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All Journal Jurnal Administrasi Bisnis Jurnal Mirai Management Journal of Economic, Bussines and Accounting (COSTING) Journal on Education Klasikal: Journal of Education, Language Teaching and Science Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Pinisi Business Administration Review Business and Accounting Education Journal Jurnal Minfo Polgan (JMP) Journal Of Human And Education (JAHE) Indonesian Journal of Social and Educational Studies Seminar Nasional Pengabdian Kepada Masyarakat Journal of Innovation Research and Knowledge Jurnal Ad'ministrare JURNAL PENDIDIKAN IPS Gemilang: Jurnal Manajemen dan Akuntansi Profit: Jurnal Manajemen, Bisnis dan Akuntansi Mamangan Social Science Journal International Journal of Economics and Management Research Transformasi: Journal of Economics and Business Management Sanskara Ekonomi dan Kewirausahaan Eastasouth Journal of Effective Community Services Easta Journal of Innovative Community Services Jurnal Multidisiplin West Science The Easta Journal Law and Human Rights The Eastasouth Management and Business The Es Accounting and Finance Innovative: Journal Of Social Science Research Jurnal Pengabdian West Science Jurnal Pendidikan West Science Indonesian Journal Of Business And Entrepreneurship Research West Science Business and Management Indo-Fintech Intellectuals: Journal of Economics and Business West Science Journal Economic and Entrepreneurship Jurnal Akuntansi dan Keuangan West Science Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies Jurnal Geosains West Science West Science Interdisciplinary Studies Student Research Journal Multifinance INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Journal Emerging Technologies in Education Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Jurnal Terobosan Peduli Masyarakat (TIRAKAT)
Syamsu Rijal
Jurusan Ilmu Ekonomi, Fakultas Ekonomi Dan Bisnis, Universitas Negeri Makassar
Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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EFFECT OF PRICE AND PROMOTION ON CAR PURCHASE DECISIONS Syamsu Rijal; Mawardi Mawardi; Uli Wildan Nuryanto; I Nyoman Tri Sutaguna; Endang Fatmawati
Journal of Innovation Research and Knowledge Vol. 2 No. 9: Februari 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v2i9.5025

Abstract

The purpose of this research is to analyze effect of price and promotion on car purchase decisions. The type of research used is a type of quantitative research. In this study, the population used was all consumers who purchased Toyota cars in Medan, but the exact sample size was unknown. So the minimum number of samples taken in this study is 18 times 5 to 90 respondents. In this study using data collection methods with field research and library research. Data analysis in this study uses multiple linear regression analysis. The results of the study show that price has a positive and significant effect on car purchase decisions. Promotion has a positive and significant effect on car purchase decisions.
Accounting Graduates' Knowledge, Skills, and Attitude in the Industrial Age 5.0 Syamsu Rijal
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 3 No. 2 (2023): April : Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v3i2.422

Abstract

This study aims to determine the knowledge, skills, attitude (KSA) that accounting graduates must possess in the industrial era 5.0 so that they remain relevant along with technological developments based on the perspectives of regulators, academics and graduate users. This type of research is qualitative research. In this study the researchers conducted interviews with informants. The informants in this study were the Chairperson of the Indonesian Institute of Accountants (IAI) in the West Java region, the Chairperson of the Managerial Accounting Study Program at Pasundan University and the HRD of companies in Bandung. The results of the research are based on the perspective of a student regulator, they must have internship experience, actively participate in seminars, problem solving skills and a good attitude. The academic perspective emphasizes academic value, being able to adapt, think critically, have leadership and have fighting power. The perspective of graduate users is that they have digital analysis skills, computer skills and are creative. In addition, the three perspectives also share the same view that accounting graduates must be technologically literate, have basic accounting knowledge, analytical skills, communication skills, have work experience, foreign language skills, professional certification, initiative, teamwork, integrity, thoroughness and detail, discipline. , responsibility and mutual respect.
Gamification's Influence on Tokopedia E-Commerce Repurchase Intentions Muhammad Nur Afiat; Syamsu Rijal; Rifani Akbar Sulbahri; Fachrurazi Fachrurazi
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 3 No. 2 (2023): April : Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v3i2.423

Abstract

This study aims to examine the effect of gamification with the indicators studied consisting of rewards, points, levels and leaderboards on the use of e-commerce applications and repurchase intentions. This research method is quantitative with data collection techniques using survey techniques using questionnaires. The sampling technique uses a purposive sampling technique. The research sample was 97 Business Management Students at Bandung Islamic University. The results of the study show that gamification has a positive effect on the use of e-commerce applications, while it has no effect on repurchase intention. The results also show that the use of e-commerce applications has a positive effect on repurchase intentions in e-commerce.
Understanding Information Technology and Accounting Has a Moderated Effect on Organizational Commitment Zarkasi Zarkasi; Syamsu Rijal; Iswahyuningsih Iswahyuningsih; Dewi Ratih K
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 3 No. 2 (2023): April : Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v3i2.435

Abstract

This study aims to determine the effect of understanding information technology and accounting on organizational commitment with the quality of human resources as a moderating variable. The sample in this study amounted to 44 respondents. The analytical methods used in this study, namely data quality test, classical assumption test, multiple linear regression analysis test, partial test, simultaneous test, and moderated regression analysis with the help of SPSS version 23. The results of this study concluded that information technology partially influences positive effect on organizational commitment, while accounting understanding has a negative effect and does not succeed in giving a significant effect on organizational commitment. As well as the simultaneous test results of information technology and understanding of accounting together influence organizational commitment. Meanwhile, after being moderated by the quality of human resources, only information technology variables have a positive effect on organizational commitment. This is because the moderating variable contributes to supporting the understanding of information technology, the more qualified human resources an agency is, the more capable it is to understand technological developments that continue to evolve. Meanwhile, accounting understanding after being moderated by the quality of human resources, did not succeed in having a positive influence on organizational commitment. This is because the synthesis of human resource quality moderation is still not in accordance with the existing implementation in agencies.
Effect of Auditor Specialization, Auditor Characteristics, Board Independence on Audit Quality through intellectual capital : Study on service companies Syamsu Rijal; Asri Ady Bakri; Arjang
The Es Accounting And Finance Vol. 1 No. 02 (2023): The Es Accounting And Finance (ESAF)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (218.424 KB) | DOI: 10.58812/esaf.v1i02.66

Abstract

This study aims to examine the effect of auditor specialization, auditor characteristics, and board independence on audit quality through intellectual capital in service companies in West Java. The research was conducted using a quantitative approach with a sample of 384 service companies in West Java. Data were analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0 software. The results of this study showed that auditor specialization, auditor experience, and board independence had a positive and significant effect on audit quality. Meanwhile, intellectual capital has a significant mediating effect on the relationship between auditor specialization, auditor experience, and board independence on audit quality. The findings of this study provide important insights into the factors that contribute to the enhancement of audit quality in service companies. This study suggests that service companies in West Java should consider hiring specialized auditors, experienced auditors, and independent boards to improve audit quality. Additionally, companies should also focus on the development of intellectual capital, which plays an important role in enhancing audit quality.
EMPLOYEE FINANCING SYSTEM ANALYSIS WITH MURABAHAH CONTRACTS AT BPRS BAITUR RIDHA BANDUNG Akhmad Baidun; Syamsu Rijal; Yeti Yeti; Norvadewi Norvadewi; Akhmad Nur Zaroni
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 2 No. 2 (2023): Mei : Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v2i2.736

Abstract

This research This study was motivated by the products offered by BPRS Baitur Ridha Bandung, specifically employee financing products with murabahah, which have recently received a lot of attention from customers. Employee financing is available to internal and general employees of BPRS Baitur Ridha Bandung for personal use. This study is a field study. Data sources include primary and secondary data gathered through observations, interviews and documentation. After collecting the data, the writer analyzes it using qualitative descriptive methods with descriptive, inductive and deductive methods. The findings show that the employee financing system with murabahah in BPRS Baitur Ridha Bandung is primarily in accordance with Islamic economics. It has a significant positive impact and influence. Similarly, elements of irregularities according to the Islamic economic system have yet to be discovered in the implementation. Keywords: ;;
Defining the Business Philosophy Foundation for Sustainable Business Education Muhammad Ade Kurnia Harahap; Suherlan Suherlan; Syamsu Rijal; Abu Muna Almaududi Ausat
Journal on Education Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i4.2690

Abstract

Sustainable business education is an approach to teaching business that focuses on sustainability. In recent years, issues such as climate change, the sustainability of natural resources, and the social responsibility of business have become a growing concern around the world. In this context, research on defining the philosophical foundations of sustainable business will help identify and evaluate key aspects of a sustainable business philosophy and also discuss the practical implications of its use in business education. This research is qualitative in nature. Data collection techniques included listening and recording important information to conduct data analysis through data reduction, data display, and conclusion drawing. The study concluded that in an effort to prepare a generation that is ready to face future business challenges, business education institutions should take steps to create a foundation for a sustainable business philosophy. This includes adopting a sustainable approach in the education curriculum, creating an enabling environment for sustainable business development, and introducing concepts such as sustainability, long-term perspective, and corporate social responsibility.
Pelatihan dan Strategi Pemasaran Inovatif untuk Meningkatkan Awareness Produk UMKM di Pasar Lokal Eddy Silamat; Dhety Chusumastuti; Rahmat Al Hidayat; Anto J. Hadi; Bambang Sucipto; Syamsu Rijal; Arief Budi Pratomo
Jurnal Pengabdian West Science Vol 2 No 04 (2023): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (413.307 KB) | DOI: 10.58812/jpws.v2i04.306

Abstract

Dalam dunia bisnis dari mulai bisnis kecil seperti ditingkat UMKM, hingga tingkat bisnis skala besar, para pebisnis harus memahami ilmu perihal pemasaran. Tujuan dari pengabdian ini untuk membantu dan mengedukasi pedagang untuk mengembangkan bisnisnya dengan pemanfaatan teknologi terkini. Hasil dari pengabdian ini yaitu pelatihan dalam penggunaan sosial media, penggunaan lokasi toko di GPS, pemanfaatan komunikasi media cetak (spanduk) dan lainnya.
AT AMINDA SKIN CARE'S MAKASSAR BRANCH, THE IMPACT OF CUSTOMER EXPERIENCE, BRAND AWARENESS, AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY Muhammad Islah Idrus; Syamsu Rijal; Muh. Ihsan Said Ahmad
Transformasi: Journal of Economics and Business Management Vol. 2 No. 2 (2023): June : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i2.719

Abstract

The aim of this study was to evaluate brand awareness, customer happiness, and customer experience in relation to consumer loyalty to Aminda Skin Care at the Makassar Branch. The population of the study consists of Aminda Skin Care customers. The sample for the study consisted of 96 individuals, and information was gathered using a questionnaire. The data are analysed using SPSS 20 after the hypothesis is tested using multiple linear regression analysis. The results of this study indicate that customer experience has little impact on loyalty. Brand recognition and customer satisfaction have a significant impact on consumer loyalty.
ChatGPT: Improving Communication Efficiency and Business Management of MSMEs in the Digital Age Frans Sudirjo; Abu Muna Almaududi Ausat; Syamsu Rijal; Yasir Riady; Suherlan Suherlan
Innovative: Journal Of Social Science Research Vol. 3 No. 2 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i2.347

Abstract

The use of ICT has become an important requirement for all sectors, including MSMEs. Effective and efficient communication is critical to the success of MSMEs in competing in an increasingly tight and dynamic market through ChatGPT. This study aims to examine the potential of ChatGPT in improving the communication efficiency of MSMEs. The focus of this study is primarily qualitative. Methods for gathering information included paying close attention and taking detailed notes, with subsequent analysis included data reduction, visualization, and inference. The study arrived at the conclusion that the utilisation of artificial intelligence technologies such as ChatGPT can provide great benefits to MSMEs in improving communication efficiency and overall business management. In the growing digital era, the use of artificial intelligence technology can be a competitive advantage for MSMEs in developing their business.
Co-Authors A. Alvian Fitriyanto a.n. Triani Patra Pertiwi Abdullah, Muhammad Ikbal Abu Muna Almaududi Ausat Achmad Abdul Azis Agung Zulfikri Akhmad Baidun Akhmad Riduan Andi Chairil Furqan Andy Rachman Anita Lestari Ari Purwanti Ariawan Ariawan ARIEF BUDI PRATOMO Arisanjaya Doloan arjang Arni Arni Asri Ady Bakri Ausat, Abu Muna Almaududi Azhariah Rachman Bambang Sucipto Baso Iwang Citra Arta, Deddy Novie Dadang Muhammad Hasyim Dana Budiman Demsky, Caitlin Dewa Oka Suparwata Dewi Ratih K Dhety Chusumastuti Dian Safitri Pantja Koesoemasari Dianta Mustofa K. Dinar, Muhammad Eddy Silamat Eddy Silamat Edy Susanto Efrina, Gusnita Eka Selvi Handayani Eka Supriatna Elisabeth Nainggolan Endang Fatmawati Etty Sri Hertini Eva Desembrianita Eva Yuniarti Utami Evi Meidasari M Fachrurazi Fajar Saranani Frans Sudirjo Frans Sudirjo Frans Sudirjo Gamal Abdel Nasser Geofakta Razali Gusti Rusmayadi Hadi Nasbey Hadi, Anto J. Harsano Jayadi Harun Samsuddin Hendri Hermawan Adinugraha Heny Herawati Herry Ramadhani Hizbul Khootimah Azzaakiyyah I Nyoman Tri Sutaguna I Wayan Sugianta Nirawana Ika Nurhalisah Ilham Akbar Akbar Inanna Indah Oktari Wijayati Iswahyuningsih Iswahyuningsih Iwan Harsono Jiao, Deng Jie, Lie Karyono Karyono Khamaludin, Khamaludin Legito . Liestyowati Liestyowati Loso Judijanto Marhawati Masdub Mawardi Mawardi Mega Krisdayani Moehamad Satiadharma Muh Ihsan Said Ahmad Muh. Hanif Muh. Ihsan Said Ahmad Muh. Ihsan Said Ahmad Muhammad Ade Kurnia Harahap Muhammad Dinar Muhammad Hasan Muhammad Ihsan Said Ahmad Muhammad Ishlah Idrus Muhammad Islah Idrus Muhammad Nur Afiat Muhammad Nur Afiat Muhammad Nur Afiat Muhammad Nur Afiat Muhammad Rakib Muhammad Syafri Muhammad Taufik Muhammadong Mumu Muzayyin Maq Musran Munizu Mustari Mustari Mustari Mustari Mustari Mustari Nirwana Norvadewi Nur Ana Nurul Afifah R.A. Indrawati Rahmat Al Hidayat Rahmatullah Ramdan Yusuf Ratih Pratiwi Restu Auliani Reza Fahlevi Lubis Ridha Wahyuni Rifani Akbar Sulbahri Rina Kurniawati Rini Hadiyati Rizqy Aiddha Yuniawati Roikhan Mochamad Aziz Sa'diyah Sa'diyah Sahabuddin Nanda Sahade Samsidar Samsidar Sangkala, Masnawaty Selvia Junita Praja Sri Dewi Yusuf Sudarmanto, Eko Sufrina Keumala Ayu Suherlan Suherlan Suherlan Suherlan Suherlan, Suherlan Sultan Machmud Hasan Masikki Supriyanto Sutarto Sutarto Syamsul Anwar Tanti Widia Nurdiani Teddy Tjahyanto Tulus Martua Sihombing Tuti Supatminingsih Uli Wildan Nuryanto Umi Salawati Wamafma, Filep Wenny Desty Febrian Winarto Ramlan Yasir Riady Yeti Yeti Yuanyuan Wang, Yuanyuan Yuditia Prameswari Zainal Arifin Zarkasi, Zarkasi Zhang Wei Zou, Guijiao Zunan Setiawan