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All Journal SALAM: Jurnal Sosial dan Budaya Syar-i Laa Maisyir Jurnal Ekonomi Islam I-Finance Journal Dinar: Jurnal Ekonomi dan Keuangan Islam Jurnal Ekonomi Syariah Teori dan Terapan Jurnal Ilmiah Ekonomi Islam Distribusi Jurnal Tabarru': Islamic Banking and Finance Justisia Ekonomika EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Review of Islamic Economics and Finance Community Development Journal: Jurnal Pengabdian Masyarakat Adz Dzahab : Jurnal Ekonomi dan Bisnis Islam Jurnal Industri Pariwisata Daengku: Journal of Humanities and Social Sciences Innovation Jurnal Ekonomi Jurnal Iqtisaduna Izdihar : Jurnal Ekonomi Syariah Jurnal Ekonomika dan Bisnis Islam Perbanas Journal of Islamic Economics and Business Keris: Journal of Community Engagement Journal of Islamic Economics Lariba IQTISHOD: Jurnal Pemikiran dan Hukum Ekonomi Syariah Trending: Jurnal Manajemen dan Ekonomi PARADUTA : Jurnal Ekonomi dan Ilmu-Ilmu Sosial IIJSE Jurnal Media Akademik (JMA) Santri : Jurnal Ekonomi dan Keuangan Islam Jurnal Ekonomi, Akuntansi dan Perpajakan Jurnal Inovasi Ekonomi Syariah dan Akuntansi Values: Jurnal Kajian Islam Multidisiplin Varied Knowledge Journal Al-Muamalah: Jurnal Ekonomi Islam, Filantropi dan Perbankan Syariah Al-Iffah: Journal of Islamic Sciences Research Al-Abqori: Journal of Islamic Thought Studies SINORA: Jurnal Sosial dan Humaniora Ushul Al-Hukm: Jurnal Syariah dan Hukum Islam Journal of Shariah Economics SYIRKAH: Jurnal Ekonomi Syariah
Muhammad Ersya Faraby
Program Studi Ekonomi Syariah, Universitas Trunodjoyo Madura, Indonesia
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Assessing the effectiveness of digital marketing for Halal tourism using EPIC model at Pesarean Syaikhona Kholil, Bangkalan Faraby, Muhammad Ersya; Syarif, Muhammad; Aguilika, Deykha; Musadad, Ahmad; Pujiati, Tri; Misno , Misno; Mohammad Ibraheem, Mohammad Jazeel
Journal of Islamic Economics Lariba Vol. 12 No. 1 (2026)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jielariba.vol12.iss1.art19

Abstract

IntroductionHalal tourism offers a range of travel packages designed to accommodate Muslim travelers. Several components support the development of halal tourism, including halal food, halal transportation, halal hotels, halal logistics, halal financial systems, and halal tour packages that comply with sharī‘ah standards. The main problem addressed in this study is the suboptimal use of digital marketing systems as promotional media for halal tourism in Bangkalan, Madura.ObjectivesThis study aims to identify the digital marketing systems employed by the religious tourism destination Pesarean Syaikhona Kholil Bangkalan as a halal tourism site in Indonesia. In addition, the study tries to assess the effectiveness of digital marketing through social media as part of the promotional strategy for this religious destination.MethodThis research adopts a mixed-methods approach. The qualitative component is used to explain the forms of digital marketing implemented by Pesarean Syaikhona Kholil. Meanwhile, the quantitative component is employed to obtain an assessment of the effectiveness of the destination’s digital marketing initiatives. The qualitative analysis uses the EPIC Model (Empathy, Persuasion, Impact, and Communication).ResultsThe findings reveal that the management of Pesarean Syaikhona Kholil Bangkalan has not fully optimized digital marketing practices, resulting in relatively low visitor numbers. Based on the EPIC Model assessment, the average EPIC rate score is 3.955556, in the “effective” category. This indicates that utilizing digital media as a marketing strategy is effective for tourism promotion.ImplicationsThe results provide implications for the application of digital marketing in promoting Pesarean Syaikhona Kholil as one of Indonesia’s halal tourism destinations. There is a need to strengthen digitalization efforts by leveraging social media platforms such as Instagram, TikTok, Facebook, and WhatsApp to reduce conventional promotional costs and expand market reach. Additionally, synergy between the Bangkalan local government, tourism managers, and the surrounding community is crucial to building a shared vision in supporting the development of Pesarean Syaikhona Kholil Bangkalan as a national halal tourism destination.Originality/NoveltyThis study offers new insights into the use of digital marketing as a promotional tool for halal tourism in Bangkalan. The findings contribute to the development of innovative digital marketing strategies aimed at expanding the market reach of halal tourism in Indonesia. Furthermore, the EPIC Model assessment derived from respondents provides a valuable analytical tool for measuring the effectiveness of digital marketing implemented by tourism managers.
Kontroversi Tambang Ormas Nahdlatul Ulama dalam Perspektif Ekonomi Islam: Sebuah Studi Netnografi Dicko Syah Purnama Putra; Trischa Relanda Putra; Muhammad Ersya Faraby
Varied Knowledge Journal Vol. 3 No. 4 (2026): Varied Knowledge Journal, May 2026
Publisher : CV. Global Cendekia Inti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71094/vkj.v3i4.163

Abstract

This study examines the controversy surrounding the Ormas Mining policy under Government Regulation No. 25 of 2024, which grants priority access to Special Mining Business Permit Areas (WIUPK) for religious community organizations (CSOs), particularly Nahdlatul Ulama (NU). The study aims to explore public discourse dynamics, identify causes and implications, and formulate recommendations grounded in Islamic economic principles. A netnographic method was employed, analyzing 13 YouTube videos and 21,470 public comments from November to December 2025 using NVivo for thematic, sentiment, narrative, and discourse analysis. Findings reveal sharp polarization, with negative sentiment (96 references) dominating positive sentiment (43 references). Based on discourse analysis of these digital sources, the policy appears to generate more mafsadat than maslahah, as reflected in public discussions highlighting internal organizational tensions, dual leadership conflicts within PBNU, concerns over the moral credibility of religious leaders, threats of irreversible environmental damage in conservation areas, and issues of accountability in policy implementation. Evaluation through maqashid sharia indicates the policy contradicts hifzh ad-din, 'adl, amanah, shaffafiyyah, and hifzh al-bi'ah. The study recommends that NU reaffirm its socio-religious mission and develop an alternative economic model based on productive waqf and sharia cooperatives.
Keputusan Pembelian Produk Kuliner Kekinian Pada Studi Halal Awareness Di Indonesia Tsaniya Rusyda (Universitas Trunojoyo Madura); Doffirudin (Universitas Trunojoyo Madura); Wildan Setiawan (Universitas Trunojoyo Madura); Muhammad Ersya Faraby (Universitas Trunojoyo Madura); Hawa Gazani (Universitas Trunojoyo Madura)
SYIRKAH: Jurnal Ekonomi Syariah Vol 2, No 01 (2025): SYIRKAH: Jurnal Ekonomi Syariah
Publisher : Universitas Muhammadiyah Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36269/jes.v2i01.4188

Abstract

Indonesia, sebagai negara dengan populasi Muslim terbesar, memiliki peran penting dalam industri halal global. Namun, tren kuliner kekinian yang dipengaruhi media sosial menciptakan dinamika baru dalam perilaku konsumsi, terutama di kalangan generasi muda. Penelitian ini mengkaji pengaruhhalal awarenessmeliputi pengetahuan, kepedulian, dan komitmen terhadap prinsip halal terhadap keputusan pembelian produk kuliner kekinian, menggunakan metodeSystematic Literature Review(SLR). Hasil menunjukkan bahwa meskipun kesadaran halal berfungsi sebagai filter moral, pengaruhnya tidak dominan karena dikalahkan oleh daya tarik visual,endorsementinfluencer, citra merek, dan harga. Terjadi ketegangan antara identitas religius dan gaya hidup modern, di mana konsumen harus memilih antara ketaatan dan keinginan eksis di media sosial. Media sosial berperan ganda: memicu pembelian impulsif sekaligus menjadi sarana edukasi melaluihalal influencers. Kesimpulannya, keputusan pembelian konsumen Muslim saat ini merupakan hasil dari keseimbangan antara nilai agama, emosi, dan tuntutan sosial. Oleh karena itu, pelaku usaha dan regulator perlu membangun ekosistem yang transparan, terjangkau, dan sesuai prinsip syariah.
Analisis Potensi Sertifikasi Halal Lewat Kesiapan Pelaku Usaha Mikro dan Kecil Produk Unggulan Makanan dan Minuman di Madura Ahmad Makhtum; Muhammad Ersya Faraby
IQTISHOD: Jurnal Pemikiran dan Hukum Ekonomi Syariah Vol. 3 No. 2 (2024): Volume 3 Nomor 2 Tahun 2024
Publisher : STAI Al-Mas'udiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69768/ji.v3i2.57

Abstract

Halal certification is an important part of creating an ecosystem for the halal product industry. The existence of halal certification will be an indicator of guaranteeing the availability of halal products for the community, as in Law No. 33 of 2014 concerning halal product guarantees. Therefore, product design for the implementation of halal product policies is an important part of building a halal product ecosystem, especially given the readiness of business actors. If the readiness of business actors, whose number is dominant in this case, is MSEs, then the process of implementing halal certification can be properly mapped and will become an important part of local design to create a halal product ecosystem to guarantee halal products. This research uses a qualitative method for explore readiness aspect for MSE’s in Pamekasan and Sampang districts, which are regencies in Madura, with Islamic nuances in everyday life. Some MSEs are ready to face the halal certification policy on the basis of business development and sustainability aspects.
Co-Authors A Halim Abd Faqih Abel Fitriyaningrum Adinda Rifantini Agus Sururi Ahmad Fikri Hasan Ahmad Makhtum Ahmad Makhtum Ahmad Musadad Ahmad Sidiq Alfiana Yustia Amalia Putri Geta Sahani Ana Sofiya Angga Maulana Firmansyah Anisa Lestari Anisa Putri Arief Tegar Saputra Arikatun Maimunah Attabik Syifaul Jinan Aviananda, Della Ika Azizah Azizah Azzah Rahmalia Nabilah Badrus Zaman Badrus Zaman Bariroh, Nisaul Chasna Noer Setyani Citra Nur Islamiyah Dahruji Della Ika Aviananda Devi Triana Dewi Eka Mustika Sari Deykha Aguilika Dian , Dian Dicko Syah Purnama Putra Dicko Syah Purnama Putra Doffirudin (Universitas Trunojoyo Madura) Dwi Putri Ayu Nur Aini Dyah Ayu Rahmawati Elisa Tri Rahayu Eva Yulia Ningsih Fahriya, Fahriya Fatmi Itsnaini Fatonah Faziani, Maftukhatul Febiola Anggun Tri Setyo Fitriyani, Endang Hafiya, Hafiya Halwa, Marliyatul Hawa Gazani Hawa Gazani (Universitas Trunojoyo Madura) Hildah Meliyana Ighfirlii Yaa Ilaahana Junnaidi, Junnaidi Khoirun Salsabila, Salisa Kholilur Rohman Lailatul Fitria Latipah Linawati Lusianah Dhewi Findartika M. Iklal Hafidzi M.Firman Ardiansyah Maftuchatun Najichah Maulana, Muhamad Viki Mega Dewi Sri Utami Mellyna Mustika Rini Misno , Misno Mochamad Adittya Mahendra Moh Karim Moh. Rizky Mulyadi Mohammad Ibraheem, Mohammad Jazeel Muammalatul Fauzah, Nur Muawanah Muawanah Muh. Syarif MUHAMMAD ANWAR Muhammad Syarif, Muhammad Muslihah Muttaqin Choiri Muzhirul Alam Nabila Ika Ariyanti Nabila, Dhaifunan Nadhirotul Jannah Naurah Intan Fahrani Nor Rifki Riyanto Rifki Nufita Sari, Anggi Nur Milla Nurul Layali Nuzhuliya Mega Avifa Puji Rahayu Pujiati, Tri Puput Purnamasari Putri Firda Febrianti Rahmawati, Dyah Ayu Rania Ningsih Raudlatus Solihin Riski Rahmawati Rusdun Kamil Rusmania, Septi Tri Ryamizard R. Pasolongi Saiful Arif Sakha Windya Satria Shabahah El Rojana Siti Inayatul Faiza Siti Inayatul Faiza, Siti Inayatul Siti Munadhifah Siti Nur Rosidah Syauqi, Ubait Tatha Amelia Fretika Taufiqur Rahman Tazkiyah Fuadiyah Trischa Relanda Putra Tsaniya Rusyda (Universitas Trunojoyo Madura) Umar Gibran A. Umi Khozinatul Khoiriyah Vifin Nadzary A Wahdatul Nadia Rawi Wildan Romdhoni Wildan Setiawan (Universitas Trunojoyo Madura) Yudha Dwi Putra Negara, Yudha Yuli Fransiska Dewi Zalqira Najarillah Zumrotis Sholihah Zumrotul Latifah