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All Journal Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh Jurnal Manajemen Dayasaing Proceeding SENDI_U Jurnal Ilmiah Ekonomi Islam Journal of Economic, Bussines and Accounting (COSTING) Journal Of Management Science (JMAS) Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Darma Agung Jurnal Informa: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Bisnisman : Riset Bisnis dan Manajemen DEVICE Jurnal Ilmiah IT CIDA : Diseminasi Teknologi Informasi International Journal Law and Legal Ethics (IJLLE) Annals of Human Resource Management Research Duta.com : Jurnal Ilmiah Teknologi Informasi dan Komunikasi Jurnal Pengabdian Masyarakat Bhinneka Review of Accounting and Business Jurnal Pijar : Studi Manajemen dan Bisnis Jurnal Bisnis Manajemen dan Akuntansi Proceeding of International Conference Health, Science And Technology (ICOHETECH) Politeknosain Jurnal Manajemen Kreatif dan Inovasi Jurnal bintang manajemen INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT REVIEW Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Implikasi: Jurnal Manajemen Sumber Daya Manusia Management Studies and Business Journal Demokrasi: Jurnal Riset Ilmu Hukum, Sosial dan Politik International Journal of Management, Accounting & Finance Journal of Economic and Economic Education Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Agus Suyatno
Universitas Duta Bangsa Surakarta
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Determining A Micro, Small And Medium Enterprises (MSME) Cluster Development Strategy Using Swot Analysis and The Business Model Canvas Approach Alia Akhmad, Khabib; Suyatno, Agus; Alya Ayu Patricia, Bellinda
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4139

Abstract

This research aims to formulate a strategy for developing the Micro, Small and Medium Enterprises (MSME) cluster using SWOT Analysis and the Business Model Canvas (BMC) approach. The aim of this research is to identify internal and external factors that influence the MSME cluster and map existing business models in order to formulate effective strategies. The methodology used is a qualitative approach with case studies, involving data collection through in-depth interviews, observations and literature studies. The SWOT analysis revealed key strengths such as adaptability and government support, but also identified weaknesses in technology access and management. Meanwhile, BMC helped map out the important elements of the MSME cluster business model, showing the need for product diversification and expansion of the distribution network. The findings of this research lead to a comprehensive development strategy, such as increasing technology access and market diversification, which is expected to increase the competitiveness and sustainability of the MSME cluster in the future.
PENINGKATAN KUALITAS LAYANAN PUBLIK MELALUI PENGELOLAAN SDM YANG EFEKTIF DI INSTITUSI PEMERINTAH Mustari, Vera Herlina; Krishernawan, Indra; Aslichah, Aslichah; Nurhayati, Wina; Suyatno, Agus
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Volume 5 No. 2 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i2.26899

Abstract

dalam meningkatkan kualitas layanan publik di institusi pemerintah. Dengan menggunakan metode tinjauan pustaka (literature review), artikel ini menyajikan hasil analisis terhadap berbagai studi dan teori terkait manajemen SDM, kualitas layanan publik, dan pengaruhnya terhadap kinerja institusi pemerintah. Temuan utama dari artikel ini menyoroti bahwa pengelolaan SDM yang efektif dapat memberikan kontribusi yang signifikan dalam meningkatkan kualitas layanan publik. Hal ini terwujud melalui strategi pengembangan karyawan, peningkatan motivasi, dan penerapan praktik manajemen yang baik di lingkungan institusi pemerintah. Artikel ini juga menyoroti implikasi penting dari hasil penelitian, yaitu perlunya peran manajemen SDM yang komprehensif dalam meningkatkan efektivitas dan efisiensi institusi pemerintah dalam memberikan layanan yang berkualitas kepada masyarakat. Dengan demikian, artikel ini memberikan kontribusi dalam pemahaman tentang strategi yang dapat diterapkan untuk meningkatkan kualitas layanan publik melalui pengelolaan SDM yang efektif di institusi pemerintah. Penelitian selanjutnya dapat fokus pada pengembangan strategi konkret yang dapat memberikan dampak positif yang lebih besar dalam upaya meningkatkan kualitas layanan publik.
Digitalization and Automatization on the Performance of Employees of the Karanganyar Environmental Service through Job Satisfaction Pancaningsih, Rahayu; Suyatno, Agus; Rahmawati, Esti Dwi
International Journal of Management, Accounting & Finance (KBIJMAF) Vol. 2 No. 3 (2025): July: International Journal of Management, Accounting & Finance (KBIJMAF)
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/kbijmaf.v2i3.337

Abstract

This study aims to examine the effect of digitalization and automation on employee performance, with job satisfaction as a mediating variable. The background of this research is based on the dynamics of modern organizations that are required to continuously adapt to technological developments, particularly in the era of digital transformation. The implementation of digital technology and automation systems has become a key strategy for improving operational efficiency, accelerating work processes, and optimizing workforce productivity. However, this transformation also poses new challenges, particularly regarding how technology impacts employee job satisfaction and overall performance. This study employed a quantitative approach with a survey method. A questionnaire using a 4-point Likert scale was distributed to 65 employees of the Karanganyar Regency Environmental Agency. Data collection was conducted directly, and data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to examine the relationships between variables and the mediating role of job satisfaction. The results indicate that digitalization and automation have a positive and significant impact on employee performance. Furthermore, job satisfaction was also shown to play a significant mediating role in strengthening the influence of digitalization and automation on performance. These findings demonstrate that the success of technology implementation in the workplace is not solely determined by technical aspects, but also depends heavily on how the technology improves employee well-being and job satisfaction. Therefore, organizations need to consider employee psychological aspects at every stage of their digital transformation. This research provides theoretical and practical contributions to understanding the role of digitalization and automation in improving employee performance through a job satisfaction-oriented approach.
BRAND IMAGE, KUALITAS PRODUK, DAN CELEBRITY ENDORSER TERHADAP MINAT BELI KONSUMEN KOSMETIK MS GLOW DI KOTA SURAKARTA Ningsih, Lili Mulya; Suyatno, Agus; Hastuti, Indra
JURNAL ILMIAH EDUNOMIKA Vol. 7 No. 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.10207

Abstract

Based on the controversy (research gap) regarding the influence of Brand Image, Product Quality, and Celebrity Endorsers on Consumer Purchase Interest. This study aims to determine the effect of brand image, product quality, and celebrity endorsers on consumer buying interest in MS Glow cosmetic products in the city of Surakarta. The type of research used in this research is associative with quantitative methods, namely a research problem formulation that asks the relationship between two or more variables. The research sample is 100 respondents. The population in this study are MS Glow consumers. The method used in sampling is Nonprobability Sampling with purposive sampling technique. Data collection techniques in this study using a questionnaire. Data analysis in this study used SPSS V 25. The results of proving the solution proved that all independent variables (brand image, product quality, and celebrity endorser) had a positive effect on the dependent variable, namely consumer interest. This means that according to consumers, the three independent variables are considered important when buying MS Glow cosmetic products. The conclusion of this study is that Brand Image, Product Quality, and Celebrity Endorsers are very influential on consumer buying interest for MS Glow Cosmetic Products in Surakarta City.
Program Peningkatan Kesehatan Mental dan Motivasi Kerja Bagi Karyawan Usaha Kecil Sisilia, Novianti; Suyatno, Agus; Rahayu, Istiyawati; Ernawati, Ernawati
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 2 (2025): Bulan November
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i2.703

Abstract

Kesehatan mental dan motivasi kerja merupakan faktor penting dalam menentukan produktivitas dan keberlanjutan usaha kecil. Namun, banyak karyawan di sektor ini menghadapi tekanan kerja, kelelahan emosional, dan kurangnya dukungan psikologis yang memengaruhi kinerja serta kepuasan kerja. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan kesejahteraan psikologis dan motivasi kerja karyawan melalui program pelatihan manajemen stres, komunikasi positif, dan penguatan nilai kerja. Metode pelaksanaan meliputi sesi konseling kelompok, pelatihan interaktif, dan kegiatan reflektif berbasis pengalaman kerja sehari-hari. Hasil kegiatan menunjukkan peningkatan signifikan dalam kesadaran peserta mengenai pentingnya kesehatan mental, kemampuan mengelola stres, serta komitmen terhadap pekerjaan. Selain itu, peserta melaporkan peningkatan semangat kerja dan hubungan interpersonal yang lebih positif di tempat kerja. Program ini diharapkan menjadi model pendampingan berkelanjutan untuk memperkuat kapasitas sumber daya manusia di sektor usaha kecil dan menengah.
Pengaruh Realitas Tertambah dan Kualitas Produk Terhadap Kepuasan Pelanggan Leker Gajahan Surakarta Nur Oktaviana, Deftia Kusuma Nur Oktaviana; Suyatno, Agus; Sasando, Adam
Journal of Economics and Economic Education Vol. 2 No. 2 (2025): Journal of Economic and Economic Education
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jeee.v2i2.1454

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh realitas tertambah kualitas produk terhadap kepuasan pelanggan Leker Gajahan Surakarta. Penelitian ini menggunakan metode kuantitatif dengan data yang dikumpulkan melalui kuesioner kepada 100 responden yang pernah melakukan pembelian online produk dari Leker Gajahan Bp. Fathoni Jr melalui platform WhatsApp, Gojek, dan Shopee Food., dengan teknik purposive sampling. Uji validitas dan reliabilitas dilakukan untuk memastikan kelayakan instrumen penelitian, sedangkan analisis data dilakukan dengan regresi linier berganda menggunakan SPSS versi 20. Berdasarkan hasil analisis data, diketahui bahwa realitas tertambah dan kualitas produk berpengaruh positif dan signifikan baik secara parsial maupun simultan terhadap kepuasan pelanggan. Realitas tertambah menunjukkan nilai signifikansi sebesar 0,002 dan kualitas produk juga sebesar 0,000. Koefisien determinasi (R²) sebesar 0,480 menunjukkan bahwa, kedua variabel independen memberikan kontribusi sebesar 48% terhadap perubahan pada variabel kepuasan pelanggan.
Workplace Conditions and Organizational Commitment in Shaping Turnover Intention among Generation Z Employees Suyatno, Agus; Rokhimah, Rokhimah
Annals of Human Resource Management Research Vol. 6 No. 1 (2026): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v6i1.3672

Abstract

Purpose: This study examines the determinants of turnover intention among Generation Z employees in Indonesia and investigates the moderating role of organizational commitment in the relationship between job satisfaction and turnover intention Research Methodology: A quantitative survey was conducted using an online questionnaire distributed to 258 Generation Z employees with 6–12 months of work experience across various sectors in Indonesia. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.0, employing validated measurement scales from prior studies. Results: The results indicate that work environment (? = –0.278, p = 0.000), work–life balance (? = –0.036, p = 0.049), job satisfaction (? = –0.421, p = 0.000), and organizational commitment (? = –0.129, p = 0.028) significantly reduce turnover intention. Conversely, workload (? = 0.024, p = 0.687) and salary satisfaction (? = 0.101, p = 0.265) show no significant effects. The moderating effect of organizational commitment on the relationship between job satisfaction and turnover intention is not significant (? = –0.011, p = 0.654). Conclusions: Turnover intention among Generation Z is primarily influenced by work environment, work–life balance, job satisfaction, and organizational commitment Limitations: The study is limited to early-career employees in Indonesia using cross-sectional data. Contributions: It contributes to HRM literature by clarifying key retention factors and testing the moderating role of organizational commitment in a generational context.
Co-Authors A. Ary Setyawan Adil Sulistyo, Hestuningtyas Agustinus, Jati Wahyono Aini, Febyanti Nur Aji, Nagasa Waka Akhmad, Khabib Alia Akhmad, Khabib Alia Alia Akhmad, Khabib Alya Ayu Patricia, Bellinda Ananda Nur Wahit Antin Okfitasari, Antin Aris Prio Aris Prio Agus Santoso Aristin, Checilia Ayuningtias Putri Arum, Rosita Sekar Asdi Asdi Aslichah, Aslichah Azizi, Muhammad Cahyaningrum, Adinda Cholifatu Rohmah Chotidjah Suhatmi, Erna Citra Arta, Deddy Novie Darwan Tanady Dinda Saraswati Dwi Nurani Prasetyawati Erna Chotidjah Suhatmi Ernawati Ernawati Esti Dwi Rahmawati Fadila, Sarah Faizah, Erna Nur Fatimah Malini Lubis Ferdy Leuhery Gunaningrat, Rayhan Habiibika Baaq, Shalli Haq, Adam Munirul Hasanudin Hasanudin Herdiyanti Heriswanto Indra Hastuti, Indra Indra Krishernawan Intan Oktaviani Irma Hakim Jayanto, Imam Karina Sukardi Karyono Karyono Klemens Mere Krishernawan, Indra Kusuma, Dadang Heri Kusumaningtyas, Daru Putri LAUNTU, ANSIR Lestari, Retna Dewi Lyly Katniaty M. Dakhri Sanusi Moh Muhtarom Moh. Muhtarom, Moh. Muh. Abduh Anwar Muhammad Ade Kurnia Harahap Muhammad Annang Fahmi Roziq Muhammad Asir Muhtarom, M. Muhtarom, M. Mulyadi Nasrudin, Rifqi Ahmad Ningsih, Lili Mulya Novemy Triyandari Nugroho Nur Oktaviana, Deftia Kusuma Nur Oktaviana Nurhayati, Wina PA Andiena Nindya Putri Pancaningsih, Rahayu Purwandari, Suci Puspita Sari, Desya Putri Karisma Putri Kusumawati Rachman Haryadi, Ari Rahayu Pancaningsih Rahayu, Istiyawati Rahmawati, Esti Dwi Rahmawati, Wiedy Ramadhan, Ariefna Rizki Restiana, Della Rokhimah, Rokhimah Safitri Nur Safitri, Rieke Alisyiya Nur Santosa, Aris Prio Agus Sari Zulfiana Hasan Saryadi Saryadi Sasando, Adam Shahirah, Rosida Apriliana Sisilia, Novianti Sucipto, Imam Sukmawati, Rita Sulaeman, Moh. Muklis Sulistyo, Hestuningtyas Adil Suyitno Suyitno Syarifuddin Arief Tirta Mulyadi Tontong, Siske Tri Apriyono Tri Djoko Santosa Trya Deo Damayanti, Lista Umi Hanifah Vera Herlina Mustari Widjayanti, Carolina Ety Widyawati, Aap Wijiyanto Winarso Aji, Alpian Wiyadi Wiyadi Wiyadi Wiyadi Yuniarta, Amanda Zanuar Bayu Pamungkas