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All Journal Jurnal Ekonomi : Journal of Economic Lex Jurnalica (Ilmu Hukum) Journal of Economics, Business, & Accountancy Ventura Journal of Business & Banking MAJALAH ILMIAH WIDYA Journal of Indonesian Economy and Business Jurnal Manajemen Teori dan Terapan DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Manajemen dan Bisnis Indonesia Journal of Business and Behavioural Entrepreneurship Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pengabdian Masyarakat AbdiMas Aktualita Manajemen JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmu Manajemen (JIMMU) International Journal of Nursing and Health Services (IJNHS) Journal of Multidisciplinary Academic Jurnal Admmirasi MEDIA MANAJEMEN JASA Jurnal Ilmiah Manajemen Kesatuan Journal of Nursing and Public Health (JNPH) Budapest International Research in Exact Sciences (BirEx Journal) Jurnal Health Sains Jurnal Pengabdian kepada Masyarakat Nusantara International Journal Of Science, Technology & Management (IJSTM) Journal of Economics and Business UBS Prima Abdika: Jurnal Pengabdian Masyarakat Jurnal Manajemen DIVERSIFIKASI Jurnal Impresi Indonesia ProBisnis : Jurnal Manajemen Golden Ratio of Mapping Idea and Literature Format Jurnal Multidisiplin Madani (MUDIMA) Jurnal Akuntansi dan Keuangan Jurnal Sains dan Teknologi Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Formosa Journal of Science and Technology (FJST) Jurnal Sosial dan Sains Journal of Accounting Research, Organization and Economics (JAROE) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Eduvest - Journal of Universal Studies Ranah Research : Journal of Multidisciplinary Research and Development IIJSE Antigen: Jurnal Kesehatan Masyarakat dan Ilmu Gizi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Multidisiplin Indonesia Toplama Vitalitas Medis : Jurnal Kesehatan Dan Kedokteran Inovasi Kesehatan Global Vitamin: Jurnal Ilmu Kesehatan Umum Green Inflation: International Journal of Management And Strategic Business Leadership Epaper Bisnis: International Journal Entrepreneurship and Management Jurnal Praba: Jurnal Rumpun Kesehatan Umum Journal of Ekonomics, Finance, and Management Studies Global Management: International Journal of Management Science and Entrepreneurship JCRIM (Journal of Current Research In Multidisciplinary) Jurnal Cinta Nusantara
Endang Ruswanti
Universitas Esa Unggul
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Implementasi Teknologi Flaudized Bed Cover (FBD) dan Perencanaan Human Capital untuk Peningkatan Kualitas Garam Indonesia di PT. Ladang Garam Indonesia Muhammad Iqbal Ramadhan; Tantri Yanuar Rahmat Syah; Dimas Angga Negoro; Ruswanti, Endang
INSOLOGI: Jurnal Sains dan Teknologi Vol. 4 No. 4 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/insologi.v4i4.5688

Abstract

PT Ladang Garam Nasional (PT LGN) aims to be a pioneer in the caustic soda salt industry in Indonesia by utilizing modern technology to meet the needs of the national chemical industry. This project is driven by Indonesia's dependence on industrial salt imports, especially for the chemical sector, which reaches more than 3 million tons per year. With the establishment of a factory in Tegal, Central Java, PT LGN will produce high-quality salt with a NaCl content of ≥99% through Fluidized Bed Dryer (FBD) technology and apply the principles of Good Manufacturing Practice (GMP). The global industrial salt market is projected to grow by 2.4% per year. PT LGN takes advantage of this opportunity by offering products that meet the specific needs of the caustic soda industry. This project will also support the government's program for salt self-sufficiency, create jobs, and reduce imports. The method used in this study is a qualitative approach with case studies on several industrial salt processing companies that have adopted advanced technology. The results of the study indicate that mature internal planning, including supply chain management, production management, and quality control, is very important in increasing the competitiveness of the salt industry. This study provides recommendations for salt processing companies to maximize the potential of technology in supporting business planning and HR management, as well as increasing global market competitiveness.
TRANSFORMASI OPERASIONAL INDUSTRI GARAM MELALUI TEKNOLOGI MODERN: STUDI KONSEPTUAL PADA PT LADANG GARAM NASIONAL Ilyani, Dian; Syah, Tantri Yanuar Rahmat; Negoro, Dimas; Ruswanti, Endang
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 3 (2025)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i3.3177

Abstract

Introduction: This study aims to evaluate the application of technology in the salt processing process to improve operational efficiency and product quality and minimise waste of resources, time, and costs by identifying the challenges and opportunities faced in implementing technology in industrial salt processing, both from the technical, operational, and market aspects.Method: Descriptive analysis through descriptive methods with a literature review approach related to the operational planning of salt processing technology and the salt processing industry business. Data was collected through journals, reports, and documents on technology-based salt processing..Result: The implementation of technology in the production process, such as the use of automated machines, Internet-based monitoring systems, and digital data management, can increase work efficiency, reduce production time, and minimise the potential for human error. Technology enables more consistent production standards, ensuring that the quality of industrial salt produced meets market specifications and customer needs across various sectors, including pharmaceutical, chemical, and food. This research is one of the first conceptual studies to explicitly discuss the operational transformation of the salt industry in Indonesia, particularly at the national company level, such as PT Ladang Garam Nasional, utilising an Industry 4.0 technology approach. The contribution of this research is to provide a technology implementation framework for the salt manufacturing sector, serving as a reference study for other traditional sectors (agriculture, fisheries, etc.) to transform through the adoption of digital technology. Keywords: Industrial Salt, Caustic Soda, Modern Technology, Operational Planning
PENGARUH PENGALAMAN, KEPERCAYAAN MEREK DAN LOKASI TERHADAP NIAT PEMBELIAN ULANG RUMAH SECARA ONLINE Tobing, Damianna; Ruswanti, Endang
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 3 (2025)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i3.3299

Abstract

Introduction: In today's digital era, the online experience has become a crucial factor influencing consumer purchasing decisions. This analyzes the impact of knowledge, brand trust, and location on the intention to repurchase homes online. A positive online shopping experience improves customer satisfaction and builds brand and e-commerce platform confidence. Strong brand trust reduces consumer concerns and enhances loyalty, while customer satisfaction drives the intention to repurchase. Methods: The research employed a quantitative survey using an online questionnaire distributed to 260 respondents who had made online home purchases. The data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. Result: The results indicate that experience positively and significantly impacts customer satisfaction, which also positively influences the intention to repurchase. However, brand trust did not substantially affect the intention to repurchase, while the purchase location had a positive and significant impact. The conclusion of this study emphasizes the importance of a positive experience in enhancing satisfaction and the intention to repurchase. This research offers insights for companies to design strategies that enhance the consumer shopping experience, focusing on service convenience and purchase location. Keywords: Experience, Brand Trust, Location, Intention to Repurchase, Online Homes.
The Influence of Brand Repositioning and Social Media Communication on Revisit Intention Via Brand Gestalt Marsela Marsela; Endang Ruswanti; Kemala Rita Wahidi
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 2 No. 3 (2025): August : Green Inflation: International Journal of Management and Strategic Bus
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v2i3.530

Abstract

Hospitals need to make various efforts to improve the quality of service in order to attract new patients and retain them. However, retaining existing patients is more difficult than attracting new patients. This study aims to analyze the effect of brand repositioning and social media communication on revisit intention with hospital brand gestalt as an intervening variable at Unimedika Sepatan Hospital, Tangerang. Brand repositioning and communication through social media are important strategies in increasing patient loyalty and intention to reuse hospital services. Hospital brand gestalt, which reflects the patient's holistic perception of the hospital brand, is hypothesized as a factor mediating the relationship between brand repositioning, social media communication, and revisit intention. The research method used is quantitative with a survey approach to 260 respondents who have used Unimedika Sepatan Hospital services. Analyzed using Structural Equation Modeling with the help of AMOS software to test. The results showed that brand repositioning and social media communication significantly positively influenced hospital brand gestalt. Hospital brand gestalt was proven to have a significant influence on revisit intention. These findings indicate that hospital brand gestalt plays a mediating role in the relationship between brand repositioning, social media communication, and revisit intention. The implications of this study emphasize the importance of an effective brand repositioning strategy and the use of social media communication to build positive patient perceptions of the hospital brand, which can increase patient intention to revisit services. Unimedika Sepatan Hospital is advised to strengthen its brand positioning and increase interaction through social media.
The Power of Patients Attitude towards Repurchase Intention of Hospital Services in Sumedang Nesya Noer Kemalasari; Endang Ruswanti; Kemala Rita Wahidi
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 2 No. 3 (2025): ePaper Bisnis : International Journal of Entrepreneurship and Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v2i3.528

Abstract

Introduction: Repurchase intention is one of the important indicators in the world of health services, especially in hospitals. XYZ General Hospital must evaluate the services provided to patients by understanding patient perceptions, particularly through patient experience, as 50% of respondents expressed unwillingness to recommend or reuse the hospital’s services. This highlights a potential gap between service delivery and patient expectations. Method The purpose of this study was to analyze the influence of patient experience, brand image, and trust on repurchase intention at XYZ Hospital, with attitude as an intervening variable. This study employed a quantitative explanatory research design, involving 182 patients from outpatient and inpatient units who had visited more than once. Data were collected through structured questionnaires and analyzed using the Structural Equation Model (SEM) with the Partial Least Square (PLS) method, supported by the SmartPLS software. Results: The results revealed that patient experience, brand image, and trust significantly affect patient attitudes, which in turn directly influence repurchase intention. Attitude serves as a mediating variable between patient experiences, brand image, trust, and repurchase intention. Simultaneous testing confirmed that all independent variables have a joint effect on repurchase intention. Among the variables tested, attitude showed the strongest direct influence on repurchase intention, while patient experience had the highest indirect effect through attitude. Conclusion: These findings underscore the critical role of patient experience in shaping positive perceptions of service quality, which contribute to strengthening brand image, increasing trust, and fostering patient attitudes that support future service utilization. Therefore, healthcare providers must prioritize improving communication, staff responsiveness, and patient-centered care to enhance overall experience, build loyalty, and ensure long-term sustainability of healthcare services.
Pengembangan SDM dalam Mewujudkan Organisasi di Era Digital: Persfektif Hukum Ekonomi Islam pada Lembaga Pendidikan Tinggi Nia Puspita Hapsari; Imam Muhtadin; Endang Ruswanti
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8841

Abstract

The development of the virtual website period even demands that organizations, including higher education institutions, under go transformation in human resource (HR) management to develop competitiveness, on an ongoing basis. The strategy of expanding human resources is considered as the key to forming individuals who are adaptive, competent, and have integrity in accordance with the principles of Islamic Economic Law. The study aims to examine the strategy ode developing human resources in higher education institutions in facing challenges of the virtual period based on the perspective of Islamic Economic Law. The method in the study is descriptive qualitative analysis. The results of the study found that effective human resources development needs to be integrated with digital competence, improving spiritual quality, and implementing sharia value such as justice, trust worth thinnest, and balance. The implication of the study present human resource policies that are adjusted to Islamic values, and remain relevant to the needs of the organizations.
The Influence of Service Quality on Customer Satisfaction at PT. Krakatau Bandar Samudera Winarto, Puji; Ruswanti, Endang
Journal of Current Research In Multidisciplinary Vol. 3 No. 2 (2025): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to discuss the dimensions of service quality consisting of tangibles, reliability, responsiveness, assurance, and empathy towards customer satisfaction variables. This study used questionnaires distributed to 96 customer respondents of PT Krakatau Bandar Samudera, while the method used was multiple regression analysis using statistical software. The results of the analysis show that service quality variables influence customer satisfaction variables and there is a level of importance of the variables studied on customer satisfaction. The assurance and empathy variables have a significant positive effect on customer satisfaction. The results of the study stated that the empathy variable has a greater influence value compared to the assurance, responsiveness, reliability, and tangibles variables in influencing customer satisfaction. Therefore, it can be concluded that the rise and fall of port service quality can affect customer satisfaction.
NAVIGATING THE DIGITAL LANDSCAPE: A SYSTEMATIC REVIEW OF DIGITAL MARKETING CAPABILITIES INTERRELATIONSHIPS Gilang Pratama; Endang Ruswanti; Adilla Anggraeni
Jurnal Ilmu Manajemen (JIMMU) Vol. 10 No. 2 (2025): Jurnal Ilmu Manajemen (JIMMU)
Publisher : Magister Manajemen Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v10i2.24157

Abstract

AbstractThis study examines the role of Digital Marketing Capabilities (DMC) in enhancing business performance amid technological advancements and shifting consumer behaviors. Grounded in the Resource-Based View, it synthesizes existing literature to identify key themes and research gaps. The study informs both academic discourse and practical applications, emphasizing the strategic adaptation of marketing and highlighting the positive correlation between DMC and firm performance. A qualitative approach is employed through a Systematic Literature Review to synthesize research on DMC. The review systematically identifies, screens, and analyzes empirical studies based on predefined criteria. This process ensures a rigorous examination of existing knowledge, enhancing understanding and guiding future research directions. The study confirms a strong positive relationship between DMC and firm performance, demonstrating improved customer engagement, data-driven decision-making, innovation, and cross-channel integration as critical factors. Firms with superior DMC achieve enhanced marketing outcomes, such as increased customer loyalty and revenue growth. The Resource-Based View supports DMC as a source of competitive advantage, with factors like marketing capabilities, entrepreneurial orientation, and firm size moderating this relationship. This study uniquely synthesizes DMC research using an SLR, offering a novel perspective on its role in sustaining competitive advantage. It provides valuable insights for academia and practice, particularly in marketing strategy adaptation.
Analisa Kesadaran Masyarakat Terhadap Polahidup Sehat Dengan Makanan Organik Setiadi, Indra; Ruswanti, Endang
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Mengonsumsi makanan organik, secara empiris terbukti dapat menjaga asupan gizi dan membuat tubuh lebih sehat. Selain itu, mengonsumsi makanan sehat juga dapat menghindarkan diri terserang penyakit. Banyak hal positif yang diperoleh dengan saat menjaga pola hidup rutin mengonsumsi makanan sehat. Dalam penelitian ini, pengujian hipotesis dilakukan untuk mengetahui pengaruh kesadaran kesehatan, kepedulian lingkungan, inovasi konsumen, dan citra merk dapat berpengaruh terhadap sikap membeli makanan sehat. Pengujian hipotesis juga dilakukan untuk mengetahui pengaruh sikap membeli makanan sehat terhadap niat membeli makanan sehat. Begitu juga dengan uji hipotesis pengaruh niat membeli makanan sehat terhadap gaya hidup sehat. Dari hasil survey terhadap 202 responden yang berumur minimal 20 tahun keatas serta pernah mengonsumsi makanan organik menunjukkan, kesadaran kesehatan, kepedulian lingkungan, dan citra merk berpengaruh positif terhadap sikap membeli makanan sehat. sikap membeli makanan sehat berpengaruh positif terhadap niat membeli makanan sehat. Niat membeli makanan sehat juga terbukti berpengaruh positif terhadap gaya hidup sehat. Hal berbeda ditunjukkan inovasi konsumen berpengaruh negatif terhadap sikap membeli makanan sehat. Hasil dan implikasi menajerial dari penelitian ini telah didiskusikan dan dinilai memberikan pengaruh empiris baik teori maupun praktik.
CHERRY PICK, SHOPPING SATISFACTION, AND MARKET MAVEN Ruswanti, Endang
Journal of Economics, Business, and Accountancy Ventura Vol. 16 No. 2 (2013): August 2013
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v16i2.186

Abstract

The study examines the effect of five dimensions of selective consumers, commonly known as cherrypick, on market maven mediated by shopping satisfaction. For practitioners, cherry pickers havecontributed to a lot in building price competition among retailers, or retailers trying to have thecheapest deals in the weekly ad and the discount price. Cherry pickers are interested in shoppingwith the discount price of 50% -70%. As retail management strategy, it has the aim to gain biggerturnover. The segment of cherry pick has been discovered quite large, heterogeneous, and potentiallyattractive to retail management. Market maven functions as non-cost promotional tool byvoluntarily conveying to consumers who need information about product, brand, price, deficiencyand excess product, place of purchase and method of payment. It shows that the dimensions of attractivediscount 50%-70% and the consideration for the purchase of discount product affect shoppingsatisfaction. Shopping satisfaction affects the market maven. Dimensions of discount 50%-70% and discount information affect the market maven. Consumers who have market maven natureneed to know the description on large discount retail offer and discount information so that theycan be conveyed voluntarily to consumers in need. Women tend to be more cherry picking andmarket maven than men at the age of 31-50 years.
Co-Authors Abadi, Ferryal Adi Yudi Adilla Anggraeni Adisti Indah Lestari AFIDAHTIN, AAP Agus Nurudin Ahmad Riyadi Siregar Anastina Tahjoo Andreas Pardomuan Purba Andreas Pardomuan Purba, Andreas Pardomuan Anggia Elfandina Annisa Fitria Annisa Intan Lestari Annisa Intan Lestari, Annisa Intan Arief Kusuma Arief Suwandi Azizah Chairunnisa Bahtiar Alamsyah Bambang Susanto Benny Herlambang Budi Susanto Calvin, Thiodorus Carolina Carolina Cristina, Fenna CSP Wekadigunawan CSP Wekadigunawan Dadang Ibrahim Dede Cintia Dianni Martin Deni Iskandar Deni Iskandar Devis Pranata Indra Dewi ANGGRAENI Dewi Victoria Dharmawan, Hery Dimas Angga Negoro Edi Hamdi Edi Hamdi Edi Hamdi Eka Dara Sakti Pratiwi Eri Yudhya Mulayani Erry Yudhya Mulyani Ersa Laila Fahri Muhammad Farhan Fanie Nur Indriani Farichah . Febri Dian Morina Fransisca Fransisca Gilang Pratama Gina Fadhilah Gusnawati, Asma Handini, Satiti Hapsari, Nia Puspita Hasyim Herisa Anjani Herlambang, Benny Idrus Jus’at Ikhsan Febriansyah Ilyani, Dian Imam Muhtadin Imanuel, Eunike Irpan Irpan Irwandi Irwandi Januarko, M. Unggul Januarko, M. Unggul Januarko, Moehammad Unggul Jatmiko Jatmiko johannes johannes Juwita, Silvia Ratna Kartika Lilisantosa Kemala Rita Wahidi Kemala Rita Wahidi Kustiawan, Unggul Kusumapradja, Rokiah Laila, Nor Laurensia Brigitta Astinawati Lenahatu, Stevy LIA AMALIA Louis, Hendrik Luhur Sukamuljo Lusiana Agustin M Unggul Januarko M. Reza Hilmy Marsela Marsela Marselinus Surya Maulana, Sapto MF. Arrozi Adhikara Michael Aditya Marjoto Moehammad Unggul Januarko Mohamad Reza Hilmy Mudjiarto Mudjiarto, Mudjiarto Muhammad Farhan, Fahri Muhammad Iqbal Ramadhan Muhammad Jayuli Munawar Munawar Mus Aida Nadia Shabrina Amalia Nadia Widni Putri Natasha, Gracielle Negoro, Dimas Negoro, Dimas Angga Nesya Noer Kemalasari Nia Pususpita Hapsari Nisa, Puspita Chairun Nuraeni, Neli Oktoria S, Sabrina Oktoria S, Sabrina Pebrian R Putri, Mulia Rachmiaty Putri, Shindy Kurnia R. Syah, Tantri Yanuar Rahayu, Ristiana RATNA INDRAWATI Reny Sari Marlina Rian Adi Pamungkas Rian Adi Pamungkas RILLA GANTINO Rina Anindita Rina Mutiara Rini Handayani Rojuaniah Rojuaniah Rosa, Hanifah Salma Rurianto, Joko Ryan Putra Laksana Sahlani Sahlani sandra dewi Sarwo Eddy Wibowo Setiadi, Indra Shella Vina Putri sherly sherly Shindy Kurnia Putri Shiren Shiren Sulaiman, Suhendar Sumitro, Dewi Sari Sundring Pantja Djati Syah, Tantri Yanuar R. Tahjoo, Anastina Tantri Yanuar R. Syah Tantri Yanuar R. Syah Tantri Yanuar Rahmat Syah Taufiqur Rahman Taufiqur Rahman, Taufiqur Taufiqurrahman Taufiqurrahman Theresia Sri Lestari Thiodorus Calvin Tobias Reinaldo Toti Tobing, Damianna Unggul Januarko Wahyudi, Triyono Arief Wahyuni Dian Purwati Wahyuni Dian Purwati wahyuni wahyuni WAHYUNI, VANIA Widiyanti Permata Lestari Widiyanti Permata Lestari Widodo, Agung Mulyo Winarto, Puji Yanuar Ramadhan Zahid, Frediyono