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Journal : International Journal of Business, Law, and Education

Analysis of the Influence of Transformational Leadership on Organizational Citizenship Behavior of Professional and Non-Professional Staff in Hospitals Efendi, Efendi; Siregar, Liper; Nainggolan, Anju Bherna D.; Sherly, Sherly; Sudirman, Acai
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.913

Abstract

This study aims to analyze the effect of transformational leadership on organizational citizenship behavior (OCB) in professional and non-professional staff in hospitals in North Sumatra. The research method uses a quantitative approach by distributing questionnaires to professional and non-professional staff working in several hospitals in North Sumatra. Data analysis was carried out using the regression method to see the significance of the effect of transformational leadership on OCB in both groups of respondents. The number of samples used was 190 respondents, as determined by the convenience sampling method. The study's results confirmed that transformational leadership positively and significantly affects organizational citizenship behavior. The results of this study are expected to contribute to hospital management in designing effective leadership strategies to encourage increased OCB. The right transformational leadership style can increase workforce engagement and overall hospital performance.
THE INFLUENCE OF SOCIAL CAPITAL AND INNOVATION CAPABILITY ON CREATIVE INDUSTRY BUSINESS PERFORMANCE Halim, Fitria; Kusuma, Rr. Chusnu Syarifa Diah; Sherly, Sherly; Loist, Christine; Sudirman, Acai
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.267

Abstract

The rapid development of information technology in creative industry businesses forces business people to optimize social capital and innovation capability well. This is what underlies the development of the creative industry so that it can optimize all its resources, especially in the aspects of social capital and innovation capability. This research aims to analyze the influence of social capital and innovation capability on creative industry business performance. Data analysis confirms that social capital and innovation capability significantly affect business performance. The conclusions of this research inform creative industry business players so that they can develop a culture of innovation throughout the organization, encourage employees to share ideas, provide sufficient support and resources, and adopt a flexible and adaptive management approach to be internationally competitive. Through this research, it is hoped that it can provide a fundamental contribution in supporting information regarding strategic steps in optimizing the resources owned by every creative industry business actor, both in terms of social capital and innovation capability in marketing activities.
The Influence of Experiential Marketing and Integrated Marketing Communications on Visitor Loyalty Butarbutar, Novita; Sherly, Sherly; Sinaga, Onita Sari; Doloksaribu, Winda Sri Astuti; Sudirman, Acai
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.283

Abstract

In responding to various tourism problems and competition between industries, as well as increasing the spirit of creativity in entrepreneurship in Indonesia, a special marketing strategy is needed in the tourism sector. In the context of tourism in the Lake Toba tourist area, several factors, such as experiential marketing and integrated marketing communication, can influence visitor loyalty. The main aim of this research is to analyze the influence of experiential marketing and integrated marketing communications on visitor loyalty in the Lake Toba tourist area. This research uses a literature and field research design with a causal associative approach with 130 respondents. The results of the data analysis confirm that there is a positive and significant influence between experiential marketing and integrated marketing communications on visitor loyalty. The conclusions of this research inform tourism actors in the Lake Toba area to utilize technology such as augmented reality (AR) or mobile applications to provide interactive experiences to visitors. Integrate technology to make it easier to access information and activities around Lake Toba. In addition, involving local communities in the planning and implementation of experiential marketing can create authentic tourist experiences. Through in-depth experiential marketing and good integration between various communication channels, Lake Toba can build a strong image and attract visitors to experience its beauty and uniqueness.
Co-Authors Abd. Rasyid Syamsuri Acai Sudirman Ahmaddien, Iskandar Aldri Frinaldi Andik Yulianto Andy Wijaya Ang, Joanne Angga Syahputra Arief Wibisono Lubis Aritonang, Oka Augustinah, fedianty Azharita, Ristianti Berlien, Richard Berwinto, Berwinto Br Gurusinga, Latersia Br Simanungkalit, Helen Renata Bunarto, Angelina Butarbutar, Marisi Butarbutar, Novita Cahyanti, Dewi Calen, Calen Candra, Vivi Christabel, Valencia Christine Loist Christy Theodora Chusnu Syarifa Diah Kusuma Claudia, Jelsy Cynthia Theodora Darwin Lie Delima Sitanggang, Delima Desi Arisandi Desiana, Lusy Desnita Dewi Hasanah Dharma, Edy Diana Frederica Doloksaribu, Winda Sri Astuti Edastami, Mayangsari Edelyn, Edelyn Edy Dharma Efendi Efendi Eka Daryanto, Eka Emy Yuliantini Endang Ruswanti Erbin Chandra Fauzi. R, Wirdan Fianty, Melissa Indah Fitri Handayani Fitria Halim Fransisca, Yuniati Ganovia, Paulus Garvin, Garvin H. Nelson Doloksaribu Hasibuan, Thezar Fiqih Hidayat Hendi, Hendi Hendrick Sasimtan Putra Herman Januarti, Indri Jevina, Windy Joanne, Joanne Joceslyn, Joceslyn Jonata, Arverdi Julyanthry, Julyanthry Junaidi, Yulian Karimah, Khairunnisaa Nurul Kartubi Kartubi Kastanya, Lidia Kevin Indajang Khote, Yasmine Kinski, Amelia Kisno Kisno Kisno - Lee, Lesley Peterson Lenny Dermawan Sembiring Lim Muk Sen, Raymond Lim, Louis Lim, Viona Lora Ekana Nainggolan Lubis, Fajar Rezeki Ananda M. Hurmaini Malay, Kheisya Evrina Mardiana, Desy Marlina Sihombing, Humiras Betty Martin, Cicelly Aurelia Marto Silalahi Marudut Mulia Siregar, Victor Melda Veby Ristella Munthe Mentari, Dini Miratul Haya, Miratul Monica Mawarni Monika, Monika Muhammad Arbi Nainggolan, Anju Bherna D. Panggabean, Esther Praja Anggriany Pinassang, Jeanny Laurens Prawira, M. Yudha Purba, Arifin Tua Purba, Novia Purba, Novia Sri Parindu Qian, Violyn Rasmulia Sembiring Regina, Agatha Riesvi, Aufiar Rinaldo, Rinaldo Rizka Ismayanti Robert Tua Siregar Roland Fran Vernando Ropiko ropiko Rosma Simangunsong Safira, Safira Saragih, Laila Putriani Saragih, Normalina Sembiring, Ulung Siallagan, Dolly Miduk Sihombing, Humiras Betty Marlina Silitonga, Njuah Moenda Sari Sim, Michelle Sinaga, Marince Sinaga, Onita Sari Sinaga, Reza Sanjaya Sinurat, Bloner Siregar, Liper Siregar, Victor Marudut Mulia Siringo-Ringo , Eko Deswin Miechaels Siringo-Ringo, Eko Deswin Miechaels Sisca Sisca, Sisca Siska Yasa Putri, Elfia Sitanggang, Anita Situmeang, Vera Ningsi Sofiyan Stefany, Evaline styawan, jody Sugara, Heru Sumaryanto Sumaryanto, Sumaryanto Suraya, Elly Syawal Gultom Tannuary, Arwin Tengku Riza Zarzani N Tju, Meriana Tony Tony Tri Antini, Tri Tuti Indriyani Vanikaramoy, Vanikaramoy Victor Saputera Harefa Victor Victor Wakhyuni, Emi Wirdan Fauzi Rahman Wulan Audia Yunianto, Andi Eka Yuris Danilwan Zega, Kasih Lestari