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Analisa Faktor Eksternal dan Perencanaan Pemasaran PT Nuno Care Post Partum Depression Pusat Perawatan Pasca Melahirkan Hariani Widyastuti; Dimas Angga Negoro; Unggul Kustiawan; Mohamad Reza Hilmy
Sehat Rakyat: Jurnal Kesehatan Masyarakat Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/sehatrakyat.v5i1.5021

Abstract

Globally, 1 in 8 mothers experience postpartum depression (PPD). In Indonesia, many postpartum mothers face various psychological conditions, such as postpartum stress, extreme fatigue, emotional disturbances, severe anxiety, loss of bonding with their baby, and changes in their lifestyle. This study aims to analyze in depth the external factors that influence the marketing planning of PT Nuno Care, a postpartum care center that focuses on postpartum depression management. A qualitative descriptive approach is used to understand the conditions and dynamics of the external environment that influence the company's marketing strategy. Data were collected through literature studies, interviews with management, and market observations aimed at capturing various aspects such as market conditions, industry competition, government regulations, and technological advances that continue to develop. This study emphasizes the importance of adaptation and responsiveness to changes in the external environment so that marketing strategies can be aligned with market needs and preferences. The results of the study indicate that marketing success is highly dependent on the company's ability to anticipate and utilize opportunities and overcome external threats. The recommendations provided aim to assist management in formulating and implementing effective, innovative, and sustainable marketing strategies to enhance competitiveness and support PT Nuno Care's long-term growth. Marketing strategies should be directed at increasing brand awareness regarding the importance of postpartum care services, optimizing digital marketing targeting new mothers and families as decision-makers, and strengthening partnerships with hospitals, maternity clinics, and healthcare professionals as primary referral sources.
Peran Mediasi Kepercayaan Pasien Pada Pengaruh Perilaku Relasional dan Integritas Agen Asuransi Terhadap Utilitasi Layanan Rumah Sakit Kelas B Jakarta Chooky Novalino; Muhammad Fachruddin Arrozi Adhikara; Mohamad Reza Hilmy
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 4 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i4.7891

Abstract

Pemanfaatan layanan rumah sakit pada pasien asuransi kesehatan komersial tidak hanya ditentukan oleh kebutuhan klinis, tetapi juga oleh kualitas interaksi dengan agen asuransi. Penelitian ini bertujuan menganalisis pengaruh perilaku relasional dan integritas agen asuransi terhadap utilisasi layanan rumah sakit melalui kepercayaan pasien pada pasien asuransi kesehatan komersial di Rumah Sakit Kelas B Jakarta. Penelitian menggunakan desain kuantitatif survei dengan pengumpulan data melalui kuesioner pada pasien yang memanfaatkan layanan dalam 12 bulan terakhir. Variabel perilaku relasional, integritas agen, kepercayaan pasien, dan utilisasi layanan (rawat jalan, rawat inap, IGD) dianalisis menggunakan Structural Equation Modeling. Hasil analisis menunjukkan bahwa perilaku relasional dan integritas agen berpengaruh signifikan terhadap kepercayaan pasien. Kepercayaan pasien juga berpengaruh signifikan terhadap utilisasi layanan rumah sakit serta memediasi pengaruh perilaku relasional dan integritas agen terhadap utilisasi. Temuan ini menegaskan bahwa penguatan perilaku relasional dan integritas agen penting untuk membangun kepercayaan dan mendukung utilisasi layanan yang lebih konsisten pada segmen asuransi komersial.
Inequality of Thought (IOT) on HIV-Aids and LGBT Through Social Media: A Case Study Gen Z in JPC Foundation Erlina Puspitaloka Mahadewi; Mohamad Reza Hilmy; Puspita Chairun Nisa; Ario Pamungkas; Suryari Purnama; Mehmet Ozays; Sundring Pantja Djati
International Journal of Health and Pharmaceutical (IJHP) Vol. 5 No. 1 (2025): February 2025
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijhp.v5i1.401

Abstract

The study focused on the purpose of finding out the effect and covering the views and acceptance of LGBT. Jakarta Indonesia is beginning to be seen clearly, especially the large amount of LGBT content both on television stations and on social media at home and abroad. This is very worrying because shows that LGBT is a risk factor for sexually transmitted infections (STIs) including HIV/AIDS. Unsafe sex, drugs, and many sexual partners, make LGBT people more susceptible to STIs. This study aims to determine the description of knowledge about STIs and attitudes towards the LGBT phenomenon in society, especially among young Gen Z people who still have the impact of inequality of thinking in social media. This study is a qualitative descriptive study conducted from October to December 2024. Data collection used a google form questionnaire. The sample consisted of 75 respondents who were members of the community fostered by the "Jakarta Plus Center (JPC)" Foundation. The sampling technique used was purposive sampling. The data is presented in a frequency table. The results of this study showed that most respondents had good general knowledge about STIs but lacked in more specific knowledge questions in medicine. The acceptance and views of the community in this community towards the LGBT phenomenon are quite low. People in the community consider LGBT to have a negative impact on life, although respondents agree that the human rights of LGBT people as humans must still be protected and respected, as they see on social media.
The Effect of Smart Hospital Implementation on Operational Efficiency and Physiotherapy Patient Satisfaction: A Literature Review Mohamad Reza Hilmy; Erlina Puspitaloka Mahadewi; Fera Gusmi Nurba; Alika Shameela
Glosains: Jurnal Sains Global Indonesia Vol. 7 No. 2 (2026): Glosains: Jurnal Sains Global Indonesia
Publisher : Sekolah Tinggi Agama Islam Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59784/glosains.v7i2.724

Abstract

Background: Digital transformation has been crucial to the evolution of healthcare organizations, with most hospitals in Asia having launched smart hospital initiatives to enhance service quality and operational efficiency. However, a significant gap remains, as there is still no established model demonstrating that smart hospital implementation contributes to operational efficiency and patient satisfaction, as described above. Objective: This study aims to examine the implementation of affordable smart hospitals, operational efficiency, and patient satisfaction related to physiotherapy as a healthcare service highly dependent on direct contact and intensive physical therapy sessions. Methods: We performed a systematic literature review (SLR) in accordance with the PRISMA protocol, including articles published between 2020 and 2026. A total of 25 articles were included in the synthesis through narrative analysis, and themes were identified across the literature. Results: Smart hospitals, in combination with hospital information systems, electronic medical records, and telemedicine, have been found to improve operational efficiency. This improvement leads to faster service processes, higher levels of accuracy in data entry by medical professionals, better resource optimization, and ultimately greater patient satisfaction due to reduced waiting times and improved quality of service interactions. Conclusion: Computing technology is a promising mechanism for maintaining process standards across all forms of operational performance, particularly in the domain of patient-centered care services primarily represented in physiotherapy settings. This study supports the use of such technologies to enhance patient comfort and operational robustness.
The Influence of Complaint Response Quality, Hospital Image, and Per-ceived Value on Referral Intention Christian Mayumi Semeru; Rina Anindita; Mohamad Reza Hilmy
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 3 No. 2 (2026): May: Green Inflation: International Journal of Management and Strategic Busines
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v3i2.724

Abstract

Patient referral intention is an important indicator of hospital sustainability and competitiveness. This study aimed to analyze the influence of complaint response quality, hospital image, and perceived value on referral intention at a Type C public hospital in Jakarta. A quantitative cross-sectional design was employed using a survey of patients who had received healthcare services at the hospital. Data were collected through structured questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM).The results showed that complaint response quality had a significant positive effect on both hospital image and perceived value. Patients who perceived complaint handling as responsive, fair, and effective tended to develop a more favorable image of the hospital and higher perceived value. Furthermore, hospital image and perceived value significantly influenced referral intention. Among the variables examined, hospital image demonstrated the strongest effect on patients’ willingness to revisit and recommend the hospital to others. The findings also indicated that perceived value partially mediated the relationship between complaint response quality and referral intention.These results suggest that improving complaint management, strengthening a positive hospital image, and enhancing patient value perceptions are essential strategies for increasing referral intention. Hospital managers should prioritize responsive complaint handling and continuous service quality improvement to build patient trust and loyalty. This study contributes to healthcare management literature by providing empirical evidence on factors affecting referral intention in public hospital services.
Co-Authors Agusdini Banun Ahmad Riyadi Siregar Alika Shameela Andry Andry ANDRY, ANDRY Aprilita Rina Yanti Ario Pamungkas Arman Harahap Arnastya Iswara Sanantagraha Arrozie, Muhammad Fachruddin Ayu Larasati Chooky Novalino Christian Mayumi Semeru David Estrada Dihin Septyanto Dimas Angga Negoro Dimas Angga Negoro Dwi Putranto, Rahmat Eko Wibowo Endang Ruswanti Erlina Puspitaloka Mahadewi Erry Yudhya Mulyani Eva Khodijah Fachmi Tamzil Fanie Nur Indriani Feggy Ekatama Anggela Fera Gusmi Nurba Frizky Ramadhan Ganjar Nugraha Harahap, Arman Hariani Widyastuti Herda Febtri Ranti Heryana, Ade Heskiano Heskiano Indra Theodorus Intan Silviana Mustikawati Iswara Sanantagraha, Arnastya Kalam Tukiman Kustiawan, Unggul Kusumapradja, Rokiah Mahadewi, Erlina Puspitaloka Mandala Putra, Juniawan Maratis, Jerry Mehmet Ozays MF. Arrozi Adhikara Monalisa, Irine Mulyo Wiharto Nandi Saputra Ningsi, Iin Widya Nofierni, Nofierni Novika Dwi Anggraini Nurmawaty, Dwi Nurul Hakiki Panigoro, Erwin Pranata, Yudha Puspita Chairun Nisa Putranto, Rahmat Dwi Putri Batenia RESPATI, RUSVI Rina Anindita Rini Handayani sandra dewi Saptaningsih, Agusdini Banun Saptari, Dhany Setiawan, Ichwan Seto, Samudro Shameela , Alika Shameela, Alika Silviana Mustikawati, Intan Siswati Siswati Situmorang, Indah Mestika Slanga, Pocut Sukardi Sukardi Sundring Pantja Djati Suryari Purnama Suryari Purnama Syahmirza Indra Lesmana Tantri Yanuar Rahmat Syah Tukiman, Kalam Wahidi, Kemala Rita Wahyuni Dian Purwati WARIS, CANTIKA DINI Widanthi, Ida Ayu Ketut Yanuar Ramadhan yudha pranata Zairil, Zairil