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Pengaruh Ekuitas Merek terhadap Keputusan Pembelian Konsumen dalam Menggunakan Jasa Go-Jek di Kota Depok H. Subagyo; Bintang Paula Putra; Zairin Zairin; Aminudin Aminudin; Wawan Wawan
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 2 (2025): Desember : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i2.227

Abstract

This study aims to determine the influence of brand awareness, brand association, and brand loyalty associated with brand equity on consumer purchase decisions in using GO-JEK services in Depok City. These three variables were analyzed both partially and simultaneously to identify the degree of their influence on consumers' decisions in choosing online transportation services. The research method used is a quantitative approach with the distribution of questionnaires as a data collection instrument, while the analysis is carried out using inferential statistical techniques. The results show that partially the variables of brand association and brand loyalty have a significant and dominant influence on purchasing decisions. This indicates that consumers' perception of the image and emotional connection with the GO-JEK brand plays an important role in the decision to choose the service. In addition, the results of the simultaneous test showed that brand awareness, brand association, and brand loyalty together had a positive and significant influence on purchasing decisions. These findings confirm that strong brand equity is an important factor in increasing consumer interest and preference for GO-JEK services. Therefore, companies need to maintain and strengthen branding strategies to increase competitiveness and maintain customer loyalty.
Pertanggungjawaban Hukum Pemerintah Desa dalam Pelayanan Publik kepada Masyarakat Tarman, Tarman; Mansyur, Mansyur; Wawan, Wawan; Jamalih, Muhamad
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5518

Abstract

Public service is one of the main functions of village government as the leading governmental organization that directly relates to the community. This study examines "Legal Accountability of Village Government in Public Services to the Community" with the aim of understanding the form, mechanism, and scope of legal accountability inherent in village government when carrying out public services. Through a normative juridical approach by examining related laws and regulations, such as Law Number 6 of 2014 concerning Villages, Law Number 25 of 2009 concerning Public Services, and other technical regulations, this study found that village governments bear legal responsibility both administratively, civilly, and criminally for actions and decisions that cause harm to the community. This accountability encompasses aspects of legality of actions, compliance with service standards, transparency, and accountability in the use of authority. The research findings indicate that there are still obstacles in implementing accountability mechanisms, such as low understanding among village officials, minimal oversight, and weak documentation of service procedures. This study recommends increasing the capacity of officials, strengthening the oversight system, and improving operational service standards as strategic steps to achieve quality village public services based on legal certainty.
Strategi Rehabilitas Lahan Kritis di Hutan Lindung Bukit Suligi Kabupaten Rokan Hulu Rosef Putra; Wawan Wawan; Nofrizal Nofrizal
Jurnal Zona Vol 9, No 2 (2025)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/zona.v9i2.141

Abstract

An evaluation of land cover change and erosion hazard was conducted to develop effective rehabilitation strategies in the Bukit Suligi area, Riau. Satellite imagery from 2014, 2019, and 2023, analyzed using land cover classification and NDVI, showed an increase in moderate vegetation cover from 58.77% to 82.65%, with 2.88 hectares of open land. Erosion estimates using the Universal Soil Loss Equation (USLE) indicated the highest potential erosion on cropland/open land (20.4 tons/ha/year) and the lowest on protected forest (4.7 tons/ha/year). The Erosion Hazard Index (EHI), calculated using actual erosion and a Tolerable Soil Loss (TSL) value of 11.2 tons/ha/year, identified 1,200 hectares as low hazard (EHI 0.05) and 283 hectares as high hazard (EHI ≥ 0.15). Rehabilitation strategies were prioritized using the Analytical Hierarchy Process (AHP), incorporating ecological, social, institutional, and technological criteria. Soil and water conservation emerged as the top priority (weight 0.320), followed by community participation, institutional support, and technology. Recommended actions include terracing, check dams, reforestation with native species, agroforestry, economic incentives, and ongoing monitoring. These results support sustainable rehabilitation planning in similar landscapes
Co-Authors - Jumaeri Aan Hasanah Adi Pratama, Angga Adiwirman Adiwirman Adiwirman Adiwirman, Adiwirman Afta Nurwanto Akbar Agus Salim Mansyur, Agus Salim Agus Setiawan Ahmad Tafsir, Ahmad Al Ichsan Amri Allamah, Atrisina Ambariyani Ambariyani, Ambariyani Aminudin Aminudin Amrozi Khamidi Andri, Raby Kurniawan Andriyani, Fitria Ayu Anwar, Muhammad Saidun Aria, Maya Arnis En Yulia Arnis En Yulia Asep Taryana Astri Helga Sianipar Awaliyah, Nurul Azizah, Isnaini Nur Baiduri Baiduri Benny Heltonika Besri Nasrul Bintang Paula Putra Budijono, Budijono Chairul Anwar Choirudin, Choirudin CS, Nurhamzah Dadang Mashur Damayanti, Alfina Danang Saputra, Danang Datik Lestari David Panusunan Natanael Desita Salbiah Dewi, Shanty Kartika Dian Anggraini Dyah Kusuma Wardani Eka Fitria Ningsih Eko Jaya Siallagan Eko Purwanto Erlida Ariani Fajriyantie, Dessy Fanani, Ahmad Alwi Fatimah, Dwi Nur Fetmi Silvina Fikri Fikri Fransius Brinel Bangun Gigih Siantoro Guzali, Guzali H. Subagyo Hamdan Sugilar Hanifah, Afra Husna Hapsoh Hapsoh Hapsoh Hapsoh Hapsoh Hapsoh Hapsoh Hapzi Ali Hari Prastyo, Hari Harist, Abduh Hendra Pangondian Sihaan Hendrawan, Nalis Hermanto Hermanto Hermawan, Dadep Heru Rahmatsyah Lubis Idwar, Idwar Insani, Falah Irawati Irawati Irmawati Irmawati Isna Rahma Isna Rahma Dini Jamalih, Muhamad Khaidir, Muhammad Khairul Khairul, Khairul Khoiri, M. Amrul Khoirunisa, Khoirunisa Komariah, Ainur Kuraesin, Siti Ulfah Lokman, Asmidar M Amrul Khoiri Mahpudin Mahpudin Mandataris Mansyur Mansyur Mardiana , Dinny Mardiana Mardiana Mayardika, Sinta Mira Andriani Mispani, Mispani Moh. Dimyati Muchid Muhammad Rafli Faishal Wardana Muhammad Tamrin, Muhammad Mujib Mujib, Mujib Mukarima, Ulfa Sadina Mukmin, Muhammad Muntazar, Mhd Roqi Mustakim, Ahmad Mustika, Syuri Nanik Wijayati Nasrulloh, Ahmad Fauzan Nelvia Nelvia Netriwati Ngaliyah, Jannatul Nofrizal Nofrizal Nur Fatimah, Dwi Nurdin Nurdin Nurdin Nurdin Nurhayati Nurhayati Nurhayati1, Nurhayati Nurlia, Elly Nurul Qomar Patmah, Nurul Purba, Kevin Arigi Rahayu, Endah Fitriani Rahma Devi Rahmad Sugianto Ramahdini, Isna Rani Darmayanti Reza, Restu Rian Prasetyo Rofii, Muhammad Sya'roni Rosef Putra Rosmalinda, Rosmalinda Salamah, Mujibah Santika Dewi Santoso, Nanda Trio Sari, Anggita Aprilia Sari, Sanda Ratna Saufani, Imam Shanti Fitriani Sianipar, Astri Helga Sopiana, Sopiana sriwahyuni Sriwahyuni Sugiarto S Sujianto Sujianto Sulaeman, Oyib Syafitri, Qurnia Tarman, Tarman Tubagus Pamungkas Ukas, Ukas Ulya, Isnaeni Nurul Wardati, Wardati Wardati, Wardati Wawan Widaningsih Widaningsih, Widaningsih Wiryawan, Irfan Fauzi Yunihadi Indra Rahadi Yusmarini Yusmarini Zairin Zairin Zulkarnaini Zulkarnaini ZULPUTRA ZULPUTRA Zuniati, Mai