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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JDM (Jurnal Dinamika Manajemen) JURNAL ILMU EKONOMI & SOSIAL EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen & Keuangan JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Jurnal Ilmu Manajemen dan Akuntansi Terapan LOYALITAS: Jurnal Pengabdian Kepada Masyarakat Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Ilomata International Journal of Management Enrichment : Journal of Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Ilomata International Journal of Management Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Nobel Management Review Studi Ilmu Manajemen dan Organisasi Jurnal Ekonomi Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Empowerment Society eCo-Fin Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Management and Digital Business Tanjungpura International Journal on Dynamics Economics, Social Sciences, and Agribusiness (TIJDESSA) Al-Idarah : Jurnal Manajemen dan Bisnis Islam Jurnal Manajemen, Akuntansi, Ekonomi Madani: Multidisciplinary Scientific Journal Journal of Educational Management Research JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Mutiara : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Bisnis dan Kewirausahaan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mujtama: Jurnal Pengabdian Masyarakat JEMBA: Journal of Economics, Management, Business, and Accounting Jurnal Multidisiplin Jurnal Riset Multidisiplin Edukasi Ulil Albab Joong-Ki Menulis: Jurnal Penelitian Nusantara Primary Journal of Multidisciplinary Research Jurnal Pengabdian Kepada Masyarakat Indonesia
Wenny Pebrianti
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Madani: Multidisciplinary Scientific Journal

 1 
Café Atmosphere, Food Quality, and Variety: Impact on Revisit Intention via Customer Satisfaction Rahmadi, Nizar; S, Syahbandi; H, Heriyadi; Pebrianti, Wenny
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 6 (2025): July 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/Lzenodo.15791290

Abstract

This study aimed to test the influence of Cafe Atmosphere, Food Quality, and Product Variety on Revisit Intention with Customer Satisfaction as a mediating variable at Lokale Coffee West Borneo. The study used a quantitative approach with survey method and data processing using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were obtained from 175 respondents who had visited Lokale Coffee at least twice. The results of the study showed that Cafe Atmosphere, Food Quality, and Product Variety positively and significantly affected Customer Satisfaction, which subsequently significantly affected Revisit Intention. Additionally, Cafe Atmosphere and Product Variety also have a direct influence on Revisit Intention, while Food Quality only provides an indirect influence through Customer Satisfaction. Of the ten hypotheses tested, nine were declared accepted. The findings show that Cafe Atmospher comfortable, quality food, and menu diversity offered are key factors in increasing customer satisfaction and loyalty. This research provides a practical contribution for cafe management in designing a satisfactory experience-based customer retention strategy.
Pengaruh Storytelling Branding dan Nostalgia Emotion Terhadap Minat Beli Sirup Marjan Ramadhan J, Junaidi; Pebrianti, Wenny; Shalahuddin, Ahmad; H, Heriyadi
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 5 (2025): Volume 3, Nomor 5, June 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15610701

Abstract

This study aims to analyze the impact of storytelling branding on purchase intention, with nostalgia emotion as a mediating variable, using Marjan Syrups Ramadan advertising campaigns over the past three years as the research object. Marjan Syrup, long known as a brand synonymous with Ramadan traditions in Indonesia, has consistently employed storytelling branding strategies to evoke nostalgia among consumers. This research uses a quantitative survey method involving 200 respondents who have seen Marjans Ramadan advertisements in the past three years. The collected data were analyzed using regression and path analysis techniques to examine the relationships between the independent variable (storytelling branding), the mediating variable (nostalgia emotion), and the dependent variable (purchase intention). The results show that storytelling branding positively influences purchase intention, directly and through mediating nostalgia emotion. These findings highlight the importance of emotional narratives in strengthening consumer engagement and driving purchasing behavior, especially in seasonal marketing campaigns.
Co-Authors Ahmad Salahuddin Ahmad Shalahuddin, Ahmad AHMADI Akbar, Muhammad Tareq Al Vayyed Shalatar Barqah Djus Alfiyyah Zalfa Salsabillah Almira , Andrea Marsha Ana Fitriana Anggriani, Yeni Annisa, Sitti Nabilah Anwar Azazi Aqsa, Daffa Fernanda Ardiansyah, Fito Arman Jaya Arweni, Arweni Aryanti, Ririn Astrella Callista Putri Raharjo Augusta Genta Buwana Aulia, Mujahida Baras, Theresa Putri Yunita Barkah Barkah Barkah Barkah, Barkah Bintoro Bagus Purmono Cahyadi, Muhammad Byan Farreldipo Daud, Ilzar Desi Nurhalita Deva, salsabilla Dewi Ediansyah, Ediansyah Erna Listiana Erna Listiana Fahruna, Yulyanti Fauzan, Rizky Fikri, Muhammad Nafil Fiola Okta Ningtias Fitriana , Ana Fitriandy, Rizki Fitriani, Adelia Fransiska, Helen Giriati Giriati, Giriati Gita, Leiya H, Heriyadi Hamsyi, Nur Fitriana Harry Setiawan Helma Malini, Helma Heriyadi Heriyadi, Heriyadi I. K, Maria Christiana Ikram Yakin Indra Safari Isnawati Isnawati Iwan Setiawan J, Junaidi Juliani, Harisa Juniwati Juniwati Juniwati Kamaaluddin, Kamaaluddin Kamesywara, Saskia Farrasdita Kautsar, Gandhy Muhamad Levina, Widya Listyanti, Anindita Ayu Lonika, Tesa M. Irfani Hendri Maghribi, Rizqi Maria Christiana Iman Kalis, Maria Christiana Mazayatul Mufrihah B11212091 Meydiawati, Meydiawati Miranda, Fina Mochammad Imron Awalludin Muhammad Afif Muhammad Awal Muharani Mustarudin, Mustarudin Nabila, Amaninda Jihan Nur Kholis Farhan Nurrahim, Muhammad Fakhri Nursabilla, Resti Nurul Komari Pamungkas, Angga Suda Pardede, Kaleb El Nusa Pricilla, Maria Olivia Priskila, Priskila Puput Lestari Purmono, Bintoro Bagus Purnomo, Bintoro Bagus Putra, Rafi Risya Putri, Laeli Rahayu, Ratna Bhanuwati Rahmadania Rahmadi, Nizar Rahmayanti, Ensi Ramadania Ramadania Ramadania, Ramadania Ratnawati Ratnawati Riantika, Naswa Ricky Martin Riyani, Indah Romanisti, Shemma Anggia Rusik, Magdalena Polonia S, Syahbandi Saputra, Egi Sartika, Fiona Setiawan , Harry Sigit Ardi Saputra Suci Wulandari Suwandi, Della Syahbandi Syahbandi Syaifullah, Muhammad Hasan Syarif Riezieq Tiara Nur Salsabila Tiara Wati Titik Rosnani Trisnawati, Weni Tyas*, Heni Mulyaning Uray Ndaru Mustika Vanessa, Vivian Yuwinda, Risa