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Pengaruh Gaya Hidup Terhadap Peningkatan Gaya Konsumtif di Kalangan Generasi Z Kota Solo Dea Ananda; R.Taufiq Nur Muftiyanto; Agus Suyatno
Jurnal Strategi Bisnis Teknologi Vol. 2 No. 1 (2025): Februari : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v1i3.286

Abstract

A wasteful lifestyle makes it difficult for a person to limit excessive or unnecessary spending, this lifestyle leads to excessive spending. According to the Surakarta Book, Solo City has a population in 2023 of around 526,870 people, while Generation Z, which is the focus of this research, has an age range of 15-24, totaling 81,524 people consisting of 41,584 men and 40,040 women. This research uses quantitative data with the number of samples in this study is 100. All data and information for this study were collected from primary sources through questionnaires or questionnaires. Lifestyle has a significant effect on consumptive style with the t test results showing t count of 6,851 with a significant 0.000. It is known that the t value of the variable count is greater than the t table 1.98472 and the significance is less than 0.05. Based on these results, Lifestyle has a positive effect on Consumptive Style.
The Influence of Employee Competence on Employee Performance at PT. XYZ Farini Limbong; Esti Dwi Rahmawati; Agus Suyatno
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 5 No. 4 (2026): AUGUST
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v5i4.2372

Abstract

In the face of increasingly dynamic business competition, companies need employees who possess the necessary skills to carry out their duties and responsibilities effectively. At PT. XYZ, improving employee performance is crucial to supporting the achievement of the organisation’s objectives; consequently, employee skills are one of the key aspects that require attention. The objective of this investigation is to examine the effect of Employee Competence on Employee Performance at PT. XYZ. As a critical determinant of productivity and operational effectiveness, Employee Competence assumes particular importance in today’s competitive business landscape. A quantitative survey design was adopted, with questionnaires administered to 98 employees selected through purposive sampling. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM‑PLS) via SmartPLS 4.0. The findings confirm that Employee Competence exerts a positive and statistically significant influence on Employee Performance, reflected in an original sample value of 0.528, a t‑statistic of 7.873, and a p‑value of 0.000. An Adjusted R‑square of 0.635 indicates that Employee Competence accounts for 63.5% of the variance in Employee Performance. The study recommends that the organization consistently invest in competency‑building initiatives, including training, skill enhancement, and knowledge development, to foster optimal performance outcomes.
Pengaruh Literasi Keuangan Dan Pengetahuan Investasi Terhadap Minat Investasi Di Pasar Modal Alpian Winarso Aji; Agus Suyatno; Khabib Alia Akhmad
Jurnal Bisnis Manajemen dan Akuntansi (BISMAK) Vol. 4 No. 2 (2024): Vol 4 No 2 Tahun 2024
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/bjtf3369

Abstract

Investasi sedang menjadi tren yang menonjol di masyarakat, oleh karena itu Kasus penipuan atau investasi ilegal melalui internet belakangan ini semakin marak terjadi, mahasiswa dapat menjadi salah satu korban apabila tidak memiliki pengetahuan investasi yang memadai, literasi keuangan yang cukup, serta pengelolaan keuangan yang baik. Penelitian ini bertujuan untuk menentukan pengaruh literasi keuangan dan pengetahuan investasi tentang minat investasi mahasiswa di pasar modal. Metode penelitian yang digunakan adalah kuantitatif deskriptif dengan analisis regresi linier berganda. Hasil dari penelitian ini menemukan bahwa literasi keuangan dan pengetahuan investasi memiliki pengaruh positif dan signifikan terhadap minat investasi implikasi penelitian ini untuk rekomendasi kebijakan pihak terkait, edukasi keuangan dan pengembangan produk keuangan.
PENGARUH KUALITAS PRODUK, HARGA DAN DIGITAL MARKETING TERHADAP MINAT BELI KONSUMEN PADA KAYU MEBEL Ririn Wahyuningsih; Agus Suyatno; Indra Hastuti
Jurnal Bisnis Manajemen dan Akuntansi (BISMAK) Vol. 5 No. 01 (2025): Vol 5 No 1 Tahun 2025
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/bismak.v5i01.3102

Abstract

In the era of globalization, manufacturing companies operating in the furniture industry promise business opportunities and challenges for companies. With the era of globalization, product markets will expand and on the other hand, this situation will give rise to increasingly fierce competition in industry. In order for this goal to be achieved, every company must strive to produce quality products that customers want and provide affordable prices. Thus, every company must be able to understand the company's survival as an organization to try to meet customer needs and desires. This research aims to determine the influence of product quality, price and digital marketing on consumer buying interest at the ud babe narwan boyolali wood furniture company. the population in this study were buyers of wooden furniture products from UD. Babe Narwan Boyolali. The sample taken was 100 respondents using a purposive sampling technique through a questionnaire distributed via Google Forms and filled in by consumers. Testing the hypothesis through the (partial) t test obtained the result that the product quality variable had a positive and significant effect on consumer buying interest as evidenced by a significance value of 0.000 <0.05. The price variable has a positive and significant effect on consumer buying interest as evidenced by a significance value of 0.008 < 0.05. The digital marketing variable has a positive and significant influence on consumer buying interest as evidenced by a significance value of 0.003 <0.05. The results of the F Test (Simultaneous) in this research obtained a calculated F value of 34.446.
Co-Authors A. Ary Setyawan Abu Prabowo Adam Sasando Adil Sulistyo, Hestuningtyas Agus Santoso, Aris Prio Aini, Febyanti Nur Aji, Nagasa Waka Akbar Widya Pratama Alpian Winarso Aji Alya Ayu Patricia, Bellinda Ananda Nur Wahit Anis Wiji Lestari Antin Okfitasari, Antin Aprilia Eka Lativa Aristin, Checilia Ayuningtias Putri Arum, Rosita Sekar Asdi Asdi Aslichah, Aslichah Azizi, Muhammad Azzahra Salsa Nabila Bunga Anggelina Putri Cahyaningrum, Adinda Carolina Ety Widjayanti Cholifatu Rohmah Chotidjah Suhatmi, Erna Citra Arta, Deddy Novie Dadang Heri Kusuma Darwan Tanady Dea Ananda Deftia Kusuma Nur Oktaviana Nur Oktaviana Dewi Mayang Sari Dinda Saraswati Dwi Nurani Prasetyawati Erna Chotidjah Suhatmi Ernawati Ernawati Esti Dwi Rahmawati Faizah, Erna Nur Farini Limbong Fatimah Malini Lubis Gunaningrat, Rayhan Haq, Adam Munirul Hasanudin Hasanudin Herdiyanti Heriswanto Imam Sucipto Indra Hastuti Indra Hastuti, Indra Indra Krishernawan Intan Oktaviani Irma Hakim Irwanda Ardhi Wijaya Jati Wahyono Agustinus Jayanto, Imam Karina Sukardi Karyono Karyono KHABIB ALIA AKHMAD Klemens Mere Krishernawan, Indra Kusumaningtyas, Daru Putri Latifatun Nikmah LAUNTU, ANSIR Leny Arsita Sari Lusiana Adinda Dua Nurak Lyly Katniaty M. Dakhri Sanusi Melvin Reinaldi Moh Muhtarom Moh. Muhtarom, Moh. Muftiyanto, Taufiq Nur Muh. Abduh Anwar Muhammad Ade Kurnia Harahap Muhammad Annang Fahmi Roziq Muhammad Asir Muhtarom, M. Muhtarom, M. Mulyadi Nasrudin, Rifqi Ahmad Niken Vera Kusumawati Ningsih, Lili Mulya Nova Kusumaningtyas Novemy Triyandari Nugroho Nurhayati, Wina PA Andiena Nindya Putri Purwandari, Suci Puspita Sari, Desya Putri Karisma Putri Kusumawati Putri Nur Aulia R. Taufik Nur Muftiyanto R.Taufiq Nur Muftiyanto Rachman Haryadi, Ari Rahayu Pancaningsih Rahayu Pancaningsih Rahayu, Istiyawati Rahmawati, Esti Dwi Ramadhan, Ariefna Rizki Ratna Ariyanti Restiana, Della Retna Dewi Lestari Retnowati, Eli Ridwan Faizal Ramdhani Ririn Wahyuningsih Rita Haju Kaesti Rizal Rifai Safitri Nur Safitri, Rieke Alisyiya Nur Santosa, Aris Prio Agus Sari Zulfiana Hasan Saryadi Septiyanitha Dwi Maharani Putri Shahirah, Rosida Apriliana Silvia Putri Riswardani Singgih Purnomo Sisilia, Novianti Sukmawati, Rita Sulaeman, Moh. Muklis Sulistyo, Hestuningtyas Adil Suyitno Suyitno Syarifuddin Arief Tirta Mulyadi Tontong, Siske Tri Apriyono Tri Djoko Santosa Triana Triana Trya Deo Damayanti, Lista Umi Hanifah Umi Hanifah Vera Herlina Mustari Vitaloka Martha Maharani Widyawati, Aap Wijiyanto Wina Yuniarti Winarso Aji, Alpian Wiyadi Wiyadi Wiyadi Wiyadi Yasinta Marta Ashari Yuand Nova Erlangga Yuniarta, Amanda Zanuar Bayu Pamungkas