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Juharsah, Juharsah
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Impact of Instagram eWOM on Brand Equity and Purchase Intention: A Case Study of Youtfit Customers Daswan, Muh Irham; Juharsah, Juharsah; Sinarwati, Sinarwati; Daswan, Lestari; Hartini, Hartini; Makkulau, Makkulau
Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Vol 1, No 1 (2024): Special Edition: International Conference on Islamic Economics (ICOIE)
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v9i1.9792

Abstract

The purpose of this study is to determine (1) the influence of Instagram electronic word of mouth (eWOM) on brand equity, (2) the influence of Instagram e-WOM on purchase intention, (3) the influence of brand equity on purchase intention, (4) the influence of brand equity as an intervening variable between eWOM and purchase intention. This study used a simple random sampling technique. The sample in the study was 130 respondents who were Instagram account owners who were friends with the @youtfit__ Instagram account. Data analysis techniques use SEM (Structural Equation Modeling) Analysis analysis. The results showed that Instagram eWOM affects brand equity, Instagram eWOM affects purchase intention, brand equity affects purchase intention, and brand equity acts as an intervening variable between Instagram eWOM and purchase intention on Youtfit.
ANALISIS PENERAPAN DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN Wa Ode Nur Asysyifaa; Juharsah; Isalman; Asrip Putera; Triwulandari Nehru Putri; Windayani
Jurnal Manajemen dan Kewirausahaan Vol. 16 No. 2 (2024): Jurnal Manajemen dan Kewirausahaan
Publisher : Jurusan Manajemen FEB UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v16i2.6

Abstract

This study aims to determine how the application of digital marketing in increasing sales. This study uses a qualitative research type. The informants in this study are shop owners and employees as key informants and one customer as a supporting informant. This research method uses three data collection techniques, namely, interviews, observations, and literature studies. The study was conducted at the Kendari Arshop store. The results of the study show that the Kendari Arshop store is very consistent in using digital marketing. So that it facilitates interactivity, informativeness, personalization, and trends. These conveniences continue to the accuracy of selling price determination, increasing cost efficiency, demand and sales.
DAMPAK CONTENT MARKETING DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN Farid Maulana; Juharsah; Yusuf; Hartini
Jurnal Manajemen dan Kewirausahaan Vol. 17 No. 1 (2025): Jurnal Manajemen dan Kewirausahaan
Publisher : Jurusan Manajemen FEB UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v17i1.26

Abstract

This study aims to analyze the influence of content marketing on Instagram and brand image on consumer purchasing decisions of Yotta beverage products in Kendari City. Using a descriptive quantitative approach, data were collected through questionnaires to 96 Yotta consumers who are active on Instagram (@yotta_id) using the purposive sampling method. The analysis was carried out using multiple linear regression. The results of the study indicate that content marketing on Instagram and brand image simultaneously have a positive and significant effect on consumer purchasing decisions. Partially, content marketing on Instagram has a positive and significant effect on purchasing decisions. The same applies to brand image, which has also been shown to have a positive and significant effect on purchasing decisions
THE EFFECT OF SERVICE FAILURE AND SERVICE RECOVERY ON CUSTOMER SATISFACTION AT BANK SULTRA MAIN BRANCH KENDARI Azis Muthalib, Dzulfikri; Juharsah, Juharsah; Suleman, Nursaban Rommy; Naim, Ifin; Masse, Ambo
Journal Economics Technology And Entrepreneur Vol 4 No 01 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i01.1452

Abstract

This study aims to analyze the simultaneous and partial effects of service failure and service recovery on customer satisfaction at Bank Sultra Main Branch Kendari. The research method used is quantitative with a multiple linear regression approach. Data were collected through questionnaires distributed to 73 respondents and analyzed using F-test, t-test, and coefficient of determination analysis. The results show that service failure and service recovery simultaneously have a significant effect on customer satisfaction. However, partially, only service recovery has a significant influence, while service failure does not show a significant impact. This indicates that customer satisfaction is more influenced by the bank's ability to manage and resolve service failures rather than the failures themselves. These findings support justice theory and previous literature emphasizing the critical role of service recovery in maintaining customer satisfaction.
Pelatihan Branding dan Pemasaran Online untuk UMKM Lokal Desa Sindangkasih, Konawe Selatan Panjaitan, Feliks Anggia Binsar Kristian; Juharsah, Juharsah; Pujiati, Tri; Damau, Unika Oktaviani; Putri, Triwulandari Nehru; Ittaqulah, Nurul
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 4, No 5 (2024): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v4i5.805

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Sindangkasih Village, South Konawe Regency, possess significant potential but face challenges in market access, capital, product quality, branding, and online marketing. This community engagement initiative aimed to empower MSMEs through branding and online marketing training. The methods employed included needs assessment, training material development, training implementation, and impact evaluation. The results of the initiative demonstrated a significant increase in MSMEs' knowledge and skills related to branding and online marketing. Training participants exhibited high enthusiasm and were able to apply the material in practice. This training had a positive impact on MSMEs, including increased self-confidence, entrepreneurial motivation, and business networks. Overall, this initiative successfully empowered MSMEs in Sindangkasih Village by enhancing their branding and online marketing capacities, contributing to local economic development.ABSTRAKUsaha Mikro, Kecil, dan Menengah (UMKM) di Desa Sindangkasih, Kabupaten Konawe Selatan, memiliki potensi besar namun menghadapi tantangan dalam akses pasar, permodalan, kualitas produk, branding, dan pemasaran online. Pengabdian ini bertujuan memberdayakan UMKM melalui pelatihan branding dan pemasaran online. Metode yang digunakan meliputi pemetaan kebutuhan, pengembangan materi pelatihan, implementasi pelatihan, dan evaluasi dampak. Hasil pengabdian menunjukkan peningkatan signifikan dalam pengetahuan dan keterampilan UMKM terkait branding dan pemasaran online. Peserta pelatihan menunjukkan antusiasme tinggi dan mampu mengaplikasikan materi dalam praktik. Pelatihan ini memberikan dampak positif terhadap UMKM, termasuk peningkatan kepercayaan diri, motivasi berwirausaha, dan jaringan bisnis. Secara keseluruhan, penelitian ini berhasil memberdayakan UMKM di Desa Sindangkasih melalui peningkatan kapasitas branding dan pemasaran online, berkontribusi pada pengembangan ekonomi lokal.
PENINGKATAN KAPASITAS MANAJEMEN USAHA MIKRO NELAYAN MELALUI PELATIHAN PENCATATAN KEUANGAN SEDERHANA DI DESA BOKORI, KABUPATEN KONAWE, SULAWESI TENGGARA Hamid, Wahyuniati; Juharsah, Juharsah; Conny, Conny; Ningtyas, Ajeng Purwati; Mubaraq, Ahmad; Daswan, Lestari; Maulana, Rifki
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 05 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i05.1773

Abstract

This activity aims to enhance the managerial capacity of micro-scale fishing enterprises in Bokori Village, Konawe Regency, through training in simple financial recordkeeping. Limited understanding and lack of habit in maintaining financial records remain major obstacles in business management. The program employed a participatory approach combining a three-day face-to-face workshop with intensive post-training mentoring. The training adopted andragogical and experiential learning principles, emphasizing hands-on practice. Results showed a significant improvement in participants’ understanding of basic financial recording concepts. Fishermen began separating business and household finances, leading to greater efficiency and higher income. Success was supported by continuous mentoring via a WhatsApp group and involvement of community leaders. Main challenges included maintaining consistency in recording small transactions and generational differences in comprehension. The program demonstrates the effectiveness of a blended learning approach and highlights the importance of strengthening local institutions through cadre formation to ensure sustainability.
Impact of Instagram eWOM on Brand Equity and Purchase Intention: A Case Study of Youtfit Customers Daswan, Muh Irham; Juharsah, Juharsah; Sinarwati, Sinarwati; Daswan, Lestari; Hartini, Hartini; Makkulau, Makkulau
Li Falah: Journal of Islamic Economics and Business Vol. 1 No. 1 (2024): Special Edition: International Conference on Islamic Economics (ICOIE)
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v9i1.9792

Abstract

The purpose of this study is to determine (1) the influence of Instagram electronic word of mouth (eWOM) on brand equity, (2) the influence of Instagram e-WOM on purchase intention, (3) the influence of brand equity on purchase intention, (4) the influence of brand equity as an intervening variable between eWOM and purchase intention. This study used a simple random sampling technique. The sample in the study was 130 respondents who were Instagram account owners who were friends with the @youtfit__ Instagram account. Data analysis techniques use SEM (Structural Equation Modeling) Analysis analysis. The results showed that Instagram eWOM affects brand equity, Instagram eWOM affects purchase intention, brand equity affects purchase intention, and brand equity acts as an intervening variable between Instagram eWOM and purchase intention on Youtfit.
Co-Authors Abdul Razak Yusuf Adnan Hakim Adnan Hakim Agustinus Tangalayuk Aidin Hudani Awasinombu Aldri Frinaldi Alida Palilati Alihusna Alihusna Ambo Upe Amirullah Amirullah Andayani, Triya Anshari Nur, Muh. Nadzirin Asrip Putera Awasinombu, Aidin Hudani Baharuddin Buyung Sarita Conny, Conny Damau, Unika Oktaviani Daswan, Lestari Daswan, Muh Irham Dilman Dilman Eka Maya Sari Eliyanti Agus Mokodompit Eliyanti Agus Mokodompit Eliyanti Mokodompit Endro Sukotjo Fabian Faqih Farhan Ramadhani Istianandar Farid Maulana Feliks Anggia Binsar Kristian Panjaitan Harmi, Harmi Hartini Hartini Hartini Hartini Hartini Hartini Hartini Hartini Hartini Hartini Hartini Hartini Hastuti Hastuti Hastuti Hastuti Hastuti Hastuti Hayat Yusuf Hidayat Hidayat Ibnu Hajar Isalman, Isalman Iskandar Pattih Ittaqulah, Nurul Ittaqullah, Nurul Jayadin Jayadin Jumatin Jumatin Juniartin, Titin Kudus, Nurliflillah Rizki La Hatani La Ode Azaluddin Siga Lestari Daswan Lilis Laome Madi, Riski Amalia Makkulau Makkulau Makkulau Makkulau Masse, Ambo Maulana, Rifki Moh. Amin Moh. Amin MR Sumikro Mubaraq, Ahmad Muh. Yusran Muhammad Taufik Muhammad Zakaria Umar Muhlis Muhlis Murdjani Kamaludin Muthalib, Dzulfikri Azis Naim, Ifin Nasrul Nasrul Nasrul Nasrul Ningtyas, Ajeng Purwati Nofal Nur Nur, Noval Nurul Ittaqullah Nurul Ittaqullah Nurwati Nurwati Nuryamin Budi Pahrul Pahrul Panjaitan, Feliks Anggia Binsar Kristian Panjaitan, Feliks Anggia BK Patwayati Patwayati Pujiati, Tri Putri, Triwulandari Nehru Rahmat Madjid Ramadhani, Nurlaila Riski Amalia Madi S., Nursaban Rommy Salma Saleh Sinarwati, Sinarwati Sinarwaty Sunarjo Siti Nur Aisyah Sri Hasriani Sri Wiyati Mahrani Sudirman Zaid Sukotjo, Endro Suleman, Nursaban Rommy Tamboko, Fiqih Saputra Triwulandari Nehru Putri Triyasa, Komang Alit Unika Oktaviani Damau Valentinus Amstrong TN Wa Ode Nur Asysyifaa Wahyuniati Hamid Windayani Windayani Yusuf Yusuf Montundu Yusuf Yusuf Yusuf Yusuf