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Slamet Riyadi
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Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Social Sciences Transportation Other

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Journal : INTERDISIPLIN: Journal of Qualitative and Quantitative Research

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The Influence Of Green Marketing Environmental Awareness And Purchasing Interest On Decisions To Purchase Aqua Gallon Drinking Water In The City Of Yogyakarta Slamet Riyadi; Rinaldi
INTERDISIPLIN: Journal of Qualitative and Quantitative Research Vol. 1 No. 4 (2024)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interdisiplin.v1i4.55

Abstract

This research aims to determine the influence of green marketing, environmental awareness, and purchasing interest on the decision to purchase aqua gallon bottled drinking water in the city of Yogyakarta. The analysis test tool used is SmartPLS V.4 with the SEM (Structural Equation Modeling) analysis method. With the results, namely: 1. Green marketing (X1) has no influence on purchasing decisions regarding (Y). This is proven by the results of the p value 0.164 > 0.05, the t statistical significance value 1,390 < 1.96 (5%). 2. Environmental awareness (X2) has no influence on purchasing decisions regarding (Y). This is proven by the results of the p value 0.519 > 0.05, the t statistical significance value 0.645 < 1.96 (5%), which means that the environmental awareness variable (X2) does not have a positive effect on purchasing decisions (Y). 3. Purchase interest (X3) has a positive influence on purchasing decisions regarding (Y). This is proven by the results of the p value 0.000 < 0.05, the t statistical significance value 5,413 > 1.96 (5%).
Co-Authors Abdel Aty, Ahmed Abdul Halik Abdul Karim Abdurrahman Afif Achamd Zakaria Ade Hasan Santoso Adolf Asih Supriyanto Afzeri Afzeri Agung Nugroho Agung Pangestu Ahmad Jaeni Al Azhar Al Kautsar Amin Amelia Dwi Lestari Amru Abdul Wadud Anandio Triartomo Angelica Cristy Gloria Anggi Antoni, Rizka Arbonas Lubis Asep Sapsudin Aulia Rizki Alda Awlya Hamlatul Arsy BACHTIAR SYAIFUL BACHRI Bagus Riyanto Beauty Anggraheny Ikawanty Bramastia Cahya Trismawan Chintya Anggun Lestari Cindy Chintya Aristarini Dadang Setiyono Danyl Mallisza Deni Kurnia Dewirman Prima Putra Dia Ayu Ningtyas Dian Eriana Nur Hidayah Dian Erliyani Djuma’iyah Dwi Aprilariadi Eddy Yunus Edi Sulistio Budi Ekwan Setyo Utomo Ella Dwi Cahyani Erlinda Dwi Puspitasari Esti Sumirat Falah Ramadhan Fattah Alisyahputra Harahap Fausta Ari Barata Fausta Ari Brata Fian Triadi Gatot Setyono Giandra Oliver Hadisantoso, Feri Siswoyo Hadma Yuliani Hapijah Hasibuan, Muhammad Syarif Muda Hasugian, Dirja Hendra Sudrajat Hendri Setiawan Heni Elia Wati Hindami, Moh Argy Hariran Ida Aju Brahma Ratih Ika Devy Pramudiana Ima Widiyanah Imam Muis H Ines Heidiani Ikasari Iswandi Iswandi Iswandi Jian Haerani Junia Vitaloka, Viola Karina Sekar Rachmadanti Khairul Anhar Leo Anggar Prasetyo Lily Budinurani Lubis, Arbonas Luthfi Angger Ramdhani M. Fatchurahman M. Yogi Riyantama Isjoni Maharani Syabila JR mallisza, Ade Setia Wati mallisza, Danyl Mallisza mallisza, M. Iqbal mallisza, Muhammad Afdil mallisza, Retno Aprilla Hardi mallisza, Robi Arianto mallisza, Viola Aysiah Margarita Maramis, Margarita Maria Yovita R Pandin Maria Yovita R. Pandin Maulana Abdillah Meor Muhammad Afif Aiman Abu Bakar Mochamad Bagus Setiyawan Moh Farhan Mahendra Mohammad Sihab Ridwan Muh. Furqon Hidayatullah Muhajirah Binti Jamaluddin Muhamad Priyo Budi Purnomo Muhammad Madjid Wicaksono Muhammad Ramadhan Muhammad Za’imul Haq Muharom Mukhnizar , Muknizar Mulyanto Nugroho Nadine Ramadhanty Nala Hikmatul Machmudah Nanda Pinandita Nasy`an Taufiq Al Ghifari Naufal Dzakwan Hilmy Nazili Nazili Ninik Septyani NOVITA WULANDARI Nur Adilah Nur Adilah Nur Ahmad Fadillah Nuradilah Nurhayat Rokhmat Wijaya Nurul Fauziah Ali Nurul Hikmah Kartini Nur’aini, Dika Ong Andre Wahyu Riyanto, Ong Andre Wahyu Pramudya Audrey Prienycha Islamey Prewati, Puri Handayani Sura Putri Adeyola, Aisyah Rahmadi Reinaldi Teguh Setyawan Restian Gigih Sejati Rifal Efendi Rifdah Indriani Rinaldi Rinaldi Rinawati, Liya Rizal Maulana Rizki Apriansyah rosma rosma Rosyid Ridlo Al-Hakim Sabrina Camila Octavia Sahid Anabah Sariah Sendie Yuliarto Margen Sephia Sephia Setiawan, Antonius Darma Sigit Pratama Siti Aisyah Sri Roekminiati Stephanie Pereira Sumiati Sunu Dias Widhi Kurniadi Surya Syafiqoh Arroji Suryaningrat Suwardi Suwardi Suwardi Suwardi Syahri Ramadona Taufiq Agus Supriyanto Tazkiyatun Nisa W. Indrajit Widiyatmoko, Widiyatmoko Widyawanti Wati, Nuraifah Yanuar Zulardiansyah Arief Zahra Zahra Zuffy Aslam Zulham Effendi