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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Community Development Journal: Jurnal Pengabdian Masyarakat AKTUAL International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) EKONOMIKA45 Journal of Management and Digital Business Jurnal Pengabdian Masyarakat Indonesia (JPMI) Safari : Jurnal Pengabdian Masyarakat Indonesia International Journal of Economics (IJEC) Jurnal Ekonomika Manajemen Dan Bisnis JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Ekonomi Bisnis dan Manajemen Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia Digital Business Progress Jurnal Pelayanan Masyarakat Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal Management and Business Progress Community Service Progress Jurnal Pengabdian Masyarakat Indonesia Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI
Bobby Hartanto
Sekolah Tinggi Ilmu Ekonomi Bina Karya
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : community service progress

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Akselerasi UMKM Lokal: Strategi Digitalisasi Pemasaran dan Penguatan Branding di Kelurahan Pinang Mancung Bobby Hartanto; Rapat Piter Sony Hutauruk; Benhart Nainggolan; Christin Natalia Sianipar; Tina Herianty Masitah; Asnahwati Asnahwati; Benny Ardianto Sinaga; Sofia Purnama Simanjuntak; Ella Astri Dayanti
Community Service Progress Vol. 5 No. 1 (2026): Community Services Progress Edisi Juni 2026
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v5i1.335

Abstract

Pinang Mancung Village, Tebing Tinggi City, has significant agricultural potential, which supports the growth of various local Micro, Small, and Medium Enterprises (MSMEs) such as Roti Kacang Doa Ibu, Kerupuk Tempe AAY, and Keripik Singkong Aira. Despite having quality products, MSMEs face classic challenges in the form of a lack of understanding of modern marketing, financial management, and weak product branding. Many business actors do not even have a basic visual identity such as a banner or logo. This Community Service Program (KKN) aims to empower and develop the quality of MSMEs through two main strategies: strengthening physical branding and initiating digital marketing. The implementation method used is participatory mentoring, which includes MSME mapping surveys, socialization, and direct execution. The results of this community service activity are: (1) Provision of branding assets in the form of new banners for MSMEs Roti Kacang Doa Ibu and Kerupuk Tempe AAY, as well as the creation of a logo for MSME Dara Frozen Food; (2) Initiating digital marketing through the Facebook platform; (3) Creation of supporting facilities at the sub-district office, including a reflexology path, a Toga garden, and a "Cultivate the 7K" sign. This program has successfully increased the visibility and professional image of MSMEs and provided business owners with an initial understanding of the importance of online marketing.
Co-Authors Adrian K. Tarigan Aisyah Siregar Alimul Hakim Andika Andika Andika Andika Andika Anggi Syapira Purba Anita Zahra Annisa Nurul Hidayah Arneta, Yaumi Arfah Noor Asnahwati Asnahwati Ayu Zurlaini Damanik Ayu Zurlaini Damanik Bagus Prayogi Bayu Arif Prabudi Benhart Nainggolan Benny Ardianto Sinaga Buaya, Nurhafizah Cahyadi, Lukieto Cahyadi, Willy Cai Cen, Cia Christin Natalia Sianipar Cici Puspaningrum Cici Puspaningrum Cittaro, Michael Damanik, Sri Winda Hardiyanti Daniel Collyn Daniel Collyn Dara Mustika Saragih Dea Novita Sari Dedy Dwi Arseto Dedy Dwi Arseto Devi Pratiwi Dian Purnama Sari Didik Rahmat Prayuda Dinda Nur Shaibah Donald Frensius Pasaribu Effendi, Hafizah Effendy, Yudi Eka Mayastika Sinaga Ella Astri Dayanti Fauziah Nur Fikri Khairullah Fitrianingsih, Fitrianingsih Gilda Larassati Gunawan, Didik Harahap, Hastuti Handayani Hidayat Hidayat Ibnu Hadi Imelda Mardayanti Indri Ayu Pratiwi Juninda Rahmaida Saragih Khofifah Khofifah Kumala Vera Dewi Kumala Vera Dewi Kumala Vera Dewi Lubis, Mhd Ridho Akbar Lumban Tobing, Maria Magdalena Mangasi Sinurat Mangasi Sinurat Maria Magdalena Lumban Tobing Mhd Ridho Akbar Lubis Michael Cittaro Murbanto Sinaga Murbanto Sinaga Nabilla Natasha Napitupulu, Kevin Ronaldo Martua Nasution, Roni Nasution, Umar Hamdan Ngatemin Ngatemin Ngatemin, Ngatemin Novi Sri Wiarti Nursaimatussadiya Nursaimatussadiya Nurwijayanti Pratiwi, Nuning Purba, Rakhmawati Putri Nadila Rahmat Darmawan Rahmat Darmawan, Rahmat Rakhmawati Purba Rani Puspita Sari Rapat Piter Sony Hutauruk Rapat Piter Sony Hutauruk Richad Gultom Rika Surianto Zalukhu Rika Surianto Zalukhu Roni Nasution Rumiris Siahaan Rusmewahni Rusmewahni Rusmewahni Rusmewahni, Rusmewahni Sarwoto Septian Arisandi Siahaan, Rumiris Sinaga, Marisa Zahra Sinurat, Mangasi Sofia Purnama Simanjuntak Sonia Sinaga Sri Suci Novianti Sri Winda Hardiyanti Damanik Suci Etri Jayanti Suci Etri Jayanti Suci Etri Jayanti S Suci Etri Jayanti. S Sudaryanto Sudaryanto Suwadi Suwadi Suwadi Suwadi Syafrizal, Rodi Syarifuddin Syarifuddin Tarisyah Ramadhani Tina Herianty Masitah Tobing, Yuni Artha Teresia Lumban Triandani, Mulya Umar Hamdan Nasution Victor Victor Vika Lestari Willy Cahyadi Yaumi Arfah Noor Arneta Yenni Arfah Yenni Mariani Sinurat Yenni Mariani Sinurat Yomeini Margareth Sagala Yomeini Margareth Sagala