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Slamet Riyadi
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Journal : INTERDISIPLIN: Journal of Qualitative and Quantitative Research

 1 
The Influence Of Green Marketing Environmental Awareness And Purchasing Interest On Decisions To Purchase Aqua Gallon Drinking Water In The City Of Yogyakarta Slamet Riyadi; Rinaldi
INTERDISIPLIN: Journal of Qualitative and Quantitative Research Vol. 1 No. 4 (2024)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interdisiplin.v1i4.55

Abstract

This research aims to determine the influence of green marketing, environmental awareness, and purchasing interest on the decision to purchase aqua gallon bottled drinking water in the city of Yogyakarta. The analysis test tool used is SmartPLS V.4 with the SEM (Structural Equation Modeling) analysis method. With the results, namely: 1. Green marketing (X1) has no influence on purchasing decisions regarding (Y). This is proven by the results of the p value 0.164 > 0.05, the t statistical significance value 1,390 < 1.96 (5%). 2. Environmental awareness (X2) has no influence on purchasing decisions regarding (Y). This is proven by the results of the p value 0.519 > 0.05, the t statistical significance value 0.645 < 1.96 (5%), which means that the environmental awareness variable (X2) does not have a positive effect on purchasing decisions (Y). 3. Purchase interest (X3) has a positive influence on purchasing decisions regarding (Y). This is proven by the results of the p value 0.000 < 0.05, the t statistical significance value 5,413 > 1.96 (5%).
Co-Authors . Widardo Abdel Aty, Ahmed Abdul Halik Abdul Karim Abdurrahman Afif Abednego Ozora Achamd Zakaria Achmad Faizal Dwi Bagas Ferdiansyah Adolf Asih Supriyanto Adolf Asih Supriyanto Afzeri Afzeri Agung Nugroho Agung Pangestu Agustini Tripena Ahmad Farid Ahmad Jaeni Ahmad Mustaqim Al Azhar Al Kautsar Amin Amelia Dwi Lestari Amru Abdul Wadud Ana Bina Sari Anandio Triartomo ANDRI ASTUTI Andri Iryawan Anggi Antoni, Rizka Anyan Arbonas Lubis Ari Wardayani Arif Suryawan Armadyah Amborowati Arno Wiranata Asroni Asroni Aulia Rizki Alda BACHTIAR SYAIFUL BACHRI Bagus Riyanto Bambang Soedijono Wiraatmadja Beauty Anggraheny Ikawanty Belli Wahyuni Bramastia Cahya Trismawan Cherryl Martha Christina Anggreani Winoto Chika Permana Chintya Anggun Lestari Cindy Chintya Aristarini Dadang Setiyono Danyl Mallisza Dendy Raharjo Deni Kurnia Dewirman Prima Putra Dia Ayu Ningtyas Dian Eriana Nur Hidayah Didi Surya Permana Dina Mayadiana Suwarma Djuma’iyah Dwi Antoro Dwi Aprilariadi Dyah Vierdiana Edi Sulistio Budi Egtheastraqita Chithivema Ekklesia Nauly Ekwan Setyo Utomo Elisabeth Puteri Ella Dwi Cahyani Endang Listyaningsih S Endang Sahir Erik Rahmatun Akbar Erlinda Dwi Puspitasari Esti Sumirat Eva Susanti Falah Ramadhan Fattah Alisyahputra Harahap Fausta Ari Barata Fian Triadi Fitra Mulia Jaya Fitra Mulia Jaya Gatot Setyono Giandra Oliver Gugun Gundara Hadisantoso, Feri Siswoyo Hadma Yuliani Haerani Hafidz Nur Ichwan Hapijah Harnisah Harnisah Hasibuan, Muhammad Syarif Muda Hasna Salsabila Hasugian, Dirja Heigy Mutiha Putri Hendra Sudrajat Hendri Setiawan Heni Elia Wati Hilda Emeraldo A.A Hindami, Moh Argy Hariran I Made Wahyu S.P Ibrahim . Ida Aju Brahma Ratih Ika Devy Pramudiana Ima Widiyanah Imam Muis H Ines Heidiani Ikasari Irawan Iswandi Iswandi Iswanti Kartina Janizal, Janizal Jasiyah, Rabiyatul Jayawarsa, A.A. Ketut Jeanne Fransisca Jennifer Eve Jian Haerani Junia Vitaloka, Viola Karina Sekar Rachmadanti Khairul Anhar Khairul Anuar Mohd. Nayan Lelono Diyah Setiyowati Leo Anggar Prasetyo Leonardus Heru P. Lily Budinurani Lubis, Arbonas Luthfi Angger Ramdhani M. Fatchurahman M. Naufal Irfandi M. Syaiful Hudan M. Yogi Riyantama Isjoni Maharani Syabila JR mallisza, Ade Setia Wati mallisza, Danyl Mallisza mallisza, M. Iqbal mallisza, Muhammad Afdil mallisza, Retno Aprilla Hardi mallisza, Robi Arianto mallisza, Viola Aysiah Margarita Maramis, Margarita Margiyono Suyitno Maria Yovita R Pandin Maria Yovita R. Pandin Maulana Abdillah Maya Ida Kusuma Meor Muhammad Afif Aiman Abu Bakar Miftahul Ifan, Muhamad Mochamad Bagus Setiyawan Moh Farhan Mahendra Mohammad Sihab Ridwan Mohd. Marzuki Mustafa Muchlis Achsan Udji Sofro Muchtar Husnibes Muh. Syafril Sunusi Muhajirah Binti Jamaluddin Muhamad Ahsanu Muhamad Priyo Budi Purnomo Muhammad Furqon Hidayatullah Muhammad Madjid Wicaksono Muhammad Ramadhan Muhammad Za’imul Haq Muharom Mukhnizar , Muknizar Mulyanto Nugroho Mustaqim . Mustasyfa Thabib Kariadi Mustasyfa Thabib Kariadi Nadine Ramadhanty Nala Hikmatul Machmudah Nanda Pinandita Nasy`an Taufiq Al Ghifari Nathania Boenni Naufal Dzakwan Hilmy Nazili Nazili Niken Larasati Ninik Septyani NOVITA WULANDARI Nur Adilah Nur Adilah Nur'aini Nuradilah Nurhayat Rokhmat Wijaya Nurul Fauziah Ali NURUL HIKMAH Nurul Hikmah Kartini Nur’aini, Dika Ong Andre Wahyu Riyanto, Ong Andre Wahyu Permana, Muki Satya Prewati, Puri Handayani Sura Putri Adeyola, Aisyah Rahma Fitriyani Raja Amelia Putriana Reinaldi Teguh Setyawan Restian Gigih Sejati Rifal Efendi Rifdah Indriani Rinaldi Rinaldi Rinovian R Rio Darmawan Risnawati Risnawati Riyan Heriyanto Rizki Apriansyah Rnanda Agustin Rochim Suratman Rosalia Sri Hidayati rosma rosma Rosyid Ridlo Al-Hakim Rr Vita Aprilina Prastiti Safran Efendi Pasaribu Samuji Sariah Selamet Hidayat Sendie Yuliarto Margen Sephia Sephia Setiawan, Antonius Darma Setiawan, Asep S Sigit Pratama Siswadi Siswadi siswadi siswadi siswadi Siti Aisyah Sri Roekminiati Stephanie Pereira Sukadi . Sukron Ahmad Sulaminingsih Sumiati Sumo Saputro Surya Syafiqoh Arroji Suryaningrat Sutini Sutini Suwardi Suwardi Suwardi Suwardi Syahri Ramadona Taufiq Agus Supriyanto Tazkiyatun Nisa Triyani Triyani Tugas Tri Wahyono Tuti Susilowati W. Indrajit Wahyu Nugroho Wahyuniar Widiyatmoko, Widiyatmoko Widya Ernisti Widyawanti Wati, Nuraifah Wiharesi Putri Winny Novietta K Naibaho Yanuar Zulardiansyah Arief Yoseph Indrayanto Yuni Priskila Ginting Zahra Zahra Zaizala Akbar Zuffy Aslam Zulham Effendi