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Journal : JURNAL LENTERA BISNIS

PENGARUH LITERASI DIGITAL DAN INOVASI PRODUK TERHADAP KINERJA UMKM DENGAN ENTREPRENEURSHIP ORIENTATION SEBAGAI VARIABEL MODERASI (STUDI PADA UMKM KOTA MEDAN) DALAM SEKTOR USAHA MAKANAN Juna, Shelvy Ali; Purba, Mas Intan; Karisma, Payeel; Chang, Steven; Lubis, Nurul Wardani
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2228

Abstract

Small and Medium Enterprises (SMEs), particularly in the food sector, play an important role in the economy of Medan City. However, although digital adoption is already high, its utilization remains suboptimal, resulting in no significant improvement in performance. This study highlights that digital literacy and product innovation influence SME performance, but their effectiveness is strongly affected by Entrepreneurship Orientation (EO), which includes proactive, innovative, and risk-taking attitudes. EO acts as a strengthening factor that helps SMEs maximize the use of technology and innovation to enhance competitiveness and performance. Unlike previous studies that used digital marketing as a mediating variable, this study positions EO as a moderating variable that determines the extent to which digital literacy and product innovation affect SME performance. The population in this study consists of 125 food-sector SME actors registered and actively operating in Medan Area District, Medan City. This study employs a Simple Random Sampling technique to ensure that each member of the population has an equal chance of being selected as a sample, thereby making the data more representative. The findings indicate that digital literacy has a positive and significant effect on the performance of food-sector SMEs in Medan City, while product innovation does not significantly affect performance. Both digital literacy and product innovation have a positive and significant effect on entrepreneurship orientation, which in turn also has a positive and significant effect on SME performance. Furthermore, entrepreneurship orientation is proven to strengthen the influence of digital literacy on SME performance, but it does not strengthen the influence of product innovation on the performance of food-sector SMEs in Medan City.
Co-Authors Adelina Lubis Ageng Jihan Faradilla Agus Rahmad Hidayat Agus Rahmad Hidayat Agustina Nainggolan Ahmad Fadhila Ahmad Hidayat Al Arif, Rio Tabri Amalia, Delvi Dede Ananda Amelia Sembiring Anggraini, Silvia Ardana, Tasya Novi Ardini, Sarah Fadhila Ardini, Sarah Fadhilla Arnol Wandra Zega Asrye Tutur Sinaga Ayuningrum, Utrie Sekar Az Zahra, Ariza Azzahra Sherlinda Azzuhra, Syafrida Beby Karina F Sembiring Bio Hasian Siregar Brahmansyah, Alvino Brandon Yapto Budiarta, Kustoro Budiarta, Kustoro Buulolo, Merlinus Chang, Steven Dani, Artika Rahma Dani Delvi Dede Amalia Dhian Rosalina, Dhian Diana Hasyim Diana Hasyim Diana Hasyim Dicky Ardiansyah Aceh1 Dina Aulia Dinda Annisa Rani Dongoran, Diana Dwi Fatmi Adelina Tafonao Dwi Fatmi Adelina Tofano Edison Edison Eka Danta Jaya Ginting Elisa Friska Simarmata EMANUEL ZEBUA Esther Praja Anggriany Panggabean Fadhila, Ahmad Fadli agus triansyah Febri Andrian Tanaka Filbert Filbert Fitrija Yolina Br Keliat Fitriyani Pasarib Gaby P F Tampubolon Ginting, Kristi Endah Ndilosa Harahap, Elfi Damayanti Harahap, Fildzah Haryani Herawati Herawati Herawati Herawati Herlina Novita Idrus Hamonangan Pane Ihsan Effendi Ike Rukmana Sari Indah Apriliya Indah Monalisa Isna Asdiani Nasution Jamaluddin Jamaluddin Jhon Kas Mote Joline, Juliana Juan Charmel Askelon Siregar Julistia Wardhani Juna, Shelvy Ali Karisma, Payeel Kartika Anggraeni Simbolon Kartika Anggraeni Simbolon Keumala Hayati Khairuna, Wan Ridha Laras Fitri Aini Hasibuan lestari, winda Lidya Natalia Pasaribu Limbong, Novia Grace Lindawati Lindawati Lubis, Karina Safitri Lubis, Melani Catherine Lubis, Nabila Boru Lumbantoruan, Ananda Cristoper Mairani, Farahdilla Maisara Batubara Malau, Epa Jesika Roulini Malau, Grace Theresia Manalu, Yesaya Dandy Manullang, Junita Cantika Mas Intan Purba Michelle Michelle Mila Yulia Herosian Muhammad Agung Anggoro Muhammad Alfaridzi Batu Bara Nabilanasywa, Adzra Nadia Nainggolan, Agustina Narda Kalyana Rajagukguk Nasution, Isna Asdiani Nasution, Siti Aminah Nirwani, Sekar Okta Viani Kristin Pandiangan, Billi Verdinando Panggabean, Esther Praja Anggriany Panggabean, Putri Anggreini Peter Juliyaman Zendrato Purba, Jui Fivri Purba, Mas Intan Purba, Mas Intan Putri Anggi Oktavia Harahap Putri Najwa Safitri Putri, Shakila Natali Putri, Tantri Octora Dwi Syah Rachel Stephanie Jovanca Nababan Rafida Khairani Rahel Marito Tambunan Rajagukguk, Narda Kalyana Rani, Dinda Annisa Resnita Mersalina Simbolon Retno S. Manurung Rey Septanislaus Togatorop Reyka Triana Yohana Sidabatur Reyka Triana Yohana Sidabutar Riki Priyandi Riris Amigo Simatupang Riris Amigo Simatupang Riski Epreden Ginting Riyanthi Br Sinuhaji, Ema Paska Rizky Alhaq Nasution Ryan Mauliza T Sagala, Fajar Siddiq Almunawar Samosir, Wenny Romauli Sarah Fadhilla Ardini Satria, M. Rayhan Sekar Nirwani Sembiring, Ananda Amelia Serly Sahfitri Shakila Natali Putri Sherlinda, Azzahra Siburian , Kristina Mesya Yulianti Siburian, Kristina Mesya Yulianti Sidabutar, Reyka Triana Yohana Sihombing, Yeni Rafita Simarmata, Elisa Friska Simbolon, Resnita Mersalina Sinaga, Jholant Bringg Luck Amelia Br Sinaga, Mulyati Patresia Siregar, Bio Hasian Sitanggang, Rexsy Mardohot Sitanggang, Yuriska Zatira Sitindaon, Natanael Situngkir, Jenni Sri S Rumabutar Sumber Alam Mulia Hasibuan Syahbudin, Jafar Syarif, Shamir Hashim Syukron Arjuna Tantri Octora Dwi Syah Putri Tarigan, Nimia Eliani Br Tasya Novi Ardana Tedi Sumarna Bangun Tofano, Dwi Fatmi Adelina Umaira, Nabila Venny Sabaryani Br Barus Vhebe Chloe Tanjaya Vina Maria Ompusunggu Wiko Rizki Wijaya Wimbi Prima Hadi Winda Sri Astuti Doloksaribu Yanti Musyawarah YUPITER MENDROFA Zendrato, Peter Juliyaman