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All Journal Bulletin of Electrical Engineering and Informatics Proceedings Konferensi Nasional Sistem dan Informatika (KNS&I) InfoTekJar : Jurnal Nasional Informatika dan Teknologi Jaringan IJCIT (Indonesian Journal on Computer and Information Technology) Technomedia Journal Jurnal Nasional Komputasi dan Teknologi Informasi Journal of Education Technology Aptisi Transactions on Management Aptisi Transactions on Technopreneurship (ATT) CCIT (Creative Communication and Innovative Technology) Journal INFOMATEK: Jurnal Informatika, Manajemen dan Teknologi SENSITEK ICIT (Innovative Creative and Information Technology) Journal Journal Sensi: Strategic of Education in Information System CICES (Cyberpreneurship Innovative and Creative Exact and Social Science) Journal Cerita: Creative Education of Research in Information Technology and Artificial Informatics Computer Science and Information Technologies International Journal of Marine Engineering Innovation and Research ADI Bisnis Digital Interdisiplin (ABDI Jurnal) JINAV: Journal of Information and Visualization Journal of Applied Data Sciences IAIC Transactions on Sustainable Digital Innovation (ITSDI) Jurnal Manajemen Retail Indonesia (JMARI) ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) MAVIB Journal : Jurnal Multimedia Audio Visual and Broadcasting Indonesian Journal Accounting (IJAcc) Startupreneur Business Digital (SABDA Journal) Universal Raharja Community (URNITY Journal) Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi International Transactions on Education Technology (ITEE) Blockchain Frontier Technology (BFRONT) International Transactions on Artificial Intelligence (ITALIC)
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Journal : ADI Bisnis Digital Interdisiplin (ABDI Jurnal)

Analisis Sistem Sertifikasi Profesi Untuk Pengembangan Kompetensi Mahasiswa Sunarya, PO Abas; Lutfiani, Ninda; pratiwi, Dinda suci
ADI Bisnis Digital Interdisiplin Jurnal Vol 1 No 1 (2020): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v1i1.104

Abstract

Evaluasi penilaian sertifikasi kompetensi dilakukan secara manual atau dengan menggunakan kertas. Inimembuatnya cukup sulit bagi penilai untuk mengevaluasi beberapa penilaian dalam waktu singkat.Penelitian ini bertujuan untuk merancang evaluasi penilaian aplikasi. Penelitian ini memodelkan alatevaluasi manual ke dalam bentuk aplikasi mobile. Dengan demikian, penilai dapat melakukanpekerjaannya dengan baik dan data evaluasi dapat disimpan dalam bentuk digital sehingga akan mudahdiakses. Hasilnya penelitian ini adalah aplikasi yang dapat digunakan oleh penilai untuk melakukanpenilaian penilaian. Jenis-jenis penilaian metode yang dapat dievaluasi melalui aplikasi ini adalahpertanyaan dan pengamatan tertulis. Simulasi dilakukan untuk menguji aplikasi secara real time. Hasil tessimulasi menunjukkan bahwa aplikasi dapat digunakan pada sertifikasi kompetensi ujian di UniversitasRaharja.
Optimizing Pricing and Digital Marketing to Strengthen Consumer Loyalty in Startupreneur: Optimalisasi Harga dan Digital Marketing untuk Meningkatkan Loyalitas Konsumen Startupreneur Sunarya, Po Abas; Mustopa, Muhamad Ikhsan; Julianingsih, Dwi; Bibils, Natalie; Hua, Chua Toh
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 1 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i1.1224

Abstract

In the digital economy era, consumer loyalty has become a strategic asset for startupreneurs operating amid dynamic competition and information dense markets. This study examines the integrative role between pricing strategies based on Behavioral Economics principles and digital marketing approaches in shaping and enhancing consumer loyalty. Techniques such as anchoring price, scarcity marketing, bundling, and framing are synergistically combined with digital marketing tactics including social media utilization, content personal ization, and micro influencer engagement to create more resonant and recur ring consumer experiences. Through a qualitative method based on litera ture studies and observations of several digital startups in Indonesia, this study finds that ethical price optimization and adaptive digital campaigns not only drive short-term conversions but also build customer trust and retention in the long term. These findings indicate that strategies rooted in consumer behavior understanding and supported by digital marketing technology can serve as an important catalyst for the sustainable growth of startupreneurs. Recommendations are formulated to encourage the implementation of strategies that are not only market-competitive but also aligned with transparency, sustainability, and modern business ethics. The novelty of this study lies in its integrative approach, combining behavioral-based pricing strategies with digital marketing techniques to build consumer loyalty among startupreneurs. This approach remains under explored in the context of startups in developing countries, particularly Indonesia, and thus offers a fresh perspective for sustainable digital business models.
Co-Authors Abbas, Maulana Abdillah, Mohamad Faisal Abdul Mukarobi Qodratullah Achmad Rachmat S Adrian Sean Bein Ahmad Roihan Ajeng Toyibah, Restu Aji Kusuma Wardana Al- Bahra Al-Bahra, Al-Bahra Alexander Williams Alfiah Khoirunisa Alfiah, Fifit Ali Djamhuri Alwiyah Alwiyah Aminuyati Andi Nugroho Andi Nugroho, Andi Andreansyah, Tedy Andri Cahyo Purnomo Angel, Mary Ani, Nyree Anita Restuintin Annisa, Shifa Dini Any, Berlin Apriliasari, Dwi Arief Saptono Asep Saifudin Asri, Moke Aulia Anjani, Sheila Bayu Porsea Yudha Bein, Adrian Sean Bennet, Daniel Benny Mutiara Bernard, Doucette David Bibils, Natalie Canara, Clarosa Chen, Shih Chih Choi, Lee Kyung Cholisoh, Novi Cucut Susanto Damanik, Dian Maharani Danny Manongga Deddy Rusdiansyah Dedy Prasetya Kristiadi Delfi Martika Sari Delhi, Ariana Desy Apriani Devana, Viola Tashya Devi Rositawati Devi, Lakshmi Diah Aryani, Diah Dina Satriani Djulian Daniel Dwi Oktavionita, Siti Dian Cahya Eduard Hotman Purba Ega Novita Andriani Eka Budiarto, Eka Eka Putra, Fajar Januar Ely Nuryani Erick Febriyanto Erick Fernando B311087192 Fachri Bayu Wardana Fahmi Husaini Fajar, Alfie Aulia Fakhrezzy, Muhammad Fatima, Kaniya Agi Faturahman, Adam Fauzan, Jimmy Filza Harry Prayogo Firda Nopia Andini Firiza, Muhammad Daffa Fitri Ayu Febriani Fitriawati, Nora Friandi, Sendy Zul Fuji Yono Giandari Maulani, Giandari Godwin, Gelard Harahap, Eka Purnama Hardjanto Nusantoro Hardjanto Nusantoro Haris Haris, Haris hega lutfilah juniar Henderi . Hermawan, Pandu Hikam, Ihsan Nuril Hua, Chua Toh Ifran Sanni Ignasius Raffael Santoso Ignatius Joko Dewanto Ignatius Joko Dewanto Ignatius Joko Dewanto Ihsan Nuril Hikam Ikraman, Ikraman Ilamsyah Ilamsyah Immaniar, Dewi Immaniar1, Dewi Indra Susilawati Insanahsan, Muhammad Irma Ayu Rodatin, Irma Ayu Isrial Isrial Jasmine Dara Assyifa Jenny Januarini Joshua Dylan Julianingsih, Dwi Junaidi Junaidi Juwita, Ratu Nanda Kamal, ⁠Abdullah Arif Khairul Khairul Khairunisa, Alfiah Krisandi Aprilyanto Leli Lestari Santoso, Nuke Puji Lestari, Fauziyyah Husna Nurdiayanah Lic, Yung-Ming Lim, Clara Pasha Lisa Anisah Lola Sartika Lusyani Sunarya Lusyani Sunarya M Farhan Al Fakhriza Madani, Muchlishina Maisuri Tri Dayanti Marantika, George Iwan Mardiana Mardiana Marviola Hardini Maulana, Sabda Mawar Indah Septiani Melvin Ismanto Meri Mayang Sari Meri Mayang Sari Milani Milani Millah, Shofiyul Mintauli Debataraja Mochamad Heru Riza Chakim Muhamad Iqbal Wahib Muhamad Yusup Mulyati Mulyati Mulyati Mustofa, Kenny Ilyas Mustopa, Muhamad Ikhsan Mutiara Triana Sany Nawi, Mohd Nasrun Mohd Neli Widi Astuti Nicola, Gabriela Nina Rahayu Ninda Lutfiani Nitema Gulo Novi Cholisoh Nuke Puji Lestari Santoso Nur Azizah Nur Azizah Nurhaeni, Tuti nursaputri, Pipit Padeli Padeli Pangestu, Prisilia Santoro Pasaribu, Johni S Peh, Zucheng Permono, Tinton Yuan Prabowo, Dimas Aditya pratiwi, Dinda suci Prihandoko . Qurotul Aini Rafika, Ageng Setiani Rahayu, Nina Rakhmansyah, Mohamad Rasyid Tarmizi Rawat, Bhupesh Reynoldus Andrias Sahulata Ria Dwi Anjani Ricka Anggie Fadyla Rise Wijoyo Jati Romdoni, Mochamad Yusuf Ruhiawati, Irma Yunita Ruli Supriati, Ruli Sabda Maulana Salim, Muhammad Fadli Salman, Nur Salsabillah Devia Khansa Samuel David Tiwa Sandro Alfeno Santoso, Nuke Puji Lestari Saptoro, Arief Saputra, Subhan Ahmad Sari, Meri Mayang Sayyida Sayyida Sholeh, Oleh Shylvia Ratna Dewi Sihotang, Sondang Visiana Silawati, Nur siswosuharjo, partono Siti Dian Cahya Dwi Oktavionita siti Nurindah Sari Siti Nurindah Sari SRI RAHAYU Sri Rahayu Suci Fitriyani Drajat Sudaryono Sudaryono Sugeng Santoso Sugeng Widada Sugina Sugina Sunandar, Endang Sunarya Sunarya Sunarya, Lusyani Sunengsih, Meriyana Suryaman, Fitria Marwati Susanto, Sugeng Susetyono, Eko Tinton Yuan Permono Tri Cahyo Nugroho Triyono . Untung Rahardja Vertika Agarwal Warnars, Harco Leslie Hendric Spits Warseno Xolani, Zanele Yono, Fuji Yudha Abimanyu Yudha, Bayu Porsea Zaenudin, Muhammad Zebua, Selamat