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All Journal Jurnal Kedokteran Brawijaya Journal of Economics, Business, & Accountancy Ventura Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Jurnal Akuntansi Multiparadigma The International Journal of Accounting and Business Society JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Jurnal Manajemen Pelayanan Publik Asia-Pacific Management and Business Application Jurnal Analisis Bisnis Ekonomi International Journal of Supply Chain Management PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Quantitative Economics and Management Studies Interdisciplinary Social Studies International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Analisis Bisnis Ekonomi
Armanu Thoyib
Fakultas Ekonomi Dan Bisnis Universitas Brawijaya Malang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Public Health Social Sciences Transportation

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Journal : Interdisciplinary Social Studies

 1 
Social Media Marketing’s Effectiveness on Purchase Intention Mediated by Brand Image and Trust Huda, Fajar Nur Amri; Thoyib, Armanu; Hadiwidjojo, Djumilah
Interdisciplinary Social Studies Vol. 2 No. 1 (2022): Regular Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i1.309

Abstract

Background: Marketing has created a potential industry in the fisheries sector. It has gotten within the realm of digital marketing, among others. Currently, social media is used for advertising fishery products online (Social media marketing). Aim: This study aims to ascertain how social media marketing initiatives affect brand image, consumer trust, and intention purchasing items. Method: Explanatory quantitative research is used in this study. The whole fishery e-commerce customer base that has followed fisheries' Instagram profiles makes up the population of this study. Due to rounding from 398, the samples for this study contained 398 respondents. The major data for this study came from the findings of the questionnaire distribution. The secondary data, however, was gathered through books, the internet, literature, and periodicals. Findings: To improve consumers' intention in purchasing products, businesses must focus on social media marketing initiatives, brand perception, and consumer confidence in Fisheries E-Commerce in Jakarta.
Co-Authors . Sukmawati . Surachman A. Razak Abdo-Alaziz H. E Mihrez, Abdo-Alaziz H. E Achmad Helmy Djawahir Achmad Sudiro Agusthina Risambessy Ainur Rofiq Alvi Furwanti Alwie Ananda Sabil Hussein Andi Subroto Arief Alamsyah Arry Pongtiku Badjie, Gibriel Bambang Swasto Candra Fajri Ananda Choirul Anam AM Diponegoro Christin Susilowati Daly Rustamblin Darmansyah - Dewa Putu Selawa, Dewa Putu Dian Natasari Djoko Soetjiptadi Djumahir - Djumahir Djumahir Djumilah Hadiwidjojo Djumilah Zain Djumilah Zain Djumilah Zain Djumilah Zain Dodi Wirawan Irawanto Eka Afnan Troena Eka Afnan Troena Eka Afnan Troena Eka Afnan Troena Eko Ganis Sukoharsono Ekromi Fraida Tsalasah Eky Indyanty Wuryaning Lestari EM Yusuf Iis Endang Siti Astuti Enni Savitri Fajariah, Nuraidya Fatchur Rohman Fitriana Damayanti Gerrit M. Pentury Gusti Ruzayda Eka Hapsari Harun Al Rasyid Huda, Fajar Nur Amri I Nengah Suardhika I Wayan Ramantha Irada Sinta Islam F, Muhammad Fajrul Kartika Indah Permanasari Khairuddin NM M. S. Idrus Made Subudi Makhrojan, Roni Margono Setiawan Margono Setiawan Marwan Marwan Mega Fianita Fadilah Meiryani, Meiryani Mintarti Rahayu Mintarti Rahayu MS. Idrus Munawar Ismail Nailul, Muhammad Nanang Suryadi Ni Luh Putu Suarningsih Noermijati, Noermijati Novita Mandayanti Rahman, Fatchur Rahmi Widyanti Reni Sancoko Rico Nur Ilham Roby Sambung Rofiaty, Rofiaty Rohmat Dwi Jatmiko Roidah Lukman Baisa Roslina Alam Rosnawintang .. S Siswanto S., Chairul Muriman S., Margono Sabran - Septantya Chandra Pamungkas Siska Kristin Sugianto Soewarto Citro Taruno Solaimun, Ir Solimun, Solimun Sri Eka Astutiningsih St.Sukmawati S. Stevanus Thane Sucherly - Suganda Thalib Sumarto - Surachman Surachman Surachman Surachman Surachman Ubud Salim Ubud Salim Ubud Salim Ubud Salim Umar Nimran Unti Ludigdo Wahdiatmoko Wahyuddin Wahyuddin Wahyuddin Wahyuddin Wahyuningsih, Sri Ari Yogatama, Ahmad Nizar Zaenal Arifin. S Zainal Abidin, Irwan Shah Zaroug, Yousef Ali Mohamed