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Pengaruh Shopping Lifestyle, Fashion Involvement dan Hedonic Shopping Motivation terhadap Perilaku Impulse Buying Puspitasari, Ayu; Telaumbanua, Septi Novita Sari
Jurnal Ilmiah Poli Bisnis Vol 14 No 1 (2022): Volume 14 Nomor 1
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jipb.v14i1.749

Abstract

This study aims to determine how the influence of shopping lifestyle, fashion involvement, hedonic shopping motivation on impulse buying behavior. Where this research is motivated as a result of the high use of marketplace sites which causes people's behavior towards unplanned purchases (impulse buying) to also increase. The increase in impulse buying behavior in this study was influenced by 3 (three) factors, namely shopping lifestyle, fashion involvement, and hedonic shopping motivation. This research design uses an explanatory research approach and a quantitative descriptive analysis approach. The respondents of this research are people from the Batam city area who have used the Shopee application. And the number of respondents in this study were 100 people. The data analysis technique used is descriptive analysis and multiple linear regression analysis with testing using SPSS Version 20 software. The partial results show that shopping lifestyle, fashion involvement, has no significant effect on impulse buying behavior, while hedonic shopping motivation has an effect on impulse buying behavior. Meanwhile, the simultaneous testing of shopping lifestyle, fashion involvement, hedonic shopping motivation variables has an effect on impulse buying behavior
Apakah Pengungkapan Corporate Social Responsibility Dapat Memoderasi Hubungan GCG dan Ukuran Perusahaan Terhadap Harga Saham? Christine, Nava Ponti Fortune; Puspitasari, Ayu; Espa, Vitriyan
Jurnal Ilmiah Akuntansi dan Keuangan Vol. 13 No. 1 (2024): Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/d4khqq76

Abstract

Pengungkapan informasi keberlanjutan perusahaan menjadi fokus pertimbangan investor. Stabilitas harga saham dipengaruhi oleh faktor internal dan eksternal, menuntut tanggung jawab atas harga saham untuk mendukung hubungan baik dengan para stakeholder. Penelitian ini menganalisis apakah pengungkapan informasi keberlanjutan melalui program CSR dapat memperkuat hubungan antara Good Corporate Governance dan Ukuran Perusahaan terhadap Harga Saham. Metode penelitian ini adalah kuantitatif dengan purposive sampling pada perusahaan sub sektor basic materials di BEI yang menerbitkan laporan keberlanjutan antara 2021-2023, menggunakan Moderated Regression Analysis. Hasil menunjukkan GCG berpengaruh signifikan terhadap Harga Saham, sementara Ukuran Perusahaan tidak berpengaruh signifikan, dan Pengungkapan CSR tidak memoderasi hubungan keduanya.
CSR PT. Kaltim Prima Coal: Nyata atau Tidak? Puspitasari, Ayu
APSSAI ACCOUNTING REVIEW Vol 3 No 1 (2023): April
Publisher : APSSAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/apssai.v3i1.81

Abstract

The purpose of this research is to comprehend and analyze the semiotic and rhetorical aspects of disclosure in PT. Kaltim Prima Coal's Corporate Social Responsibility Report. This study is descriptive qualitative and employs the content analysis method. The findings of the study show that KPC has implemented CSR and has paid close attention to social and environmental issues. This is done with the goal of establishing a positive corporate image. The research findings have been supported by triangulation of data sources through news coverage in the mass media demonstrating various CSR activities carried out by KPC, ensuring that the rhetoric on KPC's CSR disclosure is appropriate.
Edukasi Pengelolaan Persediaan Bahan Baku dan Pendampingan Pemanfaatan Aplikasi Digital Inventory menggunakan Android Stock and Inventory Simple Syafrina, Mia; Devano, Alrido Martha; Puspitasari, Ayu; Hendrawan, Bambang; Anggraini, Ria; Hati, Shinta Wahyu; Yulinda, Yulinda; Riadi, Sugeng
Journal of Sustainable Community Development Vol. 2 No. 1 (2024): Journal of Sustainable Community Development
Publisher : MID Publisher International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14439696

Abstract

Usaha Mikro, Kecil dan Menengah memiliki peranan yang sangat penting bagi pertumbuhan ekonomi di Indonesia. Namun, masih banyak permasalahan yang dihadapi UMKM sehingga menjadi sulit untuk bersaing. Permasalahan yang dihadapi mulai dari aspek pemasaran, modal dan pendanaan, inovasi dan pemanfaatan teknologi informasi, pemakaian bahan baku, peralatan produksi, penyerapan dan pemberdayaan tenaga kerja, rencana pengembangan usaha, dan kesiapan menghadapi tantangan lingkungan eksternal. Pada program Pengabdian Kepada Masyarakat ini, diharapkan dapat memberikan pemahaman terkait Pengelolaan Persedia Bahan Baku yang dalam usaha menjadi bagian yang sangat penting. Kegiatan Pengabdian Kepada Masyarakat ini melibatkan 20 UMKM di Kota Batam. Kegiatan ini dimulai dengan edukasi pengelolaan persediaan bahan baku dan pendampingan pemanfaatan Aplikasi Digital Inventory menggunakan Android Stock and Inventory Simple sehingga UMKM nantinya dapat melakukan pengelolaan persediaan.
Digitalization of Tourism in the Development of Samiran Tourism Village Based on Community Based Tourism in Selo, Boyolali Hartini, Sri; Wulandari, Amy; Setiawan, Feri; Puspitasari, Ayu
Jurnal Mamangan Vol 13, No 2 (2024): Special Issue: Jurnal Ilmu Sosial Mamangan, Accredited 2 (SK Dirjen Ristek Dikt
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v13i2.5449

Abstract

Tourism digital transformation can make it easier for tourists to access all forms of information about tourism destinations. The digitalization of tourism is a step forward in responding to the current civilization of society which is oriented towards digital media in meeting the need for tourism. The aim of this research is to identify and analyze 1) the form of tourism digitalization that must be implemented in the development of Dewi Sambi; 2) Forms of community participation in supporting the development of Dewi Sambi Digitalization; and 3) Obstacles encountered in developing digitalization of Dewi Sambi tourism. The urgency of conducting this research is because tourism digitalization is a very important strategy as a means of providing information, introducing, communicating and promoting the beauty and uniqueness of Dewi Sambi so that it has an impact on the development of Dewi Sambi and the lives of its people.  The development of digitalization is studied through Afnarius' Digital Tourism theory. This research uses a qualitative method with a PAR (Participatory Action Research) approach. Data collection techniques were carried out with involved participants (participant observation) and independent interviews This research resulted in 1) In developing the digitalization of tourist villages, Dewi Sambi Management and the community, both Homestay owners and Samiran Asri MSMEs, were able to implement and optimize the digital marketing media they currently have, such as websites, WhatsApp, Instagram, TikTok, Facebook and Google; 2) People try to actively use social media, take part in digital marketing training, and are willing to use paid WiFi every month; 3) The obstacles that arise in the development of tourism digitalization are the lack of public knowledge about digital marketing platforms and the lack of ability of the public to create media content. In the end, this research is expected to provide benefits to the community, the management of Dewi Sambi, and relevant stakeholders to be able to develop the digitalization of tourism.
The Influence of Motivation, Financial Literacy, and Minimum Capital on Accounting Students’ Investment Interest at Tanjungpura University Amelia, Cindy; Puspitasari, Ayu; Rusmita, Sari
International Journal of Economics Studies Vol. 2 No. 1 (2025): International Journal of Economics Studies
Publisher : Raudhah Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/a6qgp662

Abstract

This research focuses on identifying the impact of investment motivation, financial literacy, and minimum investment capital on students' interest in investing in the capital market. This research utilizes primary data collected through questionnaires. The research subjects were active accounting students at Tanjungpura University. The research population used purposive sampling techniques, finally getting 90 students who had taken courses on investment and capital markets. The research utilizes a quantitative approach, by processing data using SPSS version 25. The findings from the research show that investment motivation has a positive influence on students' interest in investing in the capital market, while financial literacy and minimum investment capital have no significant influence.
Indonesia’s Cultural Diplomacy in Introducing Subak and Spice Routes at World Water Forum 2024 Puspitasari, Ayu; Rangga, Muhammad; Wicaksono , Tito Prasetio; Luerdi, Luerdi
JOELS: Journal of Election and Leadership Vol. 6 No. 1 (2025): JOELS: Journal of Election and Leadership
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/joels.v6i1.21577

Abstract

Culture has been an important element in nations' relations, so it is often exploited as a tool of diplomacy. Cultural assets have now been introduced in many international forums or events. This study aims to describe cultural diplomacy by Indonesia through an exhibition of Subak and spice routes at the event of the 10th World Water Forum hosted by the nation. This research applied the qualitative method and the concept of cultural diplomacy. The findings suggest that Balinese values and cultural norms turned to soft power that Indonesia’s administration used as cultural diplomacy to gain recognition of the culture. In addition, the study suggests that participating in and hosting the event demonstrates Indonesia’s commitment and role in the global water crisis. Indonesia showcased the best practice of water mangement integrated local wisdom and proposed inititives embolding global collective actions.
Analisis Phubbing pada Instagram terhadap Kualitas Interaksi Langsung dan Social Satisfaction di Universitas Boyolali Revinta Santiara Siringoringo; Puspitasari, Ayu; Roso Prajoko
Jurnal Spektrum Komunikasi Vol 13 No 1 (2025): Jurnal Spektrum Komunikasi : March 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i1.849

Abstract

This study aims to analyze the impact of Instagram usage on the social interactions of Universitas Boyolali students, highlighting the phenomenon of phubbing and its effects on the quality of face-to-face communication and social satisfaction levels. Phubbing refers to the behavior of ignoring direct interactions in favor of focusing on mobile phone usage, a phenomenon increasingly common among active social media users, especially Instagram users, within the student demographic. The research adopts John C. Creswell's descriptive qualitative approach and utilizes Miles and Huberman's data analysis techniques. In-depth interviews were conducted with several Universitas Boyolali students who regularly use social media, particularly the Instagram app. The findings reveal that excessive Instagram usage can disrupt the quality of direct social interactions. Most respondents acknowledged that their attention is often diverted by notifications and entertainment features on Instagram, leading to a decline in face-to-face communication quality. Furthermore, the phenomenon of phubbing has the potential to damage interpersonal relationships, with respondents emphasizing the importance of time management in Instagram usage. This study also highlights the importance of self-awareness in managing social media usage to maintain the quality of social relationships and direct communication. The findings contribute to understanding the impact of social media on student social interactions and offer insights for individuals and educational institutions to manage the negative effects of excessive social media use.
Antibacterial Activity of Acetone Coconut Husk (Cocos Nucifera Linn) Extract Against Staphylococcus Aureus and Escherichia Coli Bacteria Irawan, Ade; Ulfah, Mariam; Efriani, Like; Hadi, Ismanurrahman; Adiyas Putra, Teguh; Puspitasari, Ayu
Jurnal Medisci Vol 1 No 1 (2023): Vol 1 No 1 August 2023
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/medisci.v1i1.19

Abstract

Coconut plant (Cocos nucifera Linn) is an annual plant that is most beneficial to the people of Indonesia, because almost all parts of the plant can be utilized and used for medicine and daily needs. Part of the coconut plant, namely coconut fiber which is considered as waste, can be used as an antibacterial agent because it contains tannin compounds or also called tannic acid which is a complex chemical compound consisting of several polyphenolic compounds which act as antibacterial and antiviral. The purpose of this study was to determine the antibacterial activity of coconut coir acetone extract (Cocos nucifera Linn) against the growth of Staphylococcus aureus and Escherichia coli bacteria. The method used is disc diffusion (Kirby and Bauer test). Coconut coir powder (Cocos nucifera Linn) was macerated with acetone for 3 x 24 hours. Furthermore, the antibacterial test of coconut coir extract (Cocos nucifera Linn) was carried out against Staphylococcus aureus and Escherichia coli bacteria. Chloramphenicol as a positive control and dimethyl sulfoxide (DMSO) was used as a negative control. The results of antibacterial activity that have been carried out show that coco coir extract (Cocos nucifera Linn) with a concentration of 60% is the highest concentration of inhibition zone diameter between 20% and 40% with an average inhibition zone diameter of 11.7 mm against Staphylococcus aureus bacteria and Escherichia coli and belongs to the category of strong sensitivity.
Analysis of Marketing Stimuli Factors in Purchasing Decisions for Fast Fashion Items Among Generation Z in Batam Puspitasari, Ayu; Dwinurcandra, Winda Kawa; Efionita, Yolanda
Journal of Applied Business Administration Vol 9 No 1 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v9i1.9178

Abstract

This study aims to analyze the marketing stimuli factors that influence the purchasing decisions of Generation Z in Batam City regarding fast fashion items. The research adopts a quantitative approach, utilizing factor analysis as the primary analytical method. Within the study, 19 variables were initially examined and subsequently reduced to several factors. The analysis revealed four key factors that drive purchasing decisions for fast fashion items among Generation Z in Batam City: Attractive Service, Marketing Excellence and Competitive Design, Value for Money, and Shopping Experience. The Attractive Service factor emerged as the most dominant, accounting for 24.192% of the variance in this study. This finding underscores the critical role of service quality in influencing consumer decisions in the competitive fast fashion industry. Brands should strengthen their digital presence through engaging social media content, and ensure up-to-date product designs to align with Generation Z’s preferences for developing competitive strategies. Additionally, improving the shopping experience through accessible store locations, strengthening brand reputation, and creating an inviting store atmosphere, can further attract and retain Generation Z consumers in Batam’s competitive market.
Co-Authors ., Pestariati Abdullah, Nurhikmah Abdullah, Nurhikmawati Ade Irawan Adhitomo Wirawan AGUS AGUS Agussa Putra, Pandu Aisyah Aisyah Alimuddin, Hardianti Alrido Martha Devano Amanah Hijriah Andi Erna Mulyana Anggraini , Erina Setyo Animah Animah Anisatun Humayrah Rais Annisa Atuz Zahra An’nisa’a, Nurul Fadillah Apriliansyah, Feby Aprilliyanti, Fina Arfah, Arni Isnaini Arif Arif Arif Rahman Hakim Armandani, Karina Aulia, A Syiva Beby Aurora, Angel Awal, Jumadil Azzahra, Alyssa Baharuddin, Nurul Hikmah Bambang Hendrawan Barend, Bayu Tihta Caesaria, Adela Christine, Nava Ponti Fortune Cindy Amelia, Cindy Damayanti Damayanti Daniel Kasidi Darma, Sidrah Dian Anggraini Didit Fachri Rifai Dwi Kartikasari Dwi Puspita, Fitriana Dwinurcandra, Winda Kawa Edy Haryanto Efriani, Like Ersya, Ozy Diva Ersyafdi, Ilham Ramadhan Fachri Rifai, Didit Fajrin, Aulia Fandy Bestario Harlan Fatimah, Seruni Fattah, Nurfachanti Fauzazillah, Fauzazillah Febrianti , Devi Sri Fernando, Boy Luis Fika Pinrakati Fikri, Alif Fikri, Mumtaz Kemal Fikri, Nuzuly Fillandini, Raja Fitriani Kasim Gurandi, Dhiya Fathi Ghassani Hadi, Ismanurrahman Halim, Muhammad Irsyad Handayati, Anik Harori, Muhammad Iqbal Harpiana Rahman Harry Mukti, Aloysius Hasanah, Raja Fillandini Nurul Helmi, Syarif M Hidayat Idroes, Ghalieb Mutig Intan, Sutra Irawati, Wiwit istiqomah istiqomah Jessica Olifia Julianti Julianti, Julianti Kastella, Cantika Yosdianti Khairul, Mhd Khoirul Umam Krismonita, Fanie Yuniar Kusriandi, Wendi Larasati, Dea Luerdi, Luerdi M. Muslim Maharani, Bintang Mansur Sididi Mappanganro, Andi Marpaung, Oktavia Martini Martini Metriani, Viona Mia Syafrina Muhammad Adil, Muhammad Muhammad Rangga Muhammad Yahya Muhammad Zainuddin Muhsin Muhsin Muis, Malik Fajar Mulyaningtyas, Dian Nagu, Nadhirah Nisa, Atiqotun Nofita, Ririn Nur Annisa Nur Hikmah Nurgahayu, Nurgahayu Nurhidayati Islamiah Nurhikmawati, Nurhikmawati NURUL HIKMAH Nurul Hikmah Baharuddin Olifia , Jessica Othanindyah, Larasati Paramitha, Silvia Mega Permata, Nanda Phonna, Rahmatil Adha Putra, Teguh Adiyas Putra, Wudi Darul Rafles Ginting Rahman, Maruf Aulia Rahmat Hidayat Ranggau, Aurelius Regana Rasfayanah, Rasfayanah Revinta Santiara Siringoringo Rezki Aulia Yusuf RIA ANGGRAINI Rifai, Didit Fachri Riri Zelmiyanti, Riri Rizma Juwita Rohman, Alfian Nur ROSO PRAJOKO Rosyida, Febby Dewi Rozi, Achmad Rumaizha, Riri S.M., Ilham Safitri, Ginda Sahendra, Rezihardi Sakinah, Nurul Salsabila, Andi Batari Salsabilah, Natasha Salsabilla, Andi Batari Saputra, Fachri Eka Sari Rusmita Sasmita, Novi Reandy Septiana, Maryani Setiawan, Feri Seto Sulaksono Adi Wibowo, Seto Sulaksono Adi Shinta Wahyu Hati Shirleen, Jessica Patrisia Sri Hartini Sri Redjeki Sri Wulandari Sri Yuliawati Sri Zuliarni Subaedah, Subaedah Sugeng Riadi Suliati Suliati Sultan Sultan Suyuti , Sartika Swasti Putri, Ika Syamsari, Syamsari Syamsuddin Syamsul Arifin Tafsir, Muhammad Telaumbanua, Septi Novita Sari Ulfah, Mariam Utami, Fina Dyah Verdiani, Intan Vitriyan Espa Wardani, Aulia Kusuma Wicaksono , Tito Prasetio Widia Astuti Wudi Darul Putra Wulandari, Amy Wurjanto, Moh. Arie Yantiana, Nella YD Sumanto Yolanda Efionita Yudi Satria Yulinda Yulinda yulinda Yundari, Yundari Yusuf, Rezky Aulia Yuvindra, Bastian Yusuf Zikrina, Nadya Nur