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All Journal SOROT: Jurnal Ilmu-ilmu Sosial JIP (Jurnal Industri dan Perkotaan) JEJAK JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Agregat: Jurnal Ekonomi dan Bisnis Owner : Riset dan Jurnal Akuntansi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) SULTANIST: Jurnal Manajemen dan Keuangan Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Maker: Jurnal Manajemen FINANCIAL : JURNAL AKUNTANSI JURNAL MUTIARA AKUNTANSI Valid Jurnal Ilmiah PERSPEKTIF JAS (Jurnal Agri Sains) International Journal Of Science, Technology & Management (IJSTM) International Journal of Business, Law, and Education International Journal of Community Service GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Strategic: Journal of Management Sciences Jurnal Agrilink : Kajian Agribisnis dan Rumpun Ilmu Sosiologi Pertanian (Edisi Elektronik) Proceeding of The International Conference on Economics and Business International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Governance Risk Management Compliance and Sustainability Innovative: Journal Of Social Science Research Journal of Economics, Entrepreneurship, Management Business and Accounting Mount Hope Global Economic Journal Glow: Jurnal Pengabdian Kepada Masyarakat Economic: Journal Economic and Business Jurnal Ilmiah Accusi E-JURNAL AKUNTANSI Proceeding of The International Conference on Management, Entrepreneurship, and Business Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI
Robert Tua Siregar
Program Studi Magister Manajemen, Fakultas Ekonomi, Universitas Prima Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Neuroscience Public Health Social Sciences Transportation Other

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Social Presence Vs. Scarcity: Which Drives Generation Z Purchase Intention More in Live Streaming Commerce? Evidence From an Emerging Market Perspective Esther Praja Anggriany Panggabean; Yusniar Lubis; Robert Tua Siregar
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 3 No. 1 (2026): Proceeding of the International Conference on Management, Entrepreneurship, and
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v3i1.385

Abstract

This study intends to examine the influence of Social Presence and Scarcity on Purchase Intention of Generation Z in the context of live streaming commerce in Medan City. The strategy employed is quantitative with an explanatory design, employing data from 130 respondents who were picked by a purposive sample technique. Data analysis was performed using Structural Equation Modeling based on Partial Least Squares (PLS-SEM). The results reveal that Social Presence has a positive and significant effect on Purchase Intention, which means that social interaction, host presence, and community involvement in live streaming might improve customer purchase intention. Furthermore, Scarcity has a positive and significant effect, although its contribution is lower than Social Presence, demonstrating that scarcity pressure and time restrictions are still relevant stimuli to influence purchase decisions. At the same time, the two variables can explain 56.5% of the variation in Purchase Intention, hence the research model has moderate to strong predictive ability. This research highlights the significance of the Stimulus-Organism-Response (SOR) theory in the context of social commerce and for Generation Z, who are extremely responsive to real-time digital interactions. These findings have substantial implications for digital firms to create more effective live streaming commerce strategies based on social experiences.
The Influence of Financial Literacy and Business Inclusion on Business Performance Yenni Sofiana Tambunan; Ibnu Hajar; Robert Tua Siregar
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 3 No. 1 (2026): Proceeding of the International Conference on Management, Entrepreneurship, and
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v3i1.386

Abstract

This study aims to analyze the influence of financial literacy, financial technology (fintech), and financial inclusion on the sustainability of micro, small, and medium enterprises (MSMEs) with business performance as a mediating variable. A quantitative approach with an explanatory design was applied in this research, where primary data were collected through the distribution of structured questionnaires to MSME owners in Medan City, selected using a purposive sampling method. Data analysis was conducted using Partial Least Squares-Based Structural Equation Modeling (PLS-SEM). The structural model testing results indicate that financial literacy, fintech, and financial inclusion have positive and significant effects on business performance, and business performance is proven to be the most powerful predictor in determining long-term business sustainability. The mediation analysis also shows that business performance is only partly responsible for the link between financial literacy and financial inclusion and business sustainability. At the same time, business performance completely mediates the effect of fintech on business sustainability. This finding underscores that the adoption of fintech technology does not automatically guarantee the immediate survival of MSMEs; rather, it must first be translated into operational efficiency and increased daily business profitability. The primary recommendation for fostering a resilient and sustainable MSME sector is to strengthen internal financial management capacity and expand access to the digital financial ecosystem.
Implementation of Work-Life Balance and Work Stress for Job Satisfaction During the Covid-19 Pandemic Marisi Butarbutar; Abdi Kurnia Lubis; Robert Tua Siregar; Supitriyani Supitriyani
Journal of Governance Risk Management Compliance and Sustainability Vol. 2 No. 2 (2022): October Volume
Publisher : Center for Risk Management & Sustainability and RSF Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (711.725 KB) | DOI: 10.31098/jgrcs.v2i2.1111

Abstract

In order to maximize work-life balance, minimize work stress, and utilize teachers as human resources, flexible work arrangements must be implemented. It is intended that the adoption of online learning platforms will lessen stress and boost job satisfaction by requiring teachers to practice work-life balance and flexible scheduling. But in practice, a lot of teachers do not even feel satisfied in their positions. This study aims to examine the relationship between work-life balance, stress at work, and job satisfaction as well as the impact of these factors on job satisfaction. This study focuses on the 168 State High School Civil Servants Teachers in Pematang Siantar City who received their certifications using a proportional random sample technique and normality-based data analysis. The SPSS Statistic version 20 program was used to run the test. The findings demonstrated that the answers met the criteria for job satisfaction, work-life balance, and work stress. The analysis of the correlation coefficient produced strong and favorable results. The results of the hypothesis testing revealed that, during the COVID 19 pandemic, Senior High School Teachers in Pematang Siantar City's work-life balance and work stress have a favorable and significant impact on job satisfaction.
Strategies for developing competitive advantage to increase customer satisfaction in the logistics business in Indonesia Mhd Ramadhan; Efendi Efendi; Robert Tua Siregar; Randika Saragih; Agus Siswanto
Economic: Journal Economic and Business Vol. 5 No. 2 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i2.1573

Abstract

This study aims to analyze competitive advantage development strategies to improve customer satisfaction in the logistics business in Indonesia. Increasingly fierce competition demands logistics companies to be able to create superior value through service quality and customer value. This study uses a quantitative approach with a survey method of logistics service users, with data collection through an online questionnaire. The variables studied include service quality, customer value, competitive advantage, and customer satisfaction. Data analysis was conducted using the Structural Equation Modeling (SEM) method to test the relationship between variables. The results show that service quality and customer value have a positive and significant effect on competitive advantage. In addition, service quality, customer value, and competitive advantage also have a positive and significant effect on customer satisfaction. These findings indicate that improving service quality and creating customer value can effectively enhance a company's competitive advantage. A strong competitive advantage will impact on increasing customer satisfaction with the services received. Therefore, logistics companies need to continue to develop strategies that focus on improving service quality and customer value to maintain competitiveness and increase customer satisfaction sustainably.
Developing a Business Model for Beginner Entrepreneurs for “Simalungun Maju” Robert Tua Siregar; Lora Ekana Nainggolan; Nana Triapnita Nainggolan; Djuli Sjafei Purba; Elfina O.P. Damanik; Junifer Siregar
International Journal Of Community Service Vol. 5 No. 3 (2025): August 2025 (Indonesia - Rusia - Malaysia)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v5i3.833

Abstract

In the era of globalization and rapidly changing technology, the role of entrepreneurship is increasingly important to create innovation, create jobs, develop infrastructure, and improve people's welfare. In the Indonesian economy, entrepreneurship can be one of the answers to encourage economic growth. This is because the economy of the Republic of Indonesia is now in the shadow of weakening purchasing power, which is influenced by rising interest rates and high inflation. For this reason, by continuing to increase entrepreneurship through the right policies and a conducive business environment, it is hoped that employment will be more wide-open, increase people's income and ultimately contribute to public consumption, thereby promoting sustainable and inclusive economic growth in Indonesia. This is the basis for community service activities in the form of business model development training for beginner entrepreneurs to be carried out. Located in three different sub-districts in Simalungun Regency, namely Bandar, Bosar Maligas and Bandar Masilam Districts, with the target of getting participants who will later be included in the advanced fostered members.
Strategy For Choosing A College To Continue Further Studies For Students In Batubara Regency Sri Sulistyawati; Bhakti Alamsyah; Sofiyan Sofiyan; Robert Tua Siregar; Iwan Setyawan
International Journal Of Community Service Vol. 5 No. 2 (2025): May 2025 (Indonesia - Malaysia - Timor-Leste)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v5i2.854

Abstract

College is a more complex gateway and focuses on a particular field of expertise. Therefore, it is only right that in finding a college there are many measuring indicators, depending on the priorities of each individual. Although education is not only obtained in the classroom, the way to explore students' potential needs to be done because the world of work which is a phase of life that actually depends on what they currently have. The Community Service that we carried out in Batubara Regency in collaboration with the Regional Education Office Branch V of Batubara Regency, the event "Socialization of Strategies for Choosing a College to Continue Further Studies for Students in Batubara Regency" went well and there was a very high-quality two-way interaction from the interaction it was revealed that this socialization event provided information and guidance to students so that they could make the right decision about the college they wanted to enter In the event, students and principals got an overview and additional insight that college or higher education is a further stage after completing high school (SMA) or equivalent. In college, a person will gain deeper knowledge and understanding about the field of interest. However, there are still many of us who do not understand the importance of college. The methods used in this activity are lectures, discussions, and questions and answers about problems related to the Socialization of Strategies for Choosing a College to Continue Further Studies for Students in Batubara Regency. In this socialization event, participants held discussions and listened to socialization lectures that were packaged in the form of power point slide sheets and videos so that they could understand and comprehend the Strategy for Choosing a College to Continue Further Studies for Students. This is planned to be carried out continuously for this stage will be carried out within 1 year.
Business Planning Training For Msme In Ujung Padang and Bosar Maligas Districts Robert Tua Siregar; Darwin Lie; Sofiyan Matondang; Lora Ekana Nainggolan
International Journal Of Community Service Vol. 5 No. 4 (2025): November 2025 ( Indonesia - Thailand - Malaysia - Timor Leste - Philippines )
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v5i4.945

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in regional economic growth because they are the largest absorbers of labor and a significant contributor to GDP. However, many MSME actors are still constrained by the lack of knowledge in business planning and management. In Ujung Padang and Bosar Maligas Districts, the potential of MSMEs is quite high in the culinary, trade, and handicraft sectors. The observation results show that most MSMEs are still operating traditionally without a clear business plan, thus hindering business development, access to financing, and competitiveness. To answer these problems, the service team held a "Business Planning Training for MSME Actors" to improve understanding and skills in preparing an applicable business plan. This training is expected to be able to encourage the development of MSME businesses in a more targeted and sustainable manner.
SKILL DEVELOPMENT TRAINING FOR MSME ACTORS IN BANDAR AND BANDAR MASILAM DISTRICT, SIMALUNGUN REGENCY Sofiyan; Lora Ekana Nainggolan; Nana Triapnita Nainggolan; Darwin Lie; Robert Tua Siregar
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 3 (2025): November 2025 - February 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19479570

Abstract

Skills and digital training for MSME actors is a strategic effort to improve competence in the use of digital technology to strengthen and develop businesses. The activity, which lasted for three days, from Monday, Dec 15, 2025 to Wednesday, Dec 17, 2025, aimed to equip participants with practical skills in the fields of digital marketing, financial management, and operational efficiency. The material includes the use of social media, digital systems, and marketing techniques according to market trends, so that it is expected to be able to increase the competitiveness, effectiveness, and sustainability of MSMEs in the midst of the challenges of globalization and digital transformation.
CROSS-COUNTRY MANGROVE CONSERVATION: SYNERGY OF PUI MANGROVE USU AND PUI UNPRI SPATIAL DEVELOPMENT IN THE 3RD SUMMER COURSE IN LANGKAT Robert Tua Siregar; Ira Modifa; Puji Syukran; Despaleri Perangin-Angin
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 3 (2025): November 2025 - February 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19479892

Abstract

Mangrove ecosystems have a crucial role as coastal fortresses as well as supporting the ecological and economic balance of the community. As a tangible manifestation of the implementation of the Tri Dharma of Higher Education, the Center for Excellence in Science and Technology (PUI) of the University of North Sumatra in synergy with Universitas Prima Indonesia held a 3rd Summer Course with the theme "International Community Service for Conservation and Mangrove Ecosystem Service". This international community service activity was held on September 6-7, 2025 in the Mangrove Forest of Beras Basah Village, Lalat Regency. The programme involves multidisciplinary and cross-border collaboration, bringing together experts and students from renowned global institutions, including Dilliman College, Chulalongkorn University (Thailand), Universiti Sultan Zainal Abidin (Malaysia), as well as the National Research and Innovation Agency (BRIN). PUI Bina Ruang UNPRI also actively participates in conducting in-depth observations on the correlation between the preservation of mangroves and the spatial layout of human life in coastal areas. Through a participatory and educational approach, this activity not only aims to accelerate environment-based national development, but also formulate innovative solutions in maintaining mangrove ecosystem services for global sustainability.
PENETRATING THE GLOBAL MARKET: EMPOWERING SALAK COMMODITY MSMES THROUGH STRENGTHENING REGULATION AND BUSINESS OPERATIONAL EFFICIENCY Sri Sulistyawati; Robert Tua Siregar; Sofiyan; Masdalena; Togar Timoteus Gultom; Iwan Setyawan
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 6 No. 2 (2026): July-October 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22255977

Abstract

Training to strengthen regulatory understanding and empowerment for MSME actors is a strategic effort to improve competence in the use of digital technology to strengthen and develop businesses. The activity, which lasted for three days, starting from Sunday, June 14, 2026 to Tuesday, June 16, 2026, aimed to equip participants with practical skills in the fields of regulation, planning management, financial management, food processing, hygiene and sanitation and operational efficiency. The material includes an understanding of regulations, business systems, healthy hygiene processing of products and export-scale business techniques according to market trends, so that it is expected to be able to increase the competitiveness, effectiveness, and sustainability of MSMEs in the midst of the challenges of globalization and digital transformation.
Co-Authors Abdi Kurnia Lubis Acai Sudirman Ady Inrawan Agus Siswanto Asnawati Awang Firdaos Badaruddin & Humaizi Badaruddin & Humaizi Bhakti Alamsyah Butarbutar, Marisi Butarbutar, Novita Calen Caniago, Chandra Christin Natalia Sianipar Christina Novalita Simanjuntak Christine Loist Cut Fitri Rostina Damanik, Ronald Damanik, Tiara Sastika Darwin Lie Darwin Lie Debi Eka Putri Delima Asyanti Simanjuntak Despaleri Perangin-angin Dharma, Edy Dina Rosmaneliana Djuli Sjafei Purba Djuli Sjafei Purba Edward, Yusuf Ronny Efendi Efendi Efendi Efendi Efendi Efendi Efendi, Efendi Elfina O.P. Damanik Elfina Okto Posmaida Damanik Elisabeth Simatupang Elly Romy Elly Romy Elly Susanti Elly Susanti Erbin Chandra Ernest Grace Esther Praja Anggriany Panggabean Fadilah Syam Rangkuti Fitria Halim Ganovia, Paulus Hasibuan, Muhammad Aldiansyah Hengki Mangiring Parulian Simarmata Hery Pandapotan Silitonga Hery Pandapotan Silitonga hery silitonga Ibnu Hajar Immanuel Fernando Hosea Manurung Ira Modifa Ira Modifa Iwan Setyawan Juan Anastasia Putri Julyanthry, Julyanthry Junaidi, Koko Junifer Siregar Karin Putri Azura Pulungan Kartini harahap Kevin Indajang Khairunnisah Lubis Kurnia Lubis, Abdi Lenny Dermawan Sembiring Loist Abdi Putra Lora Ekana Nainggolan Lora Ekana Nainggolan Lora Ekana Nainggolan Manurung, Eriyanti Agustina Marintan Saragih Martin Martin Masdalena Matondang, Sofiyan Mhd Ramadhan Nainggolan, Christine Dewi Nana Triapnita Nainggolan nasution, myrna pratiwi Olympic Olympic Pakpahan, Grace Endang Pandapotan Silitonga, Hery Pantas, Hendrick Paulus Ganovia Puji Syukran Pulungan, Karin Putri Azura Purba, Melfrianti Romauli Ramadhan Ramadhan Randika Saragih Richard Berlien Riskyani Romy, Elly Rostina, Cut Fitri Rudi Salam Sinaga Ruth Tridianty Sianipar Salim Aktar Saprida, Saprida Sekali, Abednego Suranta Karo Sherly sherly sherly Sianipar, Ruth Tridianti Sianipar, Ruth Tridiyanti Silitonga, Hery Pandapotan Simanjuntak, Delima Asyanti Simatupang, Sudung Sinaga, Tri Eva Maria Sisca Sisca Sisca Sisca, Sisca Sofiyan Sofiyan Matondang Sofiyan Sofiyan Sofiyan Sofiyan Sofiyan Sofiyan Sri Martina Sri Sulistyawati Sri Sulistyawati styawan, jody Suci Fadhila Supitriyani Supitriyani Supitriyani, Supitriyani Syaifuddin Syaifuddin Syaifuddin Syaifuddin Tambunan, Yenni Sofiana Theodorus, Gabriella Franly Tina Novianti Sitanggang Toga Sehat Sihite Togar Timoteus Gultom Toni, Nagian Vitri Tarigan Vivi Wahana Wahana, Vivi Yansen Siahaan Yunior, Khomeiny Yusniar Lubis