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Wahira
Administrasi Pendidikan, Fakultas Ilmu Pendidikan, Universitas Negeri Makassar
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Journal : Pinisi Journal of Social Science

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Empowering Women-Owned MSMEs in Makassar City through Digital Technology Support Darmayanti, Resty Rahayu; Wahira, Wahira
Pinisi Journal of Social Science Vol 4, No 2 (2025): September
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pjss.v4i2.81119

Abstract

MSMEs are one of the pillars of the economy in Makassar City, especially small and home-based businesses that are mostly run by women. The development of digital technology has created new opportunities for women to manage their businesses more flexibly and expand their market reach without neglecting their roles at home. This study aims to understand how digital technology can support the empowerment of women MSMEs in Makassar City, while identifying the obstacles they face in the transformation process. The research uses a qualitative approach through a literature review that includes scientific articles, policy reports, and other supporting documents relevant to the topic of digitalization of women's MSMEs. The analysis was conducted by tracing findings that have a correlation between the use of technology and increased business capacity. The results of the study show that digitization provides benefits in the form of improved marketing skills, expanded sales networks, innovation in products and services, and increased confidence among women as business actors. Empowerment is not only evident from an economic perspective, but also from women's ability to make independent business decisions. Conditions in the field show that there are still many challenges that need to be addressed, such as low digital and financial literacy, limited capital, uneven internet access, and domestic burdens that take up women's time in learning technology. Sustainable change requires strong ecosystem support through consistent training, business mentoring, collaboration among stakeholders, and access to financing that is friendly to women's MSMEs. This study provides a basis for designing more effective digital empowerment strategies and opens up space for further research focusing on the real experiences of women MSME entrepreneurs in Makassar.
Family Economic Resilience through Home Businesses: A Study of Young Couples in Makassar City Sadriani, Andi; Wahira, Wahira
Pinisi Journal of Social Science Vol 4, No 2 (2025): September
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pjss.v4i2.80799

Abstract

This study aims to analyze family economic resilience through home-based businesses among young couples in Makassar City, focusing on the type of business they run, the economic resilience strategies they implement, and the division of roles between husband and wife in managing the business and making economic decisions. The research approach used a qualitative method with a case study design. Informants were selected through a purposive sampling technique involving young couples aged 20–40 who run home-based businesses. Data were collected through in-depth interviews, direct observation, and supporting documentation such as business records and activity photos. The data analysis technique used thematic analysis through a process of data reduction, coding, categorization, and drawing out key themes relevant to the research focus. The results show that young couples run various forms of home-based businesses such as culinary, home services, and online sales that contribute significantly to family income. The economic resilience strategies implemented include income diversification, saving expenses, disciplined financial management, and utilizing social networks. In addition, the division of roles between husband and wife is carried out collaboratively and egalitarian, with decision-making carried out jointly. This study confirms that home-based businesses play a significant role in strengthening the economic resilience and stability of young families in urban areas.
Co-Authors Abd Hamid Abd Hamid Abd Hamid Abdul Hakim Abdul Hamid Abdul Hamid Abdul Hamid Abdul Hamid Afra Nurul Ramadhani Akhiruddin Akhiruddin Amir Pada, Amir Andi Haryanti Andi Mappincara Andi Wahed Annisa Ramadhani Ansar Ansar Ansar Ansar Ansar Ansar Ansar Anwar, Andi Ratu ayuashari Ardiansyah Muh Ardiansyah, Muh Ardy Abraham Arimi Yulianengsi Ariyani, Ida Safitri Ashari, Ratu Ayu Asmiaty, Asmiaty Asrifan, Andi Asrul Burhan B, A. Sriwahyuni Bahar, Haryani Bau Salawati Cinna, Paramidhita Buana Citra Rosalyn Anwar Darmayanti, Resty Rahayu Darwis, Assidiq Dimrayani, Dimrayani Dira Tri Andini Dwi Fitriana Ramawati Ananda Eliamah Eliamah Empon Tatawati Farida Febriati Faridah Fitria, Adilah Wina Hadidja, Sitti Hamzah Upu Hardianti Rukmana Hasan Hasan Hasan Hasan Hasan Hasmiati Hasmiati Hasnawati Hasnawati HB, Lukman Herliin, Herlina Herliina, Herlina Herlina Herlina Hidayat, Nopri Ibadurrahman Ibadurrahman Indrawati Indrawati Irwan, Arianto Ismail Tolla Jamal, Alim Ikmal jamila Jamila Julia Julia Jumaedah, Jumaedah Jumiati Jumiati Kahrul Alam Kahrul Alam Kahrul Alam Kahrul Alam Kamaruddin, Syamsu Kartina Kartina Khaerani, Khaerani Kurniati, Asma Kurniati, Asma Lidiya, Lidiya Lukman HB Luluk Sugiarsih M, Mahadir M., Rahma Machmudatul Chasanah Madong, Salma Mardiana Mardiana Muhammad Faisal Muhammad Yusri Bachtiar, Muhammad Yusri Muliana, Andi Multasam, Dewi Nur Baladina Nur Lisyah Fitaloka Syahrir Nur ‘Azah Nurasiah Nurasiah Nurhikmah H Nuryani Nuryani Oktavia, Meliza P. Pattaufi Prusdianto, Prusdianto Putri Sasqia Rahmi Nurul Najma Riska Nurul Maulida Rivaldy Ermansyah Romansyah Sahabuddin Sadriani, Andi Sapia, Sapia Sayidiman Sayidiman, Sayidiman Seprianto, Virgo Siti Aminah Sitti Habibah Sitti Hajar Yusuf Sitti Rahma Mutmainna Sri Hastuti Sulastini Sulastini Sumandar, Suriani Sumarlin Mus Suriani Suriani Suriani Suriani Syam, Sriwidayani Syamsuardi Syamsuardi Usman, Nurmala Wahyuni yanti, Irdayanti Yuliasih, Titis