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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JDM (Jurnal Dinamika Manajemen) JURNAL ILMU EKONOMI & SOSIAL EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen & Keuangan JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Jurnal Ilmu Manajemen dan Akuntansi Terapan LOYALITAS: Jurnal Pengabdian Kepada Masyarakat Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Ilomata International Journal of Management Enrichment : Journal of Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Ilomata International Journal of Management Nobel Management Review Studi Ilmu Manajemen dan Organisasi Jurnal Ekonomi Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Empowerment Society eCo-Fin Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Management and Digital Business Tanjungpura International Journal on Dynamics Economics, Social Sciences, and Agribusiness (TIJDESSA) Al-Idarah : Jurnal Manajemen dan Bisnis Islam Jurnal Manajemen, Akuntansi, Ekonomi Madani: Multidisciplinary Scientific Journal Journal of Educational Management Research JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Mutiara : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Bisnis dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat JEMBA: Journal of Economics, Management, Business, and Accounting Jurnal Multidisiplin Jurnal Riset Multidisiplin Edukasi Ulil Albab Joong-Ki Menulis: Jurnal Penelitian Nusantara Primary Journal of Multidisciplinary Research Jurnal Pengabdian Kepada Masyarakat Indonesia
Wenny Pebrianti
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Journal : Journal Of Management Science (JMAS)

 1 
Examining mobile game’s loyalty strategy: The case of honkai star rail Pamungkas, Angga Suda; Ramadania, Ramadania; Heriyadi, Heriyadi; Pebrianti, Wenny
Junal Ilmu Manajemen Vol 8 No 1 (2025): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i1.594

Abstract

The mobile gaming industry is experiencing exponential growth, as evidenced by its contribution of half the revenue to the global gaming market. Honkai Star Rail, a product of Mihoyo, has secured the prestigious position of Best Mobile Game Award in 2023. A year post-launch, Honkai Star Rail has maintained its status as a top-tier mobile game, consistently ranking among the top 15 grossing applications. The effectiveness of strategies implemented by game developers can significantly enhance customer loyalty and repurchase behaviour. This phenomenon underscores the dynamic nature of the mobile gaming sector. It highlights the critical role of strategic planning in sustaining market position and fostering consumer engagement in this highly competitive digital ecosystem. Therefore, this research examines whether the variables of In-game Reward, Flow Experience, and Content Marketing mediated by Customer Satisfaction can affect the player’s loyalty. Researchers use quantitative methods and S.P.S.S. and Amos 26 applications to process and test the data in this research process. Based on the data collected from 225 respondents from Indonesia, in-game rewards, flow experience, and content marketing significantly affect the loyalty of Honkai Star Rail’s players, with the mediating variable of satisfaction.
Do discounts livestream and bundle offers triggers TikTok user unplanned purchases? Gita, Leiya; Fauzan, Rizky; Pebrianti, Wenny; Juniwati, Juniwati; Jaya, Arman
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.383

Abstract

TikTok is a medium of information, entertainment, and communication. TikTok's new feature is TikTok shop. Live streaming is here for consumers who like direct interaction with sellers via real-time video. The objective of this study is to examine the impact of discounts on livestream selling and bundle offers on unplanned purchases TikTok users through positive emotion. This research method uses causality. Data was distributed via questionnaire to 205 people who shopped online on selected TikTok livestream using a purposive sampling method. The research results based on SEM AMOS 22 calculations show that the value of discounts on livestream selling has a positive and significant impact on unplanned purchases. TikTok livestream, bundle offers have a positive and significant impact on unplanned purchases, TikTok livestream, positive emotion can mediate the relationship between discounts on livestream selling on unplanned purchases, positive emotion can mediate the relationship between bundle offers on unplanned purchases and positive emotion has a positive impact when making unplanned purchases on TikTok livestream consumers. It is hoped that the results of this research will provide a valuable contribution to online business players in their efforts to increase marketing effectiveness in the developing livestream-selling sector, which is currently experiencing fast growth.
The influence of live streaming shopping tiktok and product quality on purchase decisions with e-trust as mediataion (study on skintific moisturizer products) Deva, salsabilla; Azazi, Anwar; Pebrianti, Wenny; I. K, Maria Christiana; Fahruna, Yulyanti
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.387

Abstract

This research was conducted to find out whether sales via Live Streaming TikTok Shop, as well as the product quality of Skintific moisturizer products, are able to increase consumer e-trust in purchasing decisions for Skintific moisturizer products. This research is quantitative research, with data obtained from 215 respondents in Indonesia who were selected using purposive sampling techniques. The sample respondents in this study were people aged at least 17 years who used the TikTok application, had watched TikTok Live Shopping conducted by Skintific, and had purchased Skintific moisturizer products in the last six months. The data processing tool that will be used is the AMOS version 24 application with data analysis using Structural Equation Modeling. From the research that has been carried out, it was found that Live Streaming Shopping and Product quality have a positive and significant effect on e-Trust. The indirect relationship between Live Streaming Shopping on TikTok and e-trust is effective in increasing purchasing decisions. Likewise, the indirect relationship between product quality and e-trust is also effective in improving purchasing decisions. These findings contribute to the literature by showing that Live Streaming Shopping and Product quality have a positive influence on Indonesian people's purchasing decisions regarding Skintific moisturizer products. Apart from that, there is a significant influence of e-trust on purchasing decisions, which illustrates how consumer trust in Skintific moisturizer products is able to encourage consumers to buy these moisturizer products.
Do product quality and perceived suitability influence repurchase intention? Ediansyah, Ediansyah; Iman Kalis, Maria Christiana; Afifah, Nur; Pebrianti, Wenny; Fitriana, Ana
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.398

Abstract

This research aims to determine and analyze the direct effect of product quality variables and perceived suitability on repurchase intention and indirect effects through customer satisfaction as a mediator on Indonesian skincare product users. The population in this study are consumers who have purchased and used Indonesian skincare products at least twice in the last 3 months with a minimum age of 17 years and domiciled in Indonesia. The data collection method in this research used a questionnaire, and a sample of 210 respondents was obtained through a purposive sampling technique. The analytical method used in this research is Structural Equation Modeling (SEM) with the AMOS 26 statistical tool. This research shows a significantly positive relationship between product quality, perceived suitability, and consumer satisfaction with the repurchase intention of Indonesian skincare consumers. The perceived suitability felt by consumers is crucial in deciding to continue using a product, so companies need to continue to innovate according to consumer needs.
Co-Authors Ahmad Salahuddin Ahmad Shalahuddin, Ahmad AHMADI Akbar, Muhammad Tareq Al Vayyed Shalatar Barqah Djus Alfiyyah Zalfa Salsabillah Almira , Andrea Marsha Ana Fitriana Anggriani, Yeni Annisa, Sitti Nabilah Anwar Azazi Aqsa, Daffa Fernanda Ardiansyah, Fito Arman Jaya Arweni, Arweni Aryanti, Ririn Astrella Callista Putri Raharjo Augusta Genta Buwana Aulia, Mujahida Baras, Theresa Putri Yunita Barkah Barkah Barkah Barkah, Barkah Bintoro Bagus Purmono Cahyadi, Muhammad Byan Farreldipo Daud, Ilzar Desi Nurhalita Deva, salsabilla Dewi Ediansyah, Ediansyah Erna Listiana Erna Listiana Fahruna, Yulyanti Fauzan, Rizky Fiola Okta Ningtias Fitriandy, Rizki Fitriani, Adelia Fransiska, Helen Giriati Giriati, Giriati Gita, Leiya H, Heriyadi Hamsyi, Nur Fitriana Harry Setiawan Helma Malini, Helma Heriyadi Heriyadi, Heriyadi I. K, Maria Christiana Ikram Yakin Indra Safari Iwan Setiawan J, Junaidi Juliani, Harisa Juniwati Juniwati Juniwati Kamaaluddin, Kamaaluddin Kamesywara, Saskia Farrasdita Kautsar, Gandhy Muhamad Levina, Widya Listyanti, Anindita Ayu Lonika, Tesa M. Irfani Hendri Maghribi, Rizqi Maria Christiana Iman Kalis, Maria Christiana Mazayatul Mufrihah B11212091 Meydiawati, Meydiawati Miranda, Fina Mochammad Imron Awalludin Muhammad Afif Muhammad Awal Muharani Mustarudin, Mustarudin Nabila, Amaninda Jihan Nur Kholis Farhan Nursabilla, Resti Nurul Komari Pamungkas, Angga Suda Pardede, Kaleb El Nusa Pricilla, Maria Olivia Priskila, Priskila Puput Lestari Purmono, Bintoro Bagus Purnomo, Bintoro Bagus Putra, Rafi Risya Putri, Laeli Rahayu, Ratna Bhanuwati Rahmadi, Nizar Ramadania Ramadania Ramadania, Ramadania Ratnawati Ratnawati Riantika, Naswa Ricky Martin Riyani, Indah Romanisti, Shemma Anggia Rusik, Magdalena Polonia S, Syahbandi Saputra, Egi Sartika, Fiona Setiawan , Harry Sigit Ardi Saputra Suci Wulandari Suwandi, Della Syahbandi Syahbandi Syaifullah, Muhammad Hasan Syarif Riezieq Tiara Nur Salsabila Tiara Wati Titik Rosnani Trisnawati, Weni Tyas*, Heni Mulyaning Uray Ndaru Mustika Vanessa, Vivian Yuwinda, Risa