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All Journal International Journal of Islamic Economics and Finance (IJIEF) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan INTEGRITAS : Jurnal Pengabdian AT-TASYRI' Jurnal Ilmiah Prodi Muamalah International Journal of Educational Management and Innovation (IJEMI) Jurnal Manajemen Perbankan Keuangan Nitro Jurnal Ilmiah Mahasiswa Raushan Fikr Prosiding University Research Colloquium JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Sanskara Manajemen dan Bisnis Journal of Management and Creative Business Trending: Jurnal Manajemen dan Ekonomi Jurnal Riset Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Serambi Ekonomi dan Bisnis Jurnal Manajemen dan Pemasaran Digital Pusat Publikasi Ilmu Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Journal of Financial, Business and Economics Jurnal Media Akademik (JMA) Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Mujahada : Jurnal Pengabdian Masyarakat Mount Hope Management International Journal Journal of Exploratory Dynamic Problems PENG: Jurnal Ekonomi dan Manajemen Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis (EKMABIS) Indonesian Journal Entrepreneurship Finance and Business Management Jurnal Ekualisasi Jurnal Riset Multidisiplin Edukasi Jurnal Bengawan Solo: Pusat Kajian Penelitian dan Pengembangan Daerah Kota Surakarta IPSSJ CARONG: Jurnal Pendidikan, Sosial dan Humaniora Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi Ulil Albab Idarah: Jurnal Manajemen Pemasaran Benefit: Jurnal Manajemen dan Bisnis SALSABIL : Journal of Sharia and Economic Law Culture education and technology research Open Access DRIVERset Diankara-Pengabdian Kepada Masyarakat
Mirzam Arqy Ahmadi
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PEMAHAMAN MAHASISWA TENTANG KEPEMIMPINAN YANG EFEKTIF DALAM ORGANISASI KEMAHASISWAAN: STUDI KUALITATIF PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH SURAKARTA Salsa Adellia Putri Geraldina; Mirzam Arqy Ahmadi
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 13 No. 12 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v13i12.10215

Abstract

Penelitian ini dilatarbelakangi oleh pentingnya peran kepemimpinan dalam organisasi kemahasiswaan di Universitas Muhammadiyah Surakarta sebagai sarana untuk mengembangkan keterampilan mahasiswa sebelum memasuki dunia kerja. Banyak mahasiswa yang terlibat dalam berbagai organisasi kemahasiswaan, namun pemahaman mereka tentang kepemimpinan yang efektif seringkali belum dipahami secara mendalam. Tujuan penelitian ini adalah untuk mengkaji bagaimana mahasiswa memahami kepemimpinan yang efektif dalam konteks organisasi kemahasiswaan. Penelitian ini menggunakan pendekatan kualitatif dengan desain studi kasus fenomenologis, yang berfokus pada pengalaman subjektif mahasiswa yang terlibat dalam kegiatan organisasi. Sampel yang digunakan dalam penelitian ini adalah mahasiswa yang memiliki pengalaman langsung dalam memimpin atau aktif dalam organisasi kemahasiswaan. Data dikumpulkan melalui wawancara mendalam dengan panduan wawancara semi-terstruktur sebagai alat ukur. Hasil penelitian menunjukkan bahwa mahasiswa cenderung memahami kepemimpinan yang efektif sebagai kemampuan untuk memimpin dengan komunikasi terbuka, membangun hubungan yang baik, dan membuat keputusan yang tepat dalam situasi kompleks. Selain itu, faktor pengalaman pribadi, pendidikan formal, serta pengaruh dari mentor dan teman sebaya sangat mempengaruhi pemahaman mereka tentang kepemimpinan. Penelitian ini juga menemukan bahwa mahasiswa menghadapi tantangan seperti perbedaan pendapat antar anggota dan keterbatasan sumber daya, namun mereka dapat mengatasi tantangan tersebut dengan meningkatkan keterampilan interpersonal. Namun, penelitian ini memiliki keterbatasan terkait cakupan sampel yang terbatas pada satu universitas dan jenis organisasi kemahasiswaan yang diteliti.
Analisis Pengaruh Harga Hijau terhadap Loyalitas Pelanggan Produk Ramah Lingkungan Rahardian Mohamad Akbar Ario Hanung Prabandaru; Mirzam Arqy Ahmadi
Trending: Jurnal Manajemen dan Ekonomi Vol. 3 No. 1 (2025): Januari : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v3i1.3729

Abstract

Green economy and sustainable industries are experiencing rapid growth. This is driven by increasingly stringent environmental regulations and growing public awareness of sustainability’s importance. In response, companies are focusing on developing eco-friendly products and resource efficiency to meet high regulatory standards and meet consumer expectations regarding environmental impact.This study aims to investigate the impact of green pricing on customer loyalty, considering customer satisfaction as a mediating variable. A quantitative approach was employed, collecting primary data through questionnaires from 150 respondents. Analysis reveals significant positive effects of green pricing on customer satisfaction and satisfaction on loyalty. These findings provide strategic implications for companies to integrate green pricing into marketing strategies to enhance customer satisfaction and loyalty. Companies should integrate green pricing practices in marketing strategies to increase customer satisfaction and loyalty. This can be done by: (1) offering discounts or rebates for environmentally friendly products, (2) communicating the environmental benefits of these products, (3) developing loyalty programs that support environmental awareness, and (4) communicating and distorting the impact of green pricing on customer satisfaction and loyalty. In this way, companies can improve their brand image, expand market share, and support environmental sustainability.
Analisis Pengaruh Kesadaran Merek dan Citra Merek Terhadap Minat Pembelian Dati Putra Nur Akhmad; Mirzam Arqy Ahmadi
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 4 (2024): December : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i4.2579

Abstract

This research was used to find out how brand awareness and brand image impact interest in purchasing iPhone products in Indonesia. Brand awareness includes recognition of the product and logo, while brand image involves consumer perceptions regarding product quality and exclusivity. This research uses a quantitative method by distributing questionnaires to 150 respondents who are iPhone users. Data were analyzed using SEM PLS, which showed that both brand awareness and brand image had a positive and significant influence on purchase intention. These results indicate that increasing brand awareness and image can encourage consumers to prefer iPhone over other brands. It is hoped that this research will provide guidance for companies in developing marketing strategies that focus on increasing brand awareness and image to attract consumer interest.
Pengaruh Transformational Leadership Style, Organizational Commitment, Dan Employee Engagement Terhadap Employee Performance Kenyshia Afifah Disty Rahmadhani; Mirzam Arqy Ahmadi
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 4 (2024): December : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i4.2732

Abstract

This research aims to analyze the influence of transformational leadership style, organizational commitment, and employee involvement on employee performance. With a quantitative approach, data was collected through a survey involving employees from DJP Central Java II. This research method is quantitative. The population of this research is all 130 employees of DJP Central Java II. The sampling technique in this research is non-probability sampling. The sampling technique used was purposive sampling, the number of samples obtained in this study was 130 respondents. The data needed in this research is primary data. The primary data needed in this research was obtained through distributing questionnaires which were distributed to respondents at DJP Central Java II. The data analysis technique used in this research is descriptive analysis and Structural Equation Model (SEM) analysis with Smart Partial Least Square (PLS). The research results show that transformational leadership style and employee involvement have a significant influence in improving employee performance. In addition, organizational commitment functions as a strengthening relationship between leadership and employee engagement, which indirectly influences performance. This study emphasizes the importance of the role of adaptive leadership and employee involvement in creating a productive work environment resulting in effective and efficient employee performance.
Pengaruh Brand Image dan Brand Identity terhadap Timnas Indoneisa sebagai Brand Ambassador Le Minerale Mutiafani, Yessabilla Aning; Ahmadi, Mirzam Arqy
Sanskara Manajemen Dan Bisnis Vol. 3 No. 01 (2024): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/smb.v3i01.486

Abstract

Kerjasama antara Le Minerale dan Timnas Indonesia menjadi fenomena menarik di industri minuman, yaitu pemanfaatan figur publik sebagai brand ambassador untuk meningkatkan penjualan produk. Meningkatnya popularitas Timnas Indonesia, terutama setelah kesuksesan dalam kualifikasi Piala Dunia, telah menciptakan peluang besar bagi berbagai merek untuk menjalin kerjasama. Le Minerale, sebagai salah satu merek air mineral terkemuka, telah menangkap peluang ini dengan cermat melalui pemilihan para pemain Timnas Indonesia sebagai brand ambassador. Penelitian ini bertujuan untuk mengkaji pengaruh brand image dan brand identity dari Timnas Indonesia terhadap keputusan konsumen dalam memilih air mineral Le Minerale. Meningkatnya popularitas Timnas Indonesia belakangan ini, terutama setelah kesuksesan dalam kualifikasi Piala Dunia, telah dimanfaatkan oleh Le Minerale dengan menjadikan para pemain sebagai brand ambassador. Penelitian ini relevan mengingat persaingan yang ketat di industri air mineral dan pentingnya strategi pemasaran yang efektif. Penelitian ini menguji hipotesis bahwa brand image dan brand identity dari Timnas Indonesia sebagai brand ambassador memiliki pengaruh signifikan terhadap keputusan konsumen dalam memilih Le Minerale. Dengan menggunakan pendekatan kuantitatif, penelitian ini diharapkan dapat memberikan kontribusi dalam pengembangan strategi pemasaran yang lebih efektif, khususnya bagi perusahaan yang memanfaatkan figur publik sebagai brand ambassador.
Pengaruh Gaya Kepemimpinan dan Lingkungan Kerja terhadap Kinerja Karyawan UMKM di Kabupaten Boyolali Ardian Irawandanu; Mirzam Arqy Ahmadi
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 4 (2024): Oktober : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v2i4.547

Abstract

In the era of globalization, the success of a company depends on the ability of human resources to adapt to an increasingly open and diverse work environment, with the main challenges for HR related to cultural diversity and leadership dynamics. This study examines the influence of leadership style and work environment on the performance of MSME employees in Boyolali Regency, filling the gap from previous studies that produced different findings. Using a quantitative approach, data were collected through a survey of 152 employees and analyzed using the SEM PLS method. The results showed that both variables had a significant effect on performance. Although validity and reliability were met, this study was limited to the scope of local MSMEs without considering external factors. These findings emphasize the importance of leadership and work environment in improving the performance of MSME employees.
Pengaruh Digitalisasi, Literasi Keuangan, dan Dukungan Teknologi terhadap Kinerja Keuangan UMKM di Kabupaten Karanganyar Lady Noor; Mirzam Arqy Ahmadi
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 1 (2025): Januari : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i1.654

Abstract

Amidst the challenges of technology adoption, Indonesian MSMEs have a great opportunity to improve efficiency, competitiveness, and sustainability through digitalization. With a large contribution to GDP and employment, MSMEs need to utilize fiscal incentives, digital strategies, and online payment methods to meet the needs of modern customers. This transformation not only helps businesses operate, but also opens up opportunities for growth in the age of technology. This study looks at how digitalization, financial literacy, and technology support affect the financial performance of MSMEs. It also looks at how these factors affect productivity, efficiency and day-to-day operations in the digital age. This study aims to evaluate the impact of these three components on the financial performance of MSMEs in Karanganyar Regency. This study uses primary data from questionnaires given to MSME owners. The study findings show that financial literacy, financial inclusion, and technology use significantly improve the financial efficiency of MSMEs by helping with financial management, capital access, and business sustainability. However, the limitation of this study is the limited scope that only covers a part of the sample of MSMEs in Karanganyar Regency, so it cannot represent all MSMEs more broadly.
Pengaruh Brand Image terhadap Purchase Intention Produk Le Minerale : dengan Peran Mediasi Social Influence Fadya Al Yasha Syifa; Mirzam Arqy Ahmadi
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 1 (2025): Januari : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i1.657

Abstract

The bottled water industry (AMDK) in Indonesia is highly competitive, requiring companies to develop effective marketing strategies. This study aims to analyze the influence of brand image on purchase intention for Le Minerale products, with social influence as a mediating variable. The research employs a quantitative survey method involving 100 respondents selected through purposive sampling. A Likert-scale questionnaire was used to measure respondents' perceptions of the study variables. Results analyzed using PLS-SEM indicate that brand image significantly impacts purchase intention, both directly and indirectly through social influence. A positive brand image enhances consumers' perception and trust in the product, while social influence strengthens this relationship. This study highlights the importance of brand image management and the role of social recommendations in influencing purchase decisions. However, limitations include the small sample size, potential respondent bias, and a lack of exploration of other factors such as price and product quality. Future research is recommended to expand population coverage, include additional variables, and adopt a longitudinal design.
Pengaruh Penggunaan Brand Ambassador dan Diskon Terhadap Minat Beli Konsumen di Marketplace Shopee Gusva Nanda Prayoga; Mirzam Arqy Ahmadi
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 1 (2025): Januari : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i1.670

Abstract

The development of the current digital era has an impact on all aspects. Not only in the economic sector but also in the field of online sales or e-commerce also feels the impact. Because technological knowledge continues to grow, every consumer must be able to follow developments that affect their daily needs. Online marketplaces such as Shopee have become shopping platforms for consumers today. This study uses a quantitative approach, where the population consists of Shopee marketplace users. The purpose of this study is to determine the effect of brand ambassadors and discounts on purchasing interest. And the technique used in this study is the Non-Probability Sampling technique. By using SmartPLS version 3 software to analyze data with the Partial Least Square (PLS-SEM) method. This study shows that brand ambassadors and discounts have a positive and significant influence on purchasing interest.
Pengaruh Brand Awareness dan Celebrity Endorsement Terhadap Blackpink sebagai Brand Ambassador Tokopedia Guna Meningkatkan Brand Image Oktaviyani, Dina; Arqy Ahmadi, Mirzam
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2025): Januari-Maret, Economics and business economics in Humanity
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/p335d317

Abstract

The partnership between Tokopedia and Blackpink as brand ambassadors has become a highlight in the marketing world. The development of communication technology and globalization has had a major influence on culture, including in Indonesia, with the emergence of the Korean Wave or Hallyu phenomenon, especially K-Pop. The popularity of K-Pop influences consumer behavior in making purchasing decisions. This study discusses the influence of Brand Awareness and Celebrity Endorsement on Blackpink as Tokopedia's brand ambassador in improving brand image. Through a qualitative approach that is a literature review, this study examines whether these factors influence Blackpink's role and its impact on Tokopedia's brand image. The results show that Brand Awareness and strong celebrity support can increase positive perceptions, visibility, and credibility of Tokopedia among consumers. This study concludes that celebrity endorsement is effective in improving Tokopedia's brand image in the Indonesian e-commerce market.
Co-Authors Abdillah, M. Dzaki Abdul Mughni Adam Afifallah Maulidan Rizqi Adelia, Tifani Afra Maurice Cinta Refiyana Agustina, Alya Ahmad Baihaqi Esaputra Ahmad Mardalis Aji, Ilham Purnama Aldara Syafa’a Maristha Alfarizqi Faliq Munir Alfi Khoirunisa Alif, Muhammad Farhan Defian Satriya Putra Alifia Devis, Chinta Alqoria Nur Azizah Alvin Danu Arta, Muhammad Alya Aleysia Ramadhani Aming Putri Agustin Amir, Rafiq Arkana Angellia, Anggi Anisa Juliastuty Cahyaningrum Anisa Putri, Maharani Anisha Wijaya Ningrum Annirul Marfu’atun Nisa Annisa Annisa Anton Prasetyo Anwar Anwar Ardian Irawandanu Ardy Wijaya, Ardy Arisanti, Nadia Prasista Arsita, Nurul Cahya Arum Nurcahya, Wilma Astrid Choirul Mar'ati Asyida, Melia Zulfa Audy Susanto, Dimas Aulia Fegi Lestari Ayu Luthfiani, Dyah Bayu Rahmat Setiyo Bella Ananda Chairunnisa Belva Ivana Ardiyanti Bima Sakti, Danuarta Brahmantya Panji Prakosa Cempaka Murti, Anggun Choirunnisa, Bella A. Chusnul Khotimah Cindy Ayu Azhara Dati Putra Nur Akhmad Devari Putri, Avinca Sabila Diah Priyawati Dian Puji Lestari Dimas Bagus Prasetya Divan Diwangga, Dimas Bagus Diyah Anggitasari, Oktavia Dwi Sukmaning Ayu, Nandani Eka Permata Putri, Tyas Erlisa Sulistianingsih Evi Kurnia Sari Eza Agfonicha Vefiadytria Fadya Al Yasha Syifa Fanny, Dhevan Muhammad Farel Reyhan Albion Faris Fadhilah Zakiy Farkhan Indy Pangestu Faudya Nurul Wardani Fauzan, Muhammad Faiz Fauziyah Qurrota’Ayun Tamami Faza, Putri Rizqya Febrianti, Zahra Fera Anggraini Fidaus Kurniawan Fidaus Kurniawan Finna Liana Firdausy, Salsa Bila Kusuma Firjatullah, Bernadin Fitriasari, Defita Galuh Malakiano Gusva Nanda Prayoga Hanif Izzati, Wildan Haning Lestari Dwi Pambudi Hargiana Ningrum, Marisa Hasna Asih Namiroh Hasna Zhafira Heni Dwiyanti Hidayah, Mahabbatul Hidayat, Roza Aulina Husin Ali Imammudin, Yusuf Iman, M. Alif Nur Ismail, Lentera Tazkiya Isnaini, Niam Rahma Isnaya Arina Hidayati Jati Shobri Mardriatama Jati Waskito Jihan Nur Hidayah Kartika Maulida Apriliana Keifan Galuh Satriatama Kenyshia Afifah Disty Rahmadhani khusnul khotimah Kristia, Erna Kusuma, Sofia Anida Lady Noor Lentera Tazkiya Ismail Lisnawati M. Ilham Timur Abdillah M.Ilham Timur Abdillah Mahasri Shobahiya Mahenti Endrawati Mahindra Surya Birawa Minhayati Saleh Minhayati Saleh Much Yudi Firmansyah Muhammad Ashar Anas Muhammad Fauzy Muhammad Hakim Asshabi Muhammad Hilmi Firnanda Muhammad Rizki Muhammad Tabah Akhiryan Mutiafani, Yessabilla Aning Nabila Zulfa Nur Latifa Nadya Kusuma Putri Nafiah, Khairunnisa Caesalma Nashiruddin Amin Nimas Larasati Novel Idris Abas Nugraha, Maulana Yusuf Nugroho, Akbar Adi Nur Achmad Nur Haliza Zahra Nabilah Nurbekti Aji Hawatri Nurdiansyah, Fadlan Hasan Nurul Latifatul Inayati Oktaviyani, Dina Prasetya Rahayu, Dewi PRATAMA, RISKY Pratama, Shaka Yudha Pratiwi, Erninda Hanna Putri Amanta, Aulia Putri Anggraini , wahyu Putri Febriqa Khairun Nisa Putri Rahmawati Putri Rohmawati, Shintya Putri, Ferdiana Qudsiyah, Yusfina Sekar Rabbani, M. Taha Yassin Rafiq Azzam Al Afif Rahardian Mohamad Akbar Ario Hanung Prabandaru Rahma Ayuningtyas Fachrunisa Rahmatdi Rahmatdi Ramadhani, Dhifa Rifky Ramadhani, Safitri Regita Aulia Herabare Reza Anjaska Riang Anggun Hermalia Rifai Apriture Afianto Rini Kuswati Rio Ramadhon Rivaldi Nofryanto, Muhamad Rizky Oktaviani Isba Sabilla, Asiva Nissa Salsa Adellia Putri Geraldina Satiti, Saltsa Woro Ayu Satria Ramdhan Firmansyah Selvy Dian Nita Sembiring, Rinawati Septian Wahyu Wibowo Sholikah, Dwi Siti Sinta Amelia Dwi Regianingsih Siwi, Aprilia Galih Raka Siwi Soba Evana, Silvia Soepatini Sunarni, Sri Syam, Muhammad Raihan Syifaa Nurjannah Taufik Mukhti Wibowo Tazida Berliana Elma El Hakim Tegar Adi Nugraha Tri Jaya, Fauziah Nur Khasanah Utami, Dina Febriyani Tri Vania Yumna Ardita Wibowo, Sri Widihartono, Rizqi Permana Yudha Pratama, Satria Yusfina Sekar Qudsiyah Zaki Afifi Zulfa Iftinani Muchtar Zulfa Irawati, Zulfa Zuli Prastiwi