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All Journal Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Gondang: Jurnal Seni dan Budaya Pendas : Jurnah Ilmiah Pendidikan Dasar JURNAL PENDIDIKAN TAMBUSAI IKRA-ITH EKONOMIKA YUME : Journal of Management Ekonis : Jurnal Ekonomi dan Bisnis Jurnal Pendidikan Edutama Jurnal Review Pendidikan dan Pengajaran (JRPP) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Education and Teaching Learning Maslahah: Jurnal Pengabdian Masyarakat Jurnal Kependudukan Indonesia Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Edu Cendikia: Jurnal Ilmiah Kependidikan ALACRITY : Journal Of Education Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Multidisiplin Madani (MUDIMA) Outline Journal of Education Asia Pacific Journal of Management and Education Jurnal Penelitian Ekonomi Manajemen dan Bisnis Journal of Law, Education and Business Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Ilmiah Mahasiswa Ekonomi Syariah (JIMESHA) Jurnal Penelitian Pendidikan Indonesia Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Manajemen Bisnis Digital Terkini Jurnal Akuntansi Hukum dan Edukasi Jurnal Cendekia Ilmiah Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran
Dionisius Sihombing
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Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Strategi Peran Pemasaran dalam Meningkatkan Penjualan: Studi Kasus RM Bunda di Kota Medan Yanri Girsang; Amelisa Sipayung; Putri Gabryela; Dionisius Sihombing; Fadli Agus Triansyah
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 3 No. 4 (2025): Desember: Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v3i4.2301

Abstract

This study aims to analyze the operational strategies, promotional practices, and implementation of business ethics at the small and medium enterprise (SME) Warung Makan (RM) Bunda in Medan City. The research employs a case study approach with a qualitative-descriptive method. Primary data were collected through semi-structured interviews with the owner, employees, and selected customers using purposive sampling, complemented by participatory observation and document analysis such as sales records, simple financial reports, and promotional materials. Data were analyzed through inductive and deductive coding processes to identify key themes, including understanding of business ethics, implementation of marketing strategies, the impact of these strategies on customer loyalty and brand image, as well as challenges faced in business management. The validity of findings was strengthened through data source triangulation and member checks with key informants. The results indicate that the marketing and promotional strategies implemented have positively influenced the improvement of the business image and customer loyalty, although the SME still faces limitations in resources and market competition challenges. These findings provide important implications for the development of sustainable business strategies for SMEs in the culinary sector.
Digital Marketing untuk Penguatan Penjualan UMKM Putra Armawan; Glorysha Simbolon; Kholillah Azahra Barus; Raka Ayub Pratama; Dionisius Sihombing; Fadli Agus Triansyah
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 3 No. 4 (2025): Desember: Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v3i4.2303

Abstract

The development of digital technology has brought significant changes to marketing strategies, including in the Micro, Small, and Medium Enterprises (MSME) sector. This study aims to design a digital marketing strategy that can increase sales at Lontong Bang Haji MSMEs in Medan City. The research method uses a case study approach with data collection through interviews, observation, and documentation. Data analysis was conducted using descriptive qualitative methods to describe the marketing practices implemented and the effectiveness of the digital media used. The results of the study show that the use of social media, particularly Instagram and WhatsApp Business, is the most effective strategy for expanding market reach, increasing interaction with consumers, and building brand awareness. The main challenges faced include time constraints, technical knowledge limitations, and digital promotion budgets. However, the integration of offline and online promotions has proven to enhance the competitiveness of SMEs. Thus, a simple yet consistent digital marketing strategy can serve as a practical solution for SMEs to expand their market and drive sales growth.
Pengelolaan dan Kepemimpinan Sekolah Katolik: Studi pada Sekolah-sekolah di KAM: Catholic School Management and Leadership: A Study of Schools in KAM Dionisius Sihombing; Parno Sumanro Mahulae; Muammar Rinaldi
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 4 No. 03 (2024): Research Articles, December 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/educendikia.v4i03.5134

Abstract

This study aims to explore and analyze the management and leadership in Catholic schools under the auspices of the Archdiocese of Medan (KAM). Using a quantitative descriptive approach, this study collected data from 280 respondents consisting of principals, teachers, and administrative staff in various Catholic schools in the KAM area. The assessment was carried out based on key standards that include the ability of school administrators to make decisions, the quality of leadership in realizing the school's mission and vision, and relations with Church authorities. The results showed that the majority of respondents felt that Catholic schools in KAM had generally met the standards of good leadership and management. As many as 34.9% of respondents considered that school administrators were able to make effective decisions, and 36.7% stated that school leadership had succeeded in implementing the school's mission and vision. However, several areas needed improvement, such as relations with Church authorities, where 40.8% of respondents felt that this relationship was inadequate. This study highlights the strengths and weaknesses in the management and leadership of Catholic schools in KAM. With continuous improvement in these aspects, these schools can continue to make positive contributions to quality education and student character development in North Sumatra.
PENGARUH MINAT BELAJAR DAN PEMANFAATAN TEKNOLOGI TERHADAP HASIL BELAJAR SISWA KELAS X JURUSAN BISNIS DARING PEMASARAN DI SMK NEGERI 6 MEDAN T.A 2024/2025 Grace Rimenda Bibra; Dionisius Sihombing
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025 Terbit
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.37476

Abstract

This study aims to determine the effect of learning interest and technology utilization on the learning outcomes of class X students majoring in Online Business Marketing at SMK Negeri 6 Medan. The population in this study was 63 students. The sampling technique was carried out using a total sampling technique, so that the entire study population was used as a research sample, namely 63 students. Data collection instruments used were observation, questionnaires, and documentation. The data analysis technique used in this study was multiple linear regression analysis with hypothesis testing, namely Partial Test (T-Test), Simultaneous Test (F-Test), and Coefficient of Determination (R2). Based on the analysis that has been done, it was obtained that the results of learning interest have a positive and significant effect on learning outcomes, where the t-value was 6.153 with a significance of 0.000 <0.005. The variable of technology utilization also has a positive and significant effect on student learning outcomes where the t-value was 8.307 with a significance value of 0.000 <0.005. Simultaneously, the variables of learning interest and technology utilization significantly influenced learning outcomes, with an F-test value of 69.279 and a significance value of 0.000 < 0.005, indicating that the hypothesis is accepted.
Analisis Dampak Kebijakan Harga Minyak Goreng terhadap Manajemen Persediaan Pada PT Indofood Sukses Makmur Tbk Sihombing, Dionisius; Ritonga, Marito; Fahira, Diana; Fathia, Raissa; Adella, Reghina; Amelia, Rika; Putrida, Tantri
Jurnal Pendidikan Tambusai Vol. 10 No. 1 (2026)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i1.37218

Abstract

Penelitian ini bertujuan untuk menganalisis dampak kebijakan harga minyak goreng terhadap manajemen persediaan pada perusahaan produsen pangan, khususnya pada PT Indofood Sukses Makmur Tbk. Kasus kelangkaan minyak goreng yang terjadi di Indonesia pada tahun 2022 menjadi fenomena penting yang menunjukkan adanya ketidakseimbangan antara kebijakan harga, biaya produksi, serta sistem distribusi produk. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus melalui analisis literatur yang bersumber dari buku manajemen operasi, jurnal ilmiah, laporan penelitian, serta artikel berita yang relevan. Hasil analisis menunjukkan bahwa kebijakan harga eceran tertinggi (HET) minyak goreng memberikan pengaruh terhadap sistem pengendalian persediaan dan distribusi produk pada perusahaan produsen. Dalam kondisi tersebut, perusahaan perlu menyesuaikan strategi produksi, distribusi, serta tingkat persediaan agar tetap mampu menjaga kelancaran operasional dan memenuhi permintaan pasar. Selain itu, pengelolaan persediaan yang efektif, termasuk penerapan safety stock dan integrasi rantai pasok, menjadi faktor penting dalam menjaga stabilitas pasokan produk di pasar. Oleh karena itu, manajemen persediaan yang adaptif sangat diperlukan agar perusahaan mampu menghadapi perubahan kebijakan ekonomi serta dinamika pasar.
ANALISIS STRATEGI MANAJEMEN OPERASIONAL PADA UMKM KULINER: STUDI KASUS AYAM PENYET RAFFA DI MEDAN Cut Nasiva Danil; Alya Ridha Nasution; Chelsy Nainggolan; Clara Pratama; Dionisius Sihombing; Marito Ritonga
Ekonis: Jurnal Ekonomi dan Bisnis Vol 28, No 1 (2026): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/ekonis.v28i1.9001

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector play a vital role in the Indonesian economy, yet they face challenges of competition and limited resources. This study aims to analyze operational management strategies at Ayam Penyet Raffa MSME in Medan and identify the operational problems encountered. Using a qualitative approach with a case study method, data were collected through in-depth interviews with the business owner, direct observation, and documentation. The findings revealed five main problems: a "sold out close" policy without reserve stock, lack of standardization in chili sauce measurements leading to taste inconsistency, no menu innovation for seven years, less ergonomic facility layout with the production area close to customers, and suboptimal use of social media for promotion. This study concludes that improving operational management through the implementation of SOPs, product innovation, better inventory management, facility rearrangement, and optimizing digital promotion can enhance operational efficiency and competitiveness of culinary MSMEs.Keywords— Operational Management, Culinary MSMEs, Quality Control, Facility Layout, Digital Marketing
Positive Mindset Workshop to Increase Work Motivation of Teachers and Education Personnel Sabriyanti Roose; Rosmala Dewi; Dionisius Sihombing; Yuniarto Mudjisusatyo; Arif Rahman; Aman Simamare-mare; Isli Iriani Indiah Pane
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 2 (2025): July 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i2.3968

Abstract

This study aims to develop a positive mindset workshop aligned with the work motivation needs of teachers and education personnel, describe its implementation, and analyze its effectiveness. The research employed a Research and Development (RD) approach using the ADDIE model, which consists of five phases: Analysis, Design, Development, Implementation, and Evaluation. The participants included 30 teachers and education staff from various schools in North Aceh. The workshop was designed to foster a growth-oriented mindset, self-awareness, and intrinsic motivation among participants through interactive sessions, reflective practices, and collaborative learning. To assess the effectiveness of the workshop, pretest and posttest scores on work motivation were analyzed using the Wilcoxon signed-rank test. The average motivation score increased from 52.43 in the pre-test to 54.27 in the post-test, with an average increase of +1.83 points. Although the increase appears numerically to be moderate, statistical tests show significant significance. Yielded a p-value = 0.00001016 ( 0.05), which means there is a significant difference between the results before and after the training. Thus, training has been proven to have a positive impact on increasing participants' work motivation.
Studi Komparatif Desain Tata Letak Fasilitas pada Ritel Lokal: Perbandingan Jimart dan Maju Bersama Navira Vianda; Kelvin Klementin; Nopita Andiny; Anggi Siva Kagita; Dionisius Sihombing; Marito Ritonga
Jurnal Akuntansi Hukum dan Edukasi Vol. 3 No. 1 (2026): Mei 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jahe.v3i1.8209

Abstract

Tata letak ritel adalah salah satu elemen kunci dalam manajemen bisnis ritel karena berdampak pada kenyamanan pelanggan dan efisiensi operasional toko. Pelanggan dapat menemukan barang yang mereka butuhkan dengan lebih mudah dan memiliki pengalaman belanja yang lebih nyaman ketika produk diatur dan dikategorikan secara sistematis. Penelitian ini bertujuan untuk membandingkan penerapan tata letak di Jimart dan Maju Bersama. Metodologi penelitian yang digunakan adalah pendekatan kualitatif deskriptif menggunakan studi literatur dan observasi lapangan. Hasil penelitian menunjukkan kedua swalayan tersebut sebagian besar menggunakan pengelompokan produk berdasarkan kategori untuk memudahkan pelanggan menemukan barang. Namun demikian, masih ada beberapa masalah dengan cara produk-produk tersebut diatur. Penempatan barang-barang hadiah di bagian lorong supermarket Maju Bersama dapat menghambat arus pelanggan. Sebaliknya, penempatan barang-barang minuman dekat dengan sampo dan deterjen di supermarket Jimart tidak sesuai dengan prinsip penataan produk yang baik. Secara keseluruhan kedua toko ritel tersebut telah menerapkan dasar-dasar tata letak ritel, tetapi masih diperlukan beberapa perbaikan untuk pengembangan agar tata letak toko lebih ideal untuk meningkatkan kenyamanan konsumen dan mendorong efektivitas operasional. Untuk mendukung perbaikan tata letak tersebut disarankan penggunaan metode Systematic Layout Planning (SLP) guna merancang organisasi ruang, pengelompokan produk, dan aliran pergerakan pelanggan dengan cara yang lebih teratur dan efisien.
Kontribusi Inovasi Bisnis dalam Meningkatkan Repeat Order: Studi Kasus Nelzz Juice MMTC Kota Medan Kennedi Turnip; Anabel Yocelyn Ariella Sianturi; Hawila Manik; Jhensi Echa Flora Hutasoit; Dionisius Sihombing; Fadli Agus Triansyah
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 1 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i1.2298

Abstract

This study aims to analyze the contribution of business innovation in increasing repeat orders in micro, small, and medium enterprises (MSMEs), with a case study on Nelzz Juice operating in MMTC, Medan City. The research employs a qualitative case study approach, combining in-depth interviews with the owner and staff, direct observation of business operations, and documentation analysis related to business strategies and sales data. The findings indicate that the innovations implemented by Nelzz Juice cover several aspects, namely product innovation, service innovation, and digital marketing strategy innovation. Product innovation is carried out through the selection of fresh and high-quality ingredients, the development of creative menu variations tailored to consumer preferences, and appealing product presentation. Service innovation is reflected in the improvement of service quality, faster order processing, and enhanced friendliness and interaction with customers. Meanwhile, digital marketing innovation has proven effective in expanding consumer reach, increasing engagement, and promoting customer loyalty. The study confirms that the consistent and sustainable application of innovation not only enhances customer satisfaction but also directly contributes to an increase in repeat order frequency. Therefore, business innovation can be considered a key strategy for MSMEs to face market competition, maintain business sustainability, and support sustainable economic growth.
Co-Authors , Miftah El Fikri Adella, Reghina Aditya, Fahmi Akhlan Naufan Asri Alya Ridha Nasution Aman Simamare-mare Amelia, Rika Amelisa Sipayung Anabel Yocelyn Ariella Sianturi Analia, Grestin Andhita Dean Vega Andini Rahayu Putri Angela Priska Anggi Siva Kagita Annisa Putri Hairani Ardana, Amelia Arif Pratama Putra Nst Arif Rahman Arisandi Amanda Siregar Armayanti, Nelly Asmin Aulia, Yurida Aurick Mathias Danarya Purba Azmi Azmi Berkat Obed Sion Gultom Boimin Sirait Cahyani, Regita Chelsy Nainggolan Chintia, Ayu Cindy Amellia Putri Clara Citra Sinaga Clara Pratama Cut Nasiva Danil Dimas Sakti Dimas Saragih Dina Lestari Dodi Pramana Elga Gresia Br. Surbakti Elprina Sihotang Emi Angelina Sinambela Ester Carolina Simanihuruk Fadli Agus Triansyah Fadly Agus Triansyah Fahira, Diana Fathia, Raissa Febry Tarigan Fitri Morina Tobing Fonataba, Putri Waiwini Gerald Nick Emmanuel Gladis Novita Malau Glorysha Simbolon Grace Rimenda Bibra Gracia Octaviani Hutagalung Hannes Inmanuel Sinaga Harahap, Aditya Marwan Haryadi - Hasibuan, Keni Mayori Hawarul Ain Nisrina Hawila Manik Henny Grace Enjel N. Waruwu Hottua Samosir Hutauruk, Nadya Stefania Imelda Juniarti Munthe Isli Iriani Indiah Pane, Isli Iriani Jane Olivia Theresia Jelitha Betsyeba Jhensi Echa Flora Hutasoit Jhon Veriyanto Siregar Johan Paulo Negos Sinaga Jonatan Basrianto Jones Wahyu Simamora Joseph Raja Sihite Jusmanromualdiharion Sinaga Juwita Novitasari Simorangkir Kelauri, Suastiana Anja Kelvin Klementin Kennedi Turnip Kevin Pradipta Sitepu Kezia Simbolon Kholillah Azahra Barus Kisno Kisno Kisno Kristian Ronaldo Tampubolon Lionanda Maretcha Marpaung Luhut Manurung Luna Maya Sitepu M. Fikrie Fachrian Lubis Malau, Stephen Manalu, Tressia Anjelina Mangido Nainggolan Manurung, Yosevina Gracia Marito Ritonga Marito Ritonga Maya Duita Saragih Mela Novita Rizki Melissa Angelina Multi Silalahi MHD. Haiqal Wijaya Mishul Jayana Muammar Rinaldi Muhammad Rifansyah Muhammad Zaky Muzakki Ahmad Ath Thoriq Nainggolan, Elizon Navira Vianda Nesa Einge Regina Br. Tarigan Nesmada Putri Manulang Nico Ebenezer Ginting Nisa Artia Nababan Nopita Andiny Novita Yanti Sari Aritonang Ondo Apostel Purba Osberth Sinaga Pandiangan, Gita Tri Novel Parno Sumanro Mahulae Pasaribu, Ronauli Pastor Daniel Erwin Manullang Pebiola Silalahi Putra Ananda Sinaga Putra Armawan Putri Gabryela Putri, Wulan Erdianti Putriani, Silvia Putrida, Tantri Rahma, Zulaika Raka Ayub Pratama Raysa Putri Nabila Hasibuan Refisi Ainjerimen Telaumbanua Rifqi Fauzi Risya Nabila Fitri Ritonga, Marito Rivana Deva Siahaan Rodeo Dongoran Rosana Vanessa Girsang Rosinta Joito Siregar Rosmala Dewi Sabriyanti Roose Sahira, Siti Salman Munthe Salsa Zuhriana Nasution Salsabila Mawaddah Damanik Samosir, Ruth Valentina Santa Oktavia Turnip Senin Apdi Serep Jeremiah Tampubolon Shidiq Fathanah Sianturi, Patricia Wanda Silvia A.P. Sigalingging Simalango, Nora Florentina Sinaga, Sri Rahayu Sinaga, Windah Frawyta Lestary Sirait, Albert Pauli Sirait, Boimin Siti Fauziah Sitindaon, Thiovani Natalia Sitorus, Samuel Indra Situmorang, Romasi Irmawati Suhendri, Ahmad Tamara Meilita Marpaung Tampubolon, Melparia Tobing, Fitri Morina Triannanda Siahaan Trizthan Irfan Hermawan Tsaqifa Aziza Siregar Wiko Prayoga Wintasya Manullang Wudda, Afifa Rahma Yanri Girsang Yazid, Muhammad Umai Yohanna Dwi Simaremare Yosi Simbolon Yuniarto Mudjisusatyo Zaki Amirzah Saragih Zulfri, Andika