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Journal : PERSPEKTIF

Implementasi Peraturan Nomor 50 Tahun 2017 Tentang Disiplin Pegawai Negeri Sipil Di Sekretariat Daerah Kabupaten Batu Bara Sri Mahdani; Siti Mardiana; Nina Siti Salmaniah Siregar
PERSPEKTIF Vol 11, No 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.6331

Abstract

The purpose of the study was to analyze the implementation, obstacles and efforts to implement the Regent's Regulation Number 50 of 2017 concerning Civil Servant Discipline at the Regional Secretariat of Batu Bara Regency. The method used in this research is a qualitative method, which is a research method used to conduct research naturally using various available methods. The results showed that from an organizational perspective the implementation of work discipline was not optimal, where there was a lack of understanding of human resources, namely a head of service and other SKPD in the implementation of the organizational structure and lack of ability to carry out good performance in accordance with the organizational structure. In terms of interpretation of the implementation of work discipline, a head of service should be able to socialize technical instructions and implementation instructions on work discipline ranging from electronic attendance, morning apples and work hours, but the reality is that a head of service does not have seriousness in creating good communication with ASN so that technical instructions and instructions for implementing work discipline have not run optimally within the Regional Secretariat of Batu Bara Regency. In terms of implementation, the Regional Head gives sanctions to officials who have problems in their inability to improve work discipline so that the head of the service is not given a job or is not given another position at the Regional Secretariat of Batu Bara Regency due to disharmony between the head of the service who has problems with the Regional Head.
Peranan Analisis Jabatan terhadap Kinerja Pegawai pada Sekretariat Daerah Kabupaten Batu Bara Oriza Sativa; Siti Mardiana; Maksum Syahri Lubis
PERSPEKTIF Vol 11, No 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.6010

Abstract

The purpose of this study is to analyze and describe how the role of job analysis on employee performance at the Regional Secretariat of Batu Bara Regency. As well as to analyze the constraints in job analysis on employee performance at the Regional Secretariat of Batu Bara Regency. This type of research is a qualitative research. Collecting data through methods from observations, interviews and documentation. The results showed that the application of job analysis to employee performance in the form of positions at the Regional Secretariat of Batu Bara Regency was good. The contents of the position in the form of tasks, jobs, responsibilities, authorities and working conditions at the Regional Secretariat of Batu Bara Regency have been carried out according to the results of the job description. In addition, the use of the contents of the position as the basis for implementing the work environment as well as the basis for meeting equipment needs, has also been carried out. However, the application of job analysis to employee performance in the form of position qualifications at the Regional Secretariat of Batu Bara Regency has not been optimal. There are still employees who are placed not in accordance with the educational background that is placed. The role of job analysis on employee performance at the Regional Secretariat of Batu Bara Regency has not been achieved optimally. Application of Application Analysis that is applied in accordance with predetermined qualifications. In its implementation, the Regional Secretariat of Batu Bara Regency is still experiencing problems with the limited number of employees.
Analisa Strategi E-Marketing Dinas Koperasi UKM Kota Medan terhadap UKM Binaan di Tengah Pandemi Covid-19 Tahun 2020 Ida Lindiawati; R. Hamdani Harahap; Siti Mardiana
PERSPEKTIF Vol 11, No 1 (2022): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i1.5365

Abstract

The objectives of this study are to: 1) Analyze and explain the effectiveness of internet-based online marketing strategies for SME products, 2) Analyze and explain the implementation of internet-based online marketing strategies for SME products, 3) Analyze and describe the supporting factors for the success of internet-based online marketing strategies for SME products, and 4) Analyze and describe the factors inhibiting the success of the internet-based online marketing strategy for SME products. The results showed that the effectiveness of the internet-based online marketing strategy of the SME products assisted by the Medan City Cooperative Office was still not optimal. The causative factor for this is due to the limited promotional budget owned by the Medan City UKM Cooperative Office in 2020 as well as the refocusing policy. The implementation of an internet-based online marketing strategy for SME products guided by the Medan City UKM Cooperative Office in 2020 in the midst of the Covid-19 pandemic was implemented and complied with the principles of coordination, the idea of cooperation through BRI banks to open easy access to credit, cooperation with online businesses to build digital market place with Grabfood, providing a market place at Bukalapak. Barriers to training distance and high interest in participating in training were seen to be quite dominant.
Analisa Strategi E-Marketing Dinas Koperasi UKM Kota Medan terhadap UKM Binaan di Tengah Pandemi Covid-19 Tahun 2020 Ida Lindiawati; R. Hamdani Harahap; Siti Mardiana
PERSPEKTIF Vol. 11 No. 1 (2022): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i1.5365

Abstract

The objectives of this study are to: 1) Analyze and explain the effectiveness of internet-based online marketing strategies for SME products, 2) Analyze and explain the implementation of internet-based online marketing strategies for SME products, 3) Analyze and describe the supporting factors for the success of internet-based online marketing strategies for SME products, and 4) Analyze and describe the factors inhibiting the success of the internet-based online marketing strategy for SME products. The results showed that the effectiveness of the internet-based online marketing strategy of the SME products assisted by the Medan City Cooperative Office was still not optimal. The causative factor for this is due to the limited promotional budget owned by the Medan City UKM Cooperative Office in 2020 as well as the refocusing policy. The implementation of an internet-based online marketing strategy for SME products guided by the Medan City UKM Cooperative Office in 2020 in the midst of the Covid-19 pandemic was implemented and complied with the principles of coordination, the idea of cooperation through BRI banks to open easy access to credit, cooperation with online businesses to build digital market place with Grabfood, providing a market place at Bukalapak. Barriers to training distance and high interest in participating in training were seen to be quite dominant.
Peranan Analisis Jabatan terhadap Kinerja Pegawai pada Sekretariat Daerah Kabupaten Batu Bara Oriza Sativa; Siti Mardiana; Maksum Syahri Lubis
PERSPEKTIF Vol. 11 No. 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.6010

Abstract

The purpose of this study is to analyze and describe how the role of job analysis on employee performance at the Regional Secretariat of Batu Bara Regency. As well as to analyze the constraints in job analysis on employee performance at the Regional Secretariat of Batu Bara Regency. This type of research is a qualitative research. Collecting data through methods from observations, interviews and documentation. The results showed that the application of job analysis to employee performance in the form of positions at the Regional Secretariat of Batu Bara Regency was good. The contents of the position in the form of tasks, jobs, responsibilities, authorities and working conditions at the Regional Secretariat of Batu Bara Regency have been carried out according to the results of the job description. In addition, the use of the contents of the position as the basis for implementing the work environment as well as the basis for meeting equipment needs, has also been carried out. However, the application of job analysis to employee performance in the form of position qualifications at the Regional Secretariat of Batu Bara Regency has not been optimal. There are still employees who are placed not in accordance with the educational background that is placed. The role of job analysis on employee performance at the Regional Secretariat of Batu Bara Regency has not been achieved optimally. Application of Application Analysis that is applied in accordance with predetermined qualifications. In its implementation, the Regional Secretariat of Batu Bara Regency is still experiencing problems with the limited number of employees.
Implementasi Peraturan Nomor 50 Tahun 2017 Tentang Disiplin Pegawai Negeri Sipil Di Sekretariat Daerah Kabupaten Batu Bara Sri Mahdani; Siti Mardiana; Nina Siti Salmaniah Siregar
PERSPEKTIF Vol. 11 No. 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.6331

Abstract

The purpose of the study was to analyze the implementation, obstacles and efforts to implement the Regent's Regulation Number 50 of 2017 concerning Civil Servant Discipline at the Regional Secretariat of Batu Bara Regency. The method used in this research is a qualitative method, which is a research method used to conduct research naturally using various available methods. The results showed that from an organizational perspective the implementation of work discipline was not optimal, where there was a lack of understanding of human resources, namely a head of service and other SKPD in the implementation of the organizational structure and lack of ability to carry out good performance in accordance with the organizational structure. In terms of interpretation of the implementation of work discipline, a head of service should be able to socialize technical instructions and implementation instructions on work discipline ranging from electronic attendance, morning apples and work hours, but the reality is that a head of service does not have seriousness in creating good communication with ASN so that technical instructions and instructions for implementing work discipline have not run optimally within the Regional Secretariat of Batu Bara Regency. In terms of implementation, the Regional Head gives sanctions to officials who have problems in their inability to improve work discipline so that the head of the service is not given a job or is not given another position at the Regional Secretariat of Batu Bara Regency due to disharmony between the head of the service who has problems with the Regional Head.
Co-Authors Abdul Haris Abdul Haris Abdul Kadir Adam Adam Agustin, Imel Aura AHMAD RAFIQI TANTAWI Ahmad Thontowi Aisy, Risnawati Amin, Neneng Nurbaeti Anis Fauzi, Anis Ansari Priska Damayanti Ari Purno Wahyu Wibowo Asmah Indrawati Azwana Azwana Azwana Azwana Beltahmamero Simamora bobby umroh Brama Caridio Subambhi Caroline Chan, Caroline Chandra Kirana, Linlin Chaniago, M Benny Dani Hamdani, Dani Dona Tiara Ebsan Marihot Sianipar Ellen Lumisar Panggabean Elsa, Nadia Endang Sari Manullang Erwin Pane Erwin Pane, Erwin Euis HERMIATI Fachry Abda El Rahman Fitra Aristia Fahmi Lubis Gultom, Juliana Frisca Gunastuti, Dwi Anie Gustami Harahap Hanim, Wasifah Haryadi, Yudi Hasan, Uswatul Hasibuan, Sayyid Al-Fadhil Hepi Hapsari Heri Kusmanto Heryono, Heri Hutapea, Sumihar I Ketut Suada Ida Lindiawati Ilyasa, Muhammad Yasir Indah Apriliya Isnaini Isnaini Kam, Booi Kholida, Lutfi Nia Klemens Mere Kusmanto, Heri Kuswardani, Retno A Kuswardani, Retno A Laksana, Raden Permana Budi Lativa, Feri Lindiawati, Ida Luqman Erningpraja Maksum Syahri Lubis Marlon Sihombing Meidaya Bate’e Meidaya Bate’e Mitra Musika Lubis MUHAMMAD ALI Muhammad Nazarul Yanis Muhammad Rio Purnomo Muhammad Usman Muhammad Usman, Muhammad Muhammad Yogie Ernanda Mustikasari, Molly Nanda, Elgi Nanda, Elgi Nasution, Ahmad Fauzan Nasution, Arif Naufal Afrian, Muhammad Nina Siti Salmaniah Siregar Novriandi, Dian Nur Fajriati, Asri Nurcahyani, Marizha Nurrahman, Arif Nurshanti, Devia Izmi Oktaviani, Maulida Oriza Sativa PA Andiena Nindya Putri Pane, Erwin Panggabean, Ellen L Panggabean, Ellen L Pasaribu, Sarjani Piartrini, Putu Saroyini R. Hamdani Harahap Rafi Afrianto, Naufal Rafli, Rizal Rahayu, Betty Rahayu, Siti Rahma Sari Siregar Rahman, Raid Habibur Rahmanta Ginting Redwan Doody Marpaung Retna Astuti Kuswardani Retno Widhiastuti Retno Widhiastuti Riksfardini Annisa ERMAWAR Rizky Raudatul Zannah Rogers Panggabean RR. Ella Evrita Hestiandari Rudi Salam Sinaga Ryan Fajar Sidik Siregar Sabrina, Raja Saipul Sihotang Sampurna, Yoga Saragih, M.Sc, Faoeza Hafiz Sayyid Hasibuan Sihombing, Marlon Silvia Tabhita Panggabean Simamora, Beltahmamero Sinaga, Asmah Syam Siswoyo, Bambang H. Siswoyo, Bambang Hendra Sitepu, Dermawanta Siti Rahayu Sitorus, Andika Situmorang, Irene Sri Fajar Ayu Sri Mahdani Sumiati Sumiati Sumihar Sumihar Sumono Sumono Suswati Syahbudin Hasibuan Syarifah Aini Takashi Watanabe Tiara, Nurul Lisma Usman, Muhammad Wahyudi Agustiono Wardani, Wahyu Tirta Yanil Vajri, Indri Yudawisastra, Helin Garlinia Yuni Zanesty Hutapea Zahari Zen Zannah, Rizky Raudatul Zein, Zahari Zidane Shafwan, Ali Zulkarnain Lubis