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All Journal International Journal of Islamic Economics and Finance (IJIEF) INTEGRITAS : Jurnal Pengabdian AT-TASYRI' Jurnal Ilmiah Prodi Muamalah International Journal of Educational Management and Innovation (IJEMI) Jurnal Manajemen Perbankan Keuangan Nitro Jurnal Ilmiah Mahasiswa Raushan Fikr Prosiding University Research Colloquium JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Sanskara Manajemen dan Bisnis Journal of Management and Creative Business Trending: Jurnal Manajemen dan Ekonomi Jurnal Riset Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Serambi Ekonomi dan Bisnis Jurnal Manajemen dan Pemasaran Digital Pusat Publikasi Ilmu Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Journal of Financial, Business and Economics Jurnal Media Akademik (JMA) Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Mujahada : Jurnal Pengabdian Masyarakat Mount Hope Management International Journal Journal of Exploratory Dynamic Problems PENG: Jurnal Ekonomi dan Manajemen Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis (EKMABIS) Indonesian Journal Entrepreneurship Finance and Business Management Jurnal Ekualisasi Jurnal Riset Multidisiplin Edukasi Jurnal Bengawan Solo: Pusat Kajian Penelitian dan Pengembangan Daerah Kota Surakarta IPSSJ CARONG: Jurnal Pendidikan, Sosial dan Humaniora Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi Ulil Albab Idarah: Jurnal Manajemen Pemasaran Benefit: Jurnal Manajemen dan Bisnis SALSABIL : Journal of Sharia and Economic Law
Mirzam Arqy Ahmadi
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Penggunaan Brand Ambassador dan Diskon Terhadap Minat Beli Konsumen di Marketplace Shopee Gusva Nanda Prayoga; Mirzam Arqy Ahmadi
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 1 (2025): Januari : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i1.670

Abstract

The development of the current digital era has an impact on all aspects. Not only in the economic sector but also in the field of online sales or e-commerce also feels the impact. Because technological knowledge continues to grow, every consumer must be able to follow developments that affect their daily needs. Online marketplaces such as Shopee have become shopping platforms for consumers today. This study uses a quantitative approach, where the population consists of Shopee marketplace users. The purpose of this study is to determine the effect of brand ambassadors and discounts on purchasing interest. And the technique used in this study is the Non-Probability Sampling technique. By using SmartPLS version 3 software to analyze data with the Partial Least Square (PLS-SEM) method. This study shows that brand ambassadors and discounts have a positive and significant influence on purchasing interest.
Pengaruh Brand Awareness dan Celebrity Endorsement Terhadap Blackpink sebagai Brand Ambassador Tokopedia Guna Meningkatkan Brand Image Oktaviyani, Dina; Arqy Ahmadi, Mirzam
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2025): Januari: Economics and business economics in Humanity
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/p335d317

Abstract

The partnership between Tokopedia and Blackpink as brand ambassadors has become a highlight in the marketing world. The development of communication technology and globalization has had a major influence on culture, including in Indonesia, with the emergence of the Korean Wave or Hallyu phenomenon, especially K-Pop. The popularity of K-Pop influences consumer behavior in making purchasing decisions. This study discusses the influence of Brand Awareness and Celebrity Endorsement on Blackpink as Tokopedia's brand ambassador in improving brand image. Through a qualitative approach that is a literature review, this study examines whether these factors influence Blackpink's role and its impact on Tokopedia's brand image. The results show that Brand Awareness and strong celebrity support can increase positive perceptions, visibility, and credibility of Tokopedia among consumers. This study concludes that celebrity endorsement is effective in improving Tokopedia's brand image in the Indonesian e-commerce market.
Peran Inovasi, Kualitas Produk, dan Strategi Perusahaan dalam Mendorong Keberhasilan Bisnis: Studi Literatur Imammudin, Yusuf; Arqy Ahmadi, Mirzam
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2025): Januari: Economics and business economics in Humanity
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/ww6cq881

Abstract

Business success is the primary goal for companies, especially in facing the increasingly intense competition in the global market. The dynamic changes in the market, technological advancements, and shifts in consumer preferences compel companies to continually innovate and adapt. This study aims to understand the role of innovation, product quality, and corporate strategy in supporting business success. Using a literature review approach, this research highlights how innovation is crucial not only in developing new products but also in improving the operational efficiency of companies. High product quality can enhance customer satisfaction and loyalty, leading to business growth. Additionally, an effective and flexible corporate strategy enables companies to better respond to market changes. The findings of this study demonstrate that the integration of innovation, product quality, and corporate strategy is key to achieving long-term business success. These insights provide practical and theoretical value for companies, academics, and policymakers in formulating more adaptive and sustainable business strategies.
Analisis Penerapan Strategi Pemasaran Digital pada Bisnis Kecantikan Avoskin Eka Permata Putri, Tyas; Arqy Ahmadi, Mirzam
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2025): Januari: Economics and business economics in Humanity
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/y21mc754

Abstract

The beauty industry has undergone a remarkable transformation due to digitalization. As technology advances, the use of the internet and social media has changed consumer behavior and the way companies conduct their business. Digital marketing has become crucial for reaching the right market, increasing sales, and making profits, including in the beauty industry. This study aims to analyze the implementation of digital marketing strategies in the beauty business of Avoskin, focusing on influencer marketing and social media marketing. The method used is a literature study with a review of the literature on digital marketing, influencer marketing, and social media marketing. The discussion of this research identifies the advantages and disadvantages of these two strategies, as well as how their application strengthens brand awareness, increases engagement, and sales. The conclusion of this study shows that these two digital marketing strategies are very effective but require adjustments to overcome challenges such as algorithm changes and dependence on influencers. Digital marketing proves to provide great opportunities to build closer relationships with consumers but needs to be balanced with continuous innovation.
Analisis Pengaruh Influencer Marketing terhadap Brand Awareness dan Purchase Decision pada Produk The Originote Putri Rohmawati, Shintya; Arqy Ahmadi, Mirzam
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2025): Januari: Economics and business economics in Humanity
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/ys2tks33

Abstract

In recent years, influencer marketing has become one of the most effective marketing strategies, especially in the digital era marked by the rapid development of social media. Many companies, including The Originote, utilize influencer marketing to increase brand visibility and influence consumer behavior. This study focuses on analyzing the influence of influencer marketing on brand image, brand awareness, brand trust, and purchasing decisions for skincare products. Through a combination of qualitative and quantitative approaches, data was collected from active skincare product users on social media. The results show that influencer marketing has a positive impact on brand image, which further strengthens brand awareness among consumers. Brand trust built by influencers also contributes to purchasing decisions, although other factors such as price and product quality also influence. This study emphasizes the importance of choosing influencers who are in line with the brand identity to form positive and consistent associations.
Implementasi QRIS sebagai Alternatif Pembayaran Non Tunai pada Kalangan Usaha Mikro, Kecil, dan Menengah (UMKM): Peluang dan Tantangan Kristia, Erna; Arqy Ahmadi, Mirzam
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2025): Januari: Economics and business economics in Humanity
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/21sqt943

Abstract

This study examines the QR Indonesian Standard or known as the Quick Response Code Indonesian Standard (QRIS) as one of the non-cash payment options available for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. This research method uses a qualitative method with a literature review technique, where researchers collect and analyze various relevant literature. The purpose of this study is to identify and analyze the opportunities and challenges for MSMEs in adopting QRIS for digital payments. In order to increase efficiency in transactions, open markets, and also facilitate access to financial services, Bank Indonesia has issued a QR code-based payment standard which is an opportunity for MSMEs. However, limited digital literacy, technological infrastructure, and resistance from business actors have hampered the implementation of QRIS. This study also discusses how government support and education can accelerate the adoption of QRIS to increase financial inclusion and the competitiveness of MSMEs in the digital era.
Pengaruh Brand Image dan Brand Satisfaction Terhadap Brand Trust pada Mie Instan Merek Indomie Dwi Sukmaning Ayu, Nandani; Arqy Ahmadi, Mirzam
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2025): Januari: Economics and business economics in Humanity
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/9b18xs24

Abstract

This study aimms to explore the influence of brand image and brand satisfaction on brand trust in instant noodle products of the Indomie brand. The research method used is a qualitative approach, with data collection techniques through in-depth interviews with Indomie consumers. The results of the study indicate that a positive brand image, such as consistent product quality, attractive packaging, and a good reputation in the market, contribute significantly to building consumer trust in the Indomie brand. In addition, a high level of consumer satisfaction with the taste, quality, and price of the product also strengthens brand trust. This study reveals that brand image and brand satisfaction play an important role synergistically in shaping consumer trust. This study provides practical implications for manufacturers to continue to improve brand image and ensure consumer satisfaction, in order to maintain and increase customer loyalty. There are still shortcomings in this study, namely the lack of respondents interviewed, so the researcher hopes that further research can be better.
Pengaruh Peningkatkan Produktivitas dengan Memperkenalkan Budaya Inklusif pada Pengelolaan Sumber Daya Manusia Alifia Devis, Chinta; Arqy Ahmadi, Mirzam
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2025): Januari: Economics and business economics in Humanity
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/vnyvpd21

Abstract

This research aims to determine the impact of implementing an inclusive culture on increasing employee productivity from a human resource management perspective in a company. The problem behind this research is the importance of increasing the productivity of an organization which is often influenced by how human resources (HR) are managed. The following approach that is increasingly receiving attention is the implementation of an inclusive culture. Integrative culture is understood as a management approach process that respects individual diversity and fosters good and harmonious cooperation among all employees using research approaches and literature reviews. This research concludes that the implementation of an inclusive culture has a positive impact on employee productivity. Employees will feel appreciated and encouraged in an inclusive work environment and will have more motivation to contribute, which will ultimately result in maximum performance. This study can be taken into consideration so that a copany further strengthens its comprehensive program. The weakness in this research is that it is only based on available literature, thereby limiting the generalizability of the results. Because this research uses a literature review method, it is not possible to obtain the latest empirical data directly. Therefore, it is recommended that further research include more research with field studies and case studies that refer more to different industrial and geographical contexts.
Pengaruh Review Produk dan Content Creator Terhadap Minat Beli Melalui Affiliate Marketing pada Pengguna E-Commerce Shopee Ayu Luthfiani, Dyah; Arqy Ahmadi, Mirzam
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2025): Januari: Economics and business economics in Humanity
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/qwpxf796

Abstract

In today's digital era, consumers are increasingly selective in receiving information, especially when choosing products on e-commerce platforms like Shopee. Product reviews and the role of content creators are important elements influencing consumer purchase intentions. This study aims to understand how product reviews and content creators influence purchase intentions through affiliate marketing programs among Shopee users. The method used in this research is a qualitative approach with literature review analysis. The sample was taken from various related literature and scholarly articles. The measurement tool used is narrative analysis of the data collected from these sources. The results of the study show that honest and informative product reviews, along with credible content creators, play a crucial role in building consumer trust, ultimately increasing purchase intention. The discussion also emphasizes that in addition to product reviews and content created by content creators, other factors such as price promotions and recommendations from friends or family also influence purchasing decisions. However, this research has several limitations, such as the sample being limited to literature, which may not fully represent direct consumer experiences. Future research is expected to include interviews or surveys with direct consumers to obtain more in-depth data.
Dampak Perilaku Showrooming dan Webrooming pada Perbandingan Pengaruh Harga Produk terhadap Keputusan Pembelian Konsumen Hargiana Ningrum, Marisa; Arqy Ahmadi, Mirzam
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2025): Januari: Economics and business economics in Humanity
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/v6khts24

Abstract

Semakin berkembangnya teknologi yang ada telah banyak merubah perilaku konsumen dalam Keputusan pembelian mereka. Ada dua perilaku konsumen yang mempengaruhi keputusan pembelian yaitu perilaku showrooming dan webrooming, keduanya mempengaruhi keputusan pembelian dengan adanya perbandingan harga pada setiap produk.Penelitian ini bertujuan untuk menganalisis dampak perilaku showrooming dan webrooming terhadap pengaruh harga produk dalam pengambilan keputusan pembelian konsumen. Showrooming merujuk pada perilaku konsumen yang mengunjungi toko fisik untuk melihat produk secara langsung, namun melakukan pembelian secara online, sedangkan webrooming adalah kebalikannya, di mana konsumen melakukan riset online sebelum membeli produk di toko fisik. Dalam studi ini, data dikumpulkan melalui literature review dari jurnal jurnal sebelumnya. Analisis dilakukan dengan menggunakan systematis riview untuk mengevaluasi pengaruh harga produk terhadap keputusan pembelian dalam konteks kedua perilaku tersebut. Hasil penelitian menunjukkan bahwa harga produk memiliki pengaruh signifikan terhadap keputusan pembelian pada kedua perilaku, namun pengaruhnya lebih kuat pada showrooming dibandingkan webrooming. Temuan ini memberikan wawasan bagi pemasar untuk menyesuaikan strategi harga dan promosi agar dapat lebih efektif menarik konsumen di era digital yang semakin kompetitif. Penelitian ini diharapkan dapat memberikan kontribusi bagi pengembangan strategi pemasaran yang lebih baik dalam menghadapi dinamika perilaku konsumen.
Co-Authors Abdillah, M. Dzaki Abdillah, M.Ilham Timur Adam Afifallah Maulidan Rizqi Adelia, Tifani Afra Maurice Cinta Refiyana Agustina, Alya Ahmad Baihaqi Esaputra Ahmad Baihaqi Esaputra Ahmad Mardalis, Ahmad Aji, Ilham Purnama Al Afif, Rafiq Azzam Albion, Farel Reyhan Alfi Khoirunisa Alif, Muhammad Farhan Defian Satriya Putra Alifia Devis, Chinta Alqoria Nur Azizah Alvin Danu Arta, Muhammad Alya Aleysia Ramadhani Aming Putri Agustin Amir, Rafiq Arkana Angellia, Anggi Anisa Juliastuty Cahyaningrum Anisa Putri, Maharani Anisha Wijaya Ningrum Annisa Annisa Ardian Irawandanu Ardy Wijaya, Ardy Arisanti, Nadia Prasista Arsita, Nurul Cahya Arum Nurcahya, Wilma Astrid Choirul Mar'ati Asyida, Melia Zulfa Audy Susanto, Dimas Aulia Fegi Lestari Ayu Luthfiani, Dyah Bella Ananda Chairunnisa Bima Sakti, Danuarta Brahmantya Panji Prakosa Cempaka Murti, Anggun Choirunnisa, Bella A. Chusnul Khotimah Cindy Ayu Azhara Dati Putra Nur Akhmad Devari Putri, Avinca Sabila Diah Priyawati Dian Puji Lestari Dimas Bagus Prasetya Divan Diwangga, Dimas Bagus Diyah Anggitasari, Oktavia Dwi Sukmaning Ayu, Nandani Eka Permata Putri, Tyas Erlisa Sulistianingsih Evi Kurnia Sari Eza Agfonicha Vefiadytria Fadya Al Yasha Syifa Fanny, Dhevan Muhammad Faris Fadhilah Zakiy Faudya Nurul Wardani Fauzan, Muhammad Faiz Faza, Putri Rizqya Febrianti, Zahra Fera Anggraini Fidaus Kurniawan Finna Liana Firdausy, Salsa Bila Kusuma Firjatullah, Bernadin Fitriasari, Defita Galuh Malakiano Gusva Nanda Prayoga Hanif Izzati, Wildan Hargiana Ningrum, Marisa Hasna Asih Namiroh Heni Dwiyanti Hidayah, Mahabbatul Hidayat, Roza Aulina Husin Ali Imammudin, Yusuf Iman, M. Alif Nur Inayati, Nurul Latifatul Ismail, Lentera Tazkiya Isnaini, Niam Rahma Jati Shobri Mardriatama Jati Waskito Jihan Nur Hidayah Keifan Galuh Satriatama Kenyshia Afifah Disty Rahmadhani khusnul khotimah Kristia, Erna Kurniawan, Fidaus Kusuma, Sofia Anida Lady Noor Lisnawati M. Ilham Timur Abdillah Mahasri Shobahiya, Mahasri Mahenti Endrawati Minhayati Saleh Minhayati Saleh Much Yudi Firmansyah Muchtar, Zulfa Iftinani Muhammad Hakim Asshabi Muhammad Hilmi Firnanda Muhammad Rizki Mutiafani, Yessabilla Aning Nabila Zulfa Nur Latifa Nadya Kusuma Putri Nafiah, Khairunnisa Caesalma Nimas Larasati Novel Idris Abas Nugraha, Maulana Yusuf Nugroho, Akbar Adi Nur Achmad Nur Haliza Zahra Nabilah Nurbekti Aji Hawatri Nurdiansyah, Fadlan Hasan Oktaviyani, Dina Pambudi, Haning Lestari Dwi Prasetya Rahayu, Dewi PRATAMA, RISKY Pratama, Shaka Yudha Pratiwi, Erninda Hanna Putri Amanta, Aulia Putri Anggraini , wahyu Putri Rahmawati Putri Rohmawati, Shintya Putri, Ferdiana Qudsiyah, Yusfina Sekar Rabbani, M. Taha Yassin Rahardian Mohamad Akbar Ario Hanung Prabandaru Rahma Ayuningtyas Fachrunisa Rahma Ayuningtyas Fachrunisa Rahmatdi Ramadhani, Dhifa Rifky Ramadhani, Safitri Reza Anjaska Riang Anggun Hermalia Rifai Apriture Afianto Rini Kuswati Rivaldi Nofryanto, Muhamad Rizky Oktaviani Isba S Soepatini Sabilla, Asiva Nissa Salsa Adellia Putri Geraldina Satiti, Saltsa Woro Ayu Sembiring, Rinawati Septian Wahyu Wibowo Sholikah, Dwi Siti Sinta Amelia Dwi Regianingsih Siwi, Aprilia Galih Raka Siwi Soba Evana, Silvia Solly Aryza Sunarni, Sri Syam, Muhammad Raihan Tamami, Fauziyah Qurrota’Ayun Taufik Mukhti Wibowo Tazida Berliana Elma El Hakim Tegar Adi Nugraha Tri Jaya, Fauziah Nur Khasanah Utami, Dina Febriyani Tri Wibowo, Sri Widihartono, Rizqi Permana Yudha Pratama, Satria Zulfa Irawati, Zulfa Zuli Prastiwi