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All Journal JURNAL PROMOSI KESEHATAN INDONESIA IQTISHODUNA Medula El Dinar Jurnal Ilmiah Mahasiswa FEB Journal of Aceh Physics Society Jurnal Dimensi Unnes Science Education Journal Asia-Pacific Management and Business Application Jurnal Penelitian Pendidikan IPA (JPPIPA) al-Afkar, Journal For Islamic Studies Management and Economics Journal (MEC-J) Martabe : Jurnal Pengabdian Kepada Masyarakat MALIA Jurnal Teori dan Aplikasi Fisika International Journal for Educational and Vocational Studies JURNAL EKSBIS Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Bumi Raflesia Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Riset Bisnis dan Manajemen Just TI (Jurnal Sains Terapan Teknologi Informasi) Jurnal Ekonomika dan Bisnis Relativitas : Jurnal Riset Inovasi Pembelajaran Fisika MATAAZIR (Jurnal Administrasi dan Manajemen Pendidikan) Unram Journal of Community Service (UJCS) Jurnal Riset Manajemen dan Akuntansi (JURIMA) Bulletin of Management and Business Akademika : Jurnal Pemikiran Islam International Journal of Applied Business and International Management Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Ilmiah Mahasiswa Pendidikan Jurnal Natural Aceh International Journal of Science and Technology ARMADA : Jurnal Penelitian Multidisiplin Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Maliki Islamic Economics Journal Jurnal Pendidikan Sains Indonesia (Indonesian Journal of Science Education) Transcendent Journal of Mathematics and Applications Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Ekonomika dan Bisnis PESARE: Science and Engineering Service Journal Prosiding Seminar Nasional Pengabdian kepada Masyarakat (SINAPMAS) Sriwijaya Electrical and Computer Engineering (Selco) Journal Jurnal Pengabdian Rekayasa dan Wirausaha Jurnal Agromedicine Unila: Jurnal Kesehatan dan Agromedicine
Rini Safitri
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Journal : El Dinar

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THE RELATIONSHIP BETWEEN KNOWLEDGE, BRAND IMAGE AND CUSTOMER BEHAVIOR OF CUSTOMERS DECISION IN CHOOSING SAVINGS PRODUCTS Putra, Zulfi Amalia; Safitri, Rini
El Dinar: Jurnal Keuangan dan Perbankan Syariah Vol 9, No 2 (2021): El Dinar
Publisher : Faculty of Economics Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/ed.v9i2.10151

Abstract

This study aims to determine the effect of knowledge, brand image and customer behavior on customer decision in choosing savings products. Some of previous studies stated that variables which influence customer decisions are knowledge, brand image and customer behavior. However, there is a gap in these conclusions, as some studies suggest that knowledge does not affect customer decisions. Thus, it is important to undertake another research regarding such topic. There are 99 respondents chosen as samples in this study. Collected data were analyzed using SPSS. Results indicated that brand image and customer behavior had a positive and significant influence on customer decisions, while knowledge had no significant effect on customer decisions.
HOW ISLAMIC FINANCIAL LITERACY SHAPES CUSTOMER ATTITUDE, SUBJECTIVE NORM, AND PERCEIVED BEHAVIORAL CONTROL IN USING ISLAMIC BANKS IN INDONESIA Safitri, Rini; Wuryaningsih, Wuryaningsih; Amrullah, Abdul Malik Karim; Novianti, Khusnul Rofida
EL DINAR: Jurnal Keuangan dan Perbankan Syariah Vol 13, No 2 (2025): El Dinar
Publisher : Faculty of Economics Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/ed.v13i2.32413

Abstract

This study aims to examine the influence of Islamic financial literacy, attitude, subjective norms, and perceived behavioral control on the intention to use Islamic banks in Indonesia. Specifically, this study investigates the indirect effect of Islamic financial literacy on the intention to use Islamic banks through attitude, subjective norms, and perceived behavioral control. Data were obtained through a survey of 572 students from Islamic Higher Education Institutions in Indonesia and processed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings reveal that Islamic financial literacy significantly influences attitudes, subjective norms, and perceived behavioral control regarding Islamic banking services. Subsequently, these factors (attitude, subjective norm, and perceived behavioral control) were proven to be strong predictors of an individual's intention to use Islamic banks. These findings validate the Theory of Planned Behavior (TPB) in Islamic banking, showing that Islamic financial literacy is a key factor influencing TPB. This study highlights the importance of financial literacy education in increasing the adoption of Islamic banking services. By promoting Islamic financial literacy within university programs, future graduates will have a deeper understanding of Islamic banking principles (such as the prohibition of riba, risk-sharing, and asset-backed financing). This awareness will enhance the likelihood of choosing Islamic banking services and advocating them within society.
Co-Authors . Saminan A Halim Abdul Gani ABDUL GANI Abdul Malik Karim Amrullah Adlim Adlim Afdhal Sufahmi Afidh, Razief Perucha Fauzie Ahmad Husein Akhmad Mukhlis Akmal Muhni Amsir, Amsir Andre Parmonangan Panjaitan Andriyani, Miftakhul Janati Annisa Annisa Aprilia Dwi Ratnasari Ardian, Faril Asep Sayfulloh Astutik, Fuji Basir, Nurlida Bayu Ilham Pradana Bayu Ilham Pradana Ben Roy Do, Ben Roy Dewi Rokhmah DEWI SARTIKA Dodi Wirawan Irawanto Duana, Maiza Dwi Septiana Zulfa Elin Yusibani Elyatin, Leny Ema Zahra Firdaus Erlinda, Fenti Ernawati Ernawati Evendi evendi, evendi Evi Yufita Fadhli*, Zul Farras Cahya Puspitha Fasbir, Fasbir Fatma Zuhra Febriani Febriani Ferdiansyah, Achmad Feri Dwi Riyanto Fitri, Cut Nurul Fitriani Fitriani Guntur Kusuma Wardana Hafnati Rahmatan Hasrati Hassan, Mohd Khairul Azmi Humairoh, Riski Husna, Nuril Hussain, Amir ‘Aatieff Amir Ibnu Khaldun Ichwana Ichwana Ika Merdeka Wati Siregar Ikhwanul Muslim Ilfi Nur Diana Ilham Pradana, Bayu Imro’ah, Wulidatul Indah Khairani Indah Yuliana Irwandi Islamy, Fajrul Jenie Sundari Karlisa Priandana Karmel, Moehammad Ediyan Raza Khoirot, Umdatul Mahidin Mahidin MARDIANA Marvita, Yurda Marwan Marwan Masrurah, Zakia Melinda Melinda Metha Aprilia N.C Mina Rizky , Muharratul Miska, Layna Muhammad Aldi Saputra Muhammad Hasan Muhammad Irhamsyah Muhammad Syukri Muliyadi Muliyadi Mursal Mursal Muzakiah Nasution, Riski Humairoh Nihayatu Aslamatis Solekah Nila Hardi Nizammuddin Noer mijati Novianti, Khusnul Rofida Nur Malinda, Selfi NURLIANA NURLIANA Nurmalita . Nursaputri, Dinda Dwi Nurul Azmi, Nurul Nurul Fajri Saminan Paizah, Nurul Pulungan, Hasmiah Purwandy Hasibuan, Purwandy Putra, Zulfi Amalia Rahpita Windriani Raisah, Putri Ramadhan, Teuku Muhammad Hary Ramadhani, Evi Ramilah Erliani Rif'ah, Erwin Nur Riski Fadilah Rangkuti Rizawayani Rizawayani Sabrian Tri Anda Safrida S Salsabila Linnatunnisa Saminan Sapirin Sapirin Saputra, Ega Shalsabila, Izzatunnisa' Habiba Shalshabilla Putri Sharfina Sharfina Siti Helmyati SITI MAHMUDAH Siti Naimah Siti zakiah Sitti Asmi Sofia Sofia Sri Adelila Sari Suci Adelia Sudjatno, Sudjatno Suhendrayatna Suhendrayatna Syamsiar, Syamsiar Syarifah Raisa Tutifla, Alfi Sunny Ula, Sidratil Ulfi Kartika Oktaviana wahyuni wahyuni Wiqayatun Khazanah Wulan Noventi Wuryaningsih Wuryaningsih Yanti, Yulma Erma Yanti, Yusri Rahma Yunidar Zahran Jemi , Faris Zainuddin, Ahmad Anwar Zakia, Rizki Zul Fadhli, Zul Fadhli Zul Fadhli Zulfi Alfiansyah