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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat AKTUAL International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) EKONOMIKA45 Journal of Management and Digital Business Jurnal Pengabdian Masyarakat Indonesia (JPMI) Safari : Jurnal Pengabdian Masyarakat Indonesia International Journal of Economics (IJEC) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia Digital Business Progress Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI Jurnal Pelayanan Masyarakat Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal Management and Business Progress Jurnal Pengabdian Masyarakat Indonesia
Bobby Hartanto
Bina Karya College Of Economics
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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MODEL OF INCREASING MSME COMPETITIVENESS IN TEBING TINGGI CITY IN THE DIGITAL REVOLUTION ERA Gunawan, Didik; Hartanto, Bobby
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 5 (2022): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v2i5.385

Abstract

This study aims to determine the Model of Increasing the Competitiveness of MSMEs in the City of Tebing Tinggi in the Era of the Digital Revolution. The population of this research is MSME customers in Tebing Tinggi City with a sample of 96 respondents. Methods of data analysis using SmartPLS 3.0 with the results: halal labels, Electronic Word of Mouth and Product Quality partially affect the Brand Image of MSME customers in Tebing Tinggi City. Halal label, Electronic Word Of Mouth and Product Quality partially affect Brand Trust for MSME customers in Tebing Tinggi City. Halal label, Electronic Word Of Mouth and Product Quality have no partial effect on purchasing decisions for MSME customers in Tebing Tinggi City. Brand Image and Brand Trust have a partial effect on purchasing decisions for MSME customers in Tebing Tinggi City. Brand Image can mediate the effect of halal label and Electronic Word Of Mouth on Purchase Decision, but not on the influence of Product Quality on Purchase Decision. The same thing happened to Brand Trust.
STRATEGY FOR IMPROVING THE ECONOMY OF COASTAL FAMILIES IN SERDANG BEDAGAI REGENCY BASED ON ECOPRENEURSHIP Willy Cahyadi; Bobby Hartanto; Dedy Dwi Arseto
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 6 (2023): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i6.1225

Abstract

The aim of this research is to provide an effective strategy for improving the economy of coastal families in Serdang Bedagai Regency. Serdang Bedagai Regency has great potential in coastal natural resources, but many coastal families still face economic constraints with monthly incomes below 2.5 million rupiah. Many of them even have to work outside the area to meet their daily needs. An ecopreneurship-based economic improvement strategy is a relevant solution to overcome this challenge. This includes education, training and development of sustainable, ecologically based businesses. Collaboration with related agencies, non-governmental organizations, NGOs and educational institutions is also needed to support the implementation of this strategy. Through this ecopreneurship approach, it is hoped that coastal families in Serdang Bedagai Regency can increase their income while preserving natural resources that are important for their lives and those of future generations, as well as encouraging sustainable economic growth in the region.
THE ROLE OF CUSTOMER SATISFACTION IN MEDIATING THE INFLUENCE OF PERCEIVED PRODUCT QUALITY AND BRAND IMAGE ON REPURCHASE DECISIONS AT ROMA TOP TEBING TINGGI Sarwoto; Buaya, Nurhafizah; Hartanto, Bobby; Suci Etri Jayanti. S; Fitrianingsih
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 1 (2024): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i1.1359

Abstract

The purpose of this research is to know the Influence of Perceived Quality Product And Brand Image On Repruchasing Decisions Through Customer Satisifications As Variabel Intervening At Roma Top Tebing Tinggi. This research was doing at Roma Top’s customer. The research was Descriptive and quantitative methods of data analysis. Sampling techniques used accidental sampling to decide 95 respondents. Data collection uses atechniques questionnaire. Data analysis methods using Structural Equation Model (SEM) based Partial Least Square (PLS 3.0). The result from Smart PLS 3.0 at this research : 1) Perceived Quality Product has a significant influence on Customer Satisfication. 2) Brand Image has a significant influence on Customer Satisfication. 3) Perceived Quality Product does not have significant influence on Repurchasing Decisions. 4) Brand Image has a significant influence on Repurchasing Decisions. 5) Customer Satisfications does not have a significant influence on Repurchasing Decisions. 6) Perceived Quality Product does not have a significant influence on Repurchasing Decisions through Customer Satisfication. 7) Brand Image does not have a significant influence on Repurchasing Decisions through Customer Satisfication
Co-Authors Adrian K. Tarigan Andika Andika Andika Arisandi, Septian Arneta, Yaumi Arfah Noor Ayu Zurlaini Damanik Ayu Zurlaini Damanik Bayu Arif Prabudi Buaya, Nurhafizah Cahyadi, Lukieto Cahyadi, Willy Cai Cen, Cia Cici Puspaningrum Cici Puspaningrum Cittaro, Michael Damanik, Sri Winda Hardiyanti Daniel Collyn Daniel Collyn Dedy Dwi Arseto Devi Pratiwi Dian Purnamasari Donald Frensius Pasaribu Effendi, Hafizah Effendy, Yudi Fitrianingsih Fitrianingsih Gilda Larassati Gultom, Richad Gunawan, Didik Harahap, Hastuti Handayani Hidayat Hidayat Ibnu Hadi Imelda Mardayanti Juninda Rahmaida Saragih Khofifah Khofifah Kumala Vera Dewi Kumala Vera Dewi Kumala Vera Dewi Lubis, Mhd Ridho Akbar Lumban Tobing, Maria Magdalena Murbanto Sinaga Murbanto Sinaga Napitupulu, Kevin Ronaldo Martua Nasution, Roni Nasution, Umar Hamdan Natasha, Nabilla Ngatemin, Ngatemin Novi Sri Wiarti Novianti, Sri Suci Nursaimatussadiya, Nursaimatussadiya Nurwijayanti Pratiwi, Nuning Prayogi, Bagus Purba, Rakhmawati Putri Nadila Rahmat Darmawan, Rahmat Rapat Piter Sony Hutauruk Rapat Piter Sony Hutauruk Rika Surianto Zalukhu Rika Surianto Zalukhu Rusmewahni Rusmewahni, Rusmewahni Saragih, Dara Mustika Sari , Dea Novita Sari, Rani Puspita Sarwoto Siahaan, Rumiris Sinaga, Eka Mayastika Sinaga, Marisa Zahra Sinurat, Mangasi Siregar, Aisyah Sri Winda Hardiyanti Damanik Suci Etri Jayanti Suci Etri Jayanti Suci Etri Jayanti S Suci Etri Jayanti. S Suwadi Suwadi Suwadi Suwadi Syafrizal, Rodi Tarisyah Ramadhani Tobing, Yuni Artha Teresia Lumban Triandani, Mulya Victor Victor Yenni Arfah Yenni Mariani Sinurat Yenni Mariani Sinurat Yomeini Margareth Sagala Yomeini Margareth Sagala Zahra, Anita