidi Kustiawan, Unggul Kusumapradja, Rokiah Laila, Nor Laurensia Brigitta Astinawati Lenahatu, Stevy LIA AMALIA Louis, Hendrik Luhur Sukamuljo Lusiana Agustin M Unggul Januarko M. Reza Hilmy Marsela Marsela Marselinus Surya Maulana, Sapto MF. Arrozi Adhikara Michael Aditya Marjoto Moehammad Unggul Januarko Mohamad Reza Hilmy Mudjiarto Mudjiarto, Mudjiarto Muhammad Farhan, Fahri Muhammad Iqbal Ramadhan Muhammad Jayuli Munawar Munawar Mus Aida Nadia Shabrina Amalia Nadia Widni Putri Natasha, Gracielle Negoro, Dimas Negoro, Dimas Angga Nesya Noer Kemalasari Nia Pususpita Hapsari Nisa, Puspita Chairun Nuraeni, Neli Oktoria S, Sabrina Oktoria S, Sabrina Pebrian R Putri, Mulia Rachmiaty Putri, Shindy Kurnia R. Syah, Tantri Yanuar Rahayu, Ristiana RATNA INDRAWATI Reny Sari Marlina Rian Adi Pamungkas Rian Adi Pamungkas RILLA GANTINO Rina Anindita Rina Mutiara Rini Handayani Rojuaniah Rojuaniah Rosa, Hanifah Salma Rurianto, Joko Ryan Putra Laksana Sahlani Sahlani sandra dewi Sarwo Eddy Wibowo Setiadi, Indra Shella Vina Putri sherly sherly Shindy Kurnia Putri Shiren Shiren Sulaiman, Suhendar Sumitro, Dewi Sari Sundring Pantja Djati Syah, Tantri Yanuar R. Tahjoo, Anastina Tantri Yanuar R. Syah Tantri Yanuar R. Syah Tantri Yanuar Rahmat Syah Taufiqur Rahman Taufiqur Rahman, Taufiqur Taufiqurrahman Taufiqurrahman Theresia Sri Lestari Thiodorus Calvin Tobias Reinaldo Toti Tobing, Damianna Unggul Januarko Wahyudi, Triyono Arief Wahyuni Dian Purwati Wahyuni Dian Purwati wahyuni wahyuni WAHYUNI, VANIA Widiyanti Permata Lestari Widiyanti Permata Lestari Widodo, Agung Mulyo Winarto, Puji Yanuar Ramadhan Zahid, Frediyono