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Sisca Sisca, Sisca
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Journal : International Journal of Community Service

 1 
Global Marketing Management Training for Batik Craftsmen in Solo Sisca, Sisca; Wijaya, Andy; Erbin Chandra; Hengki Mangiring Parulian Simarmata
International Journal Of Community Service Vol. 2 No. 1 (2022): February 2022 (Indonesia - Malaysia - Philippines)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i1.74

Abstract

Batik has a high artistic value, which reflects the icon of Indonesian culture itself. As an ancestral heritage, Indonesian people continue to preserve batik to this day by maintaining the beauty of the colors and various patterns that are influenced by the characteristics of various regions. There is one city in Indonesia known as the city of batik, namely the city of Solo. Solo Batik Carnival or better known as SBC is one of the annual agenda of the Surakarta Tourism Office which is held in Solo with the main objective of introducing batik as a Javanese cultural heritage, and making Solo a fashion tourism destination. However, the lack of knowledge of global marketing management which has an impact on the potential for global competitiveness of batik SMEs has not been realized. In order to overcome the problems faced and help empower batik business people in Solo, it is necessary to increase knowledge about marketing strategies, especially in the global market. This service activity is carried out using training methods that are carried out online through zoom meetings for Batik Craftsmen in Solo. The results of the training showed that Solo Batik craftsmen after participating in global marketing management training experienced an increase in knowledge about marketing strategies, especially regarding global marketing which was quite good, which was shown through the feedback given during the training and the high interest in marketing their batik products abroad. in the future.
Co-Authors Acai Sudirman Ambarita, Gita Theresia Andy Wijaya Anggraini, Evita Arshandy, Eliza Arsita, Mita Aziza, Methia Kurniafi Bela, Isa Bella, Isa Butarbutar, Marisi Chendrasari, Julian Christina Yanita Setyawati, Christina Yanita Darwin Lie Daulay, Dina Agustin David David David Tjahyadi Debi Eka Putri Debora Nainggolan Devita, Arleen Dewi, Meli Puspita Dharma, Edy Dwi Ari Pujianto Dwi Putri Handayani Efendi Efendi Effendi, Ida Eka Daryanto, Eka Erbin Chandra Ervina Ervina Eveline Margo, Eveline Fahri, Muhammad Imam Fitria Halim Gabrielle, Laurentia Halim, Catherine Handayani, Widia Putri Hendrick Sasimtan Putra Hengki Mangiring Parulian Simarmata Hosea Jaya Edy Hutabarat, Defi Mariani Ilona, Florinda Khariri Khariri Kiki, Erina Kisno Kogoya, Alvionita Krishna Murthi, Aditya Lestari, Indah Widya Listyarini, Winny Lora Ekana Nainggolan Luluk Yunaini Mahardieni, Karlina Mailoli, Jesica Maria, Okta Marto Silalahi Marudut Mulia Siregar, Victor Meidasetia, Vovi Meiyanti Meiyanti, Meiyanti ML Edy Parwanto Monica Dwi Hartanti, Monica Dwi Musa Fernando Silaen Oladimeji, Ashaolu Victoria Orliando Roeslan, Muhamad Parwanto, Edy Prasetyaningsih, Noviani Purbasari, Salsa Embun Raditya Wratsangka, Raditya Raihan, Muhammad Retno Widianti Reza Aditya Digambiro Robert Tua Siregar Robertus, Thomas Samira, Jihan Sari, Dwi Nila Setyaningrum, Dyah Ayu Woro sherly sherly Simanjuntak, Delima Asyanti Simarmata, Hengki Mangiring Parulian Simatupang, Febriyanti Sinaga, Fitri Yanti Sugara, Heru Syarif Hidayat THABIT, JIHAN SAMIRA Tjahyadi, Joey Joshua Vidova Tri Mulyati, Tri Trisnarizki, Leonardo Valentina, Agnes Wahyuni, Annisa Tri Wasundari, Devia Widyatama, Haryo Ganeca Xavierees, Endrico Yani Kurniawan, Yani Yohana Yohana Yunitra, Imelda