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Sisca Sisca, Sisca
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Journal : International Journal Of Science, Technology

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The Role of Green Innovation to Achieve Sustainable Business Performance of MSMEs in the Covid-19 Pandemic Sisca, Sisca; Wijaya, Andy
International Journal of Science, Technology & Management Vol. 4 No. 1 (2023): January 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i1.750

Abstract

The Covid-19 pandemic has had a major impact on economic growth in Indonesia, one of which is for Micro, Small and Medium Enterprises (MSMEs). Thus, MSMEs need to improve their business performance in a sustainable manner to achieve the desired economic growth, one of which is through the adoption of green innovation. The purpose of this study was to analyze the relationship between the adoption of green innovation and sustainable business performance of MSMEs especially during the Covid-19 Pandemic. The research subjects taken in this study were MSME actors in the food and beverage sector at Pematangsiantar City, totaling 371 MSMEs. The analysis technique used in this study was Structural Equation Modeling (SEM) using the Smart PLS program. The results of this study indicated that green innovation has a positive and significant influence on sustainable business performance, especially on social performance and environmental performance, while it has no significant effect on economic performance.
Co-Authors Acai Sudirman Alfred Pakpahan, Alfred Ambarita, Gita Theresia Andy Wijaya Arshandy, Eliza Arsita, Mita Bela, Isa Bella, Isa Butarbutar, Marisi Chendrasari, Julian Christina Yanita Setyawati, Christina Yanita Darwin Lie Daulay, Dina Agustin David David David Tjahyadi Debi Eka Putri Debora Nainggolan Devita, Arleen Dharma, Edy Dwi Ari Pujianto Efendi Efendi Effendi, Ida Eka Daryanto, Eka Erbin Chandra Ervina Ervina Fahri, Muhammad Imam Fitria Halim Gabrielle, Laurentia Ganeca Widyatama, Haryo Halim, Catherine Hendrick Sasimtan Putra Hengki Mangiring Parulian Simarmata Hutabarat, Defi Mariani Ilona, Florinda Jaya Edy, Hosea Khariri Khariri Kiki, Erina Kisno Kogoya, Alvionita Krishna Murthi, Aditya Lestari, Indah Widya Listyarini, Winny Lora Ekana Nainggolan Luluk Yunaini Mahardieni, Karlina Mailoli, Jesica Marto Silalahi Marudut Mulia Siregar, Victor ML Edy Parwanto Monica Dwi Hartanti, Monica Dwi Musa Fernando Silaen Oladimeji, Ashaolu Victoria Orliando Roeslan, Muhamad Parwanto, Edy Prasetyaningsih, Noviani Raditya Wratsangka, Raditya Retno Widianti Reza Aditya Digambiro Robert Tua Siregar Robertus, Thomas Samira, Jihan Setyaningrum, Dyah Ayu Woro sherly sherly Simanjuntak, Delima Asyanti Simarmata, Hengki Mangiring Parulian Simatupang, Febriyanti Sinaga, Fitri Yanti Sugara, Heru Syarif Hidayat THABIT, JIHAN SAMIRA Tjahyadi, Joey Joshua Vidova Widyatama, Haryo Ganeca Xavierees, Endrico Yani Kurniawan, Yani Yunitra, Imelda