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All Journal IJCCS (Indonesian Journal of Computing and Cybernetics Systems) Jurnal Civics: Media Kajian Kewarganegaraan Journal of Tropical Life Science : International Journal of Theoretical, Experimental, and Applied Life Sciences JUSIFO : Jurnal Sistem Informasi JURNAL KEPEMIMPINAN DAN PENGURUSAN SEKOLAH Sistemasi: Jurnal Sistem Informasi Jurnal Ilmiah Ekonomi Islam ARISTO Acta Aquatica: Aquatic Sciences Journal AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Jurnal Moral Kemasyarakatan INOVTEK Polbeng - Seri Informatika Jurnal Biologi Tropis INTECOMS: Journal of Information Technology and Computer Science Al Mi’yar: Jurnal Ilmiah Pembelajaran Bahasa Arab dan Kebahasaaraban Jurnal Teknologi Sistem Informasi dan Aplikasi Studi Arab Jurnal Ilmiah Ecosystem Jurnal Ilmiah Mandala Education (JIME) JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) JOISIE (Journal Of Information Systems And Informatics Engineering) EDUMATIC: Jurnal Pendidikan Informatika Building of Informatics, Technology and Science Jurnal Sistem informasi dan informatika (SIMIKA) Abdi Masyarakat Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Thariqah Ilmiah ; Jurnal ilmu-ilmu kependidikan & Bahasa Arab Kordinat : Jurnal Komunikasi antar Perguruan Tinggi Agama Islam Jurnal Pengabdian kepada Masyarakat Nusantara ASANKA: Journal of Social Science And Education Jurnal Teknik Informatika (JUTIF) Al-tsaman : Jurnal Ekonomi dan Keuangan Islam Jurnal Pendidikan dan Teknologi Indonesia Jurnal Pendidikan PKn Bima Abdi: Jurnal Pengabdian Masyarakat Indonesian Journal of Intellectual Publication (IJI Publication) Jurnal Ekonomi Jurnal Pengabdian kepada Masyarakat Bina Darma Journal Evaluation in Education (JEE) Jurnal Al-Fawa'id : Jurnal Agama dan Bahasa Jurnal Kapita Selekta Administrasi Publik Edu Sociata : Jurnal Pendidikan Sosiologi Journal Of Human And Education (JAHE) Jurnal Algoritma Maritime Park: Journal Of Maritime Technology and Socienty JOMPA ABDI: Jurnal Pengabdian Masyarakat Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Indonesian Research Journal on Education Finger : Jurnal Ilmiah Teknologi Pendidikan Jurnal Pengabdian Inovasi Masyarakat Indonesia De Cive : Jurnal Penelitian Pendidikan Pancasila dan Kewarganegaraan Jurnal Pembelajaran Bahasa dan Sastra Jurnal Penelitian Pendidikan Indonesia Economics Studies and Banking Journal Rhizome: Jurnal Kajian Ilmu Humaniora Journal of Economic Growth and Development Review Society Proceeding Of International Conference On Education, Society And Humanity CARONG: Jurnal Pendidikan, Sosial dan Humaniora Komunitas: International Journal of Indonesian Society and Culture SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Jurnal Edulanguage: Jurnal Pendidikan Bahasa Journal of Supply Chain and Entrepreneurship EL-HAYAH Indonesian Journal of Intellectual Publication (IJI Publication)
Syaifullah Syaifullah
Jurusan Sistem Informasi Fakultas Sains Dan Teknologi Universitas Islam Negeri Sultan Syarif Kasim Riau
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Journal : Building of Informatics, Technology and Science

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Analisis Loyalitas Pelanggan Berdasarkan Model LRFM Menggunakan Metode K-Means Putri, Runi Aulia; Jazman, Muhammad; Syaifullah, Syaifullah; Rahmawita, Medyantiwi
Building of Informatics, Technology and Science (BITS) Vol 6 No 4 (2025): March 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/bits.v6i4.6565

Abstract

In the era of intense competition in the beauty industry, it is important for companies to understand customer behavior and identify loyal customer segments. Ths study aims to analyze customer loyalty at the Lanona Skincare Beauty clinic using the LRFM (Length, Recency, Frequency, Monetary) model with the K-Means Clustering method. Beauty clinics have not implemented CRM as part of theur business strategy. There is ineffective marketing strategies. Customer transaction data from April to October 2023 was collected and analyzed to determine customer value based on LRFM parameters. The analysis results show that K-Means is effetive in grouping cutomers until the best three clusters are obtained. Cluster 1 with a results of 0,620 is the most loyal customers, cluster 2 with a results of 0,100 is grouped into new inactive customers and cluster 3 with a results of 0,353 is high frequency customers but low revenue contribution. The proposed marketing strategies for each cluster include rewarding an improving communication to maintain customers loyalty. This research provides valuable insights for Lanona Skincare Beauty Clinic in creating a more focused and succesfull marketing plan to increase customer happiness and loyalty.
Analisis Sentimen Pada Ulasan Aplikasi Bank Syariah Indonesia Mobile Menggunakan Support Vector Machine dan Naïve Bayes Aqilla, Nabila Fadia; Jazman, Muhammad; Syaifullah, Syaifullah; Rahmawita, Medyantiwi
Building of Informatics, Technology and Science (BITS) Vol 6 No 4 (2025): March 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/bits.v6i4.6567

Abstract

The internet plays a crucial role in facilitating various human activities, including in the field of electronic banking services, which encompasses various financial services such as ATMs, internet banking, SMS banking, and mobile banking. All of these aim to enhance service quality with a focus on security, convenience, and effectiveness. BSI is one of the banks offering mobile banking services. Based on user reviews, the BSI Mobile app often experiences technical issues such as bugs and transaction failures. To assess the level of satisfaction with the app, the researcher uses sentiment analysis methods. This method also helps potential customers identify aspects that need improvement or development in the products and services to enhance their quality. The study employs Support Vector Machine (SVM) and Naïve Bayes algorithms. The test results show that the Naïve Bayes algorithm achieves an accuracy of 74.37%, recall of 74.37%, precision of 75.46%, and an F1-score of 74.5%. Meanwhile, the SVM algorithm achieves an accuracy of 77.39%, precision of 77.8%, recall of 77.39%, and an F1-score of 77.38%. These findings indicate that SVM performs better in sentiment classification tasks compared to Naïve Bayes. With its superior performance, SVM is the more suitable algorithm for analyzing user perceptions of the BSI Mobile app. Therefore, the findings of this study can contribute to the development of more innovative digital service strategies and enhance competitiveness in the digital era.
Co-Authors - Sapriya . Mansyurdin Abbas, M Fadhly Farhy Abdul Azis Abdul Basit Abdur Rohman Adhari, Nursanda Rizki Adillah, Suci Nur Ahsyar, Tengku Khairil Aidil, Dyta Rabbani Ainur Rofiq Sofa Ami Pujiwati Amin, Nur Syariful Ananda, Dhea Anggyana, Rifa Angraini Angraini Anofrizen Anofrizen Aprillia, Dhea Dwi Aprillia, Dhea Dwi Aprinastya, Rachell Aqilla, Nabila Fadia Arif Marsal Arifin, Hanifan Arum Setiawan As-Syahri, Hidayatullah Asep Mahfudz, Asep Asful, Ferdhinal Asmaret, Desi Asriyana, . Asyraf, Fajri Muhammad Aszareta, Muhammad Andoni Aurora, Dhea Apriano Ayulya, Agisti Mutiara Aziz, M. Abdul Bakhtiar Bakhtiar Cahyadi, Deden Cecep Darmawan, Cecep DADANG DADANG Dadang Sundawa, Dadang Dahelmi Dahelmi DAMIRAH DAMIRAH, DAMIRAH Dasim Budimansyah Dasim Budimansyah, Prayoga Bestari, Redi Yamanto, Dasim Budimansyah, Dewi Imelda Roesma Diani, Diani Djong Hon Tjong Efrizal Efrizal Eki Saputra Elly Malihah Endang Danial, Endang Farisi, Czar Daffa Al Fausi, Suhud Al Febi Nur Salisah Febriana Putra, Tarekh Fikri, Nidhal Firdaus, Pipin Fitra, Joni Darma FITRIAH ARTINA, FITRIAH Fitriana, Muhamad Azizan Fitriani Fitriani Guntara, Bima Hamdi, Fathan Surya Hamzah, Muhammad Lutfhi Hamzah, Muhammad Lutfi Hamzah, Muhammad Luthfi Hari Susanto Harmaniola, Elsa Hendra, Rio Hendri Irawan Henny Herwina Herdi Herdi Herlinawati Herlinawati Herliza, Herliza Hermawati Hermawati, Hermawati Hidayah, Zainur hidayanti, hidayanti Hidayatingsih, Nur I Nengah Agus Tripayana . Ida Waluyati Indah Lestari, Indah Indrajaya, Indrajaya Indriani, Monalisa Ingrid Shintia Arsy Irmansyah . Jacky, Jacky Janra, Muhammad Nazri Jazman, Muhammad Juirah, Juirah Julhadi, Julhadi Julita, Sandra Junaihil, Junaihil Juniyati, Rita Juwandi, Ronni Karim Suryadi Karim Suryadi Kasno Kasno Khoidir, Muhammad Kokom Komalasari Kosasih, Hengky Kyaw, Aung Ye Leni Anggraeni Lestari, Nurrizka Puji Lubis, Amelia Sriwahyuni M. Afdal Maliza, Rita Masyitoh, Iim Siti MAULANA, BIMA Maulidiyah, Khoirun Ni'mah Megawati - Mochamad Hasyim Mona Fronita, Mona Muarif, Muarif Muhammad Amin Muhammad Nanang Qosim Muslim Muslim Muthaqin, Dwi Iman Naelul Huda, Ade Nanda Nazira nasir, muh Naufal, Misbahuddin Nazhifatunnisa, Nazhifatunnisa Nikman Azmin Ningsih, Widiah Nofrita Nofrita Noorahim, Wenny Noorahim Novianti, Elzy Novita Sari Nugraha Nugraha Nurhijriah, Nurhijriah Nurnazmi, Nurnazmi Nurrokhmatulloh, Nurrokhmatulloh Nurul Qomariyah Oktoriani, Della Paramitha, Sandey Tantra Pebri, Prianda Permata, Nur Fitria Mita Prananda, Yaldri Oktra Pratama, Raihan Anugrah Prawira, Furqan Dwiki Lintang Prima, Ari Putra Santoso Putra, Tarekh Febriana Putri, Runi Aulia Putri, Syntia Mai Rahman Mulyawan Rahmawita, Medyantiwi Ramadani, Ela Ramadhan, Rifky Ratna Fitria Revansa, Muhammad Dio Ria Mardiana Yusuf Rianda, Rahmad Didho Ridho, Muhammad Syifa'ur Rizky, Ramanda Safika, Nurul Sakban, Abdul Salis, Viola Mutiara Saputra , Eki Saputri, Aprilia Mayang Selvanus, Selvanus Setiawan, Mursyid Sianipar, Ferry Agus Sinaga, Lina Siregar, Syafril Solihah, Nikmatus Sri Nurhidayati, Sri Subakja, Triyawan Bagus Sukandarman, Sukandarman Sulistiono Supriyono Supriyono Susanto Susanto Susanto, Irman Syafril Syafril Syahdan Syahdan, Syahdan Syahru Ramadan, Syahru Syahruddin Syahruddin Syaifullah, Agus Tasrif Tasrif Titik Efnita, Titik Trisya, Cintia Putri Tutoq, yulita Wadu, Ludovikus Bomas Wahyudi Wahyudi Wahyuni Tanshzil, Sri Wahyuni, Reni wahyuni Waluyo Waluyo Wenny Noorahim Wilson Novarino Wily Julitawaty, Wily Yuniar, Sucifa Thita Zaini Zaini