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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Al-Mashrafiyah : Jurnal Ekonomi, Keuangan, dan Perbankan Syariah AkMen JURNAL ILMIAH Jurnal Informasi dan Teknologi JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan Jurnal Pengabdian UNDIKMA Yumary: Jurnal Pengabdian kepada Masyarakat Nobel Management Review Daengku: Journal of Humanities and Social Sciences Innovation Edu Cendikia: Jurnal Ilmiah Kependidikan Jurnal Iqtisaduna Golden Ratio of Community Services and Dedication Journal Of Human And Education (JAHE) Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Jurnal Sains Manajemen  Nitro Journal of Economic Education and Entrepreneurship Studies SABAJAYA Jurnal Pengabdian Kepada Masyarakat Journal of Embedded Systems, Security and Intelligent Systems Jurnal Bisnis dan Kewirausahaan Journal of Business, Technology, & Social Science Master Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Jurnal Abdimas Multidisiplin Jurnal Medika: Medika Jurnal Sipakatau Journal of Economic Education and Entrepreneurship Studies
- Sri Prilmayanti Awaluddin, -
Institut Teknologi Dan Bisnis Nobel Indonesia, Indonesia
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Solusi Inovatif Mesin Peras Santan dan Oven Serbaguna untuk Peningkatan Kualitas VCO Awaluddin, Sri Prilmayanti; Kulsaputro, Januar; Hapiwaty, Saldy; Muntasir, Muntasir
Yumary: Jurnal Pengabdian kepada Masyarakat Vol 6 No 3 (2026): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i3.5488

Abstract

Purpose: This study analyzes the effectiveness of a coconut milk pressing machine and multi-purpose oven in improving the quality, production capacity, and income of the Kitasuka Virgin Coconut Oil (VCO) Micro-Business. Methodology: The research used a mixed-methods approach based on Participatory Action Research (PAR) at the Inaayu Natural Micro-Business, Pangkep Regency. Data were collected through observation, interviews, and documentation, then analyzed descriptively and qualitatively. Results: The technology implementation successfully increased VCO production capacity from 250-300 liters per month to 300-500 liters. Partners' average monthly income rose significantly from IDR 35.5 million to IDR 63 million. The VCO quality also improved in clarity, shelf life, and production hygiene. Conclusions: The innovative technologies effectively boosted the micro-business's production capacity and product quality, leading to a substantial increase in monthly revenue. The PAR approach, which actively involved partners, was key to the program's success and sustainability. Limitations: This research was limited to a single micro-enterprise location and a relatively short time period. Generalizing the findings requires further study with a broader scope. Contributions: This research makes a practical contribution to the development of agro-industrial micro-enterprises through the application of appropriate technology. Academically, it enriches the literature on technology-based community empowerment and production innovation in small-scale industries.
Analysis of Export Development Potential for Virgin Coconut Oil as a Flagship Regional Product in the International Market Sri Prilmayanti Awaluddin; Muntasir Muntasir; Un Dini Imran; La Ode Amijaya Kamaluddin; M Kurniawan Thalib
Journal of Economic Education and Entrepreneurship Studies Vol. 6 No. 1 (2025)
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the potential for developing the export of Virgin Coconut Oil (VCO) from Sulalam Topejawa as a flagship regional product of Takalar Regency. The study employs a qualitative approach using a case study method to deeply explore internal and external factors influencing VCO exports. Data collection methods include in-depth interviews, direct observations, document analysis, and comparative studies with other countries such as the Philippines and Sri Lanka. The results show that although global demand for VCO continues to increase, Sulalam VCO still faces significant challenges, including low production standards, lack of international certification, traditional production technology, and weak global branding and marketing strategies. On the other hand, the product has advantages such as abundant local raw material availability, high health value as a natural product, and significant potential for product diversification. Strategies to enhance competitiveness can be carried out through improving production standards and obtaining international certifications such as USDA Organic and HACCP, optimizing global supply chains, implementing aggressive digital marketing, and diversifying products through innovation. Synergy between the government, private sector, and local communities is also essential for the successful development of Sulalam VCO exports. This study provides important recommendations for business actors and the government in developing the VCO industry sustainably, thereby enhancing the competitiveness of local products in the international market and positively impacting the economic well-being of the local community.
Digital Marketing Analytics: Enhancing Marketing Management through IT Nurani; Abd. Rajab; Muhammad Ikbal; Sri Prilmayanti Awaluddin
Journal of Embedded Systems, Security and Intelligent Systems Vol 6, No 1 (2025): March 2025
Publisher : Program Studi Teknik Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/jessi.v6i1.7687

Abstract

This study aims to analyze the impact of Digital Marketing Analytics (DMA) and information technology (IT) capability on marketing management effectiveness. A mixed methods approach with a Sequential Explanatory design was employed, beginning with a quantitative survey of 100 digital marketing practitioners across various industries in Indonesia, followed by in-depth interviews with seven key informants. Linear regression analysis revealed that DMA (β = 0.462, p < 0.001) and IT capability (β = 0.387, p < 0.001) jointly contribute significantly (R² = 0.581) to marketing effectiveness. Qualitative findings support that companies integrating analytics into their marketing processes tend to be more responsive, efficient, and adaptive to market dynamics. Successful DMA implementation is influenced by human resource readiness, leadership that promotes a data-driven culture, and adequate IT infrastructure. On the other hand, MSMEs face challenges related to digital literacy and limited access to affordable analytics systems. The study underscores the importance of investing in information systems, employee training, and cross-functional integration to drive meaningful digital transformation in marketing strategy.
Sosialisasi Peningkatan Brand Awareness Pada UMKM Wisata Kuliner Lego-Lego Center Point of Indonesia Makassar Emily Nur Saidy; Rustan DM; Dirmansyah Darwin; Rosnani Said; Sri Prilmayanti Awaluddin
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 1 No. 4 (2024): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v1i4.2411

Abstract

This socialization aims to increase brand awareness of MSMEs at Lego-Lego Centre Point of Indonesia, Makassar. This research combines qualitative and quantitative approaches, with the qualitative method involving literature review, interviews with MSME owners, and on-site observations, while the quantitative method involves visitor surveys and statistical analyses. The results show that culinary MSMEs in Lego-Lego CPI Makassar have low brand awareness, with many MSME owners not understanding the importance of branding strategies and marketing aspects. However, the socialisation conducted succeeded in improving their understanding of brand awareness as well as providing practical skills in managing branding. The use of social media, collaboration with influencers, and attractive product packaging proved effective in increasing brand awareness. Based on the results of this study, it is concluded that increasing brand awareness is very important for culinary MSMEs in Lego-Lego Centre Point of Indonesia. Socialisation involving digital marketing strategies, collaboration with influencers, and attractive product packaging can help MSMEs increase their brand awareness. It is recommended that MSMEs allocate sufficient resources for marketing and branding activities and continue to develop knowledge and skills in managing effective branding strategies. Thus, it is expected that culinary MSMEs in LegoLego CPI Makassar can develop more rapidly and become major players in the culinary tourism industry.
Optimization of Islamic Institute Role in Promoting Sharia Banking in Indonesia Awaluddin, Murtiadi; Suyuti, Muhammad Gazali; Awaluddin, Sri prilmayanti
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 7 No 2 (2020): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v7i2.16538

Abstract

This study aims to provide recommendations for the optimization model of Islamic tertiary institutions' role in promoting Islamic banking development in Indonesia. This study uses a qualitative method with a phenomenological study and uses primary data obtained directly from the field (field research) at PTKI in Makassar. For secondary data, researchers investigated PTKI profiles in Makassar and respondents' perceptions of Indonesia's banking conditions. The results of this study suggest that Islamic higher education to preparing a ready to use human resources for the Islamic financial industry; to become a channel of education and financial knowledge in the financial behavior of students; and to perform the function as the Islamic literacy centre.
Building Islamic Financial Literacy in Papua: Opportunities and Challenges Hasbiah, Hasbiah; Aisyah, Nanda Yuda Putri; Karfin, Karfin; Ladaku, Raihana Hasni; Awaluddin, Sri Prilmayanti
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 6 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku4639

Abstract

Islamic financial literacy is a crucial foundation for promoting inclusive and equitable economic growth, particularly in Eastern Indonesia, including Papua. Low literacy levels, limited access to Islamic financial institutions, and insufficient understanding of Islamic economic principles present significant challenges for developing a robust Sharia-based financial system in the region. This study aims to analyze the current state of Islamic financial literacy in Papua, identify development opportunities, and evaluate challenges from social, cultural, infrastructural, and institutional perspectives. A descriptive qualitative approach was employed, reviewing literature, reports from the Financial Services Authority (OJK), Bank Indonesia, the Central Statistics Agency (BPS), and relevant academic studies. The analysis focused on socio-cultural, economic, institutional, and digital technology aspects. The results indicate that Islamic financial literacy in Papua remains low, especially in remote areas, but significant opportunities exist through digitalization, strengthening local financial institutions, leveraging educational institutions, and multi-stakeholder collaboration. Community-based approaches that integrate local wisdom, such as the values of mutual cooperation and deliberation, are effective in increasing understanding and acceptance of Sharia financial principles. In conclusion, enhancing Islamic financial literacy in Papua not only improves financial inclusion but also fosters an ethical, sustainable, and equitable economic ecosystem, supporting socio-economic transformation based on Islamic values.
The Impact of Financial Literacy and Digital Finance Applications on Household Consumption Patterns in the Digital Age: Evidence from Makassar Awaluddin, Sri Prilmayanti; Andi Ummul Khair; Eka Wijaya Paula; Faisal Rizal Zainal; Deni Anggreani Sutomo
Jurnal Informasi dan Teknologi 2025, Vol. 7, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.vi0.647

Abstract

This study aims to examine the influence of financial literacy and digital financial applications on household consumption patterns in the digital era, with a case study conducted in Tamalanrea District, Makassar City. The research uses a quantitative associative approach with a multiple linear regression method. Data were collected from 100 household respondents selected through purposive sampling, based on their active use of digital financial services such as e-wallets, mobile banking, and paylater features. The primary variables studied include financial literacy (X₁), digital financial application usage (X₂), and household consumption patterns (Y). The results show that both financial literacy and digital financial application usage significantly affect household consumption patterns, both partially and simultaneously. Financial literacy positively influences rational financial behavior, including budgeting, prioritizing needs over wants, and managing spending. Meanwhile, the use of digital financial applications also positively affects consumption patterns by increasing access and ease of transactions, although it may also trigger impulsive behavior when not controlled by financial awareness. The F-test result shows that the model is statistically significant, with an R² value of 0.627, indicating that 62.7% of the variation in household consumption patterns can be explained by the two independent variables. This study highlights the importance of strengthening digital financial literacy and developing public policies to regulate fintech platforms. Efforts should be directed at building a healthy consumption ecosystem in the digital economy through collaborative efforts between the government, education institutions, and financial technology providers.
Optimalisasi Media Sosial sebagai Sarana Pemasaran Digital UMKM di Desa Rompegading, Maros, Sulawesi Selatan Sofyan, Iradat Rayhan; Sylvia, Sylvia; Awaluddin, Sri Prilmayanti; Arfan, Harlindah Harniati; Rakhman, Basri
Jurnal Medika: Medika in progres
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/2054hc04

Abstract

Optimalisasi media sosial sebagai sarana pemasaran digital menjadi kebutuhan penting bagi UMKM dalam menghadapi persaingan di era ekonomi digital. Namun, keterbatasan literasi digital dan kemampuan teknis masih menjadi kendala utama, khususnya pada pelaku UMKM di Desa Rompegading, Kabupaten Maros. Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas UMKM dalam memanfaatkan media sosial secara strategis melalui pelatihan berbasis praktik. Metode yang digunakan adalah pendekatan andragogi dan experiential learning yang dilaksanakan melalui tahapan identifikasi masalah, pelatihan, demonstrasi, praktik langsung, pendampingan, dan evaluasi. Peserta kegiatan berjumlah 25 pelaku UMKM. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan sebesar 32% berdasarkan hasil pre-test dan post-test, serta peningkatan keterampilan dalam pembuatan konten promosi yang lebih menarik dan terstruktur. Selain itu, terjadi peningkatan frekuensi penggunaan media sosial dan interaksi dengan pelanggan. Temuan ini menunjukkan bahwa pelatihan berbasis praktik efektif dalam meningkatkan literasi digital dan keterampilan pemasaran UMKM. Kegiatan ini memiliki implikasi penting dalam mendukung penguatan daya saing UMKM berbasis digital, meskipun diperlukan pendampingan berkelanjutan untuk menghasilkan dampak ekonomi yang lebih optimal.
Co-Authors - Indrawan Azis, - Abd. Rahman Abd. Rajab Abdullah Abdullah Adetya, Resty Adijah S, Andi Adijah S Agustina Aisyah, Nanda Yuda Putri Akbar Awaluddin Andi Ummul Khair Anugrah Putri, Fara Reza Arfan, Harlindah Harniati Asriani Azis, Siti Yuki Oktafitriah Basri Rakhman Ciptoadi, Agus Dahono Darwin, Dirmansyah Deni Anggreani Sutomo Dhita Pratiwi Djafar, Laode Muhammad Said Lutsfi Konstinia DM, M. Rustan Edon, Caro David Hadel Elis Elis Elis, Elis Emily Nur Saidy Emily Nur Saidy Faisal Rizal Zainal Fhahri Mubarak Fitriany Fitriany, Fitriany Giati Rahayu Haeranah Haijal, Ahmad Hapiwaty, Saldy Hari Rarindo Hasbiah Hasbiah Hasbiah Hasbiah, Hasbiah Horas, Erwin Ilham Gani Imran, Un Dini Januar Kulsaputro Kamaluddin, La Ode Amijaya Karfin, Karfin Kausar, Al Khairuddin - Kurnia Mauliani Ilahi La Ode Amijaya Kamaluddin Ladaku, Raihana Hasni Laode Muhammad Said Lutsfi Konstinia Djafar Lewi Jutomo Lilik Handayani M Kurniawan Thalib Madrianah Malle, Syarif Syharir Maulidah, Fitria Mayners, Marline Mufti Heriyanti Munawar Muhammad Assaibin Muhammad Ikbal Muhammad Zul Fahmi Muhammad Zul Fahmi Muntasir, Muntasir Murtiadi Awaluddin Muslim Mustakin Sahdan Mustamin Nadra Aga Iryani Nadra Aga Iryani Nadra Aga Iryani Ningsih, Puspa Norhaedah Nugraha Abhull Azwad Nur Arini Susanti Nurani Nurani Nurani Nurani Nurani Nurani Nurani Nurhaedah Nurhikma Awaluddin Nurlaela Padang, Dirgaraya Kala’ Paula Eka Wijaya Pratiwi, Cinda Purnawan, Sigit Putri Inggrid Maria Risamasu Putri, Hera Nur Rahman, Abd. Rahmatia Rahmatia Rasdi , Rasdi Reski , Reski Rosnani Said Rosnani Said Rulyanti Susi Wardhani Rustam Rustam Rustan DM Rustan DM Rustan, Rustan Sahdan, Mustakim Saidy, Emily Nur Saifuloh, Nur Imam Salim Sultan Sitti Hartini Rachman Sofyan, Iradat Rayhan Suyuti, Muhammad Gazali Syarif Syharir Malle Sylvia, Sylvia Tadeus Andreas Lada Regaletha Tamriesfatno, Sigrid Thalib, M Kurniawan Un Dini Imran Weraman, Pius Yoseph Kenjam Yuli Rahmini Suci Yuniza, Tri Fira