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All Journal International Journal of Islamic Economics and Finance (IJIEF) INTEGRITAS : Jurnal Pengabdian AT-TASYRI' Jurnal Ilmiah Prodi Muamalah International Journal of Educational Management and Innovation (IJEMI) Jurnal Manajemen Perbankan Keuangan Nitro Jurnal Ilmiah Mahasiswa Raushan Fikr Prosiding University Research Colloquium JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Sanskara Manajemen dan Bisnis Journal of Management and Creative Business Trending: Jurnal Manajemen dan Ekonomi Jurnal Riset Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Serambi Ekonomi dan Bisnis Jurnal Manajemen dan Pemasaran Digital Pusat Publikasi Ilmu Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Journal of Financial, Business and Economics Jurnal Media Akademik (JMA) Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Mujahada : Jurnal Pengabdian Masyarakat Mount Hope Management International Journal Journal of Exploratory Dynamic Problems PENG: Jurnal Ekonomi dan Manajemen Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis (EKMABIS) Indonesian Journal Entrepreneurship Finance and Business Management Jurnal Ekualisasi Jurnal Riset Multidisiplin Edukasi Jurnal Bengawan Solo: Pusat Kajian Penelitian dan Pengembangan Daerah Kota Surakarta IPSSJ CARONG: Jurnal Pendidikan, Sosial dan Humaniora Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi Ulil Albab Idarah: Jurnal Manajemen Pemasaran Benefit: Jurnal Manajemen dan Bisnis SALSABIL : Journal of Sharia and Economic Law
Mirzam Arqy Ahmadi
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Fitur Live Streaming Dan Content Marketing Terhadap Keputusan Pembelian Konsumen Pada Tiktok Shop Utami, Dina Febriyani Tri; Ahmadi, Mirzam Arqy
IDARAH : Jurnal Manajemen Pemasaran Vol 1 No 2 (2024): Idarah: Jurnal Manajemen Pemasaran
Publisher : STIE Miftahul Huda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70283/idarah.v1i2.37

Abstract

Platform media sosial telah berkembang menjadi alat strategis dalam memfasilitasi transaksi bisnis, salah satunya adalah TikTok Shop. Penelitian ini bertujuan untuk menganalisis pengaruh fitur live streaming dan content marketing terhadap keputusan pembelian konsumen. Fitur live streaming memungkinkan interaksi real-time antara penjual dan konsumen, meningkatkan keterlibatan dan kepercayaan. Sementara itu, content marketing berfungsi sebagai sarana promosi yang menarik perhatian konsumen melalui konten yang relevan dan bernilai. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei kepada konsumen TikTok Shop. Data yang dikumpulkan dianalisis menggunakan regresi linear untuk menguji hubungan antara variabel-variabel tersebut. Hasil penelitian menunjukkan bahwa baik fitur live streaming maupun content marketing memiliki pengaruh signifikan terhadap keputusan pembelian konsumen, dengan live streaming memberikan dampak yang lebih besar. Temuan ini menegaskan pentingnya strategi pemasaran yang mengintegrasikan teknologi interaktif dan konten berkualitas untuk meningkatkan daya tarik dan loyalitas konsumen.
Kajian Hukum Islam Terhadap Teknologi Finansial Modern (Fintech): Tinjauan Fiqih terhadap Riba, Gharar, dan Maysir Cindy Ayu Azhara; Nabila Zulfa Nur Latifa; Faris Fadhilah Zakiy; Much Yudi Firmansyah; Tegar Adi Nugraha; Muhammad Hakim Asshabi; Mirzam Arqy Ahmadi
SALSABIL : Jurnal Syariah dan Hukum Ekonomi Vol 1 No 2 (2025): SALSABIL : Journal of Sharia and Economic Law
Publisher : Program Studi Hukum Ekonomi Syariah STAI As-Sunnah Deli Serdang, Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51590/salsabil.v1i2.40

Abstract

The development of financial technology (fintech) has provided greater ease in financial transactions for Muslim communities, yet it also raises challenges regarding compliance with Islamic principles. This study aims to explore the alignment of fintech services—such as e-wallets, online lending, digital investments, and cryptocurrencies—with Islamic law. Using a qualitative literature review approach, the research analyzes scholarly articles, fatwas, and relevant financial regulations. The findings indicate that many fintech services can be adapted to comply with Islamic law through the application of contracts such as murabahah, mudharabah, musyarakah, and qardhul hasan. Adaptive regulation and improved Islamic financial literacy are essential to ensure conformity with the objectives of Islamic law (maqashid al-shariah). The study recommends stronger collaboration among regulators, scholars, and industry stakeholders to build an inclusive and sustainable Islamic fintech ecosystem that promotes not only innovation, but also adherence to Islamic values.
Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian MS Glow di Solo Hasna Asih Namiroh; Mirzam Arqy Ahmadi
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 1 (2025): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i1.1487

Abstract

The objective of this research is to evaluate the impact of brand image and product quality on consumer purchasing decisions regarding MS Glow products in Solo. A positive brand image can enhance consumers' trust in a particular brand; however, product quality remains the primary determinant of satisfaction and choice among consumers. Using qualitative methodology with phenomenological approach, the study aims to understand consumers’ experiences and perspectives towards MS Glow products. The findings indicate that strong brand images, such as reliable reputation and consumer confidence, significantly influence purchase decisions. Additionally, product qualities including durability, performance, design, and innovative features play crucial roles in consumer decision-making processes. This research is expected to help companies develop better marketing strategies to meet individual customer needs effectively.
Pengaruh E-WOM dan Trust terhadap Purchase Intention dalam Belanja Online Annisa Annisa; Mirzam Arqy Ahmadi
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 1 (2025): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i1.1488

Abstract

Noteworthy changes in customer behavior due to the advancement of data and communication innovation have driven to an increment in online shopping, particularly amid the Covid-19 widespread. This ponder points to analyze the impact of electronic word-of-mouth (e-WOM) and believe on buy deliberate within the setting of e-commerce in Indonesia. With information appearing a surge in exchanges on different marketplaces, this consider distinguishes that positive e-WOM can increment buy deliberate, whereas negative e-WOM tends to diminish it. In expansion, consumers' level of believe in online shopping stages emphatically impacts buy choices. The discoveries appear that both e-WOM and believe have a critical positive impact on buy deliberate. The comes about of this consider give experiences for companies to develop effective promoting techniques to extend buy deliberate and construct shopper believe within the computerized time.
PENGUATAN AL ISLAM DAN KEMUHAMMADIYAHAN DENGAN APLIKASI KADER-MU Shobahiya, Mahasri; Inayati, Nurul Latifatul; Fachrunisa, Rahma Ayuningtyas; Priyawati, Diah; Ahmadi, Mirzam Arqy; Abas, Novel Idris; Qudsiyah, Yusfina Sekar; Ismail, Lentera Tazkiya
Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 6 No 1 (2025): Jurnal Pengabdian Pendidikan Masyarakat (JPPM), Vol 6 No 1 (Maret 2025)
Publisher : LPPM UNIVERSITAS MUHAMMADIYAH MUARA BUNGO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/jppm.v6i1.2828

Abstract

Advances in digital technology have had a significant impact on various aspects of life, including the spread of religious teachings. 'Aisyiyah Branch (PRA) Joyosuran faces challenges in the cadre and members' understanding of compulsory worship in accordance with Tarjih Muhammadiyah. This service program aims to improve 'Aisyiyah members' understanding of compulsory worship through workshops and the use of the Kader-Mu digital application. The methods used include Focus Group Discussion (FGD), workshop and practice, and evaluation using pretest and posttest. The results obtained showed an increase in members' understanding after participating in the activity, with an increase in the average pretest score of 84 to 95 in the posttest. Statistical evaluation through paired t-test showed a significant increase in members' understanding of Al Islam and Kemuhammadiyahan. Thus, this program makes a real contribution in supporting digital da'wah and strengthening regeneration in the 'Aisyiyah environment, especially for the Joyosuran branch.
Co-Authors Abdillah, M. Dzaki Abdillah, M.Ilham Timur Adam Afifallah Maulidan Rizqi Adelia, Tifani Afra Maurice Cinta Refiyana Agustina, Alya Ahmad Baihaqi Esaputra Ahmad Baihaqi Esaputra Ahmad Mardalis, Ahmad Aji, Ilham Purnama Al Afif, Rafiq Azzam Albion, Farel Reyhan Alfi Khoirunisa Alif, Muhammad Farhan Defian Satriya Putra Alifia Devis, Chinta Alqoria Nur Azizah Alvin Danu Arta, Muhammad Alya Aleysia Ramadhani Aming Putri Agustin Amir, Rafiq Arkana Angellia, Anggi Anisa Juliastuty Cahyaningrum Anisa Putri, Maharani Anisha Wijaya Ningrum Annisa Annisa Ardian Irawandanu Ardy Wijaya, Ardy Arisanti, Nadia Prasista Arsita, Nurul Cahya Arum Nurcahya, Wilma Astrid Choirul Mar'ati Asyida, Melia Zulfa Audy Susanto, Dimas Aulia Fegi Lestari Ayu Luthfiani, Dyah Bella Ananda Chairunnisa Bima Sakti, Danuarta Brahmantya Panji Prakosa Cempaka Murti, Anggun Choirunnisa, Bella A. Chusnul Khotimah Cindy Ayu Azhara Dati Putra Nur Akhmad Devari Putri, Avinca Sabila Diah Priyawati Dian Puji Lestari Dimas Bagus Prasetya Divan Diwangga, Dimas Bagus Diyah Anggitasari, Oktavia Dwi Sukmaning Ayu, Nandani Eka Permata Putri, Tyas Erlisa Sulistianingsih Evi Kurnia Sari Eza Agfonicha Vefiadytria Fadya Al Yasha Syifa Fanny, Dhevan Muhammad Faris Fadhilah Zakiy Faudya Nurul Wardani Fauzan, Muhammad Faiz Faza, Putri Rizqya Febrianti, Zahra Fera Anggraini Fidaus Kurniawan Finna Liana Firdausy, Salsa Bila Kusuma Firjatullah, Bernadin Fitriasari, Defita Galuh Malakiano Gusva Nanda Prayoga Hanif Izzati, Wildan Hargiana Ningrum, Marisa Hasna Asih Namiroh Heni Dwiyanti Hidayah, Mahabbatul Hidayat, Roza Aulina Husin Ali Imammudin, Yusuf Iman, M. Alif Nur Inayati, Nurul Latifatul Ismail, Lentera Tazkiya Isnaini, Niam Rahma Jati Shobri Mardriatama Jati Waskito Jihan Nur Hidayah Keifan Galuh Satriatama Kenyshia Afifah Disty Rahmadhani khusnul khotimah Kristia, Erna Kurniawan, Fidaus Kusuma, Sofia Anida Lady Noor Lisnawati M. Ilham Timur Abdillah Mahasri Shobahiya, Mahasri Mahenti Endrawati Minhayati Saleh Minhayati Saleh Much Yudi Firmansyah Muchtar, Zulfa Iftinani Muhammad Hakim Asshabi Muhammad Hilmi Firnanda Muhammad Rizki Mutiafani, Yessabilla Aning Nabila Zulfa Nur Latifa Nadya Kusuma Putri Nafiah, Khairunnisa Caesalma Nimas Larasati Novel Idris Abas Nugraha, Maulana Yusuf Nugroho, Akbar Adi Nur Achmad Nur Haliza Zahra Nabilah Nurbekti Aji Hawatri Nurdiansyah, Fadlan Hasan Oktaviyani, Dina Pambudi, Haning Lestari Dwi Prasetya Rahayu, Dewi PRATAMA, RISKY Pratama, Shaka Yudha Pratiwi, Erninda Hanna Putri Amanta, Aulia Putri Anggraini , wahyu Putri Rahmawati Putri Rohmawati, Shintya Putri, Ferdiana Qudsiyah, Yusfina Sekar Rabbani, M. Taha Yassin Rahardian Mohamad Akbar Ario Hanung Prabandaru Rahma Ayuningtyas Fachrunisa Rahma Ayuningtyas Fachrunisa Rahmatdi Ramadhani, Dhifa Rifky Ramadhani, Safitri Reza Anjaska Riang Anggun Hermalia Rifai Apriture Afianto Rini Kuswati Rivaldi Nofryanto, Muhamad Rizky Oktaviani Isba S Soepatini Sabilla, Asiva Nissa Salsa Adellia Putri Geraldina Satiti, Saltsa Woro Ayu Sembiring, Rinawati Septian Wahyu Wibowo Sholikah, Dwi Siti Sinta Amelia Dwi Regianingsih Siwi, Aprilia Galih Raka Siwi Soba Evana, Silvia Solly Aryza Sunarni, Sri Syam, Muhammad Raihan Tamami, Fauziyah Qurrota’Ayun Taufik Mukhti Wibowo Tazida Berliana Elma El Hakim Tegar Adi Nugraha Tri Jaya, Fauziah Nur Khasanah Utami, Dina Febriyani Tri Wibowo, Sri Widihartono, Rizqi Permana Yudha Pratama, Satria Zulfa Irawati, Zulfa Zuli Prastiwi