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All Journal Jurnal Ekonomi : Journal of Economic Lex Jurnalica (Ilmu Hukum) Journal of Economics, Business, & Accountancy Ventura Journal of Business & Banking MAJALAH ILMIAH WIDYA Journal of Indonesian Economy and Business Jurnal Manajemen Teori dan Terapan DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Manajemen dan Bisnis Indonesia Journal of Business and Behavioural Entrepreneurship Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pengabdian Masyarakat AbdiMas Aktualita Manajemen JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmu Manajemen (JIMMU) International Journal of Nursing and Health Services (IJNHS) Journal of Multidisciplinary Academic Jurnal Admmirasi MEDIA MANAJEMEN JASA Jurnal Ilmiah Manajemen Kesatuan Journal of Nursing and Public Health (JNPH) Budapest International Research in Exact Sciences (BirEx Journal) Jurnal Health Sains Jurnal Pengabdian kepada Masyarakat Nusantara International Journal Of Science, Technology & Management (IJSTM) Journal of Economics and Business UBS Prima Abdika: Jurnal Pengabdian Masyarakat Jurnal Manajemen DIVERSIFIKASI Jurnal Impresi Indonesia ProBisnis : Jurnal Manajemen Golden Ratio of Mapping Idea and Literature Format Jurnal Multidisiplin Madani (MUDIMA) Jurnal Akuntansi dan Keuangan Jurnal Sains dan Teknologi Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Formosa Journal of Science and Technology (FJST) Jurnal Sosial dan Sains Journal of Accounting Research, Organization and Economics (JAROE) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Eduvest - Journal of Universal Studies Ranah Research : Journal of Multidisciplinary Research and Development IIJSE Antigen: Jurnal Kesehatan Masyarakat dan Ilmu Gizi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Multidisiplin Indonesia Toplama Vitalitas Medis : Jurnal Kesehatan Dan Kedokteran Inovasi Kesehatan Global Vitamin: Jurnal Ilmu Kesehatan Umum Green Inflation: International Journal of Management And Strategic Business Leadership Epaper Bisnis: International Journal Entrepreneurship and Management Jurnal Praba: Jurnal Rumpun Kesehatan Umum Journal of Ekonomics, Finance, and Management Studies Global Management: International Journal of Management Science and Entrepreneurship JCRIM (Journal of Current Research In Multidisciplinary) Jurnal Cinta Nusantara
Endang Ruswanti
Universitas Esa Unggul
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The Influence of Service Quality on Customer Satisfaction at PT. Krakatau Bandar Samudera Winarto, Puji; Ruswanti, Endang
Journal of Current Research In Multidisciplinary Vol. 3 No. 2 (2025): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

This study aims to discuss the dimensions of service quality consisting of tangibles, reliability, responsiveness, assurance, and empathy towards customer satisfaction variables. This study used questionnaires distributed to 96 customer respondents of PT Krakatau Bandar Samudera, while the method used was multiple regression analysis using statistical software. The results of the analysis show that service quality variables influence customer satisfaction variables and there is a level of importance of the variables studied on customer satisfaction. The assurance and empathy variables have a significant positive effect on customer satisfaction. The results of the study stated that the empathy variable has a greater influence value compared to the assurance, responsiveness, reliability, and tangibles variables in influencing customer satisfaction. Therefore, it can be concluded that the rise and fall of port service quality can affect customer satisfaction.
NAVIGATING THE DIGITAL LANDSCAPE: A SYSTEMATIC REVIEW OF DIGITAL MARKETING CAPABILITIES INTERRELATIONSHIPS Gilang Pratama; Endang Ruswanti; Adilla Anggraeni
Jurnal Ilmu Manajemen (JIMMU) Vol. 10 No. 2 (2025): Jurnal Ilmu Manajemen (JIMMU)
Publisher : Magister Manajemen Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v10i2.24157

Abstract

AbstractThis study examines the role of Digital Marketing Capabilities (DMC) in enhancing business performance amid technological advancements and shifting consumer behaviors. Grounded in the Resource-Based View, it synthesizes existing literature to identify key themes and research gaps. The study informs both academic discourse and practical applications, emphasizing the strategic adaptation of marketing and highlighting the positive correlation between DMC and firm performance. A qualitative approach is employed through a Systematic Literature Review to synthesize research on DMC. The review systematically identifies, screens, and analyzes empirical studies based on predefined criteria. This process ensures a rigorous examination of existing knowledge, enhancing understanding and guiding future research directions. The study confirms a strong positive relationship between DMC and firm performance, demonstrating improved customer engagement, data-driven decision-making, innovation, and cross-channel integration as critical factors. Firms with superior DMC achieve enhanced marketing outcomes, such as increased customer loyalty and revenue growth. The Resource-Based View supports DMC as a source of competitive advantage, with factors like marketing capabilities, entrepreneurial orientation, and firm size moderating this relationship. This study uniquely synthesizes DMC research using an SLR, offering a novel perspective on its role in sustaining competitive advantage. It provides valuable insights for academia and practice, particularly in marketing strategy adaptation.
Analisa Kesadaran Masyarakat Terhadap Polahidup Sehat Dengan Makanan Organik Setiadi, Indra; Ruswanti, Endang
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

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Abstract

Mengonsumsi makanan organik, secara empiris terbukti dapat menjaga asupan gizi dan membuat tubuh lebih sehat. Selain itu, mengonsumsi makanan sehat juga dapat menghindarkan diri terserang penyakit. Banyak hal positif yang diperoleh dengan saat menjaga pola hidup rutin mengonsumsi makanan sehat. Dalam penelitian ini, pengujian hipotesis dilakukan untuk mengetahui pengaruh kesadaran kesehatan, kepedulian lingkungan, inovasi konsumen, dan citra merk dapat berpengaruh terhadap sikap membeli makanan sehat. Pengujian hipotesis juga dilakukan untuk mengetahui pengaruh sikap membeli makanan sehat terhadap niat membeli makanan sehat. Begitu juga dengan uji hipotesis pengaruh niat membeli makanan sehat terhadap gaya hidup sehat. Dari hasil survey terhadap 202 responden yang berumur minimal 20 tahun keatas serta pernah mengonsumsi makanan organik menunjukkan, kesadaran kesehatan, kepedulian lingkungan, dan citra merk berpengaruh positif terhadap sikap membeli makanan sehat. sikap membeli makanan sehat berpengaruh positif terhadap niat membeli makanan sehat. Niat membeli makanan sehat juga terbukti berpengaruh positif terhadap gaya hidup sehat. Hal berbeda ditunjukkan inovasi konsumen berpengaruh negatif terhadap sikap membeli makanan sehat. Hasil dan implikasi menajerial dari penelitian ini telah didiskusikan dan dinilai memberikan pengaruh empiris baik teori maupun praktik.
CHERRY PICK, SHOPPING SATISFACTION, AND MARKET MAVEN Ruswanti, Endang
Journal of Economics, Business, and Accountancy Ventura Vol. 16 No. 2 (2013): August 2013
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v16i2.186

Abstract

The study examines the effect of five dimensions of selective consumers, commonly known as cherrypick, on market maven mediated by shopping satisfaction. For practitioners, cherry pickers havecontributed to a lot in building price competition among retailers, or retailers trying to have thecheapest deals in the weekly ad and the discount price. Cherry pickers are interested in shoppingwith the discount price of 50% -70%. As retail management strategy, it has the aim to gain biggerturnover. The segment of cherry pick has been discovered quite large, heterogeneous, and potentiallyattractive to retail management. Market maven functions as non-cost promotional tool byvoluntarily conveying to consumers who need information about product, brand, price, deficiencyand excess product, place of purchase and method of payment. It shows that the dimensions of attractivediscount 50%-70% and the consideration for the purchase of discount product affect shoppingsatisfaction. Shopping satisfaction affects the market maven. Dimensions of discount 50%-70% and discount information affect the market maven. Consumers who have market maven natureneed to know the description on large discount retail offer and discount information so that theycan be conveyed voluntarily to consumers in need. Women tend to be more cherry picking andmarket maven than men at the age of 31-50 years.
Analysis of materialism, fashion clothing, and recreational shopper identity Ruswanti, Endang
Journal of Economics, Business, and Accountancy Ventura Vol. 17 No. 3 (2014): December 2014
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v17i3.359

Abstract

This study examines the effect of materialism on fashion clothing and recreational shopper identity. This is done by a survey with the total sample of 71 respondents. It consists of 45 respondents male and 26 female; while 56 respondents earn more than 5 million, 12 respondents earn over 3 millio, and 3 respondents earn above 10 million. These  respondents are the executive students Esa Unggul University, Jakarta. The ages of the respondents are between 18 and 57 years. The sample was taken based on purposive sampling of respondents who like fashion and earn for their living between 2 million to > 10 million. The analysis was done by using multiple regressions with SPSS 17. It shows that materialism significantly has positive effect on fashion clothing and materialism affectsconsumers’ recreational shopper identity. The managerial implication is that the average age of the respondents is 31-50 and they have an income above 5 million who love shopping in malls and buying fashion clothes. Therefore, the malls offer more varied products that consumers need so that the consumers who have a tendency of being materialism like fashion shopping in the malls always come and they are expected to be loyal to going to the malls. The fashion manufacturer needs to pay to the strategy for multiplying the product variety of fashion in accordance suited with the age of 31-50 years.
The effect of brand, design, and price on intention to purchase mediated by quality perception at sport shoes X Ruswanti, Endang; Herlambang, Benny; Januarko, Moehammad Unggul
Journal of Economics, Business, and Accountancy Ventura Vol. 19 No. 2 (2016): August - November 2016
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v19i2.458

Abstract

Product cues have been identified as a major factor and are used by customers when they evaluate a product before deciding to buy. Customers evaluate products based on the product manual cues; generally, they use the brand, design and price, and produce quality perception and ceases on purchase intentions. This process also occurs in the prospective buyer's sport shoes X that have the largest sales in Indonesia. Therefore, the researchers are interested to test whether there is a relationship between the product cues on the quality perception and purchase intention for sports footwear products. This research was done by using a survey for the data collection, by distributing the questionnaires to 161 respondents. The data were analyzed using Structural Equation Modeling with Lisrel analysis tool. The result showed that the product cues have an influence mediated by the quality perception on purchase intentions. This study suggests that the perception of quality is as a full mediating variable between products cues and purchase intention.
Aplikasi Rusa (Rumah Sayur) untuk Usaha Katering Kelas Menengah Maulana, Sapto; Syah, Tantri Yanuar R.; Hamdi, Edi; Ruswanti, Endang
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.13592

Abstract

Dengan kemajuan teknologi dan informasi saat ini, telah banyak merubah perilaku masyarakat di setiap sektor kehidupan. PT Rusa Persada hadir menyelaraskan kecendrungan konsumen yang memanfaatkan teknologi berbelanja secara online. Analisis faktor internal PT Rusa Persada memiliki tujuan agar dapat meningkatkan kesiapan untuk menghadapi tantangan, memanfaatkan peluang, dan mencapai keberhasilan jangka panjang. Perusahaan mengidentifikasi Analysis of Demand dan Analysis of Competition dimana variable - variable didalamnya mempengaruhi internal key success factor untuk membuat keputusan strategis, menentukan variabel mana yang penting dan mana yang kurang penting dalam mencapai Competitive advantage. Namun demikian metode penelitian faktor internal PT Rusa Persada dalam mencapai tujuan keunggulan kompetitive, dapat dilihat berdasarkan analisa VRIO, yang membentuk competitive advantage diantaranya memenuhi kebutuhan secara real-time dan akses bahan baku yang terintegrasi dengan pasar komoditi. sehingga hal ini menjadi peluang bagi PT Rusa Persada.
The Influence of Social Media Marketing Activities on Brand Loyalty in Mobile Phone Products Susanto, Bambang; Ruswanti, Endang
Eduvest - Journal of Universal Studies Vol. 4 No. 1 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i1.1001

Abstract

Marketing activities through social media have become a common practice in the 21st-century business world. This has facilitated direct interaction between companies and consumers, engaging them in direct communication. This study aims to systematically and comprehensively examine the impact generated by social media marketing activities (SMMA) on the creation of brand awareness, brand image, and perceived quality. The research will measure the impact on brand equity resulting from the utilization of SMMA, specifically focusing on its influence on brand loyalty concerning mobile phone products within Indonesian society. The research will employ data collection through surveys and Structural Equation Modeling (SEM) methodology. The findings indicate that Social Media Marketing Activities (SMMA) have a positive and significant impact on brand awareness, brand image, and perceived quality. Furthermore, brand awareness, brand image, and perceived quality are proven to positively and significantly influence brand loyalty. Brand equity, represented by brand awareness, brand image, and perceived quality, has shown the ability to mediate the relationship between SMMA and brand loyalty. Further research could delve into the impact of SMMA on customer equity and expand the study by incorporating additional variables related to brand loyalty. Companies may benefit from investing in marketing efforts utilizing social media platforms as effective marketing tools.
The Influence of EWOM Dimensions, Purchase Intention on Buying Behavior in Women's Clothing Products in Java Island Sherly, Sherly; Ruswanti, Endang
Eduvest - Journal of Universal Studies Vol. 4 No. 3 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i3.1052

Abstract

This research aims to analyze the influence of information quality, information quantity, information credibility, information task-fit, information needs and attitudes towards information on purchasing behavior for women's clothing products directly or through the mediation of purchase intentions. This research was applied to social media users such as Tiktok, Instagram and Facebook. The sample was determined using a purposive sampling technique so that 140 respondents were obtained. Research data was collected using a research questionnaire and carried out statistical analysis using partial least squares. The research results show that information quality, information quantity, information credibility, information task-fit, information needs and attitudes towards information partially have a positive and significant effect on purchase intentions, then purchase intentions have a positive and significant effect on purchasing behavior for women's clothing products. The purchase intention variable plays its role well as a mediating variable
Perencanaan Keuangan Bisnis Pengolahan Garam Industri Berkualitas dengan Berbasis Implementasi Teknologi Gusnawati, Asma; Syah, Tantri Yanuar Rahmat; Negoro, Dimas Angga; Ruswanti, Endang
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2025): Volume 5 Nomor 3 Tahun 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v5i3.6184

Abstract

The activity aims to analyze financial planning in a quality industrial salt processing business based on technology implementation. The research background is based on the still high national demand for industrial salt and the dominance of imports, so that a business strategy is needed that can produce quality salt through the use of modern technology. The PKM method is through initial preparation to identify partners and problems, conducting workshops, mentoring in technology implementation in the salt industry and monitoring and evaluating activity results. The implementation of technologies such as geomembranes, automatic pump systems, IoT-based sensors, and modern processing equipment requires relatively large capital investment, but can increase efficiency, quality consistency, and product competitiveness. Thorough financial planning includes estimating initial capital requirements, calculating operational costs, cash flow projections, break-even analysis, and evaluating investment feasibility through Net Present Value and Internal Rate of Return indicators. In addition, risk management aspects also play a crucial role in anticipating market price fluctuations, dependence on climate, technology maintenance costs, and industrial salt import policies.
Co-Authors Abadi, Ferryal Adi Yudi Adilla Anggraeni Adisti Indah Lestari AFIDAHTIN, AAP Agus Nurudin Ahmad Riyadi Siregar Anastina Tahjoo Andreas Pardomuan Purba Andreas Pardomuan Purba, Andreas Pardomuan Anggia Elfandina Annisa Fitria Annisa Intan Lestari Annisa Intan Lestari, Annisa Intan Arief Kusuma Arief Suwandi Azizah Chairunnisa Bahtiar Alamsyah Bambang Susanto Benny Herlambang Calvin, Thiodorus Carolina Carolina Cristina, Fenna CSP Wekadigunawan CSP Wekadigunawan Dadang Ibrahim Dede Cintia Dianni Martin Deni Iskandar Deni Iskandar Devis Pranata Indra Dewi Anggraeni Dewi Victoria Dharmawan, Hery Dimas Angga Negoro Edi Hamdi Edi Hamdi Edi Hamdi Edi Hamdi Eka Dara Sakti Pratiwi Eri Yudhya Mulayani Erry Yudhya Mulyani Ersa Laila Fahri Muhammad Farhan Fanie Nur Indriani Farichah . Febri Dian Morina Fransisca Fransisca Gilang Pratama Gina Fadhilah Gusnawati, Asma Handini, Satiti Hapsari, Nia Puspita Hasyim Herisa Anjani Herlambang, Benny Idrus Jus’at Ikhsan Febriansyah Ilyani, Dian Imam Muhtadin Imanuel, Eunike Irpan Irpan Irwandi Irwandi Januarko, M. Unggul Januarko, M. Unggul Januarko, Moehammad Unggul Jatmiko Jatmiko johannes johannes Juwita, Silvia Ratna Kartika Lilisantosa Kustiawan, Unggul Kusumapradja, Rokiah Laurensia Brigitta Astinawati Lenahatu, Stevy LIA AMALIA Louis, Hendrik Luhur Sukamuljo Lusiana Agustin M Unggul Januarko M. Reza Hilmy Marsela Marsela Marselinus Surya Maulana, Sapto Mega Fatimah Rosana MF. Arrozi Adhikara Michael Aditya Marjoto Mohamad Reza Hilmy Mudjiarto Mudjiarto, Mudjiarto Muhammad Farhan, Fahri Muhammad Iqbal Ramadhan Muhammad Jayuli Munawar Mus Aida Nadia Shabrina Amalia Nadia Widni Putri Natasha, Gracielle Negoro, Dimas Negoro, Dimas Angga Nesya Noer Kemalasari Nia Pususpita Hapsari Nisa, Puspita Chairun Nor Laila Nuraeni, Neli Oktoria S, Sabrina Oktoria S, Sabrina Pebrian R Putri, Mulia Rachmiaty Putri, Shindy Kurnia R. Syah, Tantri Yanuar Rahayu, Ristiana Reny Sari Marlina Rian Adi Pamungkas RILLA GANTINO Rina Anindita Rina Mutiara Rini Handayani Rojuaniah Rojuaniah Rosa, Hanifah Salma Rurianto, Joko Ryan Putra Laksana Sahlani Sahlani sandra dewi Sarwo Eddy Wibowo Setiadi, Indra Shella Vina Putri sherly sherly Shindy Kurnia Putri Shiren Shiren Suhendar Sulaiman Sulaiman, Suhendar Sumitro, Dewi Sari Sundring Pantja Djati Syah, Tantri Yanuar R. Tahjoo, Anastina Tantri Yanuar R. Syah Tantri Yanuar R. Syah Tantri Yanuar Rahmat Syah Taufiqur Rahman Taufiqur Rahman, Taufiqur Taufiqurrahman Taufiqurrahman Theresia Sri Lestari Thiodorus Calvin Tobias Reinaldo Toti Tobing, Damianna Unggul Januarko Wahidi, Kemala Rita Wahyudi, Triyono Arief Wahyuni Dian Purwati Wahyuni Dian Purwati wahyuni wahyuni WAHYUNI, VANIA Widiyanti Permata Lestari Widiyanti Permata Lestari Widodo, Agung Mulyo Winarto, Puji Yanuar Ramadhan Yanuar Ramadhan Zahid, Frediyono