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All Journal Al-Ulum Intizar LAW REVIEW JURNAL IQRA´ ARISTO Abdimas Dewantara Pharmacology and Clinical Pharmacy Research Nazhruna: Jurnal Pendidikan Islam Jurnal Ilmu Hukum The Juris Jurnal Yuridis Otentik's : Jurnal Hukum Kenotariatan Selisik : Jurnal Hukum dan Bisnis Syntax Idea Jurnal Medika Hutama Enrichment : Journal of Management Science Midwifery Attractive : Innovative Education Journal Jurnal Hukum Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences LEGAL BRIEF Journal of Holistic and Traditional Medicine (JHTM) JOELS: Journal of Election and Leadership Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Jurnal Sosial dan Teknologi Devotion: Journal of Research and Community Service Jurnal Studi Islam Lintas Negara (Journal of Cross-Border Islamic Studies) Berajah Journal International Journal of Social Service and Research Cendikia : Media Jurnal Ilmiah Pendidikan Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Bulletin of Community Engagement Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Collegium Studiosum Journal International Journal of Social Science, Education, Communication and Economics Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Journal Indonesia Law and Policy Review (JILPR) Jurnal Cakrawala Ilmiah International Journal of Health and Pharmaceutical (IJHP) Berdikari : Jurnal Pengabdian kepada Masyarakat Journal of Law, Poliitic and Humanities ZAHRA: JOURNAL OF HEALTH AND MEDICAL RESEARCH Journal of Community Dedication Journal of Law and Nation J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Borneo : Journal of Islamic Studies Jurnal Indonesia Sosial Sains Jurnal Pendidikan Islam Indonesia Jurnal Pengabdian Kepada Masyarakat Cross-border Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research Jurnal Salome: Multidisipliner Keilmuan JK Jurnal Kesehatan HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis Indonesian Journal of Education (INJOE) Jurnal Ekonomi dan Bisnis Jurnal Komunikasi INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Pendidikan Islam Jurnal Manajemen Pendidikan Islam IIJSE INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Cross-Border Journal of Business Management Journal of Innovative and Creativity NETIZEN: JOURNAL OF SOCIETY AND BUSSINESS MARAS : Jurnal Penelitian Multidisplin Jurnal Riset Ilmiah Jurnal Intelek Dan Cendikiawan Nusantara SEIKAT: Jurnal Ilmu Sosial, Politik dan Hukum International Journal of Social and Education (INJOSEDU) Journal of Indonesian Health Policy and Administration Presidensial: Jurnal Hukum, Administrasi Negara, Dan Kebijakan Publik Referendum Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi Mahkamah: Jurnal Riset Ilmu Hukum Jurnal Kajian Hukum Dan Kebijakan Publik Majelis: Jurnal Hukum Indonesia IPSSJ Journal of Islamic Economic Laws Prosiding Seminar Nasional Indonesia
Gunawan Widjaja
Faculty Of Law Universitas 17 Agustus 1945 Jakarta, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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Journal : Enrichment : Journal of Management

 1 
Identification Of Creative Economy Marketing Strategies After The Covid-19 Pandemic Disruption Gunawan Widjaja; Hotmaria Hertawaty Sijabat; Asep Saepullah; Abdul Samad Arief; Juliana
Enrichment : Journal of Management Vol. 12 No. 3 (2022): August: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (898.59 KB) | DOI: 10.35335/enrichment.v12i3.670

Abstract

Looking for various strategies to market the creative economy after a pandemic disruption is the best practice in running a business. Many studies have been conducted regarding one species during a pandemic, but few have led to the identification of post-pandemic strategies. This aticle was looking for some strategic business marketing strategy after pandemic. Therefore, the authors have collected some data from various publications or secondary data. Then we examine it under a phenomenological approach whose aim is to obtain some phenomenal relevant data to answer the discussion of this article, such as coding the data, evaluating the data, and concluding as desired. Get answers to research questions. Based on the existing data and the discussion of relevant topics, we can conclude that the strategies we have obtained include, among others, formulating products and prices for consumers. Furthermore, we try to maximize promotions with various strategies. Some are through social networking; some are paid media ads. A marketing system via email, then internet-based marketing, as well as direct sales strategies and strategies to identify product weaknesses and many methods that we believe are relevant for marketing strategies business after the pandemic. Thus, these findings will be useful material for further studies.
The Presence of New Applications in Product Marketing Activities: What is MSME Readiness and Response Gunawan Widjaja
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (578.701 KB) | DOI: 10.35335/enrichment.v12i5.846

Abstract

The emergence of various new business and product marketing applications is increasingly unstoppable. So business drivers must be able to adapt to the emergence of various applications which are, of course, ready to succeed in business, especially marketing matters based on instantaneous internet connections. This study seeks various views of experts on the emergence of various technology applications in the business arena, especially marketing. For this reason, we have conducted data searches on literature sources that discuss new technology issues in business marketing. The sources include publications of both books and other scientific works that actively discuss technology issues in innovating business marketing. We carry out this study under a phenomenological approach, a strategy to analyze or get input or data findings that can answer problems from a relatively large amount of data. For example, in this study, we carried out a data coding system that carefully evaluated and interpreted the data so that the data became valid and reliable findings, which are the characteristics of qualitative study data analysis. Finally, based on the findings and discussion of the results, we can conclude that the emergence of various applications of the latest technology, especially in the context of marketing MSME products, has required business people to be more proactive in studying and applying the latest technology models which have generally been successful in promoting and marketing MSME products and services. Thus, we hope that the findings of this business and marketing study will be valuable inputs in efforts to maximize future similar studies by academics and industry.
Co-Authors Aat Ruchiat Nugraha Abadi, Songga Aurora Abd. Basir Abdul Samad Arief Abdul Wahab Syakhrani Abdur Rahman Achmad Fazrin Adi Rumanto Waruwu Adrian Bima Putra Advitama, Dave Affandi Affandi Agus Supriyanto Aisyah, Shyavara Alam Anbari Anastasia Prestika Andina Rahmayani Andreani Dewanto Andreas Harry Anggia Az Zahra Anindita Widyapradnya Annas Tasya N.A Annisa Purwo Hastuti Annisa Rachmawati Ari Rahmat Elsad Arif Rahman Baihaqi Arman Harahap Asep Saepullah Aslan Aslan Aslan Aslan Aswan Athalia Christine L B.M.A.S. Anaconda Bangkara Budi Suranto Bangun Cesarianti, Fransiska Milenia Chairunnissa Chairunnissa Christiawan, Rio Christina Herawati G Damun, Damun Dave Advitama Delia Bazlina Deny Wicaksono, Deny Dhanudibroto, Handojo Dheas Syahreza Muslim Diana ., Diana Dipo Pramudito Dipo Pramudito Dsk Putu Ayu L.A Dumilah Ayuningtyas Dyah Ersita Yustanti Ekasari, Silvia Elisabeth Purnama Massang Enna Budiman Enna Budiman Ersita Yustanti, Dyah Fachrurazi Farika Nikmah Farrel Abiyu Ramadhana Fitra Sri Rahayu Grace Riana Hadenan Towpek Halim , Adriansyah Handojo Dhanudibroto Hansel Kalama Hardijan Rusli, Hardijan Harry, Andreas Hatta, Ignatius Bambang Sukarno Hendra . Hendrawan Hendrawan Hendriarto, Prasetyono Hotmaria Hertawaty Sijabat Ita Nurcholifah Iyad Abdallah Al-Shreifeen Jahidin Kuswanto Jessica Francis Gunawan Jestin Justian Juliana, Juliana Karunia Ilham Karim Kevin Neil McVey Khaerunnisa Ade P. Khairul Nizam bin Zainal Badri Lidya Cristy S Loso Judijanto M Reydhi Suwanda M Ruswan Talaohu M. Hafiz Aini M. Zahari Mahmudin, Tono Mailinda, Nur Martedjo, Wagiman Martin Maurer M.Marpaung Megasari Sijabat, Fittry Mellisa Efiyanti Mellisa Efiyanti Melyana Melyana Mervyn Mervyn Michelle Angelika S Mika Anabelle Miya Maryani, Ayu Moch. Isra Hajiri Mochammad Roufal Moh. Imam Ishomuddin Zuhri Mohammad Ahmad Bani Amer Monica Monica Mowafg Masuwd Muhammad Anas Ma`arif Muhammad Fachri Muhammad Ikhwan Muhammad Nagieb Muhammad Naufal Arifiyanto Muhammad Rayyan Firdaus Muthia Rachman Nadila Citra Aprilia Naiborhu, Mesa Indra Ni Nyoman Ari Triantari Nini Putri Wijaya, Nini Putri Novan Dzaky Pangestu Novi Puji Lestari Novi Rizky Ramadhani Novi Rizky Ramadhani Nugroho, Sudrajat Mukti Nur Ulfa Maulida Nurwita, Nurwita Oggy Satya Tambunan Olivia Pauline Hartanti Poetranto, Soeryo Pradita Ajeng S.A Puji Hastuti Rafa Zahirah Husein Rahadian Bayu Anggoro Rahardja, Tony Rahmat Nasution Raissa Arlyn Manikam Renaldi Immanuel Panggabean Retnaningtyas Insyira Reza Sutrianingtyas Rahayu Rianti Nurul Oktavia Rif'ah Rif'ah Rifa’at Hanifa Muslimah Rifa’at Hanifa Muslimah Ririn Nurhidayanti Rizka Anindya Manjayani Rizky Yosa Adhi Prabowo Robby Sulivan, Robby Robert Iskandar Rumanto Waruwu, Adi Salsa Rizkya Samsuto, Samsuto Sanchita Bhattacharya Santika Santika Sarah Ramadona Sardjana Orba Manullang Savira Lovianda Gunawan Septy Kusuma Setiawan, Lisno Shella Felicia Shohib MUSLIM Sihite, Salmon Silalahi, Yohanes B O Siti Rokayah Songga Aurora Abadi Sri Sugiarti, Ekha Sudrajat, Maman Sukh Pawen Jit Kaur Sunnah, Sunnah Syavitri Ramadhani Sylvana, Yana Tahir, Usman Tamrin Tamrin Tanti Herawati Taufik Rahman Taupik Alpiyandi Theresia Vena Tiwi Siftiyani Rosidah Towpek, Hadenan Ummah, Iriaty Khairul Viony Kresna Sumantri Vivin Caronia WAGIMAN Wagiman . WAHYUDI Wibowo Laksono Widodo Wibowo, Basuki Rekso Widjaja, Liza Wijaya, Hanna Wirawan, Vani Yana Sylvana Yohanes Firmansyah Yohanes Firmansyah Yohanes Firmansyah Yohanes Firmansyah Yohanes Firmansyah Yuli Supriani Yuri Anggi Yustinus Rurie Wirawan Yusuf, Ramdan Zainal Arifin