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All Journal JURNAL ECONOMIA JURNAL ILMIAH MANAJEMEN & BISNIS Proceeding International Conference on Information Technology and Business Jurnal Promosi Pendidikan Ekonomi Jurnal Ilmiah Ekonomi Islam Jurnal Bina Praja IJEBD (International Journal Of Entrepreneurship And Business Development) JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) JURNAL ILMIAH AKUNTANSI UNIVERSITAS PAMULANG IJISCS (International Journal Of Information System and Computer Science) Jurnal Teknologi Komputer dan Sistem Informasi Technologia: Jurnal Ilmiah Transformasi : Jurnal Pendidikan Matematika dan Matematika Jurnal Varian International Journal of Economics, Business and Accounting Research (IJEBAR) bit-Tech eCo-Buss Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Attractive : Innovative Education Journal AKTUAL Jurnal Media Ekonomi Dinamika Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Ekonomi Manajemen : Jurnal Ilmiah Multi Science Journal of Research in Social Science and Humanities Jurnal Manajemen DIVERSIFIKASI Indo-MathEdu Intellectuals Journal Jurnal Attarbiyyah: Jurnal Ilmu Pendidikan Islam eCo-Fin Jurnal Ilmiah Pendidikan Dasar (JIPDAS) SWARNA NEAR: Jurnal Pengabdian kepada Masyarakat Malcom: Indonesian Journal of Machine Learning and Computer Science Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Journal of Artificial Intelligence and Digital Business KOLONI Moneter : Jurnal Keuangan dan Perbankan Innovative: Journal Of Social Science Research DINAMIKA: Jurnal Manajemen Akuntansi, Bisnis dan Kewirausahaan Pena Dimas Jurnal Lentera Pengabdian Science and Education Journal Journal of Innovative and Creativity Talent: Journal of Economics and Business Jurnal Pengabdian Masyarakat Indonesia (JPMI) SWARNA: Jurnal Pengabdian Kepada Masyarakat Siber Journal of Advanced Multidisciplinary Journal of Marketing and Business Intelligence JUKEMAS : Jurnal Pengabdian Kepada Masyarakat IJISCS (International Journal of Information System and Computer Science) Jurnal Signaling JTKSI (Jurnal Teknologi Komputer dan Sistem Informasi) Journal of Business and Information System Journal of Society, Community and Business Development
Miswan Gumanti
Institut Bakti Nusantara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Transportation Other

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The Role of Marketing Management for Society Yoeyong Rahsel; Miswan Gumanti; Ayu Lidia; Andino Maseleno
Siber Journal of Advanced Multidisciplinary Vol. 3 No. 4 (2026): (SJAM) Siber Journal of Advanced Multidisciplinary (January - March 2026)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v3i4.885

Abstract

Marketing is a crucial factor in a company's development. Effective marketing is achieved through product, price, place, and promotion. Lack of understanding of changing or dynamic consumer tastes, as well as ineffective marketing strategies, will negatively impact target market achievement. The objective of this research is to understand the role of marketing in society. The research method employed is a literature study. In accordance with the research focus, various literature sources, books, and other information sources were obtained to obtain data on the role of marketing in society and organizations. From a product perspective, the desired product is one that meets their needs, is high-quality, has an attractive design, is environmentally friendly, and is easily remembered. From a price perspective, the public desires a price that matches the quality, is affordable for all levels of society, and is competitive. From a place perspective, the public wants the product to be purchased to be easily available, accessible, and has a limited reach. From a promotional perspective, the public desires marketing to be carried out through methods such as door-to-door promotion, online marketing, and personal selling.
PENERAPAN APLIKASI ANDROID EDUKATIF UNTUK MENDUKUNG TRANSFORMASI DIGITAL LEARNING PADA SISWA SMP MUHAMMADIYAH 3 BANGUNREJO Ahmad Khumaidi; miswan gumanti; Andreas Andoyo
Technologia : Jurnal Ilmiah Vol 17 No 2 (2026): Technologia (April)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/tji.v17i2.23206

Abstract

Perkembangan teknologi digital memberikan peluang besar dalam meningkatkan kualitas proses pembelajaran, khususnya pada jenjang pendidikan menengah pertama. Penelitian ini bertujuan untuk mengimplementasikan aplikasi Android edukatif sebagai inovasi digital learning bagi siswa SMP Muhammadiyah 3 Bangunrejo. Metode penelitian yang digunakan meliputi analisis kebutuhan, perancangan aplikasi, pengembangan sistem, serta uji coba kepada siswa. Aplikasi edukatif yang dikembangkan memuat materi pembelajaran interaktif, latihan soal, serta fitur umpan balik untuk mendukung pemahaman siswa. Hasil penelitian menunjukkan bahwa penggunaan aplikasi Android edukatif dapat meningkatkan motivasi belajar, mempermudah akses materi, serta memperkuat keterlibatan siswa dalam proses belajar. Selain itu, respon siswa dan guru menunjukkan tingkat kepuasan yang tinggi terhadap kemudahan penggunaan dan efektivitas aplikasi. Dengan demikian, implementasi aplikasi Android edukatif dinilai mampu menjadi solusi inovatif dalam mendukung transformasi digital learning di lingkungan sekolah.
Transformation of Digital Payment: Determinants of Customer E-Money Adoption and Implications for Digital Intention Behavior Satria Abadi; Merry Susanti; Miswan Gumanti; Kusnadi Kusnadi; Agnes Susana Merry Purwati
Moneter: Jurnal Keuangan dan Perbankan Vol. 14 No. 1 (2026): APRIL
Publisher : Universitas Ibn Khladun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/moneter.v14i1.2921

Abstract

The rapid expansion of e‑money digital payments in Indonesia amid ongoing digital transformation raises questions about which factors drive adoption and shape users’ intentions to use digital payments. This study investigates the principal determinants of e‑money adoption and their influence on behavioral intentions among Generation Z. A random sample of Gen Z customers from several areas in Lampung Province completed a structured questionnaire. Data were analyzed using multiple linear regression to examine relationships among social influences, facilitating conditions, and attitude toward e‑money on digital payment behavior. The findings reveal that social influence, facilitating conditions, and attitude toward e‑money each have significant positive effects on e‑money usage behavior among Gen Z in Lampung. Further analysis shows that attitudes toward e‑money are significantly shaped by facilitating conditions and social influences. This study suggest that strengthening supportive infrastructure and leveraging social networks can enhance favorable attitudes and increase e‑money adoption among young consumers.In practical terms, this means fintech providers and policymakers should prioritize reliable transaction systems, better digital literacy support, and wider acceptance networks to encourage sustained use.repository.radenintan.
Co-Authors Ade Eko Setiawan Adi P. Nanda Adi Prasetia Nanda afif, muhammad faris Afrizal Martin Agnes Susana Merry Purwanti Agus Irawan Agustina, Marilin Ahmad Khumaidi Andari, An An Andi Warisno Andino Maseleno Andreas Andoyo Andreas Andoyo Anshori, M Afif Anwar, Mohammad Saiful Assidiqi, Euis Zulfa Ayu Lidia B. Utami Bambang Purwanto Bernadhita H S Utami Bernadhita H. S. Utami Bernadhita H. S. Utami Bernadhita H.S. Utami Bernadhita Hcrindri S. Utami Bernadhita Herindri S. Utami Bernadhita Herindri S. Utami Bernadhita Herindri Samodera Utami Bernadhita Herindri Samodera Utami Buchori Buchori Budi Kadaryanto Budi Usmanto Citrawati Jatiningrum Dede, Dede Denial Arif Dewi, Novi Ayu Kristiana Dian Puspita Dian Puspita Didi Susianto Dwi Herinanto Eka Pariyanti Eko Hendrawan Erliza Septia Nagara Evi Novitasari Fauzi Fauzi Fauzi Gilang Primajati Habibah Habibah Hardini Ariningrum hasan, samsurijal Helmita Helmita Helmita, Helmita Hendi Darma Hendrawan, Eko Herindri Samodera Utami, Bernadhita Hikmatul Aliyah Iis Maisaroh Indra Jaya Indradewa, Rhian Ivan Batara Kasmi, Kasmi Khilyatin Ulin Noor Kristina, Marilin Kusnadi Kusnadi Kusumawati, Tini Damara Nurul Leni Anggraeni Leni Anggraeni Lukmanul Hakim Merry Susanti Muhamad Muslihudin Muhammad Faris Afif Muhammad Iqbal Al-Safei Muhammad Islam Mahdi Muhammad Suhaidi Musdalifah Dimuk Mutmainah Mutmainah Nabila Kharimah Vedy Noca Yolanda Sari Novi A. K. Dewi Novi Ayu Kristina Dewi Novita Andriyani Nurlela Nurlela Nurlela Nurlela Nurlela Oktafiani Oktafiani Panji Andika Pratomo Priyono Rahsel, Yoeyong Rahsel, Yoeyong Rani Pratiwi Rara Marselina Jupon Rina Wati Ruly Nadian Sari Sari, Ruly Nadian Sariyah Astuti Sariyah Astuti Satria Abadi Satria Abadi Septiana Mar’atus Sholikhah Sholikhah, Septiana Mar'atus Siti Mukodimah SRI RAHAYU Sri Rahayu Sudewi Sudewi Sudewi Sudewi Sudewi Sugiono Sugiono Susi Sulastri Tr i Susilowati Tri Yuni Hendrowati Trisnawati Utami, B. Utami, Bernadhita Herindri Samodera Vedy, Nabila Kharimah Wazaki, Wahyu Winia Waziana Wulandari Yoeyong Rahsel Yoeyong Rahsel Yoeyong Rahsel Yoga A. Pratama Yolla Zelika Desastra Yulia Puspita Sari Yuri Fitrian