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Indah Nurhidayati, Indah
Institut Islam Mamba'ul 'Ulum Surakarta
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Journal : AGRIEKONOMIKA

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Factors influencing Indonesian organic certification rice consumption (case study of PT. Berkah Dua Agri and Agriwira Mandiri Sejahtera) Meutiashifa, Nanda Izwin; Antriyandarti, Ernoiz; Nurhidayati, Indah
Agriekonomika Vol 13, No 2: October 2024
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v13i2.26578

Abstract

Organic rice is rice that has the benefit of being a high source of carbohydrates and having health benefits, being fluffier and delicious to eat. Organic certification for agricultural products has a very important meaning in gaining consumer trust. The aim of this research is to analyze the factors that influence the consumption of organic rice with Indonesian Organic certification and analyze which factors have the most dominant influence on the consumption of organic rice with Indonesian Organic certification. The basic method is quantitative descriptive with purposive location determination with a total of 60 respondents. The location of this research was carried out at PT Berkah Dua Agri and Agriwira Mandiri Sejahtera. This location was determined because the research location provides organic rice with Indonesian Organic certification and has direct access to consumers who will be used as samples.  The data analysis method uses multiple linear regression analysis. The research results show that the price of organic rice, number of family members and tastes have a negative influence on the consumption of organic rice with Indonesian organic certification. The price of complementary goods and the price of substitute goods have a positive influence. The income variable has no effect. The most dominant factors are the prices of complementary goods and the prices of substitute goods
Co-Authors Abdul Hakim Prima Yuniarto Afianto, Rozin Afifah Nur Zuhdiyyah Agus Fatuh Agustono Agustono, Agustono Aina Salsabila alviani, vivi Amiratul Azizah Andreansyah, Nanda Andromeda, Farrel Anisa Rahma Sari Ardhiansyah, Fatah Arif Effendi Arofah, Zidan hamzah Aulia Lailatul Udl-Hiyah, Nurul Azizah, Amiratul Bastian Sugandi Basuki Rahmat Masdi Siduppa Cahyaningtyas, Wening Danang Purwanto Dita Cahya Apriliya Elly Aprilia Erlyna Wida Riptanti Ernoiz Antriyandarti Eva Yuliyanti Evi Irawan Gunawan, Herri Harisudin, Mohamad Harjoko, Harjoko Hasanah , Miftakhul Heri Kiswanto Indriyani, Kristin Anita ISKANDAR Isti Khomah Izzah, Khoirotul Joko Sarjono Joko Sutrisno Juwanda, Muhammad Khairiyakh, Refa'ul Khairiyakh, Refa’ul khoirunnissa, izzun Kumoro Jati, Septria Kundori Kusumastuti, Novi Lailla Hidayatul Amin M Mujiburrahman Maratus Sholikhah, Siti MARIA BINTANG Meutiashifa, Nanda Izwin Mohamad Amin Muhammad Al-Jabri Muhammad Muslim, Muhammad Mujiburrahman Mujiburrahman Mujiburrahman Mujiburrahman Mujiburrahman, M Mukhlisah, Iffah Muslimin, Edy Nuari, Angela Ika Rizky Nunung Alfiah Nur Adzimah Nur Apriliani Pujiastuti Nur Azizah Nur Hidayah Nur Zuhdiyyah, Afifah Nurul Aulia Lailatul Udl-Hiyah Praptiningsih PRAPTININGSIH PRAPTININGSIH Praptiningsih, P Praptiningsih, Praptiningsih Prasetya Aditama, Yoga Prayoga, Sain Gerry Pujiastuti, Nur Apriliani Qonita, Rr. Aulia Rahma, Salma Nur Rhina Uchyani Fajarningsih Ridwan Hidayat, Muhammad Riska Novitasari, Riska Rony, Zahara Tussoleha S Samsuri S Syamsuddin Salman Alfarisi Santosa, Fajar Julian Saputra , Fiagiv Ferdinan Saputro, Imron Wahyu Sari, Anisa Rahma Sholihah, Siti Fathiyatus Siregar, Riadi Syafutra Sri Mulyani Subando, Joko - Sudirman Sudirman Sugiyat Sugiyat Sugiyat, Sugiyat Sukemi, Rochmawati Sholikah Sulistiyowati, Ely Sulistyan, Daffa Luqman Sulistyowati Susanto Susanto Sutrisni Sutrisni Syamsuddin Syamsuddin Syamsyuddin Ulfa, Amalia Nadifta Wahju Wibowo, Wahju Wahyu Ari Putranto Wandira, L. Jaka Wardani, Raden Roro Ilma Kusuma Wardoyono, Agus Fatuh Widiyanto Widiyanto Widoyo, Agus Fatuh Winda Angan Sari Yuni Astuti Yuni Safitri Yusro, Kurnia