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All Journal MEDIA KONSERVASI Jurnal Pengolahan Hasil Perikanan Indonesia Islam Futura Jurnal Ilmiah Peuradeun Qanun Medika - Medical Journal Faculty of Medicine Muhammadiyah Surabaya JMM (Jurnal Masyarakat Mandiri) PAUD Lectura: Jurnal Pendidikan Anak Usia Dini Jurnal Teknik Informatika UNIKA Santo Thomas JURNAL PENDIDIKAN TAMBUSAI JOURNAL OF SCIENCE AND SOCIAL RESEARCH JURNAL MATHEMATIC PAEDAGOGIC Journal of Humanities and Social Studies PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat M A T H L I N E : Jurnal Matematika dan Pendidikan Matematika Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial JURNAL PEMBELAJARAN DAN MATEMATIKA SIGMA (JPMS) Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Jounal of Education and Teaching (JET) Journal of Sharia Economics Jurnal Citra Pendidikan Jurnal Teknik Informatika Unika Santo Thomas (JTIUST) Jurnal Kiprah Pendidikan JURNAL CURERE Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Jurnal Citra Pendidikan Anak Indonesian Research Journal on Education SATUKATA: Jurnal Sains, Teknik, dan Studi Kemasyarakatan Innovative: Journal Of Social Science Research Sintaks: Jurnal Bahasa dan Sastra Indonesia Jurnal Pemberdayaan Nusantara Jurnal Pendidikan Profesi Guru Jurnal Pengabdian Nasional (JPN) Indonesia jle Prosiding Seminar Nasional Unimus International Journal of Islamic Economics (IJIE) Iqtishadia: Jurnal Ekonomi dan Perbankan Syariah Jurnal Wicara Desa Tarim : Jurnal Islamic Education Jurnal kiprah pendidikan Jurnal Citra Pendidikan
Nilam Sari
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Faktor Penentu Keputusan Pembelian Online pada E-Commerce Shopee di Era Pasca Pandemi COVID-19: Studi Empiris di Kota Banda Aceh Mufti, Muhammad Arif; Sari, Nilam; Zulhilmi, Muhammad
Journal of Law and Economics Vol. 3 No. 2 (2024): NOVEMBER 2024
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/jle.v3i2.220

Abstract

This study employs a quantitative approach, utilizing both primary and secondary data sources. The objective is to examine the influence of price, trust, and security on online purchasing decisions on Shopee e-commerce in the post-COVID-19 pandemic era. The population consists of residents of Banda Aceh City, with a sample of 100 respondents selected using the purposive sampling technique. Data analysis is conducted using multiple linear regression with the assistance of SPSS software. The findings indicate that the variables of price, trust, and security collectively have a positive and significant effect on purchasing decisions. Individually, each variable—price, trust, and security—also exerts a positive and significant influence on purchasing decisions.
Faktor Penentu Keputusan Pembelian Online pada E-Commerce Shopee di Era Pasca Pandemi COVID-19: Studi Empiris di Kota Banda Aceh Mufti, Muhammad Arif; Sari, Nilam; Zulhilmi, Muhammad
Journal of Law and Economics Vol. 3 No. 2 (2024): NOVEMBER 2024
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/jle.v3i2.220

Abstract

This study employs a quantitative approach, utilizing both primary and secondary data sources. The objective is to examine the influence of price, trust, and security on online purchasing decisions on Shopee e-commerce in the post-COVID-19 pandemic era. The population consists of residents of Banda Aceh City, with a sample of 100 respondents selected using the purposive sampling technique. Data analysis is conducted using multiple linear regression with the assistance of SPSS software. The findings indicate that the variables of price, trust, and security collectively have a positive and significant effect on purchasing decisions. Individually, each variable—price, trust, and security—also exerts a positive and significant influence on purchasing decisions.
Co-Authors Agustin, Melly Al-Aqsha, L. Moh. Riri Rivari Alawiyah, Fitri anim anim Anim Anim Apriyanto, Ade Arista, Sintha Wahyu As’ari, Hasim Atman, B. Eggy Tamara Azharsyah Ibrahim Azimah Dianah Budi Wiati, Catur Daliani, Muhammad Daliani, Muhammad Damanik, Nuriatik Dewi, Shanty Kartika Dian Armanto E Elvis Napitupulu Efrizal, Riky Erna Eti Sunarsih Fajrina, Putri Firdausi, Firna Nahwa Fitri Fitri Hafidhah Hafidhah Hasni Suciawati Helman Fachri Heryanto Heryanto Hidajat, Koerniawan Iba, Wa Ibrahimiyah, Nur Aisah Irma Handayani, Irma Irwanto, Andri Jauhari, M. Abim Julita , Julita Juniaty, Risnawaty Kamal Fachrurrozi Karmilasanti Karosekali, Eunice Khairun Nisa Khoirunnisa Khoirunnisa Maenarni, Lilis Mahpudin Mahpudin Manik, Patricia Roma Some Meutia, Rachmi Mira Yulianti, Mira Mufti, Muhammad Arif Muhammad Daliani MUHAMMAD SHOLEH Muhammad Yasir Yusuf Muhammad Zulhilmi Muksal Muksal Muzammil, Muzammil Nababan, Maxtulus Junedy Nabila, Firdiyatul Nabila, Siti Maulidiya Napitupulu, E.Elvis Nasution, Marnis Nihlatul Qudus Sukma Nirwana Nova Primadina Padang, Crasilia Yanti Peranginangin, Lorena PeranginAngin, Renita Br Permana, Dede Prastuti, Aulia Widya Pratini Lubis, Adinda Pratiwi Pratiwi, Dinda Ayu Purba, Leony Putra, M Jaya Adi Putri, Adelia Putri, Hairani Ananda Rahmatillah, Rahmatillah RAKIYAH, SITI Ramadhani, Vivi Rambe, Rinto Rasyd, Anwar RIKA KARTIKA rikky simanjuntak Rita Rita, Rita Rizqy, Irhas Safina, Nila Sahat Saragih Salsabila Nasution, Hanum Saputra Harianja, Andi Saragih, Delima Setyaningrum, Widia Sigit Hermawan Sitanggang, Perdamaian Siti Aisyah Siti Anisah Sitompul, Saima Sitorus, Andreas Sihar Marudut Sri Ambardini Sri Susanti Supariati Supriyadi Supriyadi Suriana Suriana Syaputra, Andi Tin Rustini, Tin Tobing, Renatal Halomoan Lumban Tridiana , Eldavita Vera Ompusunggu Wulandari, Indah Apriliana Sari Yaman, Khairul Yanuar Rahmadan Yasrah Dalimunthe, Rahmah Yelvi Levani Yulita Pujilestari