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All Journal Jurnal Manajemen Teknologi Jurnal Promosi Pendidikan Ekonomi Proceeding Seminar LPPM UMP Tahun 2014 International Journal of Artificial Intelligence Research Journal of Economic, Bussines and Accounting (COSTING) The Management Journal of Binaniaga Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI Inovator : Jurnal Manajemen Jurnal Sosial Humaniora JURNAL VISIONIDA IKRA-ITH EKONOMIKA Jurnal Administrasi dan Manajemen Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI BALANCE: Economic, Business, Management and Accounting Journal Jurnal Ekonomi Manajemen Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan JURMA : Jurnal Program Mahasiswa Kreatif Journal of Management and Bussines (JOMB) Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian kepada Masyarakat Nusantara Indonesian Journal of Social Research (IJSR) Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat JURNAL ILMIAH GLOBAL EDUCATION JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Parta: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Multidisiplin Madani (MUDIMA) Indonesian Journal of Business Analytics (IJBA) Journal Of Human And Education (JAHE) Al-Khidmah Jurnal Pengabdian Masyarakat KNOWLEDGE: Jurnal Inovasi Hasil Penelitian dan Pengembangan Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Pustaka Aktiva : Pusat Akses Kajian Akuntansi, Manajemen, Investasi, dan Valuta Formosa Journal of Applied Sciences (FJAS) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Journal of Social And Economics Research Profit: Jurnal Manajemen, Bisnis dan Akuntansi Transformasi: Journal of Economics and Business Management Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset International Journal of Applied Economics, Accounting and Management (IJAEAM) Manis : Jurnal Manajemen dan Bisnis Karimah Tauhid International Journal of Management and Business Intelligence (IJMBI) Blantika : Multidisciplinary Journal Neraca Manajemen, Akuntansi, dan Ekonomi journal of social and economic research J-CEKI Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Pendidikan dan Sosial Humaniora Manivest: Jurnal Manajemen, Ekonomi, Kewirausahaan, Dan Investasi Jurnal Ilmiah Manajemen Dan Kewirausahaan
Erni Yuningsih
Universitas Djuanda
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Journal : JURNAL VISIONIDA

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CONSUMER PURCHASE INTEREST BASED ON SOCIAL, ELECTRONIC WORD OF MOUTH AND IMAGE Digan Zahroh Fadhilah; Silaningsih, Endang; Yuningsih, Erni
Jurnal Visionida Vol. 10 No. 2 (2024): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v10i2.16701

Abstract

This study examines social media, electronic word of mouth (eWOM) and brand image both simultaneously and partially on consumer buying interest. The sampling technique used non probability sampling technique with purposive sampling method. The research sample was 100 respondents using the Lemeshow formula. The data collection technique uses a questionnaire that has been tested for validity and reliability. The data analysis technique uses descriptive verification analysis, validity and reliability tests, multiple linear tests and classical assumption tests. The results showed that both simultaneously and partially there was a positive and significant effect of social media, electronic word of mouth (eWOM), and brand image on purchase intention.
PENGARUH BRAND AWARENESS DAN CELEBRITY ENDORSEMENT TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPERCAYAAN KONSUMEN Nur Jihana; Erni Yuningsih; Yulianingsih
Jurnal Visionida Vol. 10 No. 2 (2024): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v10i2.16713

Abstract

This study aims to test and analyse the effect of brand awareness and celebrity endorsement on purchasing decisions with consumer confidence as an intervening variable. The population in this study were consumers of Arei products in Bogor City, consisting of 5476 people. Sampling amounted to 100 people using the sample calculation with the Yamane formula. Data analysis uses descriptive and verification analysis, as well as using path analysis and Sobel Test analysis for intervening variables. The results showed that brand awareness and celebrity endorsement have a direct, positive and significant effect on consumer trust. Brand awareness, celebrity endorsement and consumer confidence have a direct, positive and significant effect on purchasing decisions. Brand awareness and celebrity endorsement have an indirect, positive and significant effect on purchasing decisions.
Co-Authors Abdurohim Abdurohim Abdurrozaq, Riyan Afridzal, Dydan Agtariza Wulanda Suci Padi Ajrina Ajrina Ajrina, Ajrina Almajah, Siti Nur Amanda Fitriyani Ambarwati Rahayu Amri, Fahrizal Andy Lasmana Anggrayanti, Rantika Ardianti . Aripa Firdaus Assaghaf, Said Riziq Astrid Chairunisa Aurelia Della Putri Awa, Awa Ayu Widiya Sari Ayun, Mutiara Qurota Azizah, Annisa Suci Nur Betty Rahayu Ch, Irwan Chandra Ayu Pramestidewi Cindy Octavia Febriany Crebas, Dennis Octavian Deni Firmansyah Desi Desi, Desi Desty Hotifatruwosa Dewantara, Haidar Dian Hermawan Dian Indah Sari Digan Zahroh Fadhilah Dina Marlina, Dina Dinda Amalia Donny Dharmawan Dwi Gemina Endang Silaningsih Endang Sundari Erni Kusmiarti Fadhilah, Digan Zahroh Fadillah, Affandi Ilham Fadillah, Muhammad Fajar Fe, Didi Feb Amni Hayati Febrianti, Alifia Ayu Fikri, Jihad Fitri Catur Andreani Gita Atiatul Uzma E Gotfridus Goris Seran Gunawan, Rachmat Gustaman, Andry Hadi, Silviana Marwa Halimatussadiah, Siti Hamdan Hamdan Hanifa Nurul Hida Hakim Hardiana, Hardiana Hardiansyah . Hardiansyah Hardiansyah Haryadi, Mohammad Mursidi Henky Hendrawan Hotifatruwosa, Desty Ikhwan Zaenudin Ikram Yakin Indra Cahya Kusuma Indra Indra Indra Krishernawan Ingka Andriani Irham Maolana Ismartaya Ismartaya Ismartaya Ismartaya Ismartaya Ismartaya, Ismartaya Jailani, M. Rachmat Jericho Aditya Vandy karmila karmila Kartini, Tini KOMALASARI, RINI Kurnialih Kurniawan Dwitama, Kiki Kusumaningrum, Indah Ayu Listiyana, Eva Loso Judijanto Lulu Julia M. Gusnul Rifky M. Rachmat Jailani Maharani Utami Destiansyah Mahmudah, Mariam Maulana, Lucky Hikmat Moch. Ichsan Nugraha Moh. Heriski Ramadan Muhamad Fachmi Ramadhan Muhamad Rizki Maulana Muhammad Yusuf Muhsin, M Zainil Mulya, Gilang Pratama MULYADI Mulyadi, Musa Mutiara Rengganis Mutiara Rengganis Nagara, Mugia Wira Neng Ajeng Ayu Lestari Mubarok Ni Luh Kardini Nisa, Nida Khoerun Nispi Yani Sya'banniah Nispi Yani Sya’banniyah Nur Jihana Nurastri Mustika, Siti Juwita Nurfalah, Rima Febriyanti Nurlinda, Della Zulfia Nurmansya, Andry Nuryana, Bagus Paksilodra, Jaka Palahudin Palahudin, Palahudin Praditya, Andita Pramestidewi , Chandra Ayu Purwaningtyas, Restu Putri, Adistiasari Kencana Rachmat Gunawan Rahmawati, Gita Raka Wiguna K. S Ramadhanti, Alicia Recika Recika Recika, Recika Rifki Chandra Giri Rifky Ramadhan, Muhamad Rimadini, Amalia Riny Kusumawati Risma Yulianti Ristawati Rizky Aditya Rizky Titis Agustianto Robiansyah, Robiansyah Roy Setiawan Saeful Anwar, Saeful Saepul Anwar Sahnaz, Novalinda Salsabila , Lesya Adinda Samsuri Samsuri . Samsuri Samsuri Sastrawan, Berry Sebastian, Allan William Seftia, Pera Pujiawati Shafa Shafiyyah Rahmatul Umma Sidiq , Muhammad Hilman Siti Inayatun Sabilla Siti Nurhayati Sari Sopiana Halizahra, Yusti Sri Harini Sri Harini Sri Harini Suci Nuralita Sudarijati Sudarijati Sudarijati Sudarijati Sudarijati Sumirat, Cahya Suparman Suryani, Danu Susi Hambany Susilawati, Mita Suyati - Suyati Suyati Sya'banniah , Nispi Yani Tiara Indah Sari Tini Kartini Tini Kartini Tini Kartini Titis Agustianto, Rizky Umi Narimawati Vinno Petrus Manoppo Wardhana, Adhitya Ikhsani Warkianto Widjaja Widia Aulia Rahmah Wulan Sari, Vanny Wulanda Suci Padi, Agtariza Wulansari K, Rr. Retno Yudho Prihantoro, Dwi Yulianingsih Yulianingsih Yulianingsih Yulianingsih, Yulianingsih Yuni Yuningsih Zaenudin, Ikhwan Zahra Amalia Zahra, Keyla Alya Zakiyah, Kiki Zulfa Naila Sya'diah, Chinta